Social Media Marketing Represents The Future Of Marketing

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Social Media Marketing Represents The Future Of Marketing

When industry pundits tagged social media as last year’s buzzword, the implications for promoting businesses were profound: social media marketing may very well be the future of online marketing. As more and more companies invest in this new mode of marketing, the world may soon witness a shift from traditional marketing campaigns to approaches that create powerful relationships with consumers – the very foundation of social media.

The foremost strength of social media is how it serves as a venue for interaction between people, one through which they can share ideas, applications, and multimedia files with fellow Internet users. People form communities by regularly and actively communicating and exchanging information, and these communities are precisely what companies can strategically target for their marketing campaigns.

Social media marketing veers away from the traditional selling approach characterized by overtly promotional tactics. By coursing information through sites that most users visit for personal purposes, companies can deliver their message subtly and, in a way, more effectively.

The use of social media sites also presents an opportunity to establish a company’s reputation as an authority in its industry. For example, regularly publishing informative articles on WordPress or LiveJournal, or posting industry news headlines on Twitter helps to draw and start conversations with users that monitor developments in their fields of interest. Social networking sites like Facebook, which has more than 400 million registered users, let companies promote their brand and respond to consumer feedback.

Truly, social media lets companies spontaneously reach out to thousands of followers who may be potential customers, if not users capable of spreading the companies’ messages virally. UPS accomplished this with its UPS Intercept service, which was introduced in 2007 using MySpace and YouTube. A year after the launch, UPS received more than 1 million requests from more than 165,000 unique customers. The same goes for Dell’s Direct2Dell blog. After the blog’s launch, Dell saw the number of articles that negatively portray their products fall by almost 30%.

In the end, social media marketing presents a fast, low-cost and refreshingly personal way to communicate to one’s target market. Companies that seek to lead their industry in the age of digital marketing would do well to embrace this avenue for promoting their business.

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