Adwords Marketing – How to Optimize Your Landing Page to Get More Conversions
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Adwords Marketing – How to Optimize Your Landing Page to Get More Conversions
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Home Page > Internet > Internet Marketing > Adwords Marketing – How to Optimize Your Landing Page to Get More Conversions
Adwords Marketing – How to Optimize Your Landing Page to Get More Conversions
Posted: Sep 21, 2008 |Comments: 0
| Views: 232 |
You earn money when a visitor converts. Until your visitors convert you are spending money. No matter what your conversion is, either sell a product or collect and email address, you want a visitor to take that action. Your landing page must convince the visitor to convert. The following are several ways which you can increase the conversions of your landing page.
* Do research.
Build your landing to speak to your ideal visitor. Keep everything the page geared toward that ideal visitor. A landing page trying to capture a broad spectrum of visitor attention is destined to get a lower conversion rate.
* The headline is important.
Your landing page headline is perhaps the most important marketing message your landing page can have. You can be guaranteed that almost every visitor will read your headline, even if they read nothing else. Grab their attention with the headline.
* Match the landing page to your AdWords Ad.
Having your keyword in the landing page headline will get the visitors attention. It will tell the visitor the page is relevant to what they searched for. This will increase you chances of the visitor remaining on your page and reading the rest of your sales copy, and converting.
You can use Adwords Dynamic Keyword Insertion to pass the search term to your landing page as a querystring parameter. This will allow a dynamically generated landing page to use the visitors search term in the headline and sales copy.
* Give the visitor only one option, the option to convert.
Remove any navigation links, outbound links and advertisments from your landing page. Make sure the visitor doesn’t get distracted by some other link or message. You want to them to convert, and only convert. This means keep your message to a single page.
* Remove unecessary graphics or features.
Again, you don’t want to distract potential customers from your message. Get rid unneeded graphics, CSS or javascripts. Keep your message simple and focused. Removing unecessary elements should also increase the page loading time. You don’t want to lose a potential conversion because your page was too slow to load.
* Give the visitor every opportunity to convert.
Don’t have only one conversion link or form at the bottom of your page. Make sure your visitor doesn’t have to search for the conversion opportunity. Popup windows and DHTML windows provide great ways to attract attention and convert.
* Use Testimonials
Consumers like Testimonials from third parties. For some visitors, Testimonials may be more persuasive than your sales copy. When collecting testimonials you can write the copy yourself and simply ask the Testimonial giver to agree with it.
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Are your Adwords campaigns too expensive? Are you over paying for your Adwords traffic? Have you experienced any of the following problems using Google Adwords?
High cost to maintain your Adwords campaign
Poor quality score affecting your bids
Low Click Through Rate for your ads
Minimum bid for your keywords is too high
Landing pages that don’t convert
There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the FREE Adwords Strategy Guide Get your copy now.
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My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
Can anybody tell me the affiliate products which can be sold using Google adwords?
I have Done Off Page Optimization and it’s ranking also improved but after some time it again went down.can anybody suggest me for that
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adwords, google adwords, adwords marketing, ad words, ppc, ppc marketing, pay per click, overture, keyword, keywords, adwords keyword, internet money, search term
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PPC advertising: Creating Landing Pages For Google Adwords
PPC advertising: Creating Landing Pages For Google Adwords
PPC advertising: Creating Landing Pages For Google Adwords
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Home Page > Advertising > PPC Advertising > PPC advertising: Creating Landing Pages For Google Adwords
PPC advertising: Creating Landing Pages For Google Adwords
Posted: Sep 02, 2010 |Comments: 0
|
In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work.
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These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
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The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.
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Can anybody tell me the affiliate products which can be sold using Google adwords?
My Sales Landing page is getting plenty of views, and visits, but no one is buying my product. What can I do to get people to buy from me?
