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Dental Practice Marketing Videos

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Home Page > Internet > Internet Marketing > Dental Practice Marketing Videos

Dental Practice Marketing Videos

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Posted: Aug 05, 2008 |Comments: 0
| Views: 135 |

Dental website marketing strategies are pointing towards video in a significant way. The value is increased tremendously for dental practices focused on reconstructive treatment, complete health, cosmetic dentistry, and smile makeovers.

The power of video will take your web strategy far beyond dental website SEO, which has little value in how consumers make their decisions about dental care: when, how, and why.

With dental video patient testimonials, everything is quickly understood, emotionally, and logically–all at the same time.

With dental website video testimonials, consumers and patients will…

• Understand cosmetic dentistry and dental implant treatment without the dental fear element
– trust is built before the dental visit
• More deeply experience and see for themselves how real dental patients feel afterwards
– the benefits outweigh the fears
• See how the dental patients look and hold themselves
– seeing is believing
• Know that their feelings are common for dental patients leading up to their decision to proceed
– I am not strange and going ahead still makes sense
• Consumers will also more quickly put a higher value on your dental expertise

Consumers hardly ever let cost hold us back when they understand the benefits clearly. Dentistry has a history that holds many back. Even with the positive changes in dental care that have greatly improved comfort and results, consumers still need a path to make their decisions. Dental patients telling their story in a real life video format is a way to penetrate this armor of historical memories.

Dental Specialty Group in Nashville, TN took this marketing concept to another level with their dental implant video patient testimonials.

Besides the video testimonials, the dental website also has a presentation to showcase the oral surgeons’ expertise and provide additional credibility. That video introduces the i-CAT dental imaging scanner for the Teeth-in-an-Hour dental implant treatment and other services.

Their online strategy started with six implant dentistry patient videos to boost their dental website marketing:

1. Many Missing Teeth Become Teeth-in-an-Hour Implants, Nashville, TN
2. Simply Convenient! – Dental Implants, Nashville TN
3. Spanish, English Healthy Outlook Translation – Dental Implants, Nashville, TN
4. From Many Worries to Total Confidence – Implant Dentistry, Nashville, TN
5. Are Dental Implants for You? – Dental Implants, Nashville, TN
6. Get Comfortable: Dental Specialty Group & Implant Dentistry, Nashville, TN

Dental patient testimonial videos offer consumers the context they need to build value in your care and improve the perception of the experience.

Even with a high ranking achieved with dental website SEO, you need to get them to call and actually schedule a visit. Videos will greatly help develop patients who value and will pay for your services.

Most dentists go for generic dental marketing because of supposedly lower costs. To be successful in providing high-level dental services, the dentists needs to upgrade their perspective just like they expect their patients to.

Videos like this help limit cost objections, reduce the reliance on dental insurance, and noticeably lower the educational hurdles in case presentations.

MAKE YOUR DENTAL MARKETING CHOICE

1) Settle for less like other dentists and consumers?
2) Achieve more for your patients and yourself!

Sincerely,
Dick Chwalek – Dental Marketing Coach and Consultant

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Dick Chwalek -
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Consultant with over 11 years experience in the dental marketing field. Helping dentists throughout the United States develop appropriate and effective dental marketing strategies.

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How Useful Are This Dental News And Who Reads Them?

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Home Page > Health > Dental Care > How Useful Are This Dental News And Who Reads Them?

How Useful Are This Dental News And Who Reads Them?

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Posted: Feb 11, 2010 |Comments: 0
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The field of dentistry

The branch of medicine which deals the study of teeth, its anatomy, development and their various diseases and cures is known as dentistry. To keep yourself updated with the latest happenings in this field of dentistry follow the dental news regularly. The internet is a rich storehouse of various dental news which you can refer to increase your knowledge on the latest research and development in the field. Dentistry like any other branch of medicine is a vast subject and has several sub divisions like Prosthodontics, Periodontics, Pediatric dentistry, endodontics and so on.

What are the sources?

Dental news can be collected from a wide range of sources. Today, the internet is flooded with online dental forums, dental blog sites and dental communities.
You can simply become a member at any of these communities, websites or forums and share dental news from all over the world. Some websites are open to all and do not even require you to become a member if you just want to read the news and blogs without contributing.
These sorts of community forums and sites help people to network and discuss various dental related issues. This way people can share some important news with others, discuss their personal dental issues and ask questions to get them solved. This way these web portals serve as great networking as well as dental news sharing pool.
While some of these websites are limited to nationwide happenings in the field of dentistry, there are portals which carry the newest information on dentistry from all over the world.
Plus, there are also some websites, blogs and forums which are strictly meant for professionals in this field or for the use of research scientists or dental students.
Dental news can also be collected from local or online publications like dental research journals and periodical magazines.

Who will be interested?

The dental news websites and the publications are mainly needed by dental students, research scientists and other professionals in the field. Dental patients often show interest in dental news to know more about their teeth problems and remedies. The general public who keeps interest in this field also uses these dental news portals and publications.

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This is Dave Williams, interested in writing article on different fields and products, which will be really useful for people around the world.

For More information on the Dental News, Please visit: WWW.DENTALSCHOLARNEWS.COM

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The Shocking Truth About Internet Dental Marketing And Why Many Fail

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Home Page > Marketing > The Shocking Truth About Internet Dental Marketing And Why Many Fail

The Shocking Truth About Internet Dental Marketing And Why Many Fail

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Posted: May 13, 2008 |Comments: 0
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When someone in the dental industry talks about dental marketing online, they usually are referring to website design.

But in the overall scope of internet dental marketing, a website is just a simple step to an effective dental practice internet marketing system.

The truth is, a dental website needs the same amount of attention as a good postcard, or phone book ad. Pretty pictures and fancy animations do not effectively CONVERT the visitor into a patient, and that’s the whole purpose right?

You have to look at your marketing as a series of steps to a door. Your goal is to get a patient to walk in the door.

The goal of one step then is to get them to move to the next step, and so on.

