Insurance Agency Websites And The Call To Action

Insurance Agency Websites And The Call To Action

Insurance Agency Websites And The Call To Action

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Home Page > Marketing > Marketing Tips > Insurance Agency Websites And The Call To Action

Insurance Agency Websites And The Call To Action

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Posted: Nov 27, 2010 |

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Perhaps your insurance agency has embarked upon a new insurance agency website marketing plan. Your plan might include a comprehensive website redesign replete with updated branding and a contemporary look and feel. You may have hired a copyrighter or editor to punch up your content, and spent a significant amount of time ensuring information on all of your insurance lines are included on your new and improved insurance agency website. Hopefully you added a insurance agency blog and other types of dynamic content to improve your website stickiness. However, the question still remains, what have you done about your “call to action”?

According to businessdictionary.com a call to action is defined as, “The portion of an advertisement or marketing effort that requests that a consumer perform a specific action. Examples of calls to action include the purchase of a good or service or the completion of a questionnaire.” This is a good start to for our insurance agency website call to action discussion. There are many calls to action you can use on your insurance agency website:

Click here to subscribe to our newsletter
Click here to register for our workshop
Click here to register for our next webinar
Click here for a quote
Click here to request additional information
Click here to receive our case studies
Click here to chat with a representative
Click here to be connected with a licensed agent
Click here to watch our video
Click here to see what our clients have to say

These are just a few examples of insurance agency calls to action. The first 6 examples, which are boldfaced, would result in the receipt of contact information. A simple form would appear and your prospect would fill out a few fields, like name, company and email address. Items 7 and 8, noted in italics, would result in direct contact with agency personnel either via a text chat or live phone call. The last two items, 9 and 10 would result in additional insurance agency website review, with a goal of a more engaging call to action on an ensuing web page.

There are many more call to actions, though you certainly wouldn’t use all of these on any given insurance agency web page. In fact, most of the time, you should have one call to action per page, unless you’ve segmented you web page into specialty lines with each containing a clear, compelling and succinct call to action. With the increasing emphasis and importance of insurance agency websites as they pertain to an overall insurance agency marketing plan, the creation, position and type of call to action is extremely important to your overall web strategy. Remember, if your insurance agency plans to invest time or money in an overall insurance agency website marketing plan, which can include insurance search engine marketing, insurance agency SEO and possibly even agency PPC campaigns, you must ensure you have given significant consideration to your call to action.

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alan blume -
About the Author:

Alan Blume is the founder and CEO of StartUpSelling, Inc. http://www.startupselling.com and author of Your Virtual Success, Finding Profitability in an Online World. StartUpSelling provides leading edge marketing services for B2B organizations including insurance agencies, law firms, CPAs, tech firms and professional service companies. StartUpSelling focuses on agency marketing and lead generation services including eMarketing, telemarketing, insurance agency SEO, insurance agency web marketing and insurance agency website development. StartUpSelling specializes in innovative insurance agency marketing concepts. For more information about insurance agency marketing best practices, read Your Virtual Success (Career Press) or go to: http://www.amazon.com/Your-Virtual-Success-Finding-Profitability/dp/1601631014.

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Article Tags:
insurance search engine marketing, insurance agency search engine marketing, insurance agency seo, insurance agency marketing, insurance agency emarketing, insurance agency blogs, insurance agency websites, insurance agency web marketing services, insurance agen

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