Internet Marketing: The Experts are Lying, Landing Pages Don’t Work
Internet Marketing: The Experts are Lying, Landing Pages Don’t Work
When thinking about creating an online income for yourself through affiliate marketing, you’ll hear these words coming from the so-called internet experts like a broken record “you must have a landing page”. Well, the experts are WRONG, they don’t work.
Everyone in affiliate marketing knows about landing pages and how they are supposed to make your potential buyer “hungry” for the product. The problem with this tactic is that most of your average affiliate marketers cannot design a landing page that will benefit them at all. Sure, if you hire an expert to create a landing page for every product you want to sell as an affiliate, go ahead. It will cost you thousands of dollars for each landing page.
A landing page is supposed to warm up the potential buyer and make them hungry for the product. That is also what the sales page is for. So what makes these experts think that the average internet entrepenuer can create a landing page that is actually going to work better than the sales page that costed ,000 to ,000 to design? Now, I am not saying landing pages are completely worthless… but they aren’t always needed. And like I said before, if you are the average internet marketer, they are most likely going to hurt your chances of making a sale.
How can your landing page hurt your chances of making a sale? Because you aren’t an expert in sales, or are you? On the other hand, if you were, you probably wouldn’t be designing landing pages, you’d be creating sales pages and making thousands of dollars per sales page you create. Landing pages that aren’t near perfect are going to hurt your chances because your potential buyers could be bored with your page, they could think it looks sloppy and not trust it, or they could just be tired of reading information from a nobody. What if those potential buyers were instead directed straight to the sales page… the page created by experts to make a sale.
The point is, if you are creating a decent amount of traffic to an average landing page, you are losing commissions. Send these buyers straight to the sales page and let the experts do what they are paid to do… create hungry buyers and high sales conversions. They have tested and tested these pages to make sure they are converting at the best possible ratio. Do you have enough time to test your landing pages extensively and revise them up to 10 times to make conversions are the best? Probably not. Save your time and your commissions and let the sales page do what it does best, SELL.
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It’s 2008 and you Still Don’t Know the Benefits Web 2.0?
It’s 2008 and you Still Don’t Know the Benefits Web 2.0?
I sent an email to my mailing list few days ago and mentioned Web 2.0. Now you may already be familar with it so you don’t need to read on. But, I received over 100 emails from people who did not know what it is and many thought it was a software program. So, I want to clarify what Web 2.0 is.
I want to keep this simple. My definition of Web 2.0 is any website, blog or forum that allows you to interact, too leave information, especially a link to your website. They are social sites.
For instance, if you visit someones blog and they allow you to make comments and leave your web address, that’s basic Web 2.0. If you visit a forum and make a comment and can leave a link to your website, that’s Web 2.0. Myspace.com and FaceBook.com are Web 2.0 and other sites like Squidoo.com, gather.com, hubpages.com, clipmark.com, digg.com and scribd.com are all Web 2.0 sites.
Now why is Web 2.0 important?
Because the search engines are starting to give authority rankings to many of these Web 2.0 websites. In other words, they consider these sites to be important. Because of this, they give links from these websites importance. One link from a prominent Web 2.0 site can be worth 100 links from regular websites. Plus, these are one way links. You do not have to link back from your website.
Because these websites are interactive, you are able to set up accounts and post information and give links to your websites. Google spiders these websites often, as often as every minute. If you have posted relevant information and included a link to your website and used keyword phrases that are not too competitive, its possible for your listing to be ranked in the top ten of Google within hours.
Someone sees this link, clicks on it, goes to the Web 2.0 site, clicks on your link and ends up on your website.
So, the main advantage to these Web 2.0 sites is that they can send a lot of targeted traffic to your website and help you in your search engine listings and page rank and its free.
There is a lot of information on Web 2.0 on the Internet. I will also be covering this subject in my Coaching Club.
You are going to start seeing more and more listings in a Google search from Web 2.0 sites. They will soon crowd out the other websites. If you are depending on organic search engine listing for traffic to your website, you had better get real familar with Web 2.0 quickly.
