Getting the Best Value From Paid Links

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Getting the Best Value From Paid Links

The problem is that it is not always clear from a page rank, or a count of inbound links, just how popular a blog is. Even a low ranking blog might have thousands of unique daily visitors, whereas just because a blog has a huge page rank does not guarantee any visitors per day.

So, if you can, looking at the traffic stats is a great starting point to selecting where to place your adverts. But, this only works if the blogs that you are advertising on are highly relevant to your theme and can send you some of their traffic.

But many advertisers are more interested in the search engine benefits of buying links. Rightly or wrongly, this is the case. So, what are the best links?

Well once more, links from a relevant page on a website are always much better than links from a completely different theme of page. The major search engines are thought to differentiate between links that are on relevant pages and links that are from a random page. But even links from off topic pages can work, just not as well.

Then, of course, a link from a page of, for example, a page rank 4 page are more beneficial than from a lower page rank page. But how much so? Well, typically the consensus is that a link on a page is worth about 3 – 5 times the value (in search ranking terms) of a link on a page of 1 rank below it. So, if you buy 4 links on a PR3 page, you have roughly the same search engine benefits as 1 link on a PR4 page.

But, what does that mean if you are paying bloggers to post about you? Well, roughly speaking, you would expect a well ranking blog to result in your advert being placed on a post with some sort of page rank, whilst one without a rank is almost certainly not going to have a ranking on the post pages.

We’ll also look at typical costs. For a 100 word advert on a PR0 blog, you might be look at paying the blogger around .50. For a PR1 blog the fee might be .50 and for PR2 . OK, the home page’s Page Rank does not always correlate to the post page’s rank, but you can see that at these levels, for paying around twice the price, you are actually getting 3 – 5 times the value.

So surprisingly, paying more for less links could be better. Of course, buy lots of links and you might be lucky and get in early on a blog that will in future become a very well ranked blog. An excellent low host high value link, but not guaranteed.

So, for the best value links, look for blogs that can place themed posts that have a good page rank. They might cost more, but the value you get back should be even better.

If you want to know more about finding website visitors, call over to our website – http://www.realwebtraffic.co.uk. There you will find load more ideas, and you can get yourself a free copy of our real web traffic ebook.

Written by Keith Lunt

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