Web Designing For Clients — Ask This Questions First!?
Web Designing For Clients — Ask This Questions First!?
Web Designing For Clients — Ask This Questions First!?
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Home Page > Internet > Web Design > Web Designing For Clients — Ask This Questions First!?
Web Designing For Clients — Ask This Questions First!?
Posted: Feb 25, 2009 |Comments: 0
| Views: 762 |
Web Designing for Clients — Ask this questions first !
If you are a web designer and have just landed that plum web designing contract, to design an attractive website for a client, than you would have already started preparing yourself to deliver on the deal, but before you start web designing, ask the following questions to your client.
Asking these questions and getting proper answers for them will help you immensely as a web designer in understanding the client, his business and his sensibilities. Also it will help you a lot in selecting the suitable structure and colors for your web designing contract. It will give you a precise understanding of what needs to be done. You can either ask this questions to the client, face to face or you can send the questions to client and receive the answers by email. While at first it may seem a bit odd to ask questions regarding web designing, but it definetely helps in the long run.
1. Business
What business is the client in, and what type of website will suplement the clients business.
2. Purpose
The client already has a business, and probably it is running well right now, without a web design. Than what is the purpose of having a website.
3. Business Growth
How does the client expect the website to help them achieve growth in business. What message is the website supposed to give?
4. Target Audience
Who is the target audience of the clients website. Is it a B2B or a B2C website. What is the age group of the audience. What is geographical location of the audience.
5. Primary Goal
What is the primary goal of a website? Is it an information site, revenue generating website, ecommerce website or inquiry generating website?
6. Uniqueness
What is the USP of the client that the web design will offer to potential customers.
7. Web Knowledge
What is the depth of the clients knowledge of internet and world wide web. The answer to this question will be an indicator to the understanding the client possess about the overall working and web designing.
8. Web Hosting & Domain
Does the client need web hosting and domain registration services or has it been already subscribed and registered. If the domain is already registered, than are the registrant details correct with the registry.
9. Final Approval
After the website design is complete who will provide the final approval on the web design contract? If it is someone else than people on the team, than make sure that he understands the web designning concepts well and is kept upto date of the web designing progress.
10. Data Format
The data which is to be provided by the client is it in electronic format or does the web designer need to type all the content. If it is in electronic format than does the designer need to handle file conversions
11. Design or Resdesign
Has the website got to be designed from a scratch or is it to be modified or just redesigned. If it is to be modified, than what additions is the clinet looking to make to the existing web design.
12. Client Preferences
What are the client preferences regarding the look and feel of the website. If possible, the web designer should show a few samples to clients and give them references of the previous websites designed by the web designer.
13. Color Preferences
Does the client like any particular color? The color to be used on the website is to be matched with the colors of the existing stationery or marketing material.
14. Design Preferences
Is flash to be used ? or only HTML website will suffice.
15. Credit Link
Can the web designer provide a link to his website crediting that the client website is designed by him.
16. Maintenance
Who is going to care of maintaining the website, the client will do it in house or the web designer has to do it. Whoever takes the charge of maintaining the website should make sure that the conetnt on the website is relevant, good and fresh. Do remember to update the website atleast once in a week.
That should be all. If you ask the above 16 questions to your web designing client before starting to design a website, and get all your answers you will definetely design a fabolous website.
Web Design Temple, is a web designing company which provides web designing and search engine optimization services.
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Web Design Company Gurgaon making well coded Websites serving clients all over globe
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Home Page > Internet > Web Design > Web Design Company Gurgaon making well coded Websites serving clients all over globe
Web Design Company Gurgaon making well coded Websites serving clients all over globe
Posted: Dec 29, 2010 |
As an affordable and leading web designing company in Gurgaon, we provide static websites, website redesigning, e-commerce web design, web development services, SEO services and internet marketing. We have been exceeding expectations in web design services for Gurgaon, Delhi, Noida, and all over NCR for more than 10 years. We are not only well known for our affordable web design service in and around Gurgaon but also for our prompt customer support in all our services. We are on the very few web designers in Gurgaon offering Live Chat on our website http://www.getpromoted.in
Our USP lies in designing websites as per your business which attract your visitors and convert them to sales. In addition to being user friendly we excel in making sites search engine friendly through our clean coding. We make site run through validators to ensure each line of internal coding is spic and span.