What is the step before your website. It can be a Google search, a link form another website, or even a mention on a direct mailer that creates a website visit.

Once the patient is at your website, what is the next step for them? Are they supposed to call your office? Are they supposed to download your new patient forms? Are they supposed to email you?

Is it clear what your patients need to do to take the next step?

Many dental marketing website designers will load a website up with links, animations, videos, and little to no text. This causes a visitor to click through a bunch of pages, but really offers no direction when it comes to what the next step is.

The dental website design with a lot of options and pages may work well for a retail site like Amazon, but when there is a specific purpose for your patient everything on your dental website should point them in that direction.

In fact, if you want to provide your current patients with a lot of information, but drive your new visitors to become patients, why not have 2 websites?

Domain names are cheap, and it would be as easy to have one dental website as it would two.

You could them post all of your information about Invisalign, or information you use in marketing dental implants on one, and on the other, post a structured presentation that takes your patients step by step through the information you want to present.

Your new patients will then be directed through the presentation, and have it be clear what the next step is.

This new patient website would then be the one you print in your yellow pages, and make your Google ads link to. It would be a great first point of contact for your practice.

Your current patient website would be printed in your newsletter, and on any correspondence you give to your current patients. You could even post it up in your office as a special “patients only” website, adding exclusivity.

So, when you are considering dental website marketing, ask your designer about two different websites, and make sure to do the “mom” test. That is, have your mom look at the site, and ask her what she thinks the next step is. This one never fails to give you a DUH moment.

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James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice building kit sent directly to your home or office.

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Dental Website Design: What is Best for My Practice?

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Dental Website Design: What is Best for My Practice?

There are as many ways to design dental websites, as there are ways to create and build dental practices. When designing your dental facility, you need to take many things into consideration: funds available, your technical needs, the image you want to project, the number of patients you want to be able to treat, remodeling or new construction, etc.

Dental website design also requires that you consider many elements and deal with them as prudently as a building project if you want the results you expect.

Some dentists just want to have a basic presence online; other dentists want to challenge or overtake the competition. When they consider the artistic design they want to see in their dental Internet site, some are not too worried about it and others demand nothing less than award winning beauty and class.

Which type of dental website is the best form of dental marketing? Which dentists need exceptional website design? Who should pay more for their dental website? When should design take precedence over content? Is a Flash animation Internet site better than a SEO (search engine optimization) content rich website?

Let’s look at each type of web site design so you can make a more informed decision. There are at least 6 categories of dental website design and price ranges you might find in an Internet search:

1) Business Card Dental Websites : price range is to 0*

2) Informational Internet Dental Sites: 0 to ,500*

3) Image Builder Dental Websites: ,000-,000*

4) Comprehensive Dental Internet Sites: ,000 to ,000*

5) Leadership Dental Web sites: ,000 to ,000*

6) Search Engine Optimized or SEO Dental Internet sites: ,000 to ,000*

Conclusion: You need a Dental Web site Design that Reflects Your Practice Image

For each design style, answers to these specific questions will be provided:

• What kind of dental website is this?

• Who needs a dental web site like this?

• What can it do?

• How is cost determined?

• What should you pay?

*These are just close proximity costs for all dental Internet marketing firms and depend on the website design qualifications discussed in this dental marketing article. Your brother’s friend’s cousin’s neighbor might be able to design a dental website for less.

1) Business Card Dental Websites: to 0:

What kind of dental website is this?

There is very little design (usually) involved in this site. Often it is one page, the dental logo (if the dentist has one) and some mention of services with address, phone and email. The navigation and header bar might match the color of the dental logo, but artistic cohesiveness is minimal.

Who needs a dental web site like this?

This type of website is for dentists who know people are looking for them online, but are not very interested in growing their business or aren’t concerned about being found in general search engine searches (Google, MSN, or Yahoo). It can also be a good plan for the dentist that wants something now – they have printed up marketing materials with their dental web site address and are just not ready to do more. If you are just starting out – want to be online like everyone else – but are not ready to develop your “complete” dental image – this could be your destination. Cosmetic dentists focused on bringing in more cosmetic dentistry patients or increasing their large restorative smile makeovers clientele would not benefit from this type of site in most markets. The competition in cosmetic dentistry requires more than one or two pages of “evidence of value”. Family dentists who also want to do a few cosmetic cases each month would only want to use this as a short-term strategy.

What can it do?

It can provide a bridge to that day when the dentist is ready to more. For those who are looking for a basic presence for the long run, it will provide a base to direct their marketing and a way to hook up to various dental Internet directory services such as FindADentist.com or SuperPages.com so prospective dental patients can get more than an address and phone number.

How is cost determined?

The zero dollar cost can come from you creating the site yourself, a relative “who knows design”, or various “free” web site design sites. These “free” companies usually require some type of monthly “hosting” fee. The larger amount comes from a more sophisticated design and someone who will take more care in your design needs. The higher cost design means you hopefully get more than someone cramming your photo and dental logo into HTML code.

What should you pay?

If you’re a dentist in a small market or rural area or are not in need of tons of dental patients today, you might want to test out some of the lower cost options like your telephone or yellow pages company Internet directory. Dentists who want to do more soon or are in a highly competitive market should not create a “cheap” look that might damage their image for the long-term. Even if it’s a small, business-card-sized dental website, you might want to find a designer that knows how to create an effective transition image website. While I believe very few should go this way – if you want to be successful – there are good ways and bad ways to go about it. Choosing the platform for your dental Internet site can be thought of in terms of building a dental practice next to a Black and Decker outlet store versus a Day Spa. Which will reflect better on your dental brand?

2) Informational Dental Internet Sites: 0 to ,500

What kind of dental website is this?

