How to Write a Killer Landing Page and Calls to Action in Text

admin    Website Design     *Killer*, Action, Calls, Landing, Page, Text, Write

How to Write a Killer Landing Page and Calls to Action in Text

In this article I will focus on some important tips you can use to write good landing pages that will convert your website’s visitors into customers or buyers and print profit to you business.

Treat you landing page like your own child!

Landing pages is the page where the visitor lands at from different sources: search engines, links from other websites, search engine ads and so on. As usual they call a landing page a special page that is perfectly polished and prepared to commit its marketing job, namely turn visitors into customers with a magic stick wave.  Well, actually any page of you website can be called ‘landing page’ but let us believe here that landing page is the page you lay all your fair hopes on.

90-60-90 of Your Landing Page

I strongly believe that you most important from the traffic and conversion point of view pages must be perfect in eve possible way. The must be attractive like Angelina Jolie, strong and quick like ninja and clever like encyclopedia. You landing page must be a perfect web creature.

Go take that grammar and vocabulary book

First of all you must proofread and edit that page to make it perfect from grammar, literary errors and polish you style. Make sure it looks like it was written by a single person but not like a crowd of people. The flaw of thought must be perfect as well. One idea must gradually move to the other and so on and so far. Never repeat yourself – people hate that. Use synonyms if needed or paraphrase the sentences but never say same twice. Find a professional proofreader or editor if you doubt whether you can do it well yourself.

Put on your best dress and high hilled shoes

Second, make your landing page the most beautiful lady or the most handsome gentleman on the entire web. Format the content in such a way that people would easily find the information they are looking for. Add some nice pictures; people adore pictures even if they look for information that requires reading. Use subheadings and listings to format the page and to make it easy on an eye and comprehendible. First of all think over your visitors and love them, treasure their time and efforts they make to consume your content. Make browsing your website a real holiday with lots of good surprises.

Navigate and Call to action!

Once you have made your visitor fall in love with your lading page, you need to take other steps to make them marry your website. The best way is to call to action and navigate. Put some relative in-text links that would lead the visitor to other beautiful rooms of our house. Show them all beauty you have. Call to action; ask them to do what you want them to do. Make sure all banners have right calls to action and visible enough.

If you don’t know which calls to action are right for your website; you can try Google Website Optimizer and try different things. The beauty of it is that you can test different content as many times as you want before you actually come up with what works best of all.

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Judgement Calls in SEO Add Up to Results

admin    Website Design     Calls, Judgement, Results

Judgement Calls in SEO Add Up to Results

An optimizer must describe a site so that all objectives are achieved for maximum effectiveness. Web site descriptions are written for both search engines and for humans; there are thousands of small decisions to make during the link-building phase and they should be made based on experience, research, and intuition. SEO is fifty percent technical and fifty percent creative writing to ensure that the off-page content is high-quality and well organized.

The titles and descriptions seen above the URLs on search engine results pages are taken by the search engines from the Meta data of the pages at first until other options are planted in directories during a Search Engine Optimization campaign. If a site has no meta description and no SEO content out there on the Web, the search engine selects some relevant snippets of content from somewhere on the site. The answer to the query may be there; if not the searcher will have to access the site and look for the information. This can be frustrating and time-consuming because it may be lost in a sea of other site content, especially on information sites. In the case of business sites the website content writing is fairly straightforward because the company is catering to those looking for something specific.

Submitting links into hundreds of SEO-friendly directories enables the optimizer to compose many different descriptions and titles to mix and refine until there are hundreds of different combinations for search engines to choose from and display. Some of these match the title and description of the actual HTML of the page placed there during the web site design and others focus more on different keywords that are relevant. Each page of the site should have a different Meta description placed directly beneath the title. A keyword Meta tag, although not read by Google anymore, helps to match the ones in the directory submissions and the only negative is that a competitor can view and copy your keyword research.