GetPromoted Gurgaon follows a professional project management approach inspired by 6 sigma QMS, as a professional web design company we always analyze your competitors first and provide detailed benchmarking report, website analysis reports, website ranking reports across more than 50 parameters. We regularly suggest our clients on how to increase traffic on their sites, and convert them to leads. “Our entire team’s dedication to details and commitment to quality has made us the leader in the field of website design, website development, corporate communications, content writer and logo design services.”, says Nitin Jain, CEO of GetPromoted.
In addition to our 100+ global client list including Fortune 500 companies, GetPromoted Website Designer Gurgaon’s local client list has some well reputed and established brand names in Gurgaon, Delhi and NCR. A good relationship with our clients is a top priority across all levels and has been our major success factor over these years, says Nitin Jain Gurgaon.
Our Professional team of web designing professionals is the backbone of our company. All of them hold Master’s Degree in Computers, no one is a just another ‘design diploma holder’, this makes us one of the best web design company of India. Our team members have good hands on experience in all 2d and 3d design software such as Photoshop, Flash, Illustrator, Fireworks, Maya, after-effects, icon making software, logo design software and other web design software such as dreamweaver, dot net, php. Our experience in designing and developing CMS websites and dynamic websites in PHP, joomla, ecommerce, oscommerce, wordpress, magneto and job portals in second to none. We are fully competent to handle a small 10 page website or a fully customizable greeting and printing website that involvs flex, php, flas, ajax, Js scripts and almost all web and ecommerce technologies.
Don’t hold back the decision to have your new website online, let GetPromoted is proud to assist many small and medium Gurgaon businesses and NCR corporates in growing their business. We offer all advertising, printing and online services at the most affordable price. Call us at 0989989791337 or visit our site at http://www.getpromoted.in and you’ll be pleasantly surprised to know how our prices are 20% lower than market price.
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Five Questions You Should Ask To Clients For An Impressive Web Design Idea
Five Questions You Should Ask To Clients For An Impressive Web Design Idea
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Home Page > Internet > SEO > Five Questions You Should Ask To Clients For An Impressive Web Design Idea
Five Questions You Should Ask To Clients For An Impressive Web Design Idea
Posted: Apr 21, 2010 |Comments: 0
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Five Questions You Should Ask To Clients For An Impressive Web Design Idea
By: SEO Web Guys
About the Author
SEO Web Guys is a leading search engine optimization company that guarantees search engine ranking, increased traffic and ROI with its Internet advertising services, Los Angeles Marketing, SEO web design and Los Angeles Marketing Firm, in California
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Article Source: http://www.articlesbase.com/ – Five Questions You Should Ask To Clients For An Impressive Web Design Idea
An impressive web identity can drastically change the fortune of your business aspirations. That is why, many people are spending a huge sum of money just to ensure an identity that is second none to your competitors.
To meet your online aspirations, you have called in top web designing firms to help you to get a platform that appeals your customer. It is true that different businesses have different needs. Look for companies that give you specialized services that help you to clinch attention of so many customers much more than before.
Following are few important questions that you must ask to probable service providers in Los Angeles:
Knowledge about web design:
Always reply on right information and creative think tank. If a company is capable of providing creative and impressive solution, it will be the most appropriate for your needs.
What kind of solutions and packages provided by your company:
Try to know the kind of solutions a company provides and specifies if it matches with your needs or not.
Main goal of the web site:
Look for an organization that gives you a committed service for your website. Find a website that helps you to stay focused to your long-term goals.
Need for exact number of pages on your website:
Always, ask your website makers about probable suggestion about your website and its requirements as a professional will get to know your needs.
