News Feeds As A Marketing Device

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News Feeds As A Marketing Device

Looking at News Feeds, you might think they’re some of the most complex things to set up. Nothing could be further from the truth. They’re actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First I’ll answer a few of your questions about news feeds. Then I’ll reveal the “secret” steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?
A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?
Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what’s on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

• new visitors, and
• return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you don’t have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience it’s best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site you’ll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years I’ve found the best way to drive traffic to a site is through article writing and distribution. It’s like an instant shot in the arm for quality traffic.

And that’s the “secret” formula to profiting from news feeds. Really, it’s no secret. It’s all about know which resources to use to make the news feed work for both you and your target audience.

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