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Attracting Prospects to Your Real Estate Website
Attracting Prospects to Your Real Estate Website
Attracting Prospects to Your Real Estate Website
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Home Page > Finance > Real Estate > Attracting Prospects to Your Real Estate Website
Attracting Prospects to Your Real Estate Website
Posted: Sep 03, 2008 |Comments: 0
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Before you begin attracting website visitors to your real estate website, it helps to think about the website. I’ve had a few websites in my career, and each has had varying degrees of success. But a few things I’ve learned apply to most any site. Regardless of how you get the visitors, the end result is to give them something worth stopping by for. The following four rules have held true for me with every web site I’ve launched.
Know What Your Site is for
The first rule to follow in attracting prospects to your site is to figure out why you want them there in the first place. Don’t waste the time and energy to lead a group of people to your site for them to find nothing. Have your site serve a purpose.
Know Your Site’s Service Area
The second rule to follow is to recognize your sites geographic limits. Most realtors work in a relatively small geographic area in terms of the web. Realtors in Des Moines have little interest in the San Diego market unless their working RELO.
Have High Quality Content
The third rule to follow is to make sure your site has some high quality content. The importance of quality content can’t be overemphasized. The web thrives on content. Search engines have an insatiable appetite for new and original content. They crave it.
Keep Your Site Focused
The fourth rule to follow is to keep your site focused. Both people and search engines do better when the website deals in a specific area. Its okay for a real estate web site to talk about a great golf course in a local market area, but it’s not okay for a real estate web site to become a course about golf!
Even if you follow the above rules your site will not generate any search engine interest at first. Part of the equation to get a page one search engine is to be around a while. Search engines want a site to be aged, and they want it to age with style. That means consistent quality content over time. So keep posting content, even in the face of search engine adversity.
In the time between your launch and when the search engines start ranking your keywords there are some things you can do to get traffic to your site. Some are cheaper than others, but they all work. Keeping our four rules in mind, let’s start cheap and work our way up.
Business Cards, Signs and Flyers
Make sure your website address is on your business card, your sign and all your print advertising. Not only should you have the www.yoursite.com , you should write a little copy to go with it. Wherever you put something that has your name on it, make sure it also has your website address on it too. It’s a good old school technique that’s still got a few miles left in it.
Write and Submit Articles to Article Submission Sites
If you’re a community expert, then share that expertise in the form of a well written article. Article writing is highly effective and it won’t cost you a dime. For more information on how to write and submit an article head out to www.ezine.com for details.
Organic Search Engine Hits
Scoring an organic search engine page one hit is huge. Getting one is a combination of keyword optimization, traffic history, website age, link ratings and content quality. Chances are you’ll get organic hits at sometime in your sites life, but don’t expect them for a while. The search engines have complex algorithms that filter and index all the sites in your category. If you’re the new kid on the block, be patient. It’ll happen if you keep to the four rules, but it takes time.
Local Newspaper Advertorial
Promote yourself. Hook up with the local news paper and write an advertorial about a subject of interest and tie it to your site. If there is a blight of REPO’s in your area, write an advertorial about it and link to your site with a marketing teaser.
Launch a Give Away on Your Site
People are always down with ‘FREE.’ So if you advertise a giveaway, people will be attracted to it. But if you do this one you may want to tie the giveaway to generating an opt-in mailing list. Have people register on your site by leaving their email address with the rest of their information.
Pay Per Click Campaigns
Pay per click campaigns generate sponsored links on the popular search engines. When users key in a string that you have reserved, your link is displayed at the top of the page. It almost looks like a regular search engine hit, but it’s a paid advertisement. If a user clicks on the link, you pay. The rates vary based on the popularity of the search string you request. So the good news is your only competing with local realtors for the positioning. It’s not as expensive as you might think and it’s pretty effective.
Full Blown Marketing Campaign
Break out the check book and bleed money. This one is probably the least effective of all the techniques for a Realtor. The cost per lead would be outrageous.
Putting it all together
Internet and website marketing is complicated. Juggling listings, website content, lead capture forms, SEO, syndicating listings in other sites, and keeping up with Internet advertising, is not a small task. It is particularly daunting if these things must be performed separately. An integrated approach, like that of RealtySoft.com or other all-in-one website providers, may well be the only way to get good sales results from a real estate website and still have time left over to be a successful real estate agent.
