How Do you Break Into the Internet Marketing Inner Circle?

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How Do you Break Into the Internet Marketing Inner Circle?

I have been active on the Internet for about 10 years now. I have built a few successful web sites and moderated a number of forums over the years.

My interest in Internet Market began, like many others, buying and selling on eBay. After a number of successful and lucrative eBay transactions, I began expanding my horizons toward Internet Marketing outside of eBay.

I began spending all my free time exploring the various programs available on the Internet offered by different marketers. I found quite a bit of the “same-old, same-old” floating around in Cyberspace but also discovered a few gems.

One of these gems is the The Internet Marketing Inner Circle forum sponsored by none other than Willie Crawford. If you haven’t heard of Willie Crawford, he is known for his vast Internet Marketing skills along with a big dose of honesty and integrity. Willie’s reputation for honesty and integrity is what inspired me to “seek him out.”

I joined the The Internet Marketing Inner Circle forum on December 17, 2006. Since that time, I have learned more about Internet Marketing than I could have learned in a year on my own. The forum is a place for like-minded people to discuss Joint Ventures, Product Launches, share ideas and generally help each other grow their businesses. It’s a membership forum which ensures that all involved are sincere.

On this forum, Willie interviews some of the most successful Internet Marketers such as Marlon Sanders, Mike Filsaime, Frank Garon, Frank Sousa, Paul Myers, Yanik Silver and many more. The theme of the interviews is, “Is there an Inner Circle of Internet Marketers and, if so, how does the new person break into this Inner Circle?” Each interviewee gives a unique perspective on Internet Marketing and all have something very special to teach. Quite interesting is that there are a few common threads on Internet Marketing with each of these people.

I highly encourage anyone interested in learning the “secrets” to Internet Marketing to join Willie’s forum and get the insight of some of the most experienced Internet Marketers anywhere.

Break Free and Build a Presence on the Web

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Break Free and Build a Presence on the Web

Everyday, customers and business owners are bombarded with billboards, logos, print and electronic ads from huge corporations. With annual ad budgets that are more than our businesses’ SALES in an entire year, our small independent businesses are getting squeezed out of consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight back and “break the chains”:

Build that website and perfect your online presence.

The Internet is one place where, compared to print and other forms of electronic media, the playing field is relatively level. A website filled with loads of great content will be loved by the search engines like Google and Yahoo!, and because of that, customers that may not even know where you are can find you and buy online. If you own a retail store, start an e-store. If you own a restaurant or a service-related business, offer a gift certificate or printable coupon. Starting a mailing list on your website with the latest news, events and special offers is a great way to get (and keep) loyal, regular customers. The options are endless, and best of all, content is the Internet king, not slick, flashy, repetitive advertising. If you aren’t comfortable with all things Internet, there are many companies that are, and can help you with web design, web hosting, search engine optimization, and web marketing.

Join (or start) a co-op or business association.

“Strength in Numbers” is more than a catchy phrase, it is becoming a necessity in our current business climate. Trade organizations can purchase products together to get better rates and buys, they can advertise together with direct mail coupons and newsletters (another big money saver), and they carry more political clout by appointing representatives to call on state legislatures or even Congress in order to promote legislation favorable to small independent businesses. If your area doesn’t have a trade organization, or does but you feel it doesn’t meet your needs, start one! The National Federation of Independent Business is a great resource with representatives in all fifty states and Washington D.C.

Don’t mimic Corporate America

Advertising is not cheap, because the prices that the large corporations are willing to pay for it have priced it out of the reach of most small businesses. This is not necessarily a bad thing; let them have all of the cold, impersonal, beat you over the head repetitive advertising! People only care about this on Super Bowl Sunday anyway! Always go for the personal touch. If you own a restaurant or retail store, introduce yourself. Let them know you appreciate them coming by, and you can’t wait to see them again. Always offer coupons or incentives, and be as unique, creative and memorable as you possibly can. Remember that “word of mouth” advertising is so great you can’t put a price tag on it. Put yourself in the customers shoes, and stay there! Don’t ever do what you want; do what they want. Don’t just market your business, market yourself. It leaves an impression, and with the sorry state of customer service today in most (chain) businesses, people won’t forget it!

Remember, you are an independent business because you wanted to do something new or different, so promote yourself accordingly. Here’s to you “breaking the chains” and becoming successful with your chosen endeavor.

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Internet Marketing Tips – Break Into Online Business Now

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Internet Marketing Tips – Break Into Online Business Now

Internet marketing tips are all over the place. One bit of advice to take however is to build your own blog. Blog stands for web log. It is one way you can promote your own website, your online products, or affiliate products. The advantage is that you can have your own professional looking presence on the internet without having to buy web hosting space and you do not have to build your own website.

There is several free blogging software on the internet. These are professional blog creating services that will give your blog a real professional look and they are free. You cannot beat the price. It is easy to set up a blog. Simply follow the steps when you sign up on the free blog provider you choose to use.

Then choose a market you want to write or blog about. Let us say you like scuba diving. In fact it is your passion. You create a blog and write about scuba diving. Your write about trips you have taken, equipment you have used, safety tips.

