Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

More Landing Pages Articles

Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin    Website Design     Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Yahoo Search Marketing if you already use Google AdWords

admin    SEO Marketing     Adwords, already, Google, Marketing, Search, Yahoo

Yahoo Search Marketing if you already use Google AdWords

Yahoo Search Marketing accounts are similar, but not identical to Google AdWords accounts.  They are definitely worth investigating particularly if you are in a highly competitive market.

Why use Yahoo?

Cheaper Click Costs, leading to cheaper conversions!  I have managed to get conversions down successfully for one market (MLM lead generation) to £1.55 compared to £6.50 in Google.  This was an excellent result Less competition, as less advertisers bother using Yahoo – most use Google due to the fact Google has more traffic Yahoo is generally regarded as being used by an older, more mature market To reach the 10-15% that use Yahoo rather than Google Easier to use.  You may prefer to start with Yahoo than with Google due to the cheaper costs

Beware:

Yahoo uses search partners that are difficult to discover and opt out of unless you carefully monitor your web tracking Broad matching is the default setting, the keyword selection is not as sophisticated as Google If selecting Prepay (the default option) Yahoo will charge your card repeatedly until it has what it believes is sufficient credit on your account.  This amount appears arbitrary

How should I go about setting up a Yahoo Account if I already use Google AdWords?

Visit Yahoo Advertising and set up an Advertiser account Use the Google AdWords Editor to download your Google campaign, transfer across broad keywords (Exact and Phrase are not allowed for) and transfer across 2 of your best performing adverts for that ad group Add in negative keywords by entering ad group setting, tactic setting, choose show next to excluded words and add them in

Other alternatives include MSN/Bing which traditionally has a younger audience.

More Search Marketing Articles

AdWords Account Suspended | SEO Traffic Spider

admin    SEO Marketing     Account, Adwords, Spider, Suspended, Traffic

AdWords Account Suspended | SEO Traffic Spider

In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?

These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.

The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.

Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.

On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as for a project that is worth 0. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!

After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.

So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.

Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions? Find out if your provider has any hands on experience in optimizing Google AdWords accounts? For how long has your provider been optimizing Google AdWords accounts? Has your provider hired any staff from Google? How will they go about optimizing the Google AdWords account? Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.

You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.

So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.

There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.

Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.

The choice is now in your hands!

Why Google Adwords is the Best Choice in PPC Search Engine Marketing?

admin    SEO Marketing     Adwords, Best, choice, Engine, Google, Marketing, Search

Why Google Adwords is the Best Choice in PPC Search Engine Marketing?

PPC search engine internet marketing has a huge advantage over traditional search engine marketing because it allows you to attract traffic to your website in minutes. Google AdWords is the main provider of PPC advertising. Affiliate marketers also take advantage of AdWords to promote products. But, there are some questions about AdWords popularity. Many people ask: Why most webmasters support adwords when there are other cheap alternatives?

In terms of cost per clicks, Adwords are expensive, but are far effective than other options because of the following reasons:

Quality: Google AdWords are far easier to use than its competitors in ppc search engine web marketing campaigns. Even if you compare it with Overture (Yahoo Search Engine Marketing), you will find a very user-friendly set up. The ads can go live in minutes.

A Wider Reach to the Target Audience: Google Adwords and Yahoo Search Engine Marketing cover more than 75 percent of the search engine market with Google leading the competition. This guarantees more users visiting sites listed in AdWords category.

Less Afflicted to Click Frauds: Unlike other ad campaigns, Google AdWords have stringent measures for click frauds. So, it is less affected with click frauds that are rampant these days. This ensures better quality traffic and profitable ppc search engine marketing.

Whether you have a fool-proof ppc search engine web marketing campaign on your mind, you still need to get the basics right. A solid base in ppc advertising is important for a profitable ad campaign. Before employing Google AdWords or Overture, you must have a good keyword research for your target audience. Professional free keyword tools like WordTracker are the best options of searching the target keywords.

The most essential part of your ad campaign is to have a good ad copy. An ad copy with a riveting title and a compelling header can ensure continuous traffic. Remember, creating a PPC search engine marketing as campaign is easy, but managing it is challenging. It involves frequent improvements in your ad copy, keywords and even your website!

AdWords Guide – 4 Landing Page Tips To Make Your Visitors Convert To Buyers

admin    Website Design     Adwords, Buyers, Convert, Guide, Landing, Page, Tips, Visitors

AdWords Guide – 4 Landing Page Tips To Make Your Visitors Convert To Buyers

What is landing page?

It is the destination URL that people will land on after clicking on your Google AdWords. Designing your landing page with an understanding of what is likely to work will get you close to optimal performance from the start. When people come to your landing page, most of them are only looking for clues to quickly fill their need. They want to know:

1. Is this the right place that I am looking for?

2. Is this how I imagined it would be?

3. Should I click the back button and find my answer elsewhere ?

4. Does this look reliable?

5. How much time is this going to take?

6. Should I accept this offer?

Understanding what people are going to do is the key to be successful. The primary goal of a good landing page is to make people take a particular action that you want them to take. When a visitor takes that desired action, you got a conversion. If you have a high conversion rate, you will make a lot of money, and your return in investment will increase as well.