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About the Author:
Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting www.RealtySoft.com
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Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting www.RealtySoft.com
Social Media Marketing is Attracting Offline Interest
Social Media Marketing is Attracting Offline Interest
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Online Specialist Will Be Hired
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Online Marketing Research will be Emphasized
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Internet Network Marketing Tips – The 5 Top Strategies For Attracting Leads Online
Internet Network Marketing Tips – The 5 Top Strategies For Attracting Leads Online
Internet network marketing tips are a dime a dozen today with information readily available on how to use the online work to build a network marketing business. Working to a system is one of the better tips you’ll get.
Just like working an MLM business offline, systems are a necessary part of your overall success strategies and without one it is pretty difficult to make inroads up the success path. Systems create consistency in your prospecting meaning doing something each day that impacts your business in a positive way will eventually build the momentum you’re looking for.
Online promotion built around a system will get you results. The truth is that after awhile working to a plan on a daily basis can get boring but it’s the repetitive nature that brings results. Never forget this. We have listed five solid online promotion strategies which will be the foundation of your marketing efforts.
5 Internetwork Marketing Tips
- Article marketing is the easiest and most cost effective way to start your MLM promotions. But don’t start in a timid fashion. We suggest writing an article a day for the first ten days and then back it off to at least two week. You should be aiming for at least eight articles a month and submit them to article directories. Services such as Article Marketer are a great way to get your content delivered to hundreds of directories.
- Commence a web 2 campaign. There are no shortage of web 2 sites to use but make sure you build your sites focusing on one keyword phrase. For example, if you are targeting the term inter-network marketing tips then that is what your site should be about.
- Build a blog. Platforms such as Wordpress are excellent and blogs give you the oportunity to brand yourself. Branding is all too often overlooked by network marketers and the reason you want to do this is to provide valuable information to your readers so you can start earning their trust and respect as being someone who knows what they are talking about.
- Comment on other people’s blogs. Look for blogs related to your topic and read the content. When you feel you have something worthwhile to contribute leave a comment with a link back to either your blog or a web 2 site.
- Join respected forums dedicated to internet network marketing tips and get involved. Forums allow you to leave a signature at the end of your post but don’t add it right away. Make a few posts and earn some respect within the forum before adding it.
Attracting a Following on Twitter for your Business
Attracting a Following on Twitter for your Business
Brent McLean is an Account Director at AlterSeekers, Inc.
As with any social media strategy, attracting a successful Twitter following starts with a clear, definitive plan. Spend the time to create realistic and measurable goals, then decide what kind of followers you want to attract. Study their behavior, how do they interact in Twitter? Learn to speak to your target audience in their language. How frequent are their tweets? Make sure that your Twitter strategy is flexible enough to be able to learn to interact with your followers on their terms.
Make Your Twitter Presence Known
Use your existing online and offline presence to promote and leverage your Twitter strategy. Put links to your Twitter account everywhere, not just in the virtual world, but in the physical world as well. Emails, print media, web pages, email signatures, other social media accounts, anywhere you can find a place, add a link. Make sure to completely fill the details of your profile; people are a lot more likely to follow someone if they can âget to know’ them.
Have Something to Say and Say it Frequently
Tweet often, and make sure to leave enough time for your Twitter followers to react. Use a conversational tone and don’t hesitate to ask questions, because that is the fastest way to start an interactive dialogue with your Twitter followers. Sharing valuable information should be at the core of your Twitter strategy. If your content is good, people will retweet (repost your tweet) to their followers. Nobody is going to retweet meaningless drivel or spam, so make sure that your tweets are entertaining, education, and above all relevant. The more compelling, entertaining, and interesting your Twitter content is, the more retweets you will enjoy.
Use Hashtags to Find Relevant Conversations
Hashtags are used to group content and aid in keyword searches on a particular Twitter topic. Search for hashtag conversations that are occurring that are relevant to your business and jump right in on the dialogue. In the Twitter dialogues you initiate, use hashtags (#keyword) for your target keywords.
Track and Measure Your Results
As with any social media strategy, be sure to measure and track your Twitter results against your goals. Applications such as Twitter Counter will track your daily follower adds, and Qwitter can track how many people âunfollow’ you. If you are not adding Twitter followers on a daily basis and rapidly increasing your numbers as quickly as you had expected, it is time to re-evaluate your Twitter strategy and make some adjustments.
