Beware of The Woeful Website Design

Beware of The Woeful Website Design

Beware of The Woeful Website Design

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Home Page > Internet > Beware of The Woeful Website Design

Beware of The Woeful Website Design

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Posted: Dec 16, 2010 |Comments: 0
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Before you start developing internet site and search for a web site design organization which will put into action all your requirements for the website you must be aware that it’s a serious stage because you are trusting your business along with its reputation and future.

That’s why it’s very important to make the right choice. There’s many areas that will define how you choose, and a critical one is the previous work that the designer has done. This can show you more than all the sales spiels put together, be alert and analyze everything. I will tell you what you must pay attention to:

1) Presence of portfolio

Yes, it seems to be obvious that web design company must have own web site with portfolio of previous works. But don’t be astonished too much when you see one without it. The reasons are endless for this, however it’s best not to tempt fate. Portfolio is the face of the company and it needs to have lots of fresh, good looking projects that are regularly updated…and IT MUST BE!

2) Total number of works

This can tell you much however there is no standard number that will guarantee you are going to deal with web design guru. Absolutely, the more finished websites is always better, however don’t forget quality of work. It’s good practice to compare the number with the overall time which a company has been in operation, then calculating the average amount of projects each week, month or year. Be aware that the normal development time for a website design takes 2-4 weeks for a normal design to be completed.

These details can give you? Up front, you’ll be sure the firm does have the knowledge and expertise. Then this signifies that it has stable stream of works, adjusted schedule of development process, and adequate staff to do it, if you decide to commit your internet site design for the organization you can be assured that the work won’t be for them like a bolt from the blue or well-paid but is not feasible overloading.

3) Type of works

Look attentively at each work in the portfolio. How many projects are similar to the one you need by type of site, technology used, industry, and look and feel? At least 2-3? Good! More than 5? Excellent!! None? There can be a reason for this – owner may not have wanted to publish it, or the site is not live any more – if per chance everything weighs up and is looking professional, the final question to be answered is do they have expertise in what you need done.

If you need any particular technology to be used for your web site implementation it’s more than necessary to see examples how the web design company worked with it. However sometimes it happens if the technology is not common used and very popular that the web design company hasn’t had chance to work with it for commercial purpose but it might be used for internal projects development, so you will loose nothing if ask the company to show you some examples if they exist.

If you need a website for specific business, for example a dating site or real estate site, additionally it is better to view such prior works within the portfolio since there are specific capabilities and it’s preferable to ensure that the web design organization has experience with these. As well as a variety of website design companies making demonstraion programs and packages that also demonstrate their creativity and effectiveness.

4) Quality of works

Learn carefully each live site (or the ones which are similar to the site you need). What is the load time for the homepage? A few seconds? Fantastic, the website creator knows how to optimize the images. A few minutes? This is normal with Adobe Flash websites, as the entire site is loaded along with the homepage; or it’s actually a Flash intro which goes ahead entering the site and as well can load for a longer time because of video and sound.

However if a basic website based on HTML takes longer than 3 minutes to load and not all images display or are only partially there, you need to be careful. Look over all HTML sites from their portfolio – if they are also loading for ages, it’s better to search for another web design company because this one is not professional.

All the previous information is correct, as long as your bandwidth and connection speeds are normal and you have no issues with loading websites.

Look over the site and make sure that it’s user friendly, is easy to navigate and the colour scheme doesn’t clash, so you get an initial feel for the site – all this has to show professionalism in the designs. On occassion a website creation firm has strict guidelines to follow from their client, and if the guidelines are out, so will the look of the website be out and perhaps not look as good, as a fantastic designer could produce for them. There could be a couple of such examples in the portfolio, but not every one!

5) Happy owners

Web design business is a highly competitive area and as in any business there are honest and dishonest players. Sometimes it happens that you see the same site in portfolio of two different web design companies and it’s difficult to find the truth to which of them the work really belongs. There’s a possiblity that some companines put templated websites in their portfolio of which the owners don’t even exist.

This is why it’s important to be able to get in touch with REAL owners of the website designed by these companies. In the best scenario this sort of information should be accessible under the companies portfolio, testimonials or case studies sections. Attempt to connect with ALL the people in the list and compare their thoughts. You’ll probably uncover some insightful facts.

6) Own site of web design company

And finally compare the own site of the web design company to web sites presented in its portfolio. Are they similar by quality, technology used, and overall feeling? If the designers portfolio doesn’t look very good, and pay particular attention to it not looking as good as their own website, it could mean they outsource to cheaper designers, so they can make more profit, or they’ve paid a higher end designer to create their website and they do poor work. Yes, this can happen sometimes, a young company will create a start-up business and then outsource to more “mature” experts. In such case you better to continue searching for another web design company.

The six rules you see here will guide you on the right path. Don’t be worried about spending longer than normal on searching and analyisis, or even hiring a neutral knowledge expert in the are of web design to help you, in the long run it will certainly help your business be more profitable and generate way more leads and success.

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Adam Price -
About the Author:

Adam Price is a full time internet marketer and the founder of Nett Knowledge, a Newcastle based company that helps business owners find and plug the profit gaps in their website strategy. Get your free internet marketing business blueprints, tips and tricks to growing your local business at www.NettKnowledgeBlog.com & www.Magic-Minisites.com

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