Here are few tips to improve your landing pages:

1. Do not overload with unnecessary information

2. Make people feel that they have found the correct page

3. Grab people’s focal point

4. Put more information on your landing page if you want to collect people’s email

5. Use call-to-action phrase

Do not overload with unnecessary information

Do not give your potential customers too many options in the landing page. Let them do what you want them to do. A good approach is to limit your landing page to one primary action, inducing people to make a purchase or to request information, especially when you are paying for traffic. If it is not tightly focused on forcing people to take a particular action, they are likely to take no action, and your money will burn fast. If you can, remove the navigation bar too.

Make people feel that they have found the correct page

Anyone who comes to your landing page is looking for getting their problems solved from your page. They expect a very specific solution that is relevant to their problems. Place the words they searched for in large and bold text to show them they are in the right location. It is best to point people at a landing page instead of the home page.

Grab people’s focal point

Place the most important stuff in the middle of the landing page, and never distract your user from that focal point. Avoid putting other unnecessary material. This will only make your people confuse. Do not place any Google Adsense or other ads that will make people click away. Just remember, if it is interesting and valuable, keep it close to the center and use it to direct people’s eye.

Put more information if you want to collect people’s email

If you want people to sign up your newsletter, do not expect people to be so excited by your offer that they immediately give you their email. Your landing page should offer a few paragraphs of information, followed by the contact forms. People always want to make sure that your newsletter is what they are looking for.

Which is better: Google AdWords Or Yahoo Search Marketing?

admin    Website Marketing     Adwords, Better, Google, Marketing, Search, Yahoo

Which is better: Google AdWords Or Yahoo Search Marketing?

The top two pay per click programs are Yahoo Search Marketing and Google AdWords. If you want to use pay per click advertising, you may find it hard to choose between them as they are all very popular.

If you are thinking of joining both programs at the same time, it is strongly not encouraged. You will achieve better result if you focus on only one of them. But to decide which company to join, the best way is probably to analyze their pros and cons.

First, let us start by examining Yahoo Search Marketing.

One of the biggest advantages to using them is their ads display frequency. Do perform a search with Yahoo. You will notice they have advertisements displayed on the top, bottom and right side of their search result page. This translates to a higher probability that your advertisements will be seen before the user click on any of the search result link!

But the main drawback of using them is they are still quite new in this area as compared to Google AdWords.

Next, let us look at Google AdWords.

As Google AdWords is the most established ppc program, this is probably the biggest plus point for choosing them. Also, you will not face with the issue of lack of support as there are lots of third party vendor providing value added services to assist in your pay per click campaign.

Despite being the market leader, there are some who says that Google need improvement in deciding where their ppc ads appear. It has been reported that some ads appear on pages that are unrelated to the pay per click ads.

The main problematic websites are normally blogs. As the owners regularly change the topic of their posts, it could pose some challenge for Google AdWords to detect consistent keywords and display relevant ads.

After reviewing both programs, they do share some common features. Both programs will only charge you if and only if your ppc ads are being clicked by a user. But there are unethical website owners who maliciously and repeatedly clicked on your ads. Luckily both programs monitor closely for any click fraud.  If fraud is detected, you will not be charged for those clicks.

Whether you choose to participate in Google AdWords or Yahoo Search Marketing, they will deliver satisfactory results.

Is your PPC or Adwords Campaign Crashing on the Landing Page?

admin    Website Design     Adwords, Campaign, Crashing, Landing, Page

Is your PPC or Adwords Campaign Crashing on the Landing Page?

What is a good landing page? The crucial half of a PPC campaign most people don’t know about.

Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher’s query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to click.

He clicks, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You’re halfway there. But, where does he land? On your home page? On the specific product page if you have an online store?

The page where the viewer lands is called a “landing page” or “destination page.” It is equally as important as your ad headline and copy, if not more. Most sales, conversions, or leads that cost hard cash to Adwords or Yahoo are often lost because of poor, or non existent landing pages.

Why can’t I just send my adword clicks to my Home page?

You can. But what if you walked into a five-story department store with no sales people– You’re looking for a very specific sweatshirt with a Penn State Logo that you saw at a football game. You know the sports shop out in the mall will have it, but you’ve got a store credit card so you’d like to get it here. You’re also holding onto two toddlers who are losing their cuteness very quickly because they want the Happy Meals you promised on the way home.

So there you are in an endless sea of perfume counters. You want a sweatshirt. Maybe it’s in the men’s section…but where is that? Or maybe it’s in Active wear… would that be with the men’s stuff? And where are the escalators?!

“Forget it,” you think, and walk out to the sports shop in the mall, buy your sweatshirt and are on your way to Micky D’s in less than 10 minutes.

Your homepage is the department store. It doesn’t matter if you’re selling a product, service, or giving away free information. You have sections and categories which are probably very well marked and labeled.

However, your Google Ad or Sponsored listing was specific. It advertised a precise thing in about 70 characters or less. People don’t care about your home page. They expect to see what they were searching for as soon as they click. Don’t you?