Attracting New Customers For Your Business On Twitter
Businesses can benefit greatly from Twitter marketing. Twitter was launched in the market in 2006 and in the past few years, it has shown extreme growth. In fact, in February 2009, the site ranked third alongside MySpace and Facebook. Many decision makers are now working with the site in promoting their business. However, a lot of them don’t know how to make best use of the site to their advantage.For the new participants of Twitter who owns some kind of business, here are great strategies for you:You can use the website for your researching the market. Every business has its target market. By Twitter, you can easily access your target market and get useful feedback from them. Many of today’s decision makers fail because they don’t know the true needs of their market. With the help of the social network site, you can easily listen to the wants of your prospects, the issues they are currently facing and the kind of help they want.These pieces of information are vital to your business. You can create blog posts or write articles about the wants of the market. You can also create a new service to meet such needs or perhaps you can conduct a tele-seminar on a topic that might interest the target market.Build a list. Once you have your list, you can share your information like newsletter and free gifts. You don’t need in promoting your business every time you communicate with your target market but you can also mention it every now and then.Whenever you meet someone on the website, try to establish a great relationship. You are a customer too. You buy from people who you trust and like. Your target market also behaves the same way. You must get to know your shoppers better and win their trust and confidence. Ninety percent of your updates or tweets should contain helpful contents and try to limit your promotion. By doing so, you can attract more prospects and later on, subscribers.Learn how to create blogs. In order to show your expertise in the business, you need to post good blogs. Twitter provides tools that can automatically check the blogs you’ve posted and share them to your target market.Offer tele-seminars and events. In order to increase the number of prospects on your list, you should send out invitations for tele-seminars and events. The more people you invite, the more you can boost your business.You must create your own twitter account first before you can use the website for business purposes. Making a profile page for your business is the first task that you should accomplish. Once you have your own account, you can let other users of Twitter know about your business. The twitter question that you need to answer is – what are you doing? You must answer this question so that you can let the world know about your business. After that, you can now follow the helpful tips mentioned earlier.Studying the target market is very important for your business success. Identify their needs and wants so that you can give the right answer. Remember, you must try to build trust and confidence. Twitter has millions of fans from all over the world. Just imagine how many of them you can get to patronize your business. Getting clients through Twitter is not as difficult as you think.
Tips for Attracting Visitors to Your Website
Everyone knows that in order to have a successful online business, you need to generate traffic – you need visitors, and you need subscribers to your newsletter or ezine. The way to do this is through advertising your website or sales page on the web, effectively and consistently. Here are some ways to attract visitors to your site:
First you need to have an attractive website. If you are just starting out, it’s not a bad idea to have someone build the website for you, as long as this service provides the option for you to modify the site to your liking once you get more knowledgeable about website design, and learn the basics of HTML. You are not required to make any changes to the pre-built site, but having that option is always nice once you learn the ropes and decide you want to change something on your own.
An attractive website will capture your visitor’s attention immediately. Too many graphics or audio/video loads at first seem appealing, but will slow down the page-load time. If it takes too long to load, your visitors are likely to click off your site and search for what they want elsewhere. A good way of capturing people’s attention is to make your site consistent in color-scheme and design so that when they click a link to another page of your site, they see the same background.
You also want your website to be fairly simple, focusing on one main topic and not being about ten unrelated things. If there are different products or services under the main topic, then provide good navigation on your site so that your visitors can easily find their way from point A to point B without having to search hard for what they want. Your topic will have your visitor’s needs and values in mind. Know who your target market is, and focus on satisfying the needs of that age group, education level, etc.
If you want your visitors to trust you as a good source of information, one way to achieve this is by having a good privacy statement that shows that their privacy will be protected, and providing your contact information on each page so your visitors can get ahold of you. In addition, you want them to provide feedback about your products and services, so providing an email or form so that they can do this is both effective and interactive. Another good way to build trust and capture attention is by offering something for free, such as a free ebook download – an ebook packed with useful information that covers at least some aspects of your website topic. Offering a freebie as a benefit for subscribing to your newsletter is an excellent way to build your subscriber list.
Finally, today’s internet gurus suggest that the best way to attract visitors to your site is by having good content that is maintained and updated regularly. This includes having good articles, a blog, quality links, and submitting your URL to search engine directories so that your site can be found.