Adsense, as we have come to know, is ever profitable but it is not easy understandable. I am deprived of any advertisement in my web pages where Google could play a vital role. Get it here and help me
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A Quick Guide to Winning Landing Pages for Your Adwords Campaign
A Quick Guide to Winning Landing Pages for Your Adwords Campaign
A Quick Guide to Winning Landing Pages for Your Adwords Campaign
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Home Page > Marketing > A Quick Guide to Winning Landing Pages for Your Adwords Campaign
A Quick Guide to Winning Landing Pages for Your Adwords Campaign
Posted: Aug 10, 2010 |
In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.
Your ad did its job by generating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through a good headline. This headline should hook the prospect by appealing to her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your product or service.
Use plenty of bullets and lists in your copy to show your benefits and features. Bullets are essentially mini headlines. Bullets can be used to summarize all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are very important aspects of your landing page. As I said above, surfers are impatient and impulsive. They tend to be in a hurry and want instant gratification. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is important that you get all the benefits to the prospect included in your headlines, subheadings, and bullets, for this reason. Of course there are also surfers who will read your whole page, so you will need to have good copy, which provides greater detail and all the information the prospect needs to make a decision.
Pictures are usually very effective, especially if you are selling a product. In this case make sure the surfer gets a good, clear look at the product. Since the surfer cannot touch the product it is important that they get as much visual information as they need. Your copy should support your pictures and your pictures should support your copy. The important thing is that the landing page is focused on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Finally, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer should only have to click through to your order page to provide their credit card information. If you are only looking to generate leads, have the form they need to fill out on the landing page as well.
The landing page is a very important aspect of a Google AdWords campaign. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can improve the overall profitability of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your search engine marketing and should not be neglected.
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How Effective Is Adwords PPC On The Landing Page ?
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Home Page > Advertising > PPC Advertising > How Effective Is Adwords PPC On The Landing Page ?
How Effective Is Adwords PPC On The Landing Page ?
Posted: May 15, 2010 |Comments: 0
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How Effective Is Adwords PPC On The Landing Page ?
By: Janet Nunez
About the Author
Hi Friends, Its Me Janet Nunez, an Successful Super Affiliate giving you Opportunity To Earn Money Online, Which Will You the success You Always Wanted. Check yout my blog about Makiny Money Online http://www.proearn.com/
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Article Source: http://www.articlesbase.com/ – How Effective Is Adwords PPC On The Landing Page ?
What is a good landing page? The crucial half of a PPC campaign most people don’t know about.
Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher’s query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to click.
NeverPay For Per Pay Click Advertising again because Adwords Exposed http://www.adwordsexposed.com
He clicks, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You’re halfway there. But, where does he land? On your home page? On the specific product page if you have an online store?
Why can’t I just send my adword clicks to my Home page?
You can. But what if you walked into a five-story department store with no sales people– You’re looking for a very specific sweatshirt with a Penn State Logo that you saw at a football game. You know the sports shop out in the mall will have it, but you’ve got a store credit card so you’d like to get it here. You’re also holding onto two toddlers who are losing their cuteness very quickly because they want the Happy Meals you promised on the way home.
You’ve got to convince someone quickly, “at a glance quickly,” why they should buy from you and not the ad above or below you. Think of your own web searches. You have seconds to entice that viewer to read more, or lose them.
Destination Page Construct
• The first step is to provide the viewer with what he’s looking for immediately. Next, show him the features of the product.
• Most importantly, what is the benefit to the potential customer? Why should he buy from you? What will he gain by buying from you?
• If you’re selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer?
• Anything that can steal focus from your objective risks losing a conversion. This includes other products, details not related to the main idea, and even the navigation system you use throughout your site. Don’t give the viewer the option to go anywhere else but to a form, buy button or call to action.
• Each destination page should have a single, obvious goal that gently tells the customer what to do. Don’t try to cross sell or sign up for a newsletter and send an e-card. Stick to one goal.
• Some people might be looking for the specific product and buy from you. But for those that are questioning and/or first time buyers, don’t give them a chance to question your credibility.
•The phone number and email address should appear (not obnoxiously)enough times that they’re always visible when the page is scrolled. It’s a proven fact, if someone has to search for how to contact you, you lose some potentials.
