Jul

SEO Practices and Website Design

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SEO Practices and Website Design

Having a perfect website without exposure is like having a huge party with no guests! Simply building your website will get you no business unless you practice SEO services on it, and by SEO we mean vigorous and smart optimization of your website. In order to gain search traffic, one must know how to design the website by practicing maximum search engine optimization. Here are some tips you can imply during the initial stages of website designing and give your web site a small push in the engines:

URL Selection

Domain name or URL selection is extremely important. The closer the domain name is to your website’s major keyword, the more likely you are to get your site ranking high in search results against that specific keyword. For example, if you own a pet shop and your URL includes the word “pet”, you’re in on a good start.

Web Site Content

The one thing that’s equally important for your visitors and the search engines is the website content. Therefore, your web copy should be as savvy to attract customers and as keyword rich to draw search-bots. By content, we not only mean the text you put on website, but how you manipulate the text for both your visitors and the search engines. For example, placing keywords in the starting paragraphs, and generating Meta tags relevant to the web page text and so on. You can consult a good SEO services company for this matter.

Tags

Here’s how you can optimize your Meta tags:

Title Tag: Use 5-10 words to write a keyword-rich title that’s relevant to the page. Begin with keywords using sentence case.
Description Tag: Use 15-20 words, starting with several strategic keywords (170 characters). Make it compelling and relevant to receive qualified traffic.
Meta Keywords Tag: List your strategic keyword phrases up to a maximum of 744 characters. Use keywords that are relevant to the page.
Heading Tags: Position these tags at the top of your pages, using strategic keywords relevant to the page.
Alt or Image Tags: Use keywords to describe the image properly.

Hypertext Links

Make sure that search spiders have plenty of basic links to follow from your homepage. Normally what happens is that search engine spiders locate the links on your home page and then attempt to follow them. Preferably, make the keywords on your homepage link to its relevant page.

Site Map

Providing sitemap is a good tactic to make search engines find all your site pages, and is even helpful for the lost users. A site map includes a well organized list of all the pages on your site. You must provide one or more links to the site map from the home page.

Robots.txt File

Don’t forget to have a robots.txt file present in your root directory because some search spiders will not index a site if they don’t locate the robots.txt.file.

If you’re looking for a website that’s great on designing and also provides you with highly targeted visitors, good conversion rates, and a good return on investment, please contact www.seogp.com right away.