Aug

Positioning Your Site with Backlinks

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Positioning Your Site with Backlinks

Google has well over 1,000 possibilities that they factor when establishing web page rankings. Perhaps the most single important aspect is the number and content of inbound backlinks a site has pointed towards their web-site. The lifeline to search engine positioning is backlinks. I can’t stress enough the importance of backlinks and they are probably hardest thing to gain. Search engines will penalize websites that contain duplicate or like content, Google sees one way links as the best. Mutually linking to each other pages on the same web-site (IP Address) carries much less value as compared to one way links from other web-site (Different IP Address). Writing Articles and publishing them on many relevant website is easy way of getting good backlinks from similar sites.

Search engines look for natural backlinks built slowly over time. There are loads of auto-submission software programs and article distribution services out there that claim to help you get hundreds of thousands of backlinks automatically with a click of a button. Unfortunately, there is no truth to these claims. All they really do is get your websites flagged as spam. You have to be able to provide original content that will actually allow your business to grow. Do not assume that because search engines use robots and crawlers to rank your site that they are devoid of logic to know a good backlink from a bad one. Natural links take place when other people link to your web-site just for the reason that they like it and are widely measured to be the most valuable type of backlinks. However, manually building good backlinks works wonders for increasing traffic to your website.

Directories are a great way to get quality backlinks; you can find the article directories by searching Google. Outsourcing this is a great help however; make sure you get a detailed report which directories were submitted. Also make sure that the articles are “manually submitted”, to the higher PR directories. A unique and well-written article will drive readers to your web-site. Exchanging links with like websites and putting your link on every site with a free-for-all links page will help improve your position with search engines. You can also use social bookmarking you can get backlinks indirectly, if your site has a lot of bookmarks then people link to your story and a bulk of backlinks comes through it. Generally search directories are free but the drawback is that sometimes you have to wait a couple of months before you get listed in the categories of your choice.

You should always be in the pursuit of natural quality backlinks to entice search engines to rank your positioning on the web higher. Quality fresh content along with naturally built backlinks is extremely important to Search Engine Optimization and thus should be very high on your priority list in your Search Engine Optimization plans.