Graphic images, graphic logo, photographs, on your website:
Ask designers what they think about the designing of a website. Lend their support and help to make an impressive page for your need.
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Four Yoga Business Tips to Get Paying Clients From the Web
Four Yoga Business Tips to Get Paying Clients From the Web
Four Yoga Business Tips to Get Paying Clients From the Web
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Home Page > Marketing > Marketing Tips > Four Yoga Business Tips to Get Paying Clients From the Web
Four Yoga Business Tips to Get Paying Clients From the Web
Posted: Mar 07, 2008 |Comments: 0
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Four Yoga Business Tips to Get Paying Clients From the Web
By: David E. Morgan
About the Author
For details on how to put these yoga business tips and many more into action immediately, sign up for the free e-course at Yoga Class Hub, a new international yoga directory.
(ArticlesBase SC #352946)
Article Source: http://www.articlesbase.com/ – Four Yoga Business Tips to Get Paying Clients From the Web
Building a web site for your yoga business is an important and effective means of bringing in new students.
It can be a costly endeavor, however, especially if you hire someone to build the site for you. Building it yourself, on the other hand, can be time consuming, especially if you are new to web marketing.
Here are a few tips to help new and experienced yoga teachers and studio owners get the most from a web site.
1. Yoga business marketing starts with your web site’s domain name
Most yoga teachers and studio owners spend far too much time deciding on a domain name for their web site.
One of the first places search engines like Google look for keywords is in the domain name. So it makes sense to put words in the domain name that people will actually look for.
People most often search for yoga classes on the Internet by typing in the name of their city and the words ‘yoga’ or ‘yoga class.’ Unless you or your studio have already established a well recognized brand name that people will actually search for on the Internet, it’s a good idea to incorporate the name of your city with the word ‘yoga’ into your domain name. You can then register a second domain with the actual name of your yoga business that redirects to the first domain name.
Whenever possible, use ‘.com,’ for your site because it is the most respected top-level domain (TLD) and the easiest for people to remember.
2. Flash is the number one killer of yoga web sites
Flash is a powerful program that can produce stunning graphic displays and play music on web sites. Many web designers build beautiful yoga web sites completely in Flash.
Unfortunately, Flash can sink a web site’s chances of success before the site is even launched.
Search engines like Google can’t read text saved in Flash. If Google can’t read what’s on your site, it certainly won’t rank you very highly in search results — even if you offer exactly what people are looking for. And if Google doesn’t rank you on page one of its search results for key phrases related to your business, your site might as well not exist. People rarely scan past the first few search results.
The solution: Have your site built in HTML so that search engines can read your content. Use Flash sparingly for visual effects on part of your page, or not at all.
3. An ‘autoresponder’ is an effective yoga marketing tool, turning web site visitors into paying clients
Incorporate a sign-up form on your web site for a newsletter to send by email periodically. The best newsletter programs include automatic responder or ‘autoresponder’ capabilities, which send prewritten messages to subscribers at set time intervals.
For instance, when someone signs up for your newsletter, you can have a thank-you message sent automatically. The next day have the autoresponder send your class schedule. Two days later, send a message about the health benefits of yoga. On day four, your autoresponder can send a coupon for a class discount or private session, and so on.
It takes repeated contact to turn web site visitors into paying clients, building your yoga business slowly but surely. An autoresponder system is an inexpensive and effective method of automatically staying in touch with your prospects. Write your messages once and you’re free to concentrate on other things.
4. Slow and steady link-earning ensures long-term success of your yoga business’s online presence
Earning links from other people’s web sites will make sure that search engines recognize your site as an authority on whatever topic your web site covers.
In the past, people submitted their sites to ‘link farms,’ where all kinds of web sites were included with no organized theme. Next, people engaged in reciprocal linking schemes to trade links between two or more unrelated web sites in an effort to game the search engines.
These days the search engines are smarter, so increasing your yoga web site’s authority isn’t simply a matter of submitting your link here and there all over the Internet and getting links back.