Already, when you search on Google, you will see Wikipedia listings, news listings, maybe a video from youtube.com, which is also a Web 2.0 site. Google refers to this as Universal search and will fully take over by the end of this year.
To stay up with this, you will need to post videos on youtube.com, set up lenses on squidoo.com, submit images to flickr.com, use Google Base, etc.
Dont Buy Several reports Submitter Tools Or Submitters Earlier than You Check This
Dont Buy Several reports Submitter Tools Or Submitters Earlier than You Check This
If you’ve been in online business long at all, you have probably heard a great deal about article marketing and how much it can do to build your business. It may sound like hype, but there are definitely benefits to be had from writing articles to drive traffic to your website.
There are two basic things you can do with articles. The first is to post them on your website as a way to give the search engines more reason to refer people to your website. The second is to use them as a way to build backlinks to your site without having to reciprocate.
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Posting articles on your site works quite well as a tactic. I recommend keeping things as unique as possible. There is a place for private label articles or articles from article directories, but you will do best with unique content. If you use private label articles, do at least a minor rewrite. If you use articles from article directories, comment on the article or create a summary of it, so that your page is not identical to every other one that has published that article.
However, without links to your site, it doesn’t matter how great your content is. The search engines need to be able to find your website in order to index the content. Backlinks are one of the great ways to do this.
Reciprocal links have been used for a long time, and they can be pretty effective. However, they are also quite tedious to get. A well-written article, submitted to the article directories, however, may be posted on many sites, all with the link of your choice in the resource box. Yet all it costs is the effort of getting the article written.
Don’t be intimidated by the prospect of having to write. Who said you had to be the one to do it? You can always hire someone to write for you. However, this requires that you be very careful to check over their work. This article is going to represent your business after all. Since not all of us can write well this is a great way to get quality articles created.
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When it comes time to submit your articles, you will want to hire someone to do it, use a software that lets you select appropriate categories or use an article submission service. If you don’t use something to make your life easier, you can take hours to submit a single article.
Are your results immediate? You can see some results relatively quickly, but as with anything else online, it does take some time get the full benefit. You can be seen as a great resource or an expert on the topic of your choice. You might make more sales or have a busier website. But there are no promises. You have to do a good job with your articles to improve your chances.
Don’t Be An Insomniac Anymore With These Eft Top Tips
Don’t Be An Insomniac Anymore With These Eft Top Tips
Can remember your last good night’s sleep?
I know how you feel. Going to bed at 12, only to wake up again 2 or 3 hours later. Lying there thinking what am I going to do now? Go on Twitter again? Longing for summer to come back, so you can fall asleep at lunch time outside.
Yet, there is one technique that has given me more good sleeps than anything else…
64 million Americans regularly suffer from insomnia each year, are you one of them?
What’s this restful sleep technique?
The secret to a restful sleep is EFT (Emotional Freedom Techniques).
No matter which type of insomnia you have or what the cause of your insomnia might be EFT can help you get that great night’s sleep you deserve.
EFT is quick, can be done at anytime and anywhere in the day. Yet, it is brilliant at the end of the day.
Why?
Up and Coming Test.
Do you have a test coming up tomorrow and you’ve not prepared for it? EFT will not make you pass the test, but it will help you let go of the stress,so you can at least give it your best shot.
Something T Do?
If you should have done something and you haven’t, with EFT you can release the fear of what might happen (It won’t). Then tomorrow, you’ll get done what needs to be done.
Ask For A Goodnight Sleep.
Being an insomniac is not your identity! With EFT you can change how your think and feel about yourself and about how you sleep.
What would you do to get a good night’s sleep?
Seo Or Google Optimization: Don’t Let Seo Companies Fool You!
Seo Or Google Optimization: Don’t Let Seo Companies Fool You!
If search engine optimization for you is all about increasing the ranks on Google, you are getting it all wrong. There is a huge