Sep

Linkedin And Social Media Marketing

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Linkedin And Social Media Marketing

LinkedIN is a business networking site which boasts of more than 55 million professionals interacting on it. As any good business person would notice, linkedIN acts as a great networking tool for lead generation, hiring and business networking purposes.

As a social media marketing agency, we’d like to point out certain do’s and don’ts for businesses on linkedIN:

Dos

• Make sure that your status updates are done in a wise and well thought manner. The community on linkedIN are professional business users. Many HR managers scout linkedIN for your profile and details before making hiring decisions. Do make sure that the information you share on linkedIN works for you and not against you.

• Grow your network. Invite friends, join groups, interact in your community. Your influencing power as a business or individual depends on the number of members in your network.

• Make sure that your profile is up to date and honestly filled out. Do ensure that you mention your skill set accurately and connect with like-minded individuals.

Don’ts

• Don’t post personal messages on LinkedIN. Understand that linkedIN is a business networking portal and not a social networking website like Facebook or Twitter. Your status messages and interactions should be more professional and oriented towards your business rather than personal.

• Don’t try to connect with people whom you really don’t know. Remember that you are not here for making friends but for professional relationships. If you want to expand your network, get active in groups, answer other members question and showcase your knowledge. People would surely get interested in your work and your network will grow in slow yet steady fashion.

• Respect people’s privacy and time. Don’t be pushy with meeting requests, sales offers, and other things of that nature. You will quickly be deemed a spammer and will start losing connections.

Some terms to know on LinkedIN

• Network: Your entire group of members connected to you on LinkedIN forms your Network

• Connection: This is very similar to a ‘Friend on Facebook’. This is the person you are connected to on LinkedIN. All connections can see your profile and information. Likewise, you can also see your connections information.

• Recommendations: People for whom you have worked can provide recommendations for your work on LinkedIN. Get as many good recommendations as you can.

• Invite: This is similar to sending a friend request on Facebook, you instead “Invite” people to join your Network.

• Group: Group is a sub-network of individuals usually working in same technology or residing in same area of both.

As a business owner, getting active on linkedIN means more leads and more reach to people you might want to hire later on. Also, getting active on linkedIN would help you showcase your knowledge in a particular area. LinkedIN has a very important feature called ‘search’. As you become more and more active on LinkedIN, your profile appears more in search results. A good business person would easily interpret this as increased leads and in turn increased business.

Such business and social networking activities take away the most important thing from you – ‘Time’. As a business owner, you may want to hire a social media marketing agency to manage your online reputation and interact on your behalf.