Oct

SEO Ranking Factors, Website Promotion Top 5

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SEO Ranking Factors, Website Promotion Top 5

Making a living improving search engine rankings and handling website promotion makes you realize a thing or two about the business, There is alot of bad information on the web about SEO. What if I could tell you the steps for reaching top rankings is within your grasp? There are websites out there achieving top ranking in a short amount of time constantly. As with any major success, it leaves clues.

Working with website promotion for countless small to medium sized websites, I have found that the sites that rank well on the major search engines have a number of things in common. What they are? I’ll share these factors with you and explain what sets these sites apart from the ones that you never find on page one of the Google search results.

The first factor deals with the anchor text(the text on the clickable link) of incoming links to your websites. The major search engines use these anchor texts to determine what your website is all about and for which keywords you should rank high. A easy step you can take to make sure your “off page” SEO is up to par is to check for sites linking to you using your URL as the anchor text. Politely email and ask them to change the anchor text to one of the keywords you are trying to rank well for. You should always strive towards creating links with your most important keywords as the anchor text.

The next factor you need to think about is your title text and other meta tags focusing on description. Even though meta tags have minimal impact on your ranking in the search engines it still helps them categorize your page and help identify what your website is about. Google have even confirmed that the meta keywords tag is not used whatsoever when deciding how a website should rank. Description on the other hand is more important and is also a great way to make a first impression when your customers read about your website in the search engines. Title should be looked at the same way and both should include important keywords.

A third factor that search engines put focus on is something generally referred to as Page Rank. Page Rank is generally calculated based on the number of incoming links and the quality of those links. Quality being the linking sites own Page Rank and how relevant the content on that website is to your own content. This is probably the largest factor that influences your ranking potential and the most difficult one to improve.

Fourth we have the diversity of domains that link to your website. May seem obvious to most but its not just the number of links that is important but the more separate domains they are coming from the better. Having many diverse domains linking to you indicates that your website is popular with alot of different site owners and users. So to sum this up, try to create inbound links from diverse domains as much as possible.

The last factor is also pertaining to the domain a inbound link comes from. The most valuable inbound link from a domain is the ones that come from the root domain (example: www.domain.com). although all pages will give your website a boost in the ranking nothing beats top level links.

All of these factors needs to be considering if you wish to rank well in the search engines. Don’t skip over any of them and make sure you optimize for a set list of keywords no longer then a couple words. Also make sure you continually read about the subject to learn more about on and off page SEO. For example you’re probably wondering which keywords you should be focusing on for your website now which is good but we’ll save that for the next article. The more you know the bigger of an impact you’ll have with your optimization efforts.