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Effective Tips for Landing Page Creation

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Effective Tips for Landing Page Creation

Effective Tips for Landing Page Creation

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Home Page > Internet > Effective Tips for Landing Page Creation

Effective Tips for Landing Page Creation

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Posted: Dec 07, 2010 |Comments: 0
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There are plenty of strategies available to help you send quality visitors to your site and, eventually, they can also help you find the kind of customers you need. You also have to know how to get your traffic to convert if you want to see the best results from your traffic generation efforts. The easiest way to do this is with a good landing page. In this article we will be looking at a few tips that will help you create great landing pages.

A very important part of building a landing page is making sure that your landing page is “lightweight.” In other words, if your landing page isn’t loading quickly, then you need to roll up your sleeves and work on it. For visitors with a normal internet connection, your page should load in a maximum of five seconds. Make changes if you notice that the page takes longer than that to load. Your page’s loading speed will depend upon several things like large graphics, pictures, “heavy” code, etc. After analyzing your site to figure out what is slowing down your page’s loading time, make the necessary changes to speed things up. If, for example, you see that it is your graphics that are slowing down your page’s loading time, save those graphics as smaller files or simply remove them altogether. The main goal you have should be to build a page that is perfect to each person who sees it. Pages that are easy and light often have bigger conversion rates than heavy or overly produced pages. The fewer distracting elements you have on your page, the easier it will be for visitors to your site to focus on what you are selling to them and they will be more likely to buy from you. You want to use copy on your landing page that holds your visitor by the hand and then leads them, without distractions, directly to the buy button or sign-up form. Your font size shouldn’t be too small and always use dark colored text on a write background for the best readability. NEVER USE ALL CAPS because people don’t like it and make sure that your text isn’t too little. Without a comprehensible message for visitors to read and follow then your page won’t convert. Making sure that your text is readable is a simple task so there are no excuses for skipping this element of landing page design. To find the combination that your visitors like the most you will have to test different variations of your landing pages and see which one they like the most.

You should also be providing people with a powerful, unconditional guarantee. You will find this to be the easiest way to increase the rate of conversions because you reduce the risk for your buyer. Your goal should be to create a believable and impressive guarantee. When you have a 100% money back guarantee, you should try to go for a longer guarantee, as they work better. This helps you in two ways, namely that most people forget to ask for a refund before the cutoff date and by showing you believe in your product.

To sum up, if you want to build a profitable landing page then you’ll keep these tips in mind. These tips can definitely help you but you should also keep your eyes open for others that will help you raise your landing page’s conversion rate. It can take some time to reach your optimum conversion rate because getting there involves quite a lot of trial and error. You will eventually see that all of the work you’ve done is worth it.

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