Further Information About Free Internet Traffic by visiting http://www.proearn.com/tag/drive-traffic
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Using Google Adwords to Drive Traffic to your Website
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Home Page > Marketing > International Marketing > Using Google Adwords to Drive Traffic to your Website
Using Google Adwords to Drive Traffic to your Website
Posted: Aug 30, 2010
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Using Google Adwords to Drive Traffic to your Website
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Article Source: http://www.articlesbase.com/ – Using Google Adwords to Drive Traffic to your Website
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
Retrieved from “http://www.articlesbase.com/international-marketing-articles/using-google-adwords-to-drive-traffic-to-your-website-3160582.html”
(ArticlesBase SC #3160582)
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Importance of Website/Landing Page to Successful Google Adwords Campaigns
Importance of Website/Landing Page to Successful Google Adwords Campaigns
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Home Page > Internet > Importance of Website/Landing Page to Successful Google Adwords Campaigns
Importance of Website/Landing Page to Successful Google Adwords Campaigns
Posted: Aug 10, 2009 |Comments: 0
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Importance of Website/Landing Page to Successful Google Adwords Campaigns
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Article Source: http://www.articlesbase.com/ – Importance of Website/Landing Page to Successful Google Adwords Campaigns
The #1 Biggest Problem with Most Google Adwords Campaigns
In my opinion, Google Adwords is possibly the greatest advertising medium developed for business owners, like yourself, in the last 20 years.
As an advertiser using Google Adwords, your goal is that, when someone types a keyword relating to your product or services as a search on Google, your ads will be displayed. The visitor gets taken to your site where they will hopefully sign up for more information or make a purchase.
Instant, measurable, affordable, controllable – there really is no other advertising medium which gives you the same results.
However, set Adwords up in the wrong way and you will spend cash for poor results and you will end up disappointed.
The following describes the #1 biggest problem we see with most Google Adwords campaigns and what you can do to fix it:
Poorly Constructed Webpage/Landing Page
This may seem as though it is unrelated to Adwords, but in fact, this is the cornerstone of every good Adwords campaign. Think about it, what is the point in paying to send traffic to a website which is not compelling and does not generate sales or leads? You might as well take a pile of cash and set light to it.
When we consult with businesses on their Adwords campaigns, we always include a critique of their landing page/website, because we can send the best targeted traffic to a poor website and the results will still be poor.
Several issues to bear in mind when looking at your website/landing page:
Does your site offer something that your target market actually needs or wants? Have you researched your market? Have you made sales already from your site? If not, you should put yourself in your customers shoes and really critique your offering. Does your site/landing page relate to the keywords/ads that sent the visitor to the page otherwise the visitor will hit the back button result, wasted click! Does it include a headline? You have a fraction of a second to capture the visitors attention the headline needs to hit visitors hot buttons, be relevant and related to the search they performed. Is the site well designed, look professional and easy to navigate? Otherwise, that back button will be used again! Does the site include useful, relevant information that helps the visitor make a decision about the product or service you are offering? Are there multiple ways for the visitor to interact with you? Do you just offer a phone number and email? Are you collecting leads if the prospects dont purchase right away? If you are not offering multiple methods for a prospect to interact with you, you have no idea whether your site is of interest and no method of performing follow-up marketing. Are conversions set up with your website to capture statistics in Adwords relating to sales and leads? If not, you are flying blind with your campaigns you receive leads/sales but you have no idea which ads/keywords generated the action.
Get your website right before you spend a ton of cash sending traffic to it otherwise you will have nothing to show for the work you have put into your finely tuned Adwords campaign.
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If you learn how to use Google AdWords, you’ll find it’s a powerful tool for driving traffic to your site and converting traffic to meaningful sales. In the second part of our Google AdWords video tutorial series, we look at optimizing our campaign to get the visitors we want at the price we want to pay. (02:35)
How Can I Get the Word Out Fast about My Small Business?
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CPA Instruments Review | CPA Instruments Bonus
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Critical Analysis Of Web Crawlers’ Algorithms
A web crawler is a program or automated script which browses the World Wide Web in a methodical, automated manner. The objective of the paper is to make a make a critical analysis of the algorithms used by Web Crawlers. It intends to review and evaluate the different and various approaches to the methods used by the different web search engines to catalog the information.
