Tips for a Successful Web Site Auction

Tips for a Successful Web Site Auction

I have seen many unsuccessful site auctions here recently, and most of those can be attributed to insufficient information being published by the seller.

A good site description will make potential buyers feel comfortable in bidding on your web site. The more you can tell a potential buyer, the more potential buyers you will have. And, of course, a larger number of bidders will naturally raise the selling price.

Bidders are willing to pay more for a well-documented site, because they are more comfortable that they will be able to avoid hidden surprises after the purchase.

Here are a few tips to help you create a winning auction for your web site:

State Your Revenue

The simple majority of website buyers are looking for revenue-generating properties.

State your revenue numbers up-front and you won’t have to deal with a steady stream of questions regarding those numbers during the sale.

List all of the sites revenue streams, including AdSense, YPN, Commission Junction, and Link Sales.

If a revenue stream (such as a link sale) is scheduled to end at some point, document that point.

For sites costing over 0, be prepared to show proof of revenue for the previous twelve months. For sites costing over ,000, be prepared to show proof of revenue over the previous three years.

List Your Obligations

If you have traded or sold links, those links should be maintained. Document this for the prospective buyer.

Set a BIN Price

Set a BIN (Buy It Now) price, and make it a reasonable one.

Many buyers will ignore auctions without a BIN price.

A BIN price which is too high will discourage potential buyers because they will believe that you are not negotiating in the proper range.

A BIN price which is too low can cost you considerable lost revenue. If your site sells for BIN on day one, you set your BIN price too low!

Set an Auction End Date

All seasoned web site buyers will ignore an auction with no set end date.

In addition, a set end date raises last-minute interest — which is where prices really go up.

Set a Starting Price

Setting a starting price informs buyers of the low-end of the price range for the web site and makes them much more comfortable in placing a bid.

Remember, you know more about your web site than any potential buyer.

Document Outbound Co-Op Weight

Many buyers are looking to buy web sites with significant weight in the Digital Point Co-Op.

If your site has 500 or more pages, put the Digital Point Co-Op on it so that you can tell potential buyers how much Co-Op weight they will receive.

Document Inbound Co-Op Weight

If you are pointing Digital Point Co-Op Weight at the website, this will boost the Page Rank, traffic, and revenue of the web site.

Document how much Co-Op weight you are pointing to the site and how long you are willing to maintain that arrangement after a sale.

Document Links from Other Sites in Your Private Network

If you have links from your other web sites pointing to the site you are selling, document those links. Tell prospective buyers how long you will maintain those links after a sale.

Mention Your PageRank

Mention your PageRank, to save everyone from having to look it up. The easier you make it for a prospective buyer to place a bid, the more bidders you will have and the higher the final closing price will be.

Mention Your Page Count

Document your page count in each of the major search engines: Google, Yahoo, and MSN.

Document the Registration Date

Document the date your domain was registered.

Document the Technical Requirements

If the site is built upon a CMS, document the CMS.

If the web site was built using a script, mention that script.

If the site can only run under Unix, document that. Do the same if the site can only run under Microsoft Windows.

Document the Bandwidth Costs

For download, graphics, and proxy sites, document the sites bandwidth usage and what you are paying for that bandwidth.

Concerns over the cost of bandwidth discourage many bidders from those types of web sites.

Place AdSense on the Web Site

Even if the web site has never used AdSense before, place AdSense code on the site to show to bidders that the site has not been banned from AdSense.

Document Rights Which You Will Retain

If you intend to retain the right to use the content of the web site elsewhere, document that. Do the same if you intend to resell the web site content again.

On the other hand, if you are selling the web site and exclusive rights to the content — mention that too. That can significantly raise the price of the web site.

Conclusion

These tips should help you to receive maximum value for your web site.

These tips will also help to prevent a stream of warning messages from potential buyers from derailing your auction thread.

In addition these tips are designed to prevent misunderstandings and the resulting loss to your reputation which will arise if a buyer becomes uphappy after a sale.

Best wishes on the successful sale of your web site!

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Online Charity Auction Software & 52 Traffic Generating Tips

Online Charity Auction Software & 52 Traffic Generating Tips

Wednesday, 23 December 2009

How to get Traffic to an Online Charity Auction

Site So you are hosting your shiny new charity auction website and you have installed your auction site software. You are all set to start fundraising online.  The next thing you need to work out is  how to  get quality traffic.  Some of it you will be able to get from your charity’s supporters who can be invited to play a role in the online auction, but you may want to cast your net more globally, in which case you will want to learn some internet marketing.

