Good Landing Page Design Tips -mortgage brokers

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Good Landing Page Design Tips -mortgage brokers

What is a landing page

That’s been a lot of talk about landing page these days. So, what’s a landing page? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.

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 The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.

The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.

Here are some tips to design a good landing page…

1.Content Relevance

Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.

2.Be Concise

Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service.

By all means give them information but be concise. Don’t use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.

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 3.Get straight to the point

The landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hosh posh before they get to want they want.

4.Focus

Dedicate one landing page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

5.Be Factual

Use facts and figures instead of generalities.

General: Prices Reduced
Factual: Prices Reduced by 20 percent

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