This type of design brings more “evidence of value” to the fore. There is some artistic and branding cohesiveness involved in this type of dental Internet site design. However, mostly it is about providing information on the dentist, the dental practice and its dental services. There are usually a few more photos than a biz card site and you might have some custom “artistic choices”. This type of dental website is often pleasant to look at, just not beautiful or breathtaking. It might be 3 to 15 pages in size (or bigger) depending on what route you take. The design is mostly a navigation bar on the left and header bar on top and text/photos to the right. Your dental logo colors might be part of the design if it’s not a “restricted” stock Internet site.

Who needs a dental web site like this?

This type of Internet site better serves dentists who want to provide a context for the value of their dental services beyond the “grocery list” of services group. A cosmetic dentist needs to explain why the dental consumer should want this type of service and why they are the right choice for cosmetic dentistry. Family dentists and orthodontists need to create a story to prove the value of their services too: if there are ten competitors in the community, you don’t want to be the last choice. An informational site works good as a “starter site” especially if you just want to test the waters. If you are in a highly competitive retail market or segment of the dental arena like extreme makeovers, than this design probably won’t give you the boost you want. Posting all your smile makeovers (before and after photos) will help: but informational design, which might include some blended branding elements, does not usually have the Wow factor many extreme makeover type candidates will expect.

What can it do?

This dental web site design will “tell” people you know what you are doing. It might not be a design that Wows, but it can provide information that is very helpful in the decision making process: before and after photos, testimonials, and an explanation of what cosmetic dentistry, orthodontics, or other services can do for their lives, and the dentist’s expertise, etc. Whereas a business card Internet site will verify that you exist, an informational dental website will actually start creating more patients.

How is cost determined?

This kind of website design takes more thought, more planning, copywriting and much more programming than a one or two page business card site. Should you have 15 links on your home page that link to every page that can overwhelm the visitor or 5 links that narrow down their navigation choices to better define your brand? Which should be more prominently featured: the dental practice’s look and feel, the dentist or that you are a Sedation dentist? These decisions can slow the process (and make for a better product) but this requires some amount of time, which is money. Usually you will get a page limit (5 or 10 page website), and then a per web page charge. Some web design firms charge upfront for copywriting or it is extra. You might get a per photo limit. All these factors control the price and as you can probably tell, the price can keep going up.

What should you pay?

Some dentists are not very interested in design artistry or advancing their “visual brand”, but want their ideas and the value of their services and dental expertise to be explained effectively: those dentists will benefit from this type of website design structure. A web site design firm that does all kinds of sites and has thousands of clients might do it for less than a grand, but a dental marketing firm can add the type of insight that puts your site in a league all by itself. It all depends on your perspective of value: something you probably discuss with your patients everyday. While you could develop a dental website like this on your own or with a “bulk” web design group (for “near zero” dollars), it is not as easy as it seems to create an effective dental Internet site. When you are ready to take the leap, make sure you know what you’re getting. Going too shallow on price can mean you go without some specialization you really need: like the contractor that has never built a dental practice and forgets to put plumbing in the operatory.

3) Image Builder Dental Web sites: ,000-00

What kind of dental website is this?

This type of website design provides a level of image, brand and identity development that many dentists believe is necessary to encourage people to accept comprehensive dental treatment and/or a cosmetic smile makeover. Since the consumer makes choices based on many stimuli, it is important to try and cover all the bases. You can tell them till you are blue in the face about the effects of bad hygiene on your informational web site, but often it is a visual stimulus that gets them to stop and consider your plea. Creating a dental Internet site that incorporates an above average visual theme (best when designed with your dental logo as a theme element) encourages the visually inspired consumer to take another look at your evidence and read more thoroughly about your value.

Who needs a dental web site like this?

About one in 10 dentists would need to move to this level. If you want to standout from the crowd, this web site design style offers the capability to do it. A good informational site is like a very functional dental practice that offers nice but basic amenities with efficient service. A good image dental website is a facility where fresh flowers greet you at the front desk and a coral aquarium comforts you in the reception area. Dental patients who have only been to the “functional one” will think it is just what a dental practice (or website) should be. But if they are ever exposed to the comforting practice (or image web site) it will be difficult to make them believers in “functional” again. If you believe there is no competition for patients in your area, you probably don’t need an image website. However, if you want to capture the dental consumer who wants a higher level of care, then an image dental website can make the difference for many people. Remember you may not be visually inspired, but many of your target dental patients will be.

What can it do?

This type of dental website design provides many consumers with a positive and powerful link to your personality (or the personality of your practice) that words and even pictures (before and after photos, beautiful models or photos of your dental office) cannot. Imagine a beautiful dental practice with a national expert dentist, and a superior dental team, all the latest technology and every spa amenity built five miles down a scenic yet dusty, dirt road. While you got the land cheap and the county promises they will pave it in the near future, visitors will be infrequent. There are many dental Internet sites built like this: without a dental brand that has been paved properly. You could be the top website on the top five search engines and never get someone to go deeper than your home page. In many sites there might be a blob of text here or a photo there, but nothing guiding their visual journey. A good image website will bring in dental patients that want exactly what you’re offering: nothing more, nothing less. It depicts your level of customer service, smile design, and comfort. It encourages “dental patients” to become “smile enthusiasts”.

How is cost determined?

When creating a website like this, designers and writers want to know a lot about you. They want to understand where the design should go and not go. Should a photo of a beautiful model be employed within the design? What design elements of your dental logo can be accented or enhanced to create a seamless web design? Do you have a lot of before and after photos or is there some aspect of your expertise that can be highlighted (smile makeovers, neuromuscular dentistry, dental implants, etc.)? There is more artistic work required. An informational or starter website has a navigational bar on the left and a header bar on the top. An image site creates a seamless design from top to bottom and from side to side. Bluntly, there is more for you to critique so the designer needs to do more careful work and research so the final design is completed in a respectable amount of time. Throwing things at the wall and seeing what sticks is not a good plan.

What should you pay?

No one should pay more than is necessary, but it mostly comes down to what kind of “image” design you like and who can produce it. It might be the guy down the street, it could be a big corporate website design group and for many dentists it is a firm specializing in dental marketing that knows what patients want. Should you pay more for a Van Gogh or for a Picasso? If you want to be the TOP dental Internet site in the state, you pay more than the dentist who just wants to feel good when he looks at his website and wants his new patients to feel good when they see it.