The million dollar question on the tip of any Newbie’s tongue is always about traffic. You can have the best online business in the world, but if people don’t visit your site it is all a waste of time and money. And it is not just about getting anyone, you want people who are truly interested in your product. This is why getting your SEO right and getting found organically in searches is by far the best way to make sure you have interested visitors. If you can get to number 1 on a competitive keyword in Google, you will have more interested traffic than you can handle. By the way, they will only be interested if you are interesting! So, the first thing to do is write.

Writing, Writing and more Writing

If you want people to buy your product, you must make sure you are an online authority on your subject. This can be achieved by writing an ebook, or posting quality content. Make sure you are in every conceivable corner of the internet with quality work that is not simply a rehash of something that someone else has already written. You can write and submit: hubs, articles, press releases, blog entries, forums entries (quality ones), directory listings, product or book reviews. Make sure you include a link back to your site wherever you can (including your email signature) and make it easy for people to find you. Encouraging people to subscribe to your RSS feed is good practice too. If you do start a blog, keep it up and be consistent with your posting. If you have images, brilliant, they attract attention and people might find you on Google Images, or you could tag photos on facebook or Flickr. Get your keywords in the title, tags and the body of the text, and in your domain name if you can. Take part in respected niche forums, but stay well clear of the spammy, scammy ones full of negative people who moan. Make sure that you add quality posts as opposed to lots of rubbish. No one wants to know what you had for breakfast! Think carefully and edit your work. Spelling mistakes and typos can be a real turn off to people.

Be a Social Network Butterfly

A lot of internet marketers become hermit crabs when they should be more like butterflies! You will do well if you learn to pull traffic towards by being the kind of person who people want to e-hang with. Be helpful, answer questions on Yahoo and network like you would offline, be valuable. You can point people to good sources of work, give them free e-books or tips and tools. Anything FREE is always attractive! Find out if they found your freebies useful. Get them involved and make communication two way. You can do this by inviting comments, offering surveys, fun contests, or participating in conversations on social networks. When you are posting in social networks avoid spamming people on first introduction with a URL. You should aim to provide 4 pieces of useful content to every time you post a link to something you are selling. Add photos (with links) and keep it light and fun. Post topical and newsworthy things and keep up to date. Every now and again, post something controversial, just get the conversation going and make people remember you. Develop a daily routine and discipline with social networks. Be consistent but don’t waste all of your time on the sites. I find Twitter and Facebook the best, but consider del.icio.us, digg, myspace, yahoo and the others and do add a badge to your sites and blogs so people can link back and forth as they build up a picture of who you are. Appeal to people’s emotions. You could sponsor a charity for instance, someone asked me today to sponsor a dog (l love dogs). so that is another point. Be real. Authenticity is great for business, but also I really believe that if you are being true to yourself and writing from your heart people will be attracted. Stay positive and think positive things. This is sometimes called The Law of Attraction and it works! If you have an option to allow translation, choose it especially Chinese. I have done this on my Third Sector Finance Blog with Blogspot.

Brand Yourself Beautiful

Remember to include a photo, link, logo and maybe a slogan wherever you go online. My lovely friend Al Diaz has coined the phrase Ilumine Ao which has become a trademark of his very strong branding. Clever man. It is important to do something or be something unique to people. My friend and colleague Paul and I share a blog that we like to think of as a drop in centre, a kind of coffee shop where we offer help to struggling internet marketers. Our brand is all based on being real, being available and lots of integrity.

Submit

A really obvious one that people forget. Make sure you submit your sites to DMOZ: http://dmoz.org/ and to the various search engines. Don’t just stop at Google verification. Try to get included in newsletters.

Offline Work

This is critical. It takes a long time and a lot of work to really brand yourself well online so while that is happening engage with real people. Do good work with them and don’t forget to ask for a link and a testimonial. I do a lot of offline work in my community because I get a massive kick out of seeing people get found online. I teach them how to build their own websites and then introduce them to everything in this article. I love seeing them soar to the top of Google. I also go to Chamber of Commerce and frequently speak at various business meetings. I have a deal with the local Further Education College and they pay me to hire graduates who I employ to do some of my time consuming work. At the same time I train them in the art and science of internet marketing so it is a win win situation. I have a particular interest in helping charities and third sector organisations raise money online and I do this at a reduced rate.