So let’s say your ads lead to specific destination pages of your site. What’s on those pages?

Destination Page Overview

For Pay Per Click, your destination pages are absolutely critical. They are the second half of the sales pitch. Just having the adword or PPC land on the product page is not enough. First, you have to get someone to your site.

Remember the number of hits you get on a PPC or Google Adword is an ever-increasing expense if you don’t turn that click into a sale and the only sales person you have is the page at the end of that click.

You’ve got to convince someone quickly, “at a glance quickly,” why they should buy from you and not the ad above or below you. Think of your own web searches. You have seconds to entice that viewer to read more, or lose them.

Build the page around a SINGLE goal incorporating:

• Well written content describing in clear detail what you are offering

• Organization to make a fast read or “scan” of the page convey as much information to the viewer as possible. Use bullet points and straightforward language to make reading as easy as possible

• Show the benefits to the potential customer. Details that the viewer can relate to on a personal, even emotional level are what makes this page have a much better chance of getting a lead, conversion or sale. It must show all the properties that make you better than the rest. Don’t be arrogant, but make the reader feel they will be secure, better and confident if they buy, fill out a form, or perform the action you’re after.

• KISS- “Keep it simple, stupid” applies here too. If you don’t need a country and a phone number in your form, keep them off. Make it easy and simple for your viewer.

Remember, when you land on a page, you ask “WHAT’S IN IT FOR ME?”

Destination Page Construct

• The first step is to provide the viewer with what he’s looking for immediately. Next, show him the features of the product.

• Most importantly, what is the benefit to the potential customer? Why should he buy from you? What will he gain by buying from you?

• If you’re selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer?

• Anything that can steal focus from your objective risks losing a conversion. This includes other products, details not related to the main idea, and even the navigation system you use throughout your site. Don’t give the viewer the option to go anywhere else but to a form, buy button or call to action.

• Each destination page should have a single, obvious goal that gently tells the customer what to do. Don’t try to cross sell or sign up for a newsletter and send an e-card. Stick to one goal.

• Some people might be looking for the specific product and buy from you. But for those that are questioning and/or first time buyers, don’t give them a chance to question your credibility.

•The phone number and email address should appear (not obnoxiously)enough times that they’re always visible when the page is scrolled. It’s a proven fact, if someone has to search for how to contact you, you lose some potentials.

Destination Pages and the Unique Selling Proposition

A concept developed in 1961 still holds merit today and is a great check for the underlying tone of your landing page. That is the “Unique Selling Proposition” by Rosser Reeves. The concept explains how every company should strive to show how it differs and surpasses its competition.

It consists of three concepts that should be applied to your advertisement (or adword) and your destination page.

1. Tell the consumer what benefits you will be giving him. ? “Buy this product, and you will get this specific benefit.”

2. The benefits have to be unique to your product. Something that separates you from what the competition has to offer. If your products are sold by competitors too, find something that distinguishes YOUR company.

3. The proposition must be so strong and convincing that it can move the millions (attract new customers).

To be successful, you’ll need to research and build a campaign, then watch and modify, test and retest different changes, words, prices, etc. I want to stress the importance of this.

The same testing, observing, tracking and revising apply to landing pages as they do to ads and headlines themselves. It can save you a lot of money. If you’re not careful you can run up thousands of dollars in PPC and adwords with insignificant sales or leads.

Related Landing Pages Articles

Online Marketing and Sales Classes, Article Marketing Classes, Google Adwords CLasses, Squidoo Lens Classes,

admin    SEO Marketing     Adwords, Article, Classes, Google, Lens, Marketing, Online, Sales, Squidoo

Online Marketing and Sales Classes, Article Marketing Classes, Google Adwords CLasses, Squidoo Lens Classes,

WAU is the leader in Online Marketing and Sales Training.I am living proof of that.
Come train where thousands have learned their online marketing skills. Learn ABout: Pay Per CLick Marketing

Pay-per-click networks like Google Adwords, or Yahoo Search Marketing allow Internet marketers to buy ad space within their search engines. Pay-per-click (PPC) marketing is the most sustainable online business model as you have full control over your ads, landing pages, and audience. You only pay for a click when a customer that you have specifically targeted clicks on your ad.

Email Marketing

Email marketing allows you to build a relationship with your website visitors and contact them more than once. Essentially, email marketing cuts down your cost per lead every time you contact your list. Building an opt-in list is an integral part of a sustainable online business. If you are new to email marketing we suggest you start with the getting started guide below.

Article Marketing

Article Marketing is a great way to drive highly qualified visitors to your affiliate links without having to shell out any money for advertising. Many Internet marketers use article marketing as their only traffic source. If you are new to article marketing we suggest you work through the getting started guide below.

Clickbank Research Tool

Finding products on Clickbank is difficult to say the least. The Clickbank marketplace search functionality is very limited and it lacks some very useful information that affiliates should have when making informed decisions about promoting products. There are other programs available online that are similar to this tool, but they cost you money to get the “FULL” package and functionality. We don’t want you to have to pay for something like this, so we developed our own system that offers great functionality and features. Use the button below to launch the WA CB Search tool.

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Thanks for reading my article.