4) Comprehensive Dental Internet Websites: ,000 to ,000

What kind of dental website is this?

This Web site is basically a larger version of an informational or an image website. It just holds more information and has more visuals (photos, etc.) than its cousins. It has anywhere from 20 to 100 or more pages and probably is written by a dental copywriter. It might have Flash animation to spice up its look and boost the value of some of its information presentations.

Who needs a dental web site like this?

About 1 in 50 dentists could utilize a dental Internet site like this. Dentists with a large library of before and after smile makeover photos, an extensive history of dental CE, teaching, speaking or lecturing, and/or a good background noted in several dental public relations efforts can best use this type of site. No one is going to read or look at everything presented on a site like this, but it provides enough evidence to prove any expertise claims you might be promoting. You pick the “real” dental expert: 1) “Hi, I am really, really, really good at what I do: now look at my 5 page website. 2) “Hello, I have learned from the best, but you should review my qualifications first: take a look at my comprehensive website filled with all kinds of proof.”

What can it do?

This dental website design level will encourage, enlighten, inspire, transform, and cajole. Encourage belief in your values. Enlighten consumers about what is possible now. Inspire them to take action to make their lives better. Transform them from dental insurance reliant to cosmetic dentistry aware. Finally: Cajole them to call you ASAP.

How is cost determined?

Dental websites like this are not very common. The big website behemoths are really not ready to create this site for you: cookie cutter is much more profitable for them. This is really where custom work starts. Even doing an image website can be “stock” because it is a home page and a few other pages. Many design websites that seem to promote custom design are just changing colors, photos, reversing design elements, etc. and are not actually starting from scratch. However, once you get to this level – over 15 or 20 pages, the dental web designer needs to be intimately involved with your concept. You don’t want someone else’s design for this type of site. You also don’t want 50 links on your home page to every page on your site – unless you want to confuse visitors about what your dental brand is. You determine what the five or so most important parts of your brand are and then everything else branches off from there. Think of comprehensive dental website development process as you would creating a new dental practice. What would happen if you asked the contractor who put in your foundation to furnish your office? Even I could furnish a dental office! But some things that “we all can do” should be left to someone who has the actual talent and experience. Of course, if you want me to furnish your dental office, my cousin loves to go to garage sales and I’m sure he could find you something NICE.

What should you pay?

I figure this type of dental website should generate “at least” enough to pay for itself in the first six months to a year. Therefore, I would not pay more than what you make off of one good smile makeover case or three or four 6 or 8-unit cases. This is for the initial Internet site design phase not additional updates or maintenance. Family dentists, Pediatric dentists, orthodontists and other specialists (if a web site like this needed in their market) the cost should reflect the value of 3 new patients every month to one every other month: depending on your per patient profits. Also figure the website will have a shelf life of 5 years: give or take one year, depending on how competitive your retail area is. Of course, many dentists will not be satisfied with these results, but this gives you a basis for making some ROI decisions. Depending on your retail area some Internet dental marketing will be required to encourage better ROI site activity.

5) Leadership Dental Web Sites: ,500 to ,000

What kind of dental website is this?

This Leadership website has many amenities besides a news page to announce the latest happenings at the dental practice and a complete image blend. It can have a Flash animation dental logo presentation, Flash smile shows, a large before and after smile makeover library, public relations elements and features, educational presentations (Flash), lecture schedule, etc. It might be a Flash website with links to HTML pages. The size is usually over 25 pages – especially if it is not a Flash site. It should be a dental website design award winner.

Who needs a dental web site like this?

About 1 in 200 dentists or fewer require this level of web site design. You don’t have to be a lecturing dentist or a celebrity dentist to go this route. It might be that your retail market is very competitive and you want to stand out from the crowd. You might be producing the income you want, but see the need to head off the competition. The market can change quickly and many dentists recognize today’s method might not be tomorrow’s success. If you are not too concerned about being first on the search engines and just want to Wow and inform, than a website designed completely in Flash animation could be advantageous in developing a leadership position.

What can it do?

This dental Internet site design can enhance every element of your dental brand so you gain and/or hold a high level marketing position. It should create a different level of patient: more informed and more excited about the value of restorative, esthetic or cosmetic dentistry.

How is cost determined?

Much of the cost of this dental website design is determined by time (the size and complexity) and the custom elements you want. There are stock Flash designs and “half-custom” designs, which are on the low end of the spectrum. Then there are from scratch custom dental marketing elements that will be on the higher end. If you write it yourself, you will save money on dental copywriting.

What should you pay?

It really depends on how much time you want to put into it. If you want great custom design with very good copywriting, employ a firm that specializes in dental marketing design and writing. If you want your site to kind of look like someone else’s and read like it too than a “half custom” firm will do just fine. However, sometimes you can get custom work for the same price as “half custom”. Watch out: there some big dental agencies that have so much overhead that they need to charge as much for “not really custom work” as smaller design groups do for custom.

6) Search Engine Optimized or SEO Dental Internet Sites: ,000 to ,000

What kind of dental website is this?

This type of website is liked by search engines: Google.com, MSN.com, Yahoo.com, etc. Type in a term like cosmetic dentistry, neuromuscular dentistry or cosmetic dentist or just plain dentist and the state and/or city you live in and you will see why many dentists want this type of website optimization. It is a text rich website: Flash sites need not apply at least most of them. You can make a Flash dental website more friendly to search engines but never as good as a non-Flash site. (A complementary HTML Internet site is one way to increase your Flash site’s exposure to search engines.) However, you can have Flash animation elements and still get great search engine receptivity. It probably should be at least 20 pages and continue to grow and change each quarter if not each month. It should have an updatable page where you can input news regularly about your dental practice. This design can be an image or informational website and can have a lot of images (before and after photos and practice photos). To create a search engine friendly site requires special coding and copywriting enriched with dental SEO friendly terms.

