How Social Media Marketing Can Help A Car Dealership Sell More Cars

admin    Social Media     cars, Dealership, Help, Marketing, Media, More, Sell, Social

How Social Media Marketing Can Help A Car Dealership Sell More Cars

Social media has altered the small-business marketing landscape. It is not enough to have a website anymore, even if it is informational and well managed. You need social media marketing – it is quick, precise, measurable and inexpensive.

93% of Americans believe a business should have a presence in social media, according to a recent Cone Business School study. 85% believe a business should not only be present but also interact with its consumers via social media, and 56% of Americans feel they have a stronger connection and are better served by businesses when they can interact with them in a social media environment.

Anyone can have a social media marketing strategy but not everyone can do it right. Here are a few ways how a car dealership can do it right.

Expense

A car dealership today averages about 0 per car using traditional advertising. With the economy still struggling, it is more important than ever to spend your advertising dollars wisely. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that traditional media just can’t deliver for you today.

New Selling Opportunities

The sooner your dealership gets its name and message out on the social network sites, the better. Sites like Facebook and Twitter have fan pages that generate leads, leak sales and deliver your message to a huge new untapped market. Facebook alone claims to have 350 million users – and 50% of them visit it every day. That is not a typo – 350 million! You can brand your dealership over time and increase your sales overnight.

Drive Traffic to Your Website

Over 30 percent of new cars will be purchased through a car dealerships internet department, and that number will grow as consumers become more savvy about the convenience and savings available, according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials, events, loss leaders and distressed merchandise are a few examples. Someone who knows you from a social media network is more likely to visit your website – and your store.

Contests and Promotions

As a car dealership, you are very familiar with traditional promotions. Did you know that they are one of the most effective tools in social media marketing as well? You can use them to drive sales, generate leads and brand your business. Discounts are a great way to connect with your community. By giving special coupons to your social community, you are telling them you are not only a business to engage with but also one to buy from.

Interact with Your Customers

The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. According to Jeff Kershner of dealerfresh.com, a negative image is one of the biggest fears that keeps a car dealer from embracing social media. But a car dealership is going to have that negative image whether he uses social media or not. And a dealership can change the image by joining a social networking site – almost immediately.

Save money. Sell more vehicles. Find out more about social media marketing and how IntelBuilder Social Media Platform can help your car dealership increase sales today.

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Celebrity Twitters – A list of tweeting celebs who text on bar stools, in cars, and at award shows

admin    Twitter Marketing     award, cars, Celebrity, celebs, List, shows, stools, Text, Tweeting, Twitters

In case you haven’t noticed, Twitter references have been popping up everywhere. It’s in the classroom, it’s on the news, it’s on TV shows, and it’s even on the red carpet. There is no denying it, Twitter is going mega, mega mainstream. Some people tweet for personal enjoyment while others, namely celebrities, use it as a promotional tool. From bar stools, to airplanes, even from the red carpet, celebrities all over the world are tweeting on more than a regular basis.

So which hot celebs are doing the tweeting?Well you have your actors.. -Brea Grant- from Heroes -David Hewlett- from Stargate Atlantis -Janina Gavankar from The L Word and the Barbershop movies -Kate Hewlett- also on Stargate Atlantis and David’s sis -Stephen Fry- British actor, narrator, and comedian -Wil Wheaton- from Star Trek -William Shatner- who more widely uses YouTube And then you have the musicians.. -Brett Gurewitz- the guitarist from Bad Religion

-Britney Spears- singer/dancer -Dave J Matthews- vocalist/songwriter/guitarist for Dave Matthews Band -Jonathan Coulton- geek song writer -MC Hammer- Ex-musician, current pastor -Patrick Wilson- of Weezer Sara Bareilles- singer/songwriter and pianist Of course you have the politicians.. -Barack Obama- Ex-Illinois Senator and current US President -Chuck Grassely- Republican senate from Iowa -Hilary Clinton- New York Senator, former presidential candidate and former First Lady -James DeMint- South Carolina’s senator

-James Inhofe- Senator from Oklahoma -Joe Biden- Current vice president, ex Delawarian senator -John McCain- Senator from Arizona and former Presidental candidate

The list literally goes on and on and on and on. From Kim Kardashian to John Mayer, from P. Diddy to Ellen DeGeneres. In fact, it’s actually hard to name a celeb without a Twitter account. This is probably the most highly used website for all Hollywood stars. What better way is there to get press nowadays?

Ashton Kutcher knows what’s up, he is becoming the world’s fastest growing internet star right now as he tweets on a regular basis. In fact, he was awarded best internet star at this year’s People’s Choice Award and was seen texting on stage and on the red carpet. The madness will continue and tweeting will be heard more and more, especially in Hollywood.