Dec

Search Engine Optimisation – Let’s Talk About Links

admin

Buy Inbound Links Tags

About, Engine, Let's, Links, Optimisation, Search, Talk

Search Engine Optimisation – Let’s Talk About Links

Search Engine Optimisation – Let’s Talk About Links

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Email

Password

Remember me?
Lost Password?

Home Page > Marketing > Marketing Tips > Search Engine Optimisation – Let’s Talk About Links

Search Engine Optimisation – Let’s Talk About Links

Edit Article |

Posted: Jul 27, 2010 |Comments: 0

If you were to think of Search Engine Optimisation rankings as being the top of a three-legged stool, the three considerations (or legs) that would support the seat are: technical considerations(such as keyword density, meta-tags, mark-up), content considerations (keyword strategy, structure of content, synonyms, readability) and finally “expertness.”

Because search engines are all about delivering the most relevant results for specific search queries, they all look for signals of relevance, popularity, trust and expertness (or authority) amongst the pages in their indexes. Ensuring that your site is well optimised technically and in terms of content is an important part of SEO. However, in order for this stool to stand, it needs its third leg – its expert status.

But how do search engines decide which sites are experts in a particular subject area, and which are not?

When Google guys Larry Page and Sergey Brin began piecing together how hyperlinked documents (like the WWW) fit together, they developed PageRank. Effectively, PageRankmeasures the relative importance of a page or document within the set. While PageRank uses numerous variables to do this, one of the most important aspects of PageRank is that is looks at links. And indeed, where these links come from and where they go. Each link is seen as a “vote” or a citation for the page it’s linking to. So links from sites which are already seen as being an authority (like .edu or .gov top level domains), will count for more than links from a link directory.

Not all links are created equal. Some are more valuable than others, and certainly those that appear to be organic and natural are worth more than those gathered from link exchanges. And it’s not only the links into your site that matter, who you link to is also very important.

Within your site too, the way you link (and virtually silo related content) is an important part of your on-site SEO. You internal linking strategy should provide easy access to your content for your human visitors and search engines. Ensuring adequate linking to top-level pages also gives search engines a good indication of what your site is about as well as what’s important. It’s vitally important to pay attention to your links’ anchor text too. The anchor text of a link refers to the actual words that are hyperlinked, and these should contain keywords that describe the page to which they link.

To summarise, there are three types of links that you should be focusing on developing to boost your SEO performance: inbound links (from external sites), outbound links (it matters who you link to, experts link to experts!) and internal links.

Be wary of the company you keep, and develop links with relevant partners in the same or a related vertical to yourself.

Finally, try to encourage deep-linking to your site; don’t just build links to your homepage. Remember that natural links from within a site’s content are more valuable than links on a link-exchange page. Avoid link farms and paid links – it’s never worth it.

Retrieved from “http://www.articlesbase.com/marketing-tips-articles/search-engine-optimisation-lets-talk-about-links-2910736.html”

(ArticlesBase SC #2910736)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Altersage -
About the Author:

AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.

Questions and Answers

Ask our experts your Marketing Tips related questions here…200 Characters left

Why might an advertisr use a placement broker rather than working directly with a search engine web site?
What is the quickest white hat method of getting a website to number one on search engine rankings for a relevant keyword?
How long does it take for search engines to find you

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/marketing-tips-articles/search-engine-optimisation-lets-talk-about-links-2910736.html

Article Tags:
altersage, online marketing, seo, search engine optimisation, link building