Who needs a dental web site like this?

This really depends on whether you want to be near or on the top of search engine searches. This is a marketing strategy more than a design per se. It is not a one-time deal: it requires constant changes and monitoring of the search engine rules. Because they regularly change their search algorithms you might be on top on day and down or out the next. It works best for those in areas where few sites are optimized. Say you have a cosmetic dental practice in Springfield, Illinois and no other dentist is marketing cosmetic dentistry. Then a site focused on this topic could have a good chance of being ranked number one. However, if you are in Los Angeles, CA, your chances are much lower of getting a high ranking unless you are focused on a narrower concept such as neuromuscular dentistry.

What can it do?

It can increase the number of phone calls and emails especially in the first few weeks of a high ranking such as one, two or three. This lets you know your website is actually working for you. After that it should keep creating leads for you at a good pace until another dentist takes over your spot. Unfortunately, for some areas it might take many tweaks of your dental Internet site design and SEO content before anything occurs. One argument against reliance on search engine optimization is that you don’t really create new converts you are just waiting for the current ones to locate your dental website. Proactive, external dental Internet advertising such as magazines, direct mail or newspaper presents new ideas like smile makeovers to new people. Meaning if you are not willing to do both in some consistent form, you might only have limited success. (SEO is just one-way to get noticed on search engines: search engine advertising is another way: with Google or Overture, which is MSN, Yahoo and others.)

How is cost determined?

The cost of a SEO dental web site design is determined by the number of pages and images you need optimized. There is often an initial fee to do the basic changes along with the per web page charge and an ongoing fee to keep you near or on the top of the search engines you want to be on top of. Once again there are SEO firms that specialize in search engine optimization for all kinds of websites and there are dental marketing firms specializing in dentist web sites who have SEO expertise. Which is best for you? Maybe an analogy using dental practice construction might help: Imagine getting the most productive, highest profile contractor in the state to develop your dental practice versus getting a contractor who has developed five really nice practices in your area to design it. One might have a deeper background in contracting, but which one will be more likely to anticipate all of your needs from a dental perspective?

What should you pay?

If it is an image website design with Flash animation and has many pages, you will be paying on the high end. If you choose an SEO group – not a dental marketer – you might pay more for optimization but less for image design, which they won’t probably do very well. You can get good SEO coding and SEO rich content (copywriting) and keep the page numbers down under 15 and get a less expensive site. However, a smaller Internet site probably would not battle the behemoth dental competitor, but it might work in a smaller and/or less competitive retail community. If you are cranking in 1.5 million dollars per year with one dentist and want to keep that pace in this changing environment – a ,000 SEO image website probably makes sense. Few doctors will get the number one spot so the cost can vary greatly to get near or on top. Expect to pay more the tougher your dentistry market is and if you really want the top spot. Google.com has a good primer on SEO and pay per click. Here is a place to start: Google SEO reference page.

CONCLUSION: You Need a Dental Website Design that Reflects Your Practice Image

When a dental marketing firm designs dental logos, brochures and presentation folders, they don’t design them to favor the image of a family and pediatric dental practice when the client runs a cosmetic dentistry and spa dental practice. You also need to make sure your website does not stray from your image. Therefore, if you have just purchased an older dental practice and have one year of experience, a leadership web site would be a stretch. Conversely, if you have a dental CV a mile long and/or dozens of before and after smile photos, a business card web site shoots your potential in the foot.

From a cost perspective, never pay more or less than you have the potential to garner from the dental Internet marketing generated. If you’re serving a middle class clientele that will focus mostly on what their dental insurance pays for, a Lexus dental website would not make sense. Then again, dentists who want people to promote their extreme makeover expertise should not drive up in a used Ford Taurus. Of course, you could create a web façade that makes you seem more than you are. But once the patient walks into your dental practice, this façade of a website can cause significant consumer confusion, which means they are a lot less likely to commit to your treatment plan.

Your dental practice image and the web image should correspond to create true brand cohesion to build your dental practice long-term. Patients will recognize inaccuracies. Remember, referrals are still important. For example, if you are in an older dental practice and are not going to build or significantly remodel in the next two or three years, your web site, and the rest of your image, should reflect much of this reality.

There are patients for every type of dental image: from both sides of the fee spectrum. For example, a “low cost looking” dental web site (done well) can attract even high-paying customers because they perceive you as taking care of business first and worrying about your image second. Not “wasting” your money on “frivolous” extras. Of course, another spectrum sees this as cheap and lacking the comforts they require. Therefore, knowing who you really are (and/or want to be) helps you decide which level and type of dental website is best for your practice.

Dental marketing firms are no different. There are about 200,000 dentists in the US and Canada: one in 400 will want and benefit from the services of my dental Internet marketing company over the next 10 years. They will see and believe something positive about me that others do not. If they believe something about me, or my marketing company, after reviewing my website and that turns out not to be “true”, I will not gain a client or the relationship will be very short.

They might be wrong – but my dental marketing website needs to speak correctly to the type of client I want or I gain few clients. That’s because my website is me, and my company, to a large extent. You will need to think of your dental Internet site in the same way.

Finally, when choosing a dental Internet site developer, consider three things:

1) Have a “buyer beware” attitude. “Free” might not be free. No obligation might include some obligations. Etc.

2) Do some cost versus benefit competitor research. Every dental marketing firm comes at it from a different direction. Cheaper might mean less benefit and higher cost might mean they have too much overhead not better products.

3) Call me old fashioned, but I still believe in people… Don’t let the “Internet” be the final arbiter of your decision: make sure you feel comfortable with your choice including the person you are directly working with. They should get to know you beyond your payment method and the colors you like. A dental website is a major part of your image and Internet site building software alone can’t flesh that out.

Good Luck. I hope this helps in your decision.