The best way to get links is to earn them. This is a slower process of creating content on your site that other site owners will naturally want to link to, earning what is called a ‘backlink’ or ‘in-pointing link.’
Link from your site to other sites sparingly, and only link to sites related to your site’s theme. A rule of thumb is to consider whether the site you’re linking to adds value for your web site visitor. If not, don’t link to it.
For example, it may be a good idea to link to a site with a yoga article you want your site visitors to read. It may also be a good idea to link to a national or international yoga directory so that your students can find a yoga class when they travel. Even linking to your favorite local massage therapist or Reiki practitioner could be a good idea (so long as they’re not also yoga teachers — as a general rule don’t send hard-earned traffic to your competition) as these fields are complementary to your yoga business and may also get you some referrals from those businesses. These types of links add value for your visitor.
On the other hand, linking to a used car lot or your friend’s brother’s daughter’s baby pictures, cute as they may be, are not such hot ideas.
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David E. Morgan -
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For details on how to put these yoga business tips and many more into action immediately, sign up for the free e-course at Yoga Class Hub, a new international yoga directory.
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Using Web Marketing to win new clients
Using Web Marketing to win new clients
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Affiliates and paid advertising. There are also ways to market your website that cost money. You can use affiliates to sell your products, which means advertising with them – however, you will have to pay them a commission for this service. In addition, you can use banner ads, pay per click campaigns and more, all of which a marketing consultant can organise and manage for you if you don’t have the time.
21st Century Copywriting: Website Marketing Strategies to Engage Your Clients
21st Century Copywriting: Website Marketing Strategies to Engage Your Clients
The new buzzword these days is “engagement marketing,” which has replaced old-style “interruption marketing.” Engagement marketing creates interactions and deepens relationships with your clients. Interruption marketing breaks into your client’s life the way television commercials break into our programs.
When we engage with clients, they welcome us. When we interrupt them, they try to shut us out. And technology makes it easy to make unwanted sales pitches disappear.
Engagement marketing allows you to write long copy. In fact, it demands long copy. You need to connect with your customers They want more than a quick touch and go.
So how you do create long messages that engage your visitors and help them develop relationships?
1. Create a friendly conversation.
Let’s face it: your website visitors want to connect you. They are sitting all alone with their computers and they want to feel somebody cares enough to talk to them. Reading pages and pages of copy should feel like getting a letter from a good friend.
Short copy (and short-short ezines) comes across more like a message left on an answering machine — not a meaningful dialog.
Ever had a phone conversation with a friend or even a business relationship when you just enjoyed talking?
You were in no hurry to hang up. You were entertained. You felt affirmed. When readers feel this way, they will stay tuned all the way to the bottom of the page.
2. Maintain suspense.
Whether you’re writing website copy or murder mysteries, keep the readers wondering what happens next. Each sentence should motivate the reader to move to the next sentence…and the next paragraph…and the next page, chapter and even book.
I amm not sure who first applied the term “bucket brigade” to copy. But here is the idea.
Before fire departments got organized, volunteers would fight fires by lining up and passing buckets of water from the nearest well to whatever was burning. Another line would pass empty buckets back for refills. Buckets moved from hand to hand fast, with no stops.
So think of each idea as a bucket you want to pass along, from one sentence to the next. Motivate the reader: “Keep going! Urgent! You need to reach the end before anything else happens!”
3. Ask, “Who is reading?” rather than “How long?”
Your target market really wants to learn what you have to say. They realize they’ll learn from you, even if you’re overtly making a sales pitch. So they keep reading….and reading.
What is your favorite personal interest? Dogs? Cats? Hiking? Basketball? Soccer? Music? Art? Real estate?
When you’re passionate, you cannot learn enough. You hope the article, book or talk will go on forever. And if you have targeted right, your readers will feel the same way.
4. Encourage your readers to talk back to you.
Marketing researchers know: When we read any message, we tend to talk back! Sometimes we speak aloud (and even throw a magazine across a room (doesn’t work with a computer).
