How Do I Optimize My Twitter Exposure?

admin    Twitter Marketing     Exposure, Optimize, Twitter

Are you already on Twitter yet wish you knew how to use it more effectively?

First, let’s define our terms:

By exposure we mean positive exposure. And we mean positive exposure that promotes our brand, book or business.

Second, let’s go over the basics:

We can assume that you’ve done all these set-up steps correctly:

- Provided your real name besides your Twitter username.

- Uploaded a good headshot of yourself and not a company logo.

- Written an interesting 160-character Twitter bio.

- Included one link where people can learn more about you.

- Uploaded a custom profile background that is NOT black or so dark that your bio information can’t be read.

Third, we’re ready to answer the question of maximizing your exposure on Twitter:

One important step is to grow your followers organically. In other words, do not use one of the get-Twitter-followers-instantly software programs.

As you grow organic followers (in part by using the search function on Twitter and tweetbeep.com to find who you are interested in connecting with), engage in conversation with these people. Do NOT immediately try to sell them anything.

I personally dislike the automatic “thanks for following” direct messages that I get because I know a software program has done this. I much prefer a public tweet that shows the person actually looked at my profile and found something there with which to connect.

Another important way to optimize your exposure on Twitter is to share links to other people’s blog posts, news articles, websites that you find valuable. that your followers might find interesting.

Inject your own personality into this shared information rather than just giving the headline and link of the article. For example, you might tweet:

@ZimblerMiller wrote great article on getting caught behind the eight ball if not using social media marketing http://budurl.com/eightball

A third important step to maximize your exposure on Twitter is to answer questions when they are asked. If someone asks a question in your area of expertise, supply the answer. For example, someone may tweet asking what is the best SEO plug-in for WordPress. If you know the answer, tweet a public reply to that person. Your answer will help that person and any other people who see the tweet.

On the flip side, you don’t want to hurt your exposure by constantly tweeting what you’re eating for dinner (unless you are a chef) or that you can’t think of anything about which to tweet.

To maximize your positive exposure on Twitter you should plan to do several informative tweets each day plus engage in conversation with a couple of people on Twitter each day. If you are actively sharing on Twitter, people will be interested in following you.

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