Liane Bate found the best home based business ideas and opportunities at:
HonestMoneyMaking.com
Plugin Profit Site
Tips for Website Designing: Attracting the Viewers
Website construction is a very important job that demands understanding of the human psychology and knowledge about the needs and demands of the target audience of the website that s/he is designing. The designer, in charge of website construction must have a clear idea about the various requirements of a website like search engine optimization, directories, and various links that are relevant to the contents of the website. S/he must know all the elements that are relevant for driving the visitors to the concerned website. If you are handling a website construction, make sure that the bounce rate of the website is low. The number of visitors bouncing to another website leaving yours determines bounce rate. For more details go to www.instant-website-security.com. There are certain sure tips for attracting the viewers to the concerned site. If the site is accurate enough, then the viewers may even bookmark the site for further visits. Let us discuss some of the most relevant tips for attracting the visitors to your site. • Make the pages interesting to the readers and mark the pages as interesting and important. Make the contents of the website relevant and urgent so that the attraction of the readers is drawn towards your website. Teach the visitors about the concerned topics that your website deals with. • Try keeping new inputs on a regular basis. Update your website on a daily basis if possible. Fill up the missing places with new articles and blogs. Add more number of articles of immense interest to the general visitors and keep the website page fresh and lively. Visitors are often bored with the same articles on the web pages and thus bounce to different websites, which is utterly undesirable for the visitors. There are various ways to keep the websites interesting like daily addition of blogs to the website. Remember that the blogs are a great way to add user generated content. This in turn helps the formation of new communities for interpersonal communication between the visitors themselves so that you are successful in building up a dedicated group of visitors for your site. For a good website construction, try to keep the navigation tabs simple and easy to click on. Provide the required elements for the website construction like the site map, various product pictures, product descriptions and benefits etc. One of the basic techniques for increasing the interest of the visitors to the website is by involving the visitors to the various programs and topics of discussions. The website construction expert can do this by asking the visitors for relevant feedback about the products featured in the website and by encouraging the visitors for reviews about the website and the various products featured in it. To know more about it login to www.javascript-magic.com. The most important aspect of the website construction is the creation of the visitor trust. It is very important for keeping a sustainable visitor population to your website. In addition to keeping the web pages light and easily understandable, the website should also make sure that the website should be neat and tidy with separate sales content and separate informational content.
Link Bait: Attracting Inbound Links to Your Website
You know it is funny in a way. Webmasters have learned that the most important thing that they can do to improve the traffic to their website and to attract attention from the search engines is to build links to their website.
But when it comes time to actually start building links to one’’s website, people typically pick out the hardest way to accomplish the task and then they get to work.
Working Hard
People have been told about various ways to build links to one’’s website, and they go through the process of picking out the method that they would prefer to use. It is kind of ironic that most people pick the method that they believe will be the easiest and least expensive to achieve, and when all is said and done, they will have picked out the hardest, least effective method of building links.
For example, most newcomers to online business choose:
* Reciprocal links;
* Directory submissions.
With Reciprocal Links, people buy a software package that helps them to search out websites that are supposedly “related” to theirs and then they send an email to the person who owns that website, proclaiming the benefits of trading links and asking for the link.
With directory submissions, webmasters can get software that is supposed to help with the process, but it takes hours just to submit one’’s website to a few dozen directories. Fortunately, there are service providers who also provide submissions to web directories. Regardless of how you get links submitted to web directories, you generally have to pray that those web directories are approving submissions, since most owners have abandoned their directories.
Beyond the time required setting up links in this fashion, and the frustration of getting very few links for the amount of time spent, the worst part of the equation is that the search engines tend to ignore links gained through these methods, and few humans find and follow those links.
Internet newcomers using these methods frequently spend a lot of time trying to promote their websites, and in the end, they have accomplished nothing more than wasting a lot of their limited time and energy.
Working Smart
What if I could show you a better way? Would you be intrigued enough by my methods to try them for yourself?
My point in sharing this with you is not to annoy you, but to help you get better results in much less time.
When we launch new websites, we ignore reciprocal links and web directories altogether. We consider both to be a complete waste of time, effort and money.
Let me put this into perspective for you by giving you a real life example.
On November 18th, 2008, we bought and built a new niche domain: http://www.shoppingtraveldeals.com/blog/
Today is December 27th, so this site has only been active for just under six weeks.
We purchased the domain on the 18th, had it set up with content on the 19th, and then on the 20th, we started promoting this website. We released our first and second reprint articles, promoting this site on the 20th of November. We released our third article on the 24th and the fourth on the 25th. Then we released our fifth article promoting the website on December 15th.
We also set up bookmarks for the main page of the website in Stumbleupon, Digg and Propeller.