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Computer is performing a real essential enactment in today’s animation. It most becomes an intrinsic feeling. Sometimes you can’t do your apply or document without a computer.
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MyMark, LLCl
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MyMark, LLCl
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Matthew Whitworthl
Internetl
Jul 22, 2009
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Find More Landing Pages Articles
Google AdWords Basics Part Four – Landing Page Optimization
Google AdWords Basics Part Four – Landing Page Optimization
Google AdWords Basics Part Four – Landing Page Optimization
When using Google AdWords, your landing page should always be highly relevant to the ad you’re placing. The higher the relevancy of your ad, the better the price of your CPC per keyword. That’s just how Google does business. Don’t try to fool customers by sending them to some page you think they’ll like better (or for whatever other reason you might have to do so); in the end you’ll just be sabotaging yourself. Google knows how relevant your ads are by how much time someone who clicks on your ad stays on your landing page, as well as how many times the searched keyword appears on your landing page. There are other factors in the Google relevancy equation, however, the entire formula isn’t revealed by Google.
Landing Page Optimization is equally as important as ad optimization in Google AdWords. If someone clicks on your ad and find themselves on a page which is not directly related to the ad they clicked on, the chances are that you’ve just wasted the money you spent on that click. Maybe your ads have a great CTR, but if your cost per conversion is horrible your CTR doesn’t mean anything. Say you’re advertising a Harry Potter book; don’t link the clicker to the bookstore homepage, link them to the exact page where the Harry Potter book can be bought. If your ad mentions some sort of specific deal, make that deal visible on your landing page.
As mentioned above, your landing pages are just as relevant as the ads they’re linked from; this is why you should also split test landing pages (if you own the domain you’re using to advertise of course). To split-test landing pages, make two identical ads and just change the landing page links (you want the ads to be identical because otherwise you won’t know what the discrepancy in cost per conversion is due to). If you don’t know anything about “web -copywriting†and you have access to the source code of your capture page, you should definitely read a web-copywriting book. Testing your own ideas and layouts of landing pages can also be great, but knowing what really sparks interest in the human mind could save you a lot of money.
How To Write High Conversion Landing Pages For Google Adwords
How To Write High Conversion Landing Pages For Google Adwords
Google Adwords can be a real puzzle when trying to match your keywords to your ads and your landing page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.
Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.
The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):
1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.
2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.
2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.
3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.
4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.
5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.
6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.
7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.
This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.
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How Important Is Google Adwords In Internet Marketing
How Important Is Google Adwords In Internet Marketing
YSM or yahoo Search marketing was popularly known as
Overture and GoTo in the recent past. This is a similar
program to Google Adwords where webmasters can bid on key
works or key phrases they want their websites to appear for.
Yahoo search marketing ranks certain listings they call
sponsored listings for a fee they call PPC or pay per click.
This means that webmasters deposit a certain sum with the
Yahoo search marketing agency and every time someone clicks
on the keyword or phrase they want their site to appear for
a sum of money is deducted per click.
There are millions of people out there searching for
information and products they are in need of. Google is the
best place they can think of apart from Yahoo. These are the
two top search engines apart from Ask and a few others.
Google has a program called Adwords that they sell to web
masters and Internet marketing professionals. This is
nothing but a list of the most searched keywords and key
phrases concerning your product that you need to purchase
from Google through a bidding process and they will index
your site along the right column of every Google search page
that is drawn up with those keywords or any keyword or
phrase that is related to the Adwords you managed to
successfully bid on at Adwords.
There are many ways a working mom can create success at home
through a work at home program. This does not have to be an
internet marketing scheme as the very thought of marketing
seems to scare people away. Many people seem to think that
to market something on the internet you have to have a huge
social circle or you need to have exceptional skills to sell
online or have a sugar daddy to back you up. The fact of the
matter is that none of that is true. You can create all
those abilities with a bit of practice and research online
and make a huge success of your telecommuting career.
