How Important Is Having Your Own Killer Landing Page?

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How Important Is Having Your Own Killer Landing Page?

Ok, so now you have your autoresponder set up in order to follow-up with people and respond to e-mails. Your next step is to set up your landing page. The set up of your own landing page is critical to your internet marketing campaign. A landing page is a page that is designed with the intention of attracting your prospect with usually a video about your proposal. Somewhere on the page, usually below the video there are web forms in which the prospect will enter personal information such as name, phone number, and e-mail address if they are interested in your proposal.

A landing page is extremely important in your campaign because it lets you know how truly successful your marketing efforts are. If your prospects enter their information extremely often, you will know that you’re marketing efforts including your landing page are effective. If not then you know that some work needs to be done. At that point you can make a decision about what part of the process is not up to par for you. It could be the approach that you’re using to get people to your landing page. As I have said often, pitching your business upfront is the wrong way to go about this and pushes people away from you.

You must offer something of value. Also, it is possible that your approach is correct but that your landing page is not attractive to your prospects and doesn’t entice them to enter their information and become a part of your list. Now you will have clarity about what adjustments need to be made in your business instead of being stuck in a rut wondering what’s going on. One of the secret weapons that successful internet marketers use with their landing pages is split testing.

The importance of split testing should not be ignored. It allows you to run two different landing pages at the same time and track the results of each one, helping you determine which one is more effective. You can do small things that increase your conversion rate in a big way such as changing the graphics on your “submit button”, changing your video, and changing your headline. These elements make a landing page crucial to your internet marketing success.

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