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Dear Google, Please Add “user Annoyance” to Your Algorithm

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Dear Google, Please Add “user Annoyance” to Your Algorithm

Dear Google, Please Add “user Annoyance” to Your Algorithm

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Home Page > Internet > SEO > Dear Google, Please Add “user Annoyance” to Your Algorithm

Dear Google, Please Add “user Annoyance” to Your Algorithm

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Posted: Dec 07, 2008 |Comments: 0
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As a website owner, I’m completely confused about Google’s algorithm. I think I speak for thousands of website owners when I say this.

No matter how much time, effort and money I put into doing things right by Google’s standards, for the life of me, I can’t seem to crack the code. From publishing keyword-rich content on a daily basis to optimizing my website with keyword-rich meta data to building inbound links from reputable websites to marketing my site every chance I get, my life revolves around trying to understand the intricacies of the Google algorithm (which, for all intents and purposes seems to be locked down tighter than Fort Knox).

Sure, I get some organic traffic from Google. Thank God, since I can’t afford to buy any. Apparently I’m doing something right, right?

But when I do a Google search for layouts and backgrounds – the two most significant keywords driving traffic to MySpace customization websites like mine – I’m a blip on the search results radar screen. Actually, I’m a blip of a blip of a blippity blip.

Believe me, I’m not a sore loser. I very much respect the top ten layouts and backgrounds websites that have apparently deciphered the seemingly undecipherable code-based GoogScore thingamajig algorithm doohickey.

However, after visiting some of these sites, I’m astounded at just how unbelievably annoying they are.

For starters, it’s virtually impossible to get past their home pages with all the pop-ups, pop-overs, pop-unders, pop-in-betweens, pop-in-front-ofs, pop-behinds and pop-in-your-face-when-you-don’t-expect-it ads.

Once you’re done playing the “skip this ad, skip this ad, skip this ad” game, it’s time to play the “where the heck are the layouts and backgrounds?” game. A link that says “layouts” usually takes you to a section of the website that has absolutely nothing to do with layouts and everything to do with nothing remotely related to layouts. At other times, a link to “layouts” redirects you to another website where you once again play the “skip this ad, skip this ad, skip this ad” game, followed by the “where the heck are the layouts and backgrounds?” game, followed by the…well, you get the point.

To add insult to injury, most of these ads flash or talk or sing or buzz. Wonderful.

Dearest Google, I’m asking you to please add “User Annoyance” to your algorithm. In my opinion, non-annoying websites are far more valuable to Google searchers than websites that cause a user’s head to explode. Sure, these eye-bleeding websites might have a million in-bound links and tons of content, but what this really means is that more and more Google users find more and more crappy websites with crappy interfaces and even crappier pop-in-your-face crap. The end result? More and more annoyed Google users.

I propose websites with a high UA (User Annoyance Score) be penalized and sites with a low UA get a boost in the rankings. Or is User Annoyance already considered part of a website’s Content Quality Score? If so, exactly how does Google define User Annoyance as it pertains to Content Quality, and exactly how much weight does it carry?

Like I said, I’m confused.

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Jennifer Lange -
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Jennifer Lange is the President and CEO of SpaceGravy.com (http://www.SpaceGravy.com), a website specializing in layouts, backgrounds and graphics for MySpace and other social networking websites.

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Google’s Latest Update for Its Algorithm in Detail

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Googleâs Latest Update for Its Algorithm in Detail

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Home Page > Internet > SEO > Googleâs Latest Update for Its Algorithm in Detail

Googleâs Latest Update for Its Algorithm in Detail

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Posted: Apr 01, 2008 |Comments: 0
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Google has recently launched an update for its search engine’s algorithm. Nicknamed “Jagger,” this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for PageRank. Because of this, there have been dramatic changes to Google’s search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcherâs experience.

Over the weeks after the update was implemented, several sites that have not been placed in top spots have suddenly flew in ranking while some of those that have been ranked high previously have found their ranking fluctuating.

What is the update about? And what changes have been introduced into Googleâs system?

Older Sites See Prominence in Results

One of the three affected areas is the domain age or the website history. Google has decided to place emphasis on the siteâs age in calculating PageRank. One obvious effect of this is that older sites have suddenly appeared in the top spots of every search result page, outdoing the newer sites.

This change has brought about several questionable effects. If the older sites have a lot more information than the relatively newer site that has previously held the top spot, then it is good. But if they donât, then Google has inadvertently prejudiced against newer sites with better quality. By default, older sites have outdated information that would most likely be irrelevant or lacking information to help a web searcher in his quest for information.

