Hiring A Seo Professional

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Hiring A Seo Professional

The hiring process can be very difficult at times. There may be too many qualified applicants, whereas there may not be enough applicants to even choose from. But, before you even get to the task of choosing the right person to fill the position, you need to know exactly what you’re looking for.

The first step in the hiring process involves clearly defining all the aspects of the position looking to be filled. According to The Truth About Search Engine Optimization by Rebecca Lieb, you may need help with any – or all – of the following:

Link Building
SEO Training
Content Development
Developing an overall SEO strategy
Managing specific marketing and advertising campaigns
Technical advice on site development – hosting, redirects, error pages, content for structure
Keyword Search
Reviewing and providing recommendations on site content or structure

Be sure to check each applicants background work, contact past clients and employers, and check references. They should be able to prove that their work helped improve SEO rankings, web site traffic, sales, and conversions.

The best time to bring in SEO expertise is not after a web site is complete but during the early phase. Getting started as early as possible will help avoid costly mistakes and renovations.

Google recommends asking interviewees the following questions:

What is your experience in this industry?
What kind of results do you expect to see?
Do you follow the Google Webmaster guidelines?
Can you show me examples of your previous work and share your top success story?

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