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You think, “No way!” or, “You must be kidding.”
We also affirm what we read.
“That’s a great idea!”
“That sounds like something I would like to do.”
And (especially if we’re contemplating a big-ticket item) we’re seeking more and more reasons to justify our buying decision.
So…you’re probably ahead of me: Longer copy means more opportunities to say, “Yes, it’s for me!”
5. Crawl out on the edge.
What television shows become mega-hits? You got it: the big HBO and Showtime series that go outside the networking programming box.
They’re more like indie films than television and they attract audiences of millions. Just try to rent a DVD of past seasons: you get on a waiting list.
Marketing works the same way.
Whenever I take a risk with an edgy ezine article, a few readers unsubscribe and some even send a grumpy emails. But I always get a few e-book orders. That’s when I get requests for Diagnostic sessions, too.
When I write reviews for amazon.com, I just say what’s on my mind. And I get some of my best clients and subscribers.
One reader even wrote, “Do they call you Cantankerous Cathy? You never say anything nice!” But she signed up for my ezine and attended three teleclasses.
Edgy means just strong enough to resonate with your own target market. Some famous copywriters use strong, colorful language. My audience tends to prefer G-rated expressions. Adapt your edginess to your audience and your own style.
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Bad SEOs? What about Bad SEO Clients?
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As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I’m a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients. Sure, no one who gets cheated is ever entirely to blame, and some cheated businesses are entirely blameless. But the bad SEOs would have too small a market to stay in business if it weren’t for almost-as-bad clients.
Shades of Bad SEO Clients
First, let me make clear what I mean by “bad” SEOs. Bad SEOs are bad because they either do unethical things to get e-marketing results, or because they consistently fail to deliver results. A good SEO delivers results and does it without trampling over other people’s rights (like submitting automated comments to their websites or trying to get good sites de-indexed).
A bad SEO client, in turn, is someone who will only be satisfied (albeit temporarily) with a bad SEO. Because they refuse to consider ethical web consultants or smarter marketing strategies, they are creating markets for the e-marketing charlatans and black-hats. There are two basic types of bad SEO clients: crooks and fool–oops, I mean, ethically challenged and judgmentally-challenged.
Ethically-Challenged SEO Clients
I haven’t gotten so many inquiries asking for out-and-out unethical services. Still, I’ve been asked about blog-sp@mming software and other shady internet marketing tactics a couple times. A colleague shared this gem with me: “Have you thought about just scanning a book from the library and using it for web content? Or is that too high-risk?” (Seriously, someone asked him this.)
Of course, judging from the amount of comment sp@m and SEO-motivated hacking on the web, there is plenty of demand for this stuff.
Judgmentally-Challenged SEO Clients
A much larger group of bad SEO clients are simply those who insist on putting themselves in the way of fraud. Yes, that’s right: I’m blaming the victim. Someone who goes looking for a gold watch can’t cry too long if the watch turns out to be fake or hot. With SEO, there are a few more nuances, but it’s the same essential idea.
The overwhelming majority of these judgmentally challenged souls are private individuals whose only business is the business-in-a-kit variety. Yet they are also sometimes representatives of actual successful companies. The real businesspeople tend to be quicker to let their misconceptions go (after all, they can afford the real SEO alternatives), but not always. Let’s look at some representative types of this group, straight out of my own inbox (note: these are inquiries from prospects, not actual clients).
1. Something-for-(Little More than)-Nothing Clients
Really, I tend to think these people should be in the ethically challenged group, but maybe that’s just the remnant of my work ethic making me be mean There are actually two kinds of these clients:
* The ambitious but cheap client: “I’d like to get to the top of Google for the keyword, ‘mortgage’ so I can turn over 0,000/month in revenue. I can spend up to ,000.” * The Adsense-is-my-business-plan client: you wouldn’t believe the numbers of inquiries I get from people who only plan to make money off Adsense or other on-site advertising—they don’t even have a plan for getting repeat traffic, nor do they have content to synergize with the SEO effort. By buying promotional services, they would essentially be buying advertising in order to make money off advertising—you see where that could be a problem?