During the long process of link building there are opportunities to put more content and sometimes some content must be shortened. Decisions are small as to what product or service should be stressed on this particular site which seem miniscule but when multiplied by hundreds of more carefully-worded edits, they become a major factor to expanding a site’s reach. The site will have variety of expressions and mini-incarnations in retrieval, much as a net will catch more fish than a single hook. There are borderline searchers in lateral markets that will potentially view your title, increasing overall traffic. Upon observing several campaigns there is some indication that traffic breeds traffic so the measure of success could be said to be the number of unique visitors per month and their average time spent visiting. The longer the visitors stay the better it is for the reputation of the site in the eyes of the search engines.

The major judgment calls like what to name the page URLs and header tags should be obvious to anyone skilled in SEO. By definition optimization implies the greatest efficiency in all elements of the procedure so every detail is an important one – especially when defining the pages so that they are understood in the most logical line possible for search engines to read. In all descriptions full sentences should be used and they like the page titles, they are an ideal place to insert keywords to the maximum within the sentences. When three relevant phrases are added to the length of a directory submission instead of being satisfied with copying and pasting the same short description and that is multiplied by three hundred directories, you have added nine hundred extra pieces of content to your campaign. If the quality is done with the same good judgment it will factor up considerably as a tidy, thorough, and logical web content presence.

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Using Local Search Marketing to Bring in the Phone Calls

admin    SEO Marketing     Bring, Calls, Local, Marketing, Phone, Search, Using

Using Local Search Marketing to Bring in the Phone Calls

Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.

Your customers are more and more often searching for businesses like yours on the Internet.  Studies show that these customers have a serious buying intent.  

As a local business you need to figure out how to cost effectively reach out to these customers and start the business relationship.  You need to do this even if you don’t have a web site and don’t want one!

The Internet has changed the way that customers are looking for your business.  The days of pulling out 2 kilos of two or more volumes of phone books are coming to an end.  People are still letting their fingers do the walking but it’s on a computer keyboard.  The Kelsey research group published these statistics and trends.

q    74% of households use the Internet as an information source when shopping locally.
q    Approximately 45% of local searches had a buying intent.
q    The percentage of respondents who used yellow page directories decreased from 75% to 62%. (If you have a yellow page ad, it is time to consider buying a smaller ad and shifting your marketing dollars to the Internet.)

As local business owners you need to take action now.  You need to keep your existing customers, and gain new customers, so you need to be found where they are searching.  Local Search Marketing is where your future clients and customers will come from.

So where do you start?

Most likely your customers will have a default setting on their computers and this will be set to one of these sites for search; Google, Yahoo, MSN or AOL.  These search engines all index web pages and have some form of paid advertising referred to as Pay Per Click.  This is fine if you have a web site but what about many small and local businesses that have little or no web presence at all?  And even if you do have a web site, does it show up in the search engines above?

Okay, so what other choices have you got?  

Well, for example, in Australia things are pretty limited.  There are those folks, you know whom I am talking about, who will place you not only in a hard copy directory but also have services on line.  The challenge is in what the financial cost is, BIG, but hey, they have been around a long time and have deep pockets.  The other issue is that they often advertise in the search engines and you will find them there BUT if you follow the link to them, you need to do your search all over again!  What a pain.

There are other commercial “local search engines” and some of these are good value but many are not comprehensive.  If there are only a few thousand businesses in a local directory most users will leave given the limited amount of content.

So what you need to do is use a search engine like Google and search for “local search directory”, make sure you limit your search to the country you are in.  For this article I am using Australia.  The results include Yahoo local search and a number of local directories.  You should check these out and see what it takes to participate in the directories that make the first page of the Google search.

Many on-line marketeers forget the key point to being found on the Internet.  What is the “Action” that you want to happen once someone finds your web page or directory listing?  If you can’t or don’t sell products from your web site there are only two actions you want.  First, that they call you, or second, that they email you.  

That’s it!  

You want a call or an email.  These are the only two outcomes that can lead to interaction, a relationship and the potential to do business.  