Sincerely, Dick Chwalek

Sep

10

0

Dental Website Marketing Part 3 Of 4: Selling On The Web

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Dental, Marketing, Part, Selling, Website

Dental Website Marketing Part 3 Of 4: Selling On The Web

Google marketing dental treatments
To sell on the web, a successful aesthetic dental website needs to be found. Google.co.uk is the most popular search engine in the UK and being at the top of Google for any key phrase is possible. Google offers sponsored advertising space along the right hand side of its natural, free listing; sometimes the sponsored adverts also run along the top. Advertisers Pay-Per-Click (PPC) and are provided advanced statistics to monitor campaigns 24/7.

Signing up to Google AdWords allows the dentist to create adverts with specific wording, target specific key phrases, set a daily budget and a maximum Cost-Per-Click (max CPC) budget. Pay-per-click advertising on Google is like an auction. If a competitor sets a higher max CPC then their advert will, in most cases, rank higher. It is important to be on the first page of results in order to improve the Impressions, which is the number of times the advert is shown.

It is better to be in the top half of the first page to improve the Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts which have a headline that shouts back the search terms used i.e. an advert targeting the search phrase “cosmetic dentist in wales” and using an advert headline “Cosmetic Dentist in Wales” will have a better chance of being noticed and clicked on than if the headline was “Dental Makeover in Wales”. Well-worded adverts with higher CTR are considered good quality adverts and could rank higher without increasing the max CPC.

Creating well-linked adverts is important so that visitor expectations are met quickly. The visitor will click on the most appealing advert expecting to see a website of relevance. By linking the advert to a specific and relevant web page and not necessarily the home or intro page, the advertiser gets straight to the point and ensures that the visitor does not lose interest. For example, if a visitor specifically searches on Google for “tooth whitening in wales” then the advert should link directly to the tooth whitening web page so that the visitor does not have to search for the page of most interest.

Selling dental treatments
In this information age, potential and existing patients are making informed decisions on whether or not to have cosmetic dental treatment without even consulting the dentist. People fear what they do not understand. Website visitors need to understand how a treatment is done so that they can feel comfortable and confident in their decision to take up treatment. Visitors will leave the website if they feel they do not have enough information to make a decision; they will further their research by seeking out other dental websites. Websites need to retain visitors by educating them about the treatments.

Hearing about dental treatments
Nothing grabs attention more than sound. Choosing the right melody to play when the visitor arrives on the home page allows the website to stand out and become memorable. Matching the tune with existing on-hold telephone music creates consistency of branding. The on-hold telephone narration may also be suitable, after cropping the sound files, for the website to complement wording and images. Not all visitors will want to read, especially whilst surfing the web in the evening after a long day at work. Listening to a professional, soothing voice can awaken interest and take the strain off the eyes so that learning about the aesthetic dental treatments becomes easy. Cosmetic dental websites should see how best to incorporate sound so that it attracts interest and does not drive visitors away.

Developing relationships:
Out of sight, out of mind. A successful Internet dental marketing campaign involves e-mailing patients on a regular basis. Keeping in touch with patients, keeps them up-to-date in an affordable and efficient manner that reminds them of the cosmetic dentistry and facial rejuvenation services on offer. Maintaining a relationship with patients improves communication and loyalty. Directing patients to the website for further information allows the emails to be short and catchy, which increases readership.

Capturing website visitors’ email addresses and sending out e-mails is an effective method of building up relationships as well as increasing trust and credibility with potential patients over time. Web visitors tend to browse, compare and wait before making a decision. Emailing fortnightly tips and short e-newsletters is a way to stand out and keep in touch.

Sending out emails is an effective ‘word-of-mouth’ marketing tool, which allows subscribers to easily forward the e-mail onto friends and family. This is the viral effect of email marketing and the benefits are immediate.

How To Use Social Media Marketing To Improve Your Dental Business

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Business, Dental, improve, Marketing, Media, Social

How To Use Social Media Marketing To Improve Your Dental Business

A big part of owning a business is getting the word out about the quality of service you provide. Whether you are a lawyer, doctor, plumber, or other tradesman, you know that can’t drum up business without proper marketing. In the past, advertising has been very expensive and ineffective, and during unstable economic times such as these you can’t afford to invest in outdated methods that produce the results you need. Fortunately, social media marketing makes it very easy to utilize free online tools that can help you recruit more customers and communicate with repeat customers to ensure the future of your business for many years to come.

There are a few very simple things that you can do for your dental practice that will maximize the exposure these tools can provide. First of all, you can write blogs about your expertise which will help potential patients identify your qualifications.

Offer free advice about certain procedures or controversial treatments. You can share your opinion and quote research statistics, compare products or explain which characteristics make a good hygienist or doctor of dental surgery.

Once you have a few blogs you can get on twitter and invite people with interest in your field to follow you. They will read your blog for proof of your credibility and decide if you are worth following.

Organize your content into a standard Search Engine Optimization style so that you are also more efficiently discovered by search engines which will direct traffic for you. Because of this, you should also invest some time learning a few key, easy SEO strategies that you can immediately begin to implement.

Another way that you can use blogging, SEO strategies, and Twitter is to follow the dialogues of your target demographic by using the same search engines your potential clients would use.

This will give you an idea as to what people are looking for; information which you can then use to tailor your business towards meeting their needs. Establish a new social media marketing strategy with this at your core and then utilize mobile applications of Facebook, Twitter, and whichever ones bring you the most success.

There are many different networking sites available and they all are focused on a particular style of marketing so it may be wise for you to target a few of them to maximize exposure. Send updates from anywhere you find inspiration using your mobile device, which keeps you fresh on their minds.

Aug

21

0

Dental Link Building

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Building, Dental, Link

Dental Link Building

Link building is one of the best options that you should use for the promotion of your website. Link building not only helps in increasing the traffic on your site but it also very beneficial for your website’s popularity and ranking. Search engines like Google and MSN take into consideration the inbound links pointing to your site while ranking the web pages.

The more inbound links you have the more would be the traffic on your site which would eventually lead a higher ranking of your website. There are various methods that you can adopt for link building, some of the best ones are blog formation, article submission, directory submission, formation of forums, commenting on blogs, writing quality articles and key word research.