Another way of looking at it: why wouldn’t I just create a site myself and keep all the profit from my efforts? In fact, most SEOs do have their own project sites, which are often monetized by Adsense. The money we could otherwise get from Adsense is one very low baseline for pricing our services. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense.
In addition to the greedy, I also see a few other kinds of less common, but still problematic prospective SEO clients:
2. SEO-Starry-Eyed Clients: “Search engine traffic is definitely the best way for me to get pet-sitting clients in my tiny Himalayan village.”3. The Little-Knowledge-Is-a-Dangerous-Thing Client: “Don’t tell me about keyword research, content, anchor text, or natural linking strategy, just get me the PageRank (or links, keyword density, or whatever the fad is).”4. Gullible-and-Not-Letting-Go Client: “I know of at least two services that will submit my site to thousands of search engines for .95. If you can’t do that, I’ll take my business elsewhere.”5. I-Will-Never-Trust-SEO-But-I’ll-Consider-It-Anyway Client: “No one can guarantee a good search engine ranking so this is all pointless—I’ll just go with that .95 search engine submission package someone just emailed me about. At least it’s cheap.”
In short, if you are going to find good SEO web consultants, you need: 1) realistic expectations; 2) a realistic budget; 3) solid information. Don’t expect something for nothing, do a little reading, and it’s much less likely you’ll fall victim to bad SEOs.
Ride the Social Media Bandwagon or Lose Your Clients
Ride the Social Media Bandwagon or Lose Your Clients
Recently, Dashal received a fantastic question on our blog. Cindy Kim, a Corporate Communications Executive from Scottsdale, Arizona asked us this question:
“What is your recommendation for agencies that have yet to launch their SM strategy or have no presence at all? I know of several and it’s baffling to me that they are in this wait and see mode. Their media buying is the traditional approach. So I would like to get some recommendations on why it’s critical for agencies to get started and how this impacts results and branding?”
Well according to the classic adage, there are no stupid questions, and this is absolutely not one of them. The question is so critical and timely that Dashal had to respond immediately on our blog.
We’re just happy to be able to answer this brilliant question in response to Dashal’s recent interview about advertising agencies and social media:
http://www.dashal.com/comments/dashal_interviewed_about_social_media_and_advertising/
Any agency that is not engaged with social media is just like any public relations firm that is not blasting RSS feeds from their own corporate website. Both types of firms are social-media-phobic and are doing a huge disservice to their cliental. In today’s market, your clients deserve an agency that is both technically savvy and fully vested in social media tools and practices. And, if you don’t step up to the plate, your clients will turn elsewhere.
Let’s take a look at some current social media usage statistics. Facebook reports that they currently have over 122 million total users and Twitter posts about 22 million average monthly visitors. The difference between social media and traditional advertising is simple. When your company has a “friend,” a “follower,” or a “fan” you have the ability to talk with them again and again and again without having to purchase advertising space to distribute the message each time. Not only can you reach your friends, fans, and followers, but you have the potential to reach deep into their extended circles of personal friends and contacts. Then, if your friends and fans each tell two friends, and they tell two friends, and so on, and so on. You get the picture; the reach of your message expands exponentially – all without the additional hard cost of purchased ad space.
Social media is also extremely powerful in regards to the feedback loop – both for customer service and new product development. In the world of social media, active participants do not hesitate to tell you what’s on their mind – for good and for bad. You are able to get instant feedback from your customers about your product or service. In the best case scenario, your customers rave about your fantastic product or service or give you ideas for new product development. In the worst case scenario, you can also receive negative feedback. But, this too, turns into a positive in short order. Previously, you could not have imagined real-time feedback from customers. Now, if you receive a negative review or comment, you can address the situation immediately and in real time. That’s never been possible before.