On a positive note, the greater weight on the older sites has resulted to suppression of a black hat technique of launching multiple domains just to gain ranks.

Google Recalculates Values for Backlinks

Google has also made changes to how it gives value to backlinks, or links that point to a site. Previously, Google simply calculates the number of links that point to your site (treating it as a vote of support along the way) in coming with up your pageâs ranking. With this update, Google has now placed varying weights depending on the linkâs age. Newer links have lesser values compared to links that have existed quite a long way before. Google has adjusted its algorithm in a manner that links start to gain more weight after periods of time.

This update has affected those webmasters that resort to link buying to build up their inbound links. No longer could they depend on these methods to quickly gain rank because any new link posted for the site would still take some time before it could build up some weight to materially affect the siteâs ranking.

PageRank Loses Part of its Importance

The latest update has resulted to lesser importance for the PR value in the calculation of ranking. Google apparently has realized that a high PR value is not at all related to a websiteâs relevance and importance to a search query. PR, after all, is calculated by the number of backlinks to a site together with an importance factor that is determined by how the site being pointed to is related to the site making the referral. High-quality links carry the heaviest weight in the calculation, since these links are coming from sites that are considered relevant (and thus important) to the site being referred.

PageRank has come under various abuses by some SEO experts that use black hat techniques to artificially inflate sitesâ PR values. While having high PRs serve little to the pageâs actual ranking in results, artificially high PR sites can once in a while swindle a link-buying webmaster to buy links from them.

This is related to the practice of PR buying, where a webmaster buys rights from a high PR site to post a link to his site. This practice stems from the long-running belief within the SEO community that a site being linked by a high-PR site gets the PR value of that site. Hence, webmasters buy links from high-PR sites for that purpose, although with the age delay addition to the algorithm this practice has lost its effectiveness.

There has been speculation that PageRank will be replaced by TrustRank, a similar algorithm used by Googleâs competitor Yahoo although this has never been proven by public statements. It is also said that Google might have decided that TrustRank is irrelevant. Since they are similar, Google could have concluded that its own PageRank algorithm is irrelevant as well, although most people find this unlikely.

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Moe Tamani is a Marketing expert with a leading Dallas SEO Firm specializing in organic search engine optimization.

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Google Adwords Changes Algorithm for Quality Score On Landing Pages

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Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Google Adwords Changes Algorithm for Quality Score On Landing Pages

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Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Jul

30

0

Google Adwords Changes Algorithm for Quality Score On Landing Pages

admin

Website Design Tags

Adwords, Algorithm, Changes, Google, Landing, Pages, Quality, Score

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

What is a Google’s Quality Score?

Google’s quality score is a rating number for how relevant your landing page is related to the keyword you are bidding on. The Quality Score is in place to keep the paid results in Google to be as relevant to the term searched as possible.

How does Google Determine the Quality Score of a Landing Page?

Google’s quality score rating is a totally automated system that determines this number. Since there is no human involvement in this score, it is solely established by what Google’s bot can read. If you do not have relevant text, H1, Meta tags, keywords, and descriptions on your landing page(s) your quality score has most likely suffered greatly.

Effects of a Low Quality Score

A low quality score will cause 1 of 3 things to happen within your ad campaign on Google.

1. Your ads will be pushed down on the results of the first couple of pages for each respective keyword.

2. You will see a huge spike in your cost-per-click amount (this is because lower rated pages need to spend more money to be listed).

3. Your keywords will become “inactive for search” which means that the combination of your quality score and maximum cost-per-click bid is not a high enough total score to even make paid search results.

How to Improve a Low Quality Score

A low quality score can only be improved by improving the on page relevance of your landing pages to the keywords you are bidding on. I personally would recommend creating at least 1 landing page for each Ad Group within your Adwords campaign. This may take some time, or money, but this action will lower your bidding cost and improve your paid results ranking which can easily save you thousands of dollars annually.

Jan

17

0

The Google Algorithm For Link Popularity

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Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.

Jim Pretin is the owner of http://www.healthpalace.net/penisenlargement, an online directory for herbal products

Dear Google, Please Add “user Annoyance” to Your Algorithm

Google’s Latest Update for Its Algorithm in Detail

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Google Adwords Changes Algorithm for Quality Score On Landing Pages

Google Adwords Changes Algorithm for Quality Score On Landing Pages

The Google Algorithm For Link Popularity

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