Products

We have looked at the process of getting traffic, but you also need to have a great product. Sell things that you know lots of people are looking for, but there is scarce. You can check this out by looking at the number of searches for a keyword compared to the number of providers. Google Keyword Tools is useful and you can also look at Clickbank to see if there are any products that you could be an affiliate of.

Nurture your list

Don’t spam and bombard them! Send free things and also make offers that compliment what they have already bought. Traffic Geyser is really good at that. They offer really good quality video training and then offer a complimentary product that helps you to use the really useful information that they have just given you. Give excellent customer service every time. Answer emails and deliver your promises.

Buy traffic

If you are going to be really successful you will have to buy traffic in one way or another. Direct mail is becoming popular again because it is different to email. It makes a change. Offline ads in local papers or supermarkets. I know one marketer who slipped his business cards in books at supermarkets! Be creative! Promote yourself with PPC ads or get yourself on a traffic exchange or two. You can do those on a budget if necessary. Some people buy lists, but I am skeptical about that and don’t want to encourage spamming in anyway.

Market research

Do your market research well and hunt for niches that will pay you well. High ticket items are great, and then I recommend making a blog post, an article, a podcast and a video and feeding all that through Traffic Geyser who hurl it all out to the world, saving you loads of time. Keep testing your work to find out what is working and what is not. This is a crucial step and if you are to become very successful you need to do it. Be curious and don’t get too attached to what you think should work.

Joint Venture Partnerships

Teaming up with other businesses or individuals is fun and smart. Mashable media do that one really well. I loved their #beatcancer campaign. Cross marketing will save you time and money and can lead to quality friendships.

One last thing…keep checking your sites for broken links and fix them. There is nothing worse than a 404 error! Well thanks for reading this far and I hope you have found it useful. I would love your comments! Kay

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Charity Auctions & Social Media – 12 Ways to Promote Your Auction Using Facebook, Twitter & LinkedIn

Copyright (c) 2009 Red Apple Auctions LLC

Utilizing social media, such as blogs, LinkedIn, Twiiter, and Facebook can be extremely beneficial in achieving guest mind share. They allow you to deliever information quickly about your auction,and they are also free to use.

Creating “something to write” can be overwhelming for some people, so to get you (or your volunteer P.R. person) started, below is a list of specific suggestions on what to write.

1. Announce donations: When a donation arrives, announce the item, thank the donor, and provide a link back to the donor’s website. Be sure to include a photo, if possible.

2. Ask for a donation to round out a package: “We need a florist to donate a bouquet to complete our Mother’s Day package.”

3. Testimonials: Auction fundraisers should be mission-focused. Keep your supporters updated with successes. For instance, “Peggy is off the streets, thanks to our non-profit,” or “Jeremy credits St. Stephens’s art teacher in giving him the confidence to pursue art in college.”

4. Event Preparations: Share a photo of the decor committee drawing backdrops for the auction, or the Gala Chairs meeting to send out invitations. This shows that others are getting involved and making plans to attend the event.

5. Special announcements: Share news. “In just three weeks, we’ve surpassed 50 raffle ticket sales.” Or, “Only 200 seats left before sell-out!”

6. Apply gentle pressure to past donors: A post such as, “We sold a lovely 2-night stay at the Fairmont last year, and are hoping they’ll donate again,” might work. Include a link to the hotel, and then contact the hotel so they see how you are treating them kindly – even before they donate.

7. Answer questions: Make the questions up, if you need to. “A new family to our school asked what was appropriate to wear to the auction. Here’s our response, along with three photos of past guests.”

8. Create a list: You can create a list on almost anything. “Top 5 Reasons to Attend our Gala.” “Three Ways You Can Volunteer That Will Take Less Than 2 Hours per Week.”

9. Seek specific volunteers: “Any math lovers out there? We need an auction clerk, and your primary job is recording numbers at the auction. Any takers?”

10. Link to relevant websites: “In 55 days, our auction will be raising money for cancer research. Here’s a link to fascinating article written by XYZ about the need for a cure.”

11. Support your supporters: When you notice that one of your supporters (e.g. a school parent, a Board member, an auction donor) is mentioned in the paper, link to it and promote it. “Parent Joe Smith just got promoted and here’s the link. Way to go, Joe! We look forward to congratulating you in person at the gala next Saturday.”

12. Call to action: Get your audience to act (or think about acting). Something like, “Early-bird pricing on gala tickets ends tomorrow,” or “Get your gala dress at Lord & Taylor this weekend. The store has special occasion dresses on sale.”

These tips will get you started. In no time at all you will have new information!