Many small businesses already know, and the current research is proving them right, that a “call” is worth 15 times a click.  

Why is this?

Email is to often being viewed as spam, sometimes it never even gets through “filters” and it lacks the emotional and personal “touch” of voice.  So what we really want is a phone call.  We want that phone to start ringing.  But ………

Why people don’t call as much any more.

It is getting harder and harder to get people to ring these days.  They “hide” behind email or resist picking up the phone with fear that one of these things will occur:
1.    Please press 1 for …. and 2 for …. or 3 for ……, or
2.    We value your business and you are number 17 in the queue, or
3.    This call maybe recorded for training and quality purposes!

No one wants this response to picking up the phone and making a call.

So what is the alternative?

It’s called Pay Per Call, but all it is, is a “push to talk” button.  Someone presses a button on a web page, puts in their phone number and they are connected to the company that put up the button.  It’s simple, easy and direct.

Not a click, it’s a call!

This is what we see as the future of local search.  People finding companies that are in their area and pressing a button to talk with them.  Could be a local cleaner, carpet layer, pool builder, alarm installer, baby sitter.  You name it.  These are the local people you want to attract and do business with.  To do this, you need them to find you and talk with you.  If they can find you through an Internet search and know that they won’t be placed on hold, since you are calling them, you win.  Now it’s business as usual and your back in control of the sales process – not the Internet!

These complimentary features of local search and push to talk buttons are available today in Australia at AussieWeb Local Search.  Google just announced that they are beta testing this with Pay Per Click advertising in America.  Wonder where they got that idea?

Some Tips on Auditions and Casting Calls

admin    Twitter Marketing     Auditions, Calls, Casting, Some, Tips

Some Tips on Auditions and Casting Calls

It is very rare to find a person who does not aspire to be famous in one way or another. Striving for greatness and fame is a common feeling shared by fame-seekers who wish to venture into the worlds of modeling, music, and acting. And this phenomenon is not only common among the ambitious youth. Even older people strive to break it into the show biz, music, and even modeling scene.

Not all people who have made a name for themselves have had luck on their side. In one way or another, a great leap should be taken for one to get out of his shell and start exposing the talents he has. Everybody needs a little push or encouragement before they start pursuing their dreams. Do you want to be a film actor? How about a runway model? Want to be a singer but don’t know where to start singing? The key is to get noticed by attending an audition or a casting call.

Talent agents and directors use casting calls as a tool to skim out the talented ones from those who are not. A showcase of skill and talent helps to filter the ones deserving to be given a break from those who should probably try another career pursuit. Casting calls may be given an open invitation, and there is no need to be called by a scout or agent in order for a fame-seeker to attend.

The first thing you must have is a portfolio of yourself. Think of this as your package where you present your best foot forward for review. This contains your basic information, resume, your credentials, as well as your photos. When attending auditions or casting calls, you must be sure to bring neatly compiled copies of your portfolio.

Besides bringing your material such as music or script to the casting call, you must also bring your professionalism and courtesy. When a time to start has been announced, then you should be punctual. Be polite with people you will be dealing with, whether they are the directors, fellow auditioning talents, or the staff. When all is said and done, you may not always get the results you expect. So keep trying! There are tons of other casting calls and auditions waiting for you. And if you need a little help in seeking the right venues to try out, then give ExploreTalent.org a shot.

Explore Talent reviews casting calls and talent searches from across the web and makes this info easy for you to access. Once you get signed up, you can browse through hundreds of available modeling and acting jobs for any age of talent, such as babies, kids, teens, and more. Information included are the type of project and who are needed, as well as the city and state where the auditions will be held. Check closely the deadline for submission and emailing of portfolios so you can be sure you can get yours in on time.

Learn more about how Explore Talent can really give you your much deserved exposure. Check out their YouTube page at http://www.youtube.com/user/exploretalent. There is always more than one way to get noticed, whether it is via YouTube, MySpace, and even Twitter. Explore Talent has accounts in these social networking sites to be able to reach out to more gifted people out there.

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