Here’s the best advice that I can offer for an agency that is on the sidelines of social media: start today (as in right this minute) or direct your clients to another agency – an agency with bona fide experience in the field. If the agency (or its principals) lack a Facebook page and/or a Twitter account, you shouldn’t take social media advice from them.
If you are starting on your own in the social media world and you are trying to build a presence, the most important thing you need to do is “start.”
The first thing that your company needs to do is to answer the following question: What do you want social media to do for you and your company, product, brand, or service? Will you use social media to field new ideas for product development? Will you use the media as another customer service channel to decrease your call center costs? Will you use social media to help define and preserve your brand identity? Then, decide how you are going to measure the success of your strategy. For example, if you decide to use social media to augment your customer service channel, will you measure success by a decrease in the number of calls that your off-shore call center fields?
From there, determine which social media tool sets will help you best achieve this objective. Twitter? Facebook? YouTube? It’s free and easy to set up your Facebook and Twitter accounts. Tell all of your friends, and ask them to tap into their networks on your behalf. Here’s where the “social” part of social media comes in…telling your friends and asking them to tell their friends is just like having a fun conversation. Make yourself interesting. Would you want to have a conversation with your online identity? People will spread the word if you are engaging and “unfriend” or “unfollow” you if you’re boring. Rude? Sure, but it’s how the social media game is played.
If you ask people to “follow” you or “be your “friend” in most cases they will. People aren’t as evil as I normally rant about. But, turnabout is fair play. Then, return the favor when your friends ask you the same favor. It’s all about being social! You never know who you will meet across these extended networks; your next great lead might just come from a friend of a friend of a friend. Then, spread the word as far and as wide as possible. Put your social media address on your website making it easy for everyone to be a “friend” or “follower.” Stamp it on all of your print marketing material. I even include our Dashal Twitter account on my work email signature. Use social media as a powerful tool that can enhance your brand significantly because of the power of your extended network. Be prepared for the number of people who will see your logo and your company on a daily/weekly basis to grow exponentially. You and your brand will become a household name within this extended network – even if you are not in real life.
Results as you know can vary, but let’s take a look at the @dashahlgroup Twitter account as an example. Right now we have about 2,100 followers which is not bad for a very new account. If we post a URL on one of our blog posts we average about 2 to 4% conversion of people who actually go to our website to read it. So if I post that same URL on Twitter 6 to 8 times in a single day, an additional 100 to 200 people will read that blog from the Twitter post alone. Our Facebook page averages about a 20% lift. Keep in mind that once your accounts are established and you have a solid network, it is free to post your articles, your blogs, your products – whatever. Also if people like what you have Tweeted or posted on Facebook, they are likely to spread the word, RT (Retweeting, to those of you still learning) or repost it on Facebook – an almost daily occurrence on our posts.
For agencies with limited social media knowledge and its affective usage, we suggest that you work with an experienced firm like Dashal. And, trust me, we’re always more than happy to help. I have never subscribed to the theory that I know everything. And, well, most of the time, I don’t. If your agency cannot best help you in this particular area, just find someone who can.
Dashal does social media for several agencies and public relation firms on a third-party contract basis. They simply outsource the work to us and bill the client themselves.
On the surface, the power of social media is the ability to post freely (and frequently!) without having to purchase advertising space, every single time you want to say something. However, the true power of social media lies in the extended personal networks into which your friends, fans, and followers will distribute your message. Spreading your message has never been easier.
There are also several other techniques out there including my favorite, Internet Public Relations. That article will be coming very soon to the Dashal blog. In the mean time, please post any additional questions that you would like us to answer.
By: Nick Harrison – Creative Director http://www.dashal.com
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Coaches, Use Online Marketing Strategy to Get Clients
Coaches, Use Online Marketing Strategy to Get Clients
If you run a coaching business and want to use the Internet to get clients, here is a question you should ask yourself: “What is your online marketing strategy?”
