First question that arises in our mind is that exactly what is the difference between an unremarkable, no value added, thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank and as we are aware that they are aged so they got trusted more.

If your site is a brand new site and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about you. Without conversation and links it is hard to pass up sites that have been accumulating links for years. So what if your site is new you could roll back the clock and quickly grab market leading positions.

The easiest way is to buy an old site that is not well maintained, and then build it up. But if that is outside the scope of your budget or marketing strategy and you are trying to rank a new site the key is not to attack directly, but to attack indirectly. Of course many of your product pages will contain keywords that are similar to that, of which the competition is targeting, but the more obscure long tail words are going to be easier to rank for. Here are few strategies that will help you in ranking quickly:

Use the less popular keywords: If most your competitors are targeting car hire but nobody is targeting carhire then it is going to be easier to rank for that alternative version. And even if the alternate version only gets 10 to 20 percentage of the search volume of the related keyword, you are still going to pull in more traffic by ranking #1 for it than you would ranking #40 for the more popular keywords.

Use keyword modifiers: If you are not able to rank for the core keywords then try to add some related keyword modifiers to the page title. Is car hire too hard of a keyword? Then consider targeting a phrase like cheap car hire.

Mix up your on page optimization: Rather than placing your keyword phrase all over the page consider mixing up how you use it. If the page title contains cheap car hire consider using something like compare cheap car hire offers in the on page H1 header. Notice the change between plural and singular versions of the keywords. Popular CMS programs like Wordpress have plug ins like the SEO Title tag plug in that make it quite easy to vary your page title and on page heading.

Try to move away from the commercial keywords: If you stay within a small basket of well known commercial keywords it is hard to compete with strong competitors that have been targeting them for years. Niche how to content that solves a searcher’s problems is likely to build inbound links. These inbound links boost your domain authority and pass PageRank internally to other pages on your site, which is much of the general goal of many SEO linkbait projects. Some pages are good at building inbound citations while other pages leverage that link authority and generate revenue.

Buy traffic: If you build high quality niche content and it does not rank as well as you would like it to then you need to actively market it. Mention it to a couple popular bloggers in your space and ask them what they think of it. Another option for instantly getting relevant traffic to featured content is to buy targeted ads. StumbleUpon sells category based traffic for some charges to a visitor, but this traffic is nowhere near as potent as search traffic – many of these visitors come and go quickly. You can also buy pay per click traffic for your quality content. If you are buying it for commercial keywords the cost per click can be significant, but if you are trying to promote a quality non-commercial topic that is linkworthy you can often get visitors from search and AdSense ads for charges. With the buying traffic to build links strategy, it can take hundreds of clicks to generate an inbound link, but when you consider how time consuming and expensive link building is, then or 0 for a good link can be an outright bargain.

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Priyanka -
About the Author:

Research and analysis of various search engine strategies and algorithms.

For more articles visit at Top Link Building Strategies

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