Browsing all articles tagged with Angeles
Jun
21

Los Angeles Social Media Marketing Report Card For Corporate

Los Angeles Social Media Marketing Report Card For Corporate

I recently found a survey that determined most businesses are still only experimenting with social media marketing. That’s why it seems worth paying attention to how some big and successful brands use it in their own strategies.

It would appear that about two-thirds of companies who took this survey said the amount of money they spent on social media has increased since last year; 30 percent said it has stayed the same, while 81 percent of these companies expect their budgets to increase in the near future.

Social media marketing among businesses – both large and small – has grown over the past two years, no doubt, however the survey reveals that most businesses are largely still in the experimental stages when it comes to their social media marketing strategies. The statistics reveal businesses are starting to get to the place where they view social media as crucial, however. About 90 percent of those surveyed said they expect social media to take up more time in-house over the next year or two.

What is social media marketing? It includes all the online technologies and practices that people use to share ideas, opinions insights, experiences and perspectives with other people online. Social media marketing technology includes a many online communications hubs driven by users: Internet message boards, blogs, podcasts, wikis, and videos. There’s also vlogs, wall-postings, picture- and music-sharing sites — all online social networks including Twitter and Facebook, for communities of people sharing interests, from pets to puberty.

It was the year 2007 when social networks started to gain popularity. Today social media memberships are in the multi-millions and social media is still growing exponentially. Facebook was at more than 300 million users

Another recent report states that 85 percent of companies surveyed use Facebook as part of their marketing strategy. There are also social networking and video sharing places like You Tube and Google video, virtual reality sites such as Second Life, Last.fm and iTunes are great for personal music, Flickr to help you share your photos and micro blogs like Pownce or Twitter.

Social media is all about being social so new media marketers must have a social media strategy for each and every client, with specific tactics for getting involved and having two way conversations with their customers online. And social media also affords the opportunity to create pages that provide links back to your website, for inbound traffic and links that enhance search engine optimization (SEO). When you write unique content and then embed with your key words the search engines can track it, rank your website and then when people search online, they will have a better chance of finding your content.

A page website must rank well in the search engines to help people to find your company via specific key words and phrases, and your company will be listed on the first pages of Google. Hopefully above the fold.

Building traffic on the social media sites to attract attention to your company is also a good social media marketing tactic. Article publishing, electronic press releases, blogs, directories, text linking – these, in particular, are all social media tactics.

Writing unique content and then embedding it with your key words helps the search engines track it, to rank your website and then when people search online, they will have a better chance of finding your content.

(Source: E-Consultancy and the Online Marketing Summit, and Nielsen),

Kristin Gabriel is writer and social media marketing professional with a Los Angeles SEO firm called MarComNewMedia. Her company also handles social media marketing, public relations, and online advertising. Visit MarComNewMedia.com or call 323.650.2838.

Mar
15

Tips for Finding the Best Website Design Companies in Los Angeles

 

Are you searching for a website design company in Los Angeles? You will come across several options to choose from, but the aim naturally is to select the most appropriate and reputable website Design Company in Los Angeles.

 

The first aspect of consideration is the analysis of the options available and identification of your website design needs. Have a clear understanding of what type of website design you are looking for and define your goals. Also identify the message you desire to convey to your target audience. This may include company information or/and product/service information. This understanding will make the process of locating an ideal website design Los Angeles firm an easier task.

 

Decide on your Internet marketing requirements. It may include banner advertising, link building, SEO, PPC, etc. This would surely help in finding a website design company in Los Angeles who can work effectively for your business type.

 

Keep in consideration your budget for website designing, advertising, and promotional activities. Check the portfolio of the website design companies before making any final decisions. This will give you an idea about the diversity of their work. The wider the range in their services, the better their ability to successfully complete all of your web designing needs

 

You can also ask them for the list of clients who have used their services and ask about their experience with the website design company. This will be an important piece of information and can influence your decision.

 

Check out whether the website design company from Los Angeles possesses relevant industry experience and expertise, especially for your field of business. For instance, if you have a shopping portal, it would be advantageous if the website design firm has prior experience of handling various eCommerce projects. This trait would help them understand your business needs better and face any challenges effectively.

 

Check to ensure that the website design company of Los Angeles uses the latest designing tools and technology. Websites that are designed with newer technology and ways score better with the target customers.

 

Apart from design, put more emphasis on the online visibility of your website. Discuss with the website design company the concept that they are going to follow in designing the website, including the business model, what the website needs to offer online, design layout, etc.

There is cut throat competition in every field of business, therefore if you want to excel better, create the first impression positively on the user. A well planned website is a great asset and a strong marketing tool by itself.

 

Copyright © 2008

Mar
11

How to Find the Best Website Design Companies in Los Angeles

Are you searching for a website design company in Los Angeles? You will come across several options to choose from, but the aim naturally is to select the most appropriate and reputable website Design Company in Los Angeles.The first aspect of consideration is the analysis of the options available and identification of your website design needs. Have a clear understanding of what type of website design you are looking for and define your goals. Also identify the message you desire to convey to your target audience. This may include company information or/and product/service information. For more details go to www.magic-mini-site.com. This understanding will make the process of locating an ideal website design Los Angeles firm an easier task.Decide on your Internet marketing requirements. It may include banner advertising, link building, SEO, PPC, etc. This would surely help in finding a website design company in Los Angeles who can work effectively for your business type.Keep in consideration your budget for website designing, advertising, and promotional activities. Check the portfolio of the website design companies before making any final decisions. This will give you an idea about the diversity of their work. The wider the range in their services, the better their ability to successfully complete your entire web designing needsYou can also ask them for the list of clients who have used their services and ask about their experience with the website design company. This will be an important piece of information and can influence your decision.Check out whether the website design company from Los Angeles possesses relevant industry experience and expertise, especially for your field of business. For instance, if you have a shopping portal, it would be advantageous if the website design firm has prior experience of handling various eCommerce projects. This trait would help them understand your business needs better and face any challenges effectively.Check to ensure that the website design company of Los Angeles uses the latest designing tools and technology. Websites that are designed with newer technology and ways score better with the target customers. For more information login to www.killer-mini-site.com. Apart from design, put more emphasis on the online visibility of your website. Discuss with the website design company the concept that they are going to follow in designing the website, including the business model, what the website needs to offer online, design layout, etc. There is cut throat competition in every field of business, therefore if you want to excel better, create the first impression positively on the user. A well planned website is a great asset and a strong marketing tool by itself.