If your online marketing strategy consists of doing a single marketing task every once in a while, you should change that right now. As an online business owner, you need to market your online business on a regular basis if you want to get tangible results. By results I mean getting more web site traffic and more customers.
When I just started my coaching business I was not consistent with marketing it. I would optimize my web site every year and I would write a single article every six months. I was still able to get some web site traffic and some sales, but they were not very consistent.
However, once I stopped my random marketing campaign and created an online marketing plan I started getting much more web site traffic and many more customers. A steady marketing strategy has been bringing me a consistent stream of customers ever since.
Here is how you can create a consistent online marketing strategy for your coaching business to bring in steady web site traffic, clients and sales:
- Take a look at what marketing that you have already done. Spend some time reviewing the marketing techniques you are already using so that you will not have to do the same work twice.
- Make sure that you have a useful, professional web site for your business. A professional and user-friendly web site is the #1 priority for you, as an online business owner. Your web site is what will help you get more clients and more sales online.
You can use your web site to help your potential customers find out more about you and your services, subscribe to your newsletter and buy your products.
- Create an effective online marketing strategy for marketing your business online. Your strategy is a process that will reliably bring your potential customers to your web site all the time.
Your strategy should use various online marketing techniques, such as article marketing, blogging, search engine optimization, and many more. It should also describe how you are going to use them to bring your potential customers to your web site and get them to buy your products and services.
- Implement your online marketing strategy. Break your online marketing strategy into many manageable 1-2 hour tasks that are easy to complete and that you can add to your schedule.
For example, if your strategy includes blogging, the first task is setting up your blog. The next task is scheduling your blog posts. Next tasks are scheduling blogging 2-3 times a week and creating your actual blog posts.
Make sure that you create a marketing strategy for your coaching business! Having an online marketing strategy and following it is the only way to gain more coaching clients online.
How Lawyers Can Get More Clients From Local Search
How Lawyers Can Get More Clients From Local Search
Web industry has changed a lot over the years. As search engines like Google are continuously developing into bigger and more advanced search service providers, so is changing all online business models.
It is no more about publishing a website to cater information to the world wide audience and the recent trend is to select a specific target audience rather than going for everyone. You can decide upon which geographical location you want to target.
How this is possible?
There are normally two segments of business models – in one part you have the whole world as your target audience or readers and on the other part your target audience is limited within a single geographical location. Now you may decide on what you want to do depending on your business model.
For example, if you are a local service provider like a lawyer, there is hardly any need to reach the whole world to generate business. A lot of Law Firms are targeting their local market and optimising their website accordingly. They are trying to focus more on local search results provided by the major search engines.
To add to this, those who want to get immediate business are going all out for paid inclusion programmes like Google AdWords or Yahoo search marketing solutions.
So what is your plan?
Lets take a look at the story of Colten Werner Esq. He did not have enough budget to go for traditional advertising when he just started his own Law Firm. One of his friends advised him to start a website to get more business.
Ho contacted a local developer to create his website. However, he did not get enough visitors to his website in the initial days. By the time he started reading about search engine optimisation and promotion. He tried some search engine optimisation tips on his own and had some good results. But he could hardly manage time to develop and promote his website further.
He was sure about the potential of his website and knew very well how other law firms in his locality were doing. He contacted a search engine marketing company that optimized the website for local market. He stared getting lots of visits very soon and his business improved a lot.
So, when he wanted to get more business, he moved forward to try direct advertisement programmes like Google Adwords. He targeted the most competitive keywords to get the cream from the market. He was amazed with the ROI and his business is now growing beyond his expectations.
This is not the story of Coltent alone that used local search optimisation and marketing to get more clients. Most of the local service providers are using internet to reach niche market in a cost effective way. They are doing this because their target market is there in the web and ROI is much higher than other formats.
Before you go out to try Google AdWords or other similar plans I have something to say – do not put all your eggs in a single basket – distribute your advertisement budget among different providers and consult an expert in the direct advertisement industry (commonly known as PPC experts).
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