The sites, which have higher PR value, would rank higher on search tools. If you have a dental website then you can easily find out about the page rank by downloading the Google tool bar. Dental is medical field, which is associated with teeth. In this field you can find and learn about everything related with your teeth. Some of the keywords that you can use for dental link building are dental brace, dental cavity, dental implant, dental plague, dental restoration and dental floss.

In order to promote your dental website you need to be very sure about the links you are accepting from other sites. Always avoid exchanging those links, which are related with bad quality websites as this can decrease the PR value of your own site. Links are an essential elements involved in the successful dental research tool marketing operation. Some of the best ways through which you can market your dental site are:

1. Code optimization

Code optimization is one of the best strategies that you can use to make your dental site popular. You need to create key word rich tags, keyword tags, Meta tags and descriptive tags.

2. Back link building

Link building is a very essential way through which you can increase the traffic on your site, for this you need to get at least seven to eight quality back links every month and the Link building Services can easily do it for you.

3. Key word analysis

In order to increase the popularity of your site you can make the use of Google Keyword Analysis Service. Try to use keywords that would help you to optimize the searches on your website.

4.Manual and Automated Submission

Manual and Automated Submission is another successful link building approach. There are some Link building Services that can offer you these services. Or you can Try to submit your sites on Google, MSN and Yahoo for the promotion of your dental website.

These are some of the strategies that you need to adopt for successful dental link building.

Jul

29

0

Online Marketing Services, Online Dental Marketing, Online Marketing Service

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SEO Marketing Tags

Dental, Marketing, Online, service, Services

Online Marketing Services, Online Dental Marketing, Online Marketing Service

“ONLINE MARKETING SERVICES”

if you build it, will they come?

That depends on how well you market it. Like the proverbial tree that falls in the forest without making a sound, the first lesson of Online Marketing Services says that even the fanciest Web site in the world won’t generate one inquiry or attract one new customer if nobody visits it. If you have a well-designed Web site but aren’t getting many hits, perhaps it’s time to revisit your strategy for directing people to your site.

To achieve the best Online Marketing Services from media campaigns, it is essential that your website is making the most of its visitors. As well as Search Engine Optimization (SEO), Pay Per Click (PPC) and Affiliate Marketing Fruitful Media undertake in-depth usability studies to ensure maximum conversion rates are achieved when sending online visitors to a website.

Online Marketing Services also refereed to as eMarketing, internet marketing, is the marketing the product or the services over the internet. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, and e mail marketing.

Online Marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. Internet marketing is associated with several business models. he model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.

Online Marketing Services marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience: An internet marketing campaign puts an organization’s message in front of consumers precisely when they want it.

Online Marketing Services has had a large impact on several industries including music, banking, and flea markets, as well as the advertising industry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share. The increasing speed of Internet connections is the main reason for the fast growth.

“DENTAL MARKETING ONLINE”

What type of Marketing Plan is right for your Practice?

You need to start looking at your dental practice as what it really is….a business. And like all successful businesses, you must advertise and promote your business to nurture it. If you’re a new dentist just opening your first start-up, you need a way to get patients in the door. If you’re a dentist who has been in business for years, you need to show your patients that you’re capable of adapting to changing times. We’re talking about Web sites, of course, quite possibly the hottest trend in the field of dental marketing online.

The fast widespread of internet allows even individuals to market its practice online. Maximizing revenue by offering the latest techniques to more patient apart from you could be made possible by conducting Dental Marketing Online. Like any other company conducting business online an individual practitioner like a dentist could take his lead by doing so. Dental practitioner also optimizing search engine just to make it known to the market world. The only difference between the in-store dental services and making dental services online is the physical presence.

Dental marketing Online is simply conducting dental services over the internet. Offering its services with the use of effective online media. Dentists consider it complex, confusing activity. But when it comes to your own dental practice, all it takes is an understanding of some fundamentals and identifying the segment that could benefit from your dental services. Entities making business over the internet varies only to the products and services they offer to the public. But all of them are after on how they could be available to its targeted consumers. What really the question for those conducting business online is, how to attract visitors to their web site and be known to its perspective clients.

More important, Dental Marketing Online does so in a very cost effective manner. With the aid fast changing technollogy allows you to reach targeted audiences in cleary defined geographical markets. Marketing dental services online also uses search engine optimization like site coding and other social media application to attract more visitors.

“ONLINE MARKETING SERVICE”

“Online marketing Service is growing faster than other types of media”

Online Marketing Service is about using the Internet as another channel to market your business or organization. It’s about establishing your web presence, and reach your target market through online marketing and Search Engine Optimization efforts. It’s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong usability features, you lead them to do what you want them to do: fill out a form, register for an event, download a PDF or make a purchase from you.

Online Marketing Service uses traditional marketing media, such as radio spots, billboards or magazine ads to forcibly grab the viewer’s attention. Unlike these media, however, the Internet is voluntary. In order to find your Web site, people have to come looking for you. So when marketing your Web site, the number one goal is making it easy for people to find you. In this rapidly-changing industry, it is refreshing to work with a company who can guide us through the very complex world of search engine marketing.

Since exposure, response and overall efficiency of Internet media is easier to track than traditional “off-line” media. Online Marketing Service offers great sense of accountability for advertisers. However, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing like how will it affects in-store sales. In some cases it requires newer technologies that not all people may get the message.

Search engine optimization is one the advantages of making online marketing services. It helps your website get noticed by people searching for your targeted keywords and it’s a proven fact that this type of search results, known as organic instead of paid will be more likely to get you the kinds of visitors you want on your web site which are targeted customers. Regardless of what you sell or how big or small your company is, search engine optimization services can be of great benefit to you from sales and recognition perspectives.