In the 39 days since we bought this domain, our website has seen 520 unique visitors. The site received 86 visitors in November and 434 so far in December.
Now here is where it gets interesting.
We have received traffic from 66 unique web pages, and we have received click-through traffic from Google and Windows Live, with 86% of our search traffic coming from Google.
On our search engine traffic, we have received traffic on 171 unique keyword phrases. In order to better understand this search engine traffic, we ran the top 25 search terms through Google to see where our website ranked in the search results, and this is what we came up with:
* Two #1 listings;
* Ten listings that were ranked from #2 to #4;
* Ten listings that were ranked from #5 to #10;
* Two listings on page two of Google’’s search results (#11 to #20);
* One listing on page three of Google’’s results (#21 to #30).
We built this website with the express intent of earning affiliate commissions in the travel industry. The prognosis is good, as we have already started earning money from this website, and in terms of our current earnings, we expect to be in the black against our initial investment into this website, within about three months.
More About Reprint Articles
The concept of the reprint article is to write an article and give it to other webmasters to use in their websites and newsletters, in exchange for a link back to your website.
Those articles that seek to teach something of value typically get published more frequently than those articles geared to sell a product or service. It is our fervent belief that the Author’’s resource box – the paragraph that follows the article – is the only place where a writer should try to sell his or her wares. The goal of the resource box is to get a reader to your website, and your website is where the real selling should take place.
Reprint articles offer good value to the people who use them wisely. But the online marketer must first be willing to invest the required time or money to have appropriate articles written and/or distributed.
While it is true that I work for an article distribution company, it is important to note that our guiding principle is that each article distribution company will reach a different and unique audience. As such, we always use our own service to distribute articles and occasionally we use our competitors” article distribution companies as well.
We distribute ALL of our own articles through our own company, because we know that our service does provide real value. But for some articles, we do go to some of our competitors to increase our reach and to reach new audiences.
We actually learned to do this from some of our more successful customers, who suggest that there are certain publishers that only we can reach, while my competitors also have certain publishers that only they are able to reach. As a result, many of our customers use two or three article distribution companies, and we do too.
Working Smarter
While reprint articles is a tool that we consistently utilize to build links and to grow traffic to our websites, there remains a more long-term, yet more valuable approach to building links for our websites.
Link Bait is an idea where you create a resource that people find so useful that they feel compelled to link to it from their own websites.
Look at it this way. With reprint articles, we have to write the article, and then distribute it through the sources we choose to use to get it into circulation. All told, we will invest several hours into writing, and then we will invest another hour to distribute the article.
All told, we will have spent four to five hours to write and distribute this article. In turn, we will receive dozens or hundreds of links from related web pages (the links are from “related web pages”, because we designed the article content to look like what we are trying to promote). Writing and distributing articles typically creates a great return of value for our businesses.
But consider this. Last week, we created a resource page on one of our websites (http://www.techcentralpublishing.com/more-article-directories.php). This page is a list of the +1200 article directories we know to exist on the Internet. We were not the first website to offer such a list, but we may be the first to give the Internet community an easy method to add new sites and to flag bad sites, automatically from the page where the list is displayed.
If you are able to create a page such as this that people find extremely useful, then people are more inclined to link to your page, without you even asking them to do so. The beauty about building pages like this on the Internet is that all you have to do is to let people know it is there, and then the links will roll in steadily.
One Link Bait page we built on May 1st, 2004 has been used by the public more than 38,000 times according to its built-in counter. And according to a Yahoo search, it has more than 10,000 inbound links from third-party websites.
We built the page (http://www.thephantomwriters.com/link-builder.pl) in a day, wrote one article to let people know it was there, and then we left the page alone for more than four-and-a-half years.
Another link bait we built recently that you may be interested in viewing can be seen here (http://tools.linksandtraffic.com/datacenters.php). This page has been designed to help webmasters see where their website ranks over ten Google Data Centers simultaneously.
Do you see how it is much easier to build one link bait, notify the world, and then to let people link to your web page for you? The time invested in our Text To Hyperlink Converter was less than 12 hours, yet it has attracted +10,000 links with almost no promotion on our part. And this article will generate +100 links in exchange for five hours of our time.
In Conclusion
We are working smart when we write and distribute articles to promote a website. The Shopping Travel Deals site attests to the value of reprint articles to build links and traffic to a new website quickly.
But we are working smarter, when we invest the additional time to build a link bait web page that people will appreciate and link to for us, without any additional effort on our part.
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