When you decide to use yahoo Search marketing for acquiring
a top listing in their search engines you are actually
deciding to go in for a PPC or Pay per click campaign. This
is a process where yahoo charges you to direct a visitor to
your site every time he or she clicks on a word or phrase
you have paid for the search engine to redirect traffic to
your site. How important is this to get a top listing? The
opinion of various internet marketing gurus will vary. Some
say it is not important at all while some say it is equally
important. However, all are unanimous that it is not all
important to get a top listing.
Google Adwords could be good for you or it could prove to be
ineffective for your purpose and budget. It is up to you to
decide and make the best use of all the techniques available
to drive targeted traffic to your web site and improve your
conversion rate, after all conversion is what internet
marketing is all about, isnt it? Google Adwords was designed
to assist Internet marketing individuals drive traffic to
their site. This is how it works:
These people have created an entirely new success story.
Telecommuting cuts out the drudgery of having to commute to
and from work everyday. It also saves a lot of cash and
time. However, this is not the reason many working moms have
chosen to give up that life and take to making money online
fast. Some of them have made a lot of money with various
internet marketing programs thus setting up multiple streams
of income right from their own homes. Some of the possible
work at home opportunities you could try are listed here.
The web master will need to enter the keyword/phrase he/she
wants to know the popularity of and Google Adwords will
return a list of related keywords and phrases along with the
number of time they were searched in the past 30 days. The
number of searches could lead to tens of millions. The
Webmaster will then select the top ranking words or phrases
and bid on them. If the bid is successful at the closure of
the bidding Google will allot those keyword or key phrases
to a URL the webmaster would like to drive traffic to. Now
every time someone enters those keywords or phrases the
webmasters site will appear high in the Google index along
with some sponsored listings at the right side of the page.
The site will also appear as sponsored listings in millions
of sites that have subscribed to Googles Adsense program.
There is no refund facility and you are forced to utilize
the entire funds by bidding higher than your competitor. So
how do you know someone actually bid higher than you? That
is one reason people use PPC campaigns and search engine
marketing as a secondary marketing option to their regular
SEO technique.
Related Search Marketing Articles
Google Adwords, Yahoo! Search Marketing and a lot of ppc Strategies Exposed
Google Adwords, Yahoo! Search Marketing and a lot of ppc Strategies Exposed
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what it can do for your business, but I will keep this short and to the point. Pay per click (ppc) marketing is an advertising platform in which you bid an amount of money that you are willing to pay for a click.
Free 0 / 0 / / / Google AdWords Credit at http://www.adwordsexposed.com
When a searcher does a search at Google all of the ads on the right side of the screen are ppc ads. Google calls them sponsored listings. When a surfer types in a keyword, the advertisers who have bid on that keyword have their ads displayed. When one of the ads is clicked by the surfer they are taken to the advertiser’s website. The advertiser is charged at maximum, the amount they’ve bid. Most of the time they are charged less than what they have bid. But they are never charged more than their maximum bid.
The bids can start at 1 cent and depending on the market and the ppc search engine, go up to or more per click. When starting off I suggest bidding very low. Ten to fifteen cents per click or lower is a good start. The higher you bid the higher in the rankings your ad is shown therefore increasing your ad’s visibility and your potential visitors. The downside is bidding high can cost you a lot of money and in some cases bring you way over budget. Be very careful when bidding.
In case you’re not sure how to generate that many keywords there are many tools on the net that will help. Some are free and some charge money. One of the best free tools is offered by a company formerly named Overture, which has been bought out by Yahoo! This tool can be found here. http://inventory.overture.com
Advertising your business at free search engines a.k.a organic search engines can take weeks or even months for your website to be indexed in their directory. It can take a lot longer than that to get a decent ranking on your search terms. The more competitive the keywords you are trying to get listed, the harder it is to obtain a decent ranking. This is one reason why ppc search engines have a huge advantage over organic search engines.
Screw Google, Yahoo, MSN & all major search engines Adwords Exposed at http://www.adwordsexposed.com
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