The fast changing technology had played a vital role in the development of civilization especially in the market world. Online marketing services acts only as an intermediary between the client and the service provider. An individual could make the availability of its product or services in the market by conducting it online. Today’s era sets no limitation on how to response to unsatisfied consumer demands. Having an online access makes it possible even without risking your cash and efforts. As consumer demand continuous, the whole supply chain must react. This probably one of the reason why were having a situation that seems so fast.

How To Leverage Online Search Marketing To Deliver New Patients To Your Dental Practice

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Deliver, Dental, Leverage, Marketing, Online, Patients, Practice, Search

How To Leverage Online Search Marketing To Deliver New Patients To Your Dental Practice

Patients have traditionally found dentists by relying upon referrals from friends and family or by searching in phone books for dentists located in their town. While encouraging your current patients to refer others to you is important, it isn’t nearly as effective as increasing your website’s visibility on the major search engines of the Internet. In fact, patients are ditching their phone books and venturing online to search for dental services and information more than ever.

Online search marketing strategies are transforming the manner in which dental professionals acquire patients and grow their practices. Below, we’ll explain how you can leverage online search marketing techniques to place your dental website in front of the competition and improve your case acquisition.

Position Your Practice With Search Engine Optimization

Millions of people visit Google and Yahoo! every day to find solutions for their medical problems. And many of these patients visit the search engines to look for dental services in their local area. Search engine optimization (SEO) involves using several techniques that work together to lift your dental website to the top positions of the search engine search results for your most important keywords. When implemented effectively, patients visiting Google to look for a dental specialist in their area will find your website.

The top positions in the search engines’ organic (or natural) listings are reserved for those sites that are considered the most relevant for a given query. A unique ranking algorithm is used by each search engine to determine your site’s relevance. The algorithm considers dozens of criteria, including your website’s content, keyword implementation and link-building. A well-formulated SEO campaign that caters to the algorithm will help your site rise in the organic rankings, positioning your dental practice in front of potential patients.

Pay-Per-Click Advertising For Immediate Visibility

Like SEO, pay-per-click (PPC) advertising plays a vital role in your overall online search marketing efforts. While your website’s positioning within the natural listings are controlled by the organic ranking algorithms and requires substantial time, PPC advertising allows you to bid for immediate exposure. Unlike SEO, PPC is based upon the amount of your bid for each keyword in your market, as well as the quality and effectiveness of your PPC campaign.

Pay-per-click advertising is a powerful strategy for acquiring new patients in your neighborhood and surrounding communities. It lets you define your budget, control the level of exposure your practice receives, and influence the amount of traffic sent to your dental website. When implemented properly, every component can be tracked, and each element can be tested and refined in order to continually improve your PPC campaign’s performance.

Reach Local With Local Search Marketing

Local search marketing has allowed dental professionals to hone their online marketing efforts and target patients who live within a specific geographic area. You can integrate local search marketing techniques within your organic and paid campaigns. On the organic side, you can have your dental practice included within a listing of local businesses that cater to a user’s given query. On the paid side, you can establish settings that limit your ads’ exposure to those who live within a given proximity to a specific map point. By narrowing the scope of your search marketing campaign with local search tactics, you can reach the patients that are most likely to visit your office.

Taking A Comprehensive Approach

A search marketing campaign is most effective when the individual components – SEO, PPC, and local search – dovetail seamlessly with one another. As your search engine optimization efforts slowly push your site to the top spots, your pay-per-click advertising delivers near-immediate traffic. The exposure is invaluable. With the help of a professional dental web design company, online search marketing solutions can get your site front and center when patients are looking for dental care in your neighborhood. It allows you to educate prospective patients and generate new patient leads, and this translates to more business for your dental practice.

Finding The Right Dental Internet Marketing

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Website Marketing Tags

Dental, Finding, Internet, Marketing, Right

Finding The Right Dental Internet Marketing

I am a damn good dentist, why by George I need any dental internet marketing services? Well, you are a good dentist. That’s great! You even offer the best price in the whole neighborhood, or may be in the whole town. Wow! But, how will John know about these if he never comes to your clinic? Doesn’t John need to know about you to reach you?

Don’t answer. I know the answer and so do you. And that is why you need Dental internet marketing. Now, as we have established the need for dental marketing, let us move forward and see how to find a right one.

Finding a right dental marketing guy

Marketing a dentist’s services is a specialized work and the companies having experience in dentist marketing and dental SEO should only be given preference. You need to follow the following steps in order to find the right dentist internet marketing guy for you.

The range of services offered by the marketing firm: Does the company you are considering offer a full range of web marketing services including dentist SEO, e-mail newsletter, PPC campaign, banner ads, content marketing, and forum participation, etc.?
Industry exposure: What kind of industries does the company in question has served? Does it have any experience of marketing dentist or dental product online, or even any medical products or services?
Pricing: How competitive is the price? Does it ask for one-time payment, or will you have to pay any retainer money to avail seamless services? How does the marketer planning to take the payment?
Testimonial and reference: Can the company produce any case study or give reference? What people are speaking about the company on the Internet? Check if they are involved in any online scam? But, do not decide on the basis of one review. Anyone can write a bad review about anyone on the internet. Keep this in mind.
Black hat or white hat: If you are to avail services of a dental SEO company then ascertain that it does not use Black hat SEO technique to get you a better ranking. It will hurt in the long run.
Can you trust the company: This is fundamental to client and service provider relationship. Go with the dentist SEO service provider who is friendly with you.

You should pass each dentist marketing company through these steps before making up your mind. This is the right way to find a reliable dental marketing company.

Dental Practice Marketing Videos

How Useful Are This Dental News And Who Reads Them?

The Shocking Truth About Internet Dental Marketing And Why Many Fail

Dental Website Design: What is Best for My Practice?

Dental Website Marketing Part 3 Of 4: Selling On The Web

How To Use Social Media Marketing To Improve Your Dental Business

Dental Link Building

Online Marketing Services, Online Dental Marketing, Online Marketing Service

How To Leverage Online Search Marketing To Deliver New Patients To Your Dental Practice

Finding The Right Dental Internet Marketing

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