You need to have an affiliate link that identifies you as the affiliate marketer who sent them. This is easily gotten from the company you are promoting. You then build a blog and start talking about the market and the products you are promoting. You can promote scuba diving products as an affiliate. You write in your blog about safety issues, best place to scuba dive, and even your own scuba diving trips.

Then talk up the products you are promoting. Then invite your readers to go to that website via your affiliate link. When they buy you earn a commission. You can even do a product review of the products you are promoting as an affiliate. People will trust your opinion and in your recommendation you include your affiliate link so people can buy the product.

You can make money as an affiliate in this way and you did not have to build your own website and you did not have to pay for hosting space. It is all free. You cannot beat price. Another advantage of a blog is that search engines like them a lot. This is because they are updated usually on a daily basis. Search engines like new and relevant content on sites that relate to the key word phrase.

One reason to do this is because blogs are favored by the search engines. The search engines like Google look for site with content related to the search term that is updated with new and fresh content on a regular basis. So your blog will be ranked higher than your website in some cases because it has fresh content.

The best tip for internet marketing is however to get started. You can watch tutorials and read online articles about marketing. But if you have yet to do anything practical you are delaying your first dollar from coming in. So get started today. There are many people making a good income online. They realized that the only way to get started was to do it today not tomorrow.

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SEO Make or Break?

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SEO Make or Break?

One of the most valuable tools a company can have for advertising is a good SEO, or search engine optimization. When someone seeking information enters a search engine term on his or her favorite search engine, being as close to the top as possible is extremely important. For this reason, SEO is a huge market today and should never be underestimated. Here are a few things to consider when it comes time to optimize your website for search engines.

1. Find which keywords you want to exploit. Use a good keyword tool such as the Google Adwords Keyword tool featured in a previous blog. Finding these keywords is absolutely essential. You’ll want to stick with two kinds of words, ones that highlight your niche, and ones that get searched most often. “Charlotte North Carolina Web Design” is an important search term for a company of the like but it does not highlight any niche. Including the keyword “Web Application Development” may provide a more detailed and specific target if that is your niche.

2. Use a good domain. As I’ve written in a previous blog, finding a good URL is essential to your business as it is what the potential customer first thinks about when they consider visiting your website. Having a URL that matches your product or service definitely improves your SEO.

3. Use links. Link to other related sites in your industry. This does not mean provide a way for viewers to skip over to the competition. For example, if you sell snowboards, link users to an informational site on how to choose the right snowboard or a social networking site designed for snowboards. Get creative!

4. Write Articles. Putting out free information is what the Internet is all about. If you have valuable skills or information, people from all over the globe are going to be flocking to your page. Since you will be writing the article about something very similar to your product or service, search engines will have more and more keywords to go by. This doesn’t necessarily mean people will immediately buy your product, but it is a very valuable way to get a network started and gets the search engines working for you.

In this fast-paced, web centered economy, search engines are one of the most important tools for advertising. It can be overwhelming but done properly, a good SEO will take your company places you never imagined. At CODANK, we’ve helped countless with SEO strategies and we can help you too. Give us a call to talk to one of our SEO specialists today.

Link Popularity, the Make or Break Element for Search Engine Rankings

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Link Popularity, the Make or Break Element for Search Engine Rankings

Link Popularity, the make or break element for Search Engine Rankings

Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site’s link popularity is computed from the number and more importantly, the quality of links pointing to a web site.

Link Popularity history:

To gain a better understanding of link popularity it is useful to know why it became so crucial for search engine rankings. In the past a web page’s ranking was determined, amongst other factors, by the number of keyword occurences within ‘on-page’ elements i.e. in page text, META tags, title tag. When web developers learned that they could trick a search engine to return their web pages by cramming keywords into their pages the search engines had to get a bit smarter. They were using ‘on-page’ elements to determine relevance so it was only natural that they would look to elements out of direct control of the web page creator i.e. ‘off-page’ elements. Search engines made the assumption that the greater the number of links from other sites pointing to a web site, the more popular the web site is and therefore a more quality resource. This worked nicely in theory but in practice it was also to be abused.

Web site owners figured out many ways to get links pointing to their web sites one example of which was through the use of link farms, pages the contained nothing more than a collection of links, Quantity of links was being abused so the search engines made use of the old saying “quality not quantity” and began to assign a quality factor to each of the links pointing to a web site. Now web sites that had a higher number of high quality links were looked upon favourably by the search engines. Building link popularity became a science in itself and today is still the most time-consuming and frustrating activity for a search engine optimizer.

Main classes of links:

Note: In the following examples SiteA is our web site and SiteB is an outside site (i.e. a web site under a different domain name than SiteA).

Inbound links:

Inbound links to a web site are links that originate from an outside web site . An example would be a link on SiteB pointing into a page on SiteA.

SiteA SiteB

There are two further classifications of links:

Reciprocal links:

An example of a reciprocal link is when SiteA links to SiteB AND SiteB links to SiteA, the link is reciprocated by both parties.

SiteA —–> SiteB

AND

SiteA

One-way links:

An example of a one-way link is when either SiteA links to SiteB OR SiteB links to SiteA, it is one-way only.

SiteA SiteB

To achieve a high link popularity the type of links to build are inbound one-way links. This simulates how natural links are created i.e. links that people create to point to your site because they found it worth linking to.

For outbound links it is natural to assume that they might decrease link popularity of a web site but this is not true. You do not give away your link popularity when you link to another site. They do not add to your link popularity though.

Reciprocal links can add to your link popularity if the web site that you exchange links with has a higher link popularity than your site. However they are not as powerful as inbound, one-way links as they are quite artificial in nature i.e. most probably created by communication between the owners of both sites.

How to build link popularity:

So it is quite obvious that to help build up a nice link popularity many inbound, one-way links need to be created. This can be achieved in a number of different (and most importantly, legal) ways:

Directories:

Directories are categorized listings of links from around the web. Many, many directories exist and vary in their methods of getting your link posted on them. They provide a great source of quality inbound, one-way links. Getting listed in quality directories such as DMOZ or Yahoo can be more beneficial for your link popularity than a lot of links from smaller, newer directories. Directories are discussed in my Directories article

Great site content:

The most powerful way to get inbound, one-way links is to have great site content that other web sites will want to link to. This allows you to get links from sites other than directories, which can definitely be better. The best thing about this is that it requires no communication on your part, it just happens naturally. If your site has poor content then others sites may not link, including the directories. Most of the top ranking web sites today got to the top because of great content. Writing interesting and informative articles for your web site is a good way of getting these kind of links.

Emailing web site owners:

If you come across a listing of links on a web site other than a directory e.g. a links page on a somebody’s personal web site, it can do no harm to write the web site owner a polite email requesting a link to your site from their page. They may request a reciprocal link in return but sometimes they do not and you can get a quality inbound, one-way link for your efforts. I have got many links in the past using this method. In my email I always ask them to visit my site first before making a decision to link and I personalise each email with a comment or two about their site.

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Summary:

The best and most effective way of increasing your search engine rankings is working to improve your web site’s link popularity. This can be achieved by getting as many inbound, one-way links as you can from quality sites such as directories. Other ways to get these links are having great content on your site and requesting a link to your site from other web sites.

Increasing link popularity is a time-consuming and sometimes frustrating process but is definitely worth the time and effort when you see a dramatic increase in traffic.

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Network Marketing Tip #1: Break Beyond The Warm Market List

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Network Marketing Tip #1: Break Beyond The Warm Market List

“It’s inevitable Mr. Anderson.” Eventually a network marketer’s warm market list grows to be antiquated, and he must find tactics to exploit his cold market. Are you still here? It is a fierce certainty that the industry masses will never sign up any from this list. And sadly, many sign-ups off this list become inactive within the beginning year. But flourishing network marketers, I mean those generating a bountiful revenue at it, should declare they discover additional means of raking in brand new leads for their business. This piece of writing has a look at a few free techniques to start you on your path to using some new marketing skills and obtaining a lucrative long-term career in this industry.

The Warm Market List Dilemma

 But before we keep going, permit me to toss in this disclaimer: Lots of large businesses started with the warm market list. Except this is only characteristic of the industry elite. Warm market setbacks trigger the remainder to give up. No one enjoys being sold. Numerous network marketers will confirm many of their loved ones’ tentativeness when introduced by a network marketing opportunity because of the door-to-door mentality to make the next sale that comes behind it. The idea of selling anything might turn people off. And yet still, the success of the distributor may be a governing aspect for others to consider his offer.

 Calling off of your warm market list may yet get you a few or more memberships, but the challenge then lies with attrition. It is conventional for new distributors to not participate in their business or to drop out altogether. The fact is the warm market list is a decidedly untargeted market, allowing its focal range to involve non-business oriented and non-product seeking people. Or they simply burn through their leads and dinero before they get to the prized financial freedom.

 But successful network marketers do not have to begin on a ground-floor opportunity. There is a single universal aspect shared between the mlm distributors that succeed. Observe the lead producers in your own opportunity. They have gone further than their warm market list ages ago. Free and paid lead creation techniques are what they are implementing. They use various forms such as purchasing leads lists, advertising, and retailing their own training products.

Different Warm Market List Ideas:

 But forming a training product is not an alternative for most network marketers, especially the new ones. Thus, you can immediately put into practice these free and low cost marketing methods listed below.

 The social media movement is calling. When done correctly, you can deliver some amazing quality leads for free using  sites like as Facebook, Myspace, and Twitter. You can scope my article on Facebook lead generation tactics below.

 You can utilize article marketing to yield long-term leads constantly for almost ever. It is another free and very effective method.  It can generate vast sums of leads over time although results may not be seen for a few months.

 PPC (Pay-per-click), list builders, and classified advertisements are paid forms of marketing and are completely effective too.

 Business success is what the network marketer strives for. Standing behind a superior product, having a residual income, and being financially independent is his vision. And he can do it. But the way to do it is to cultivate the marketing skills, understand how to generate leads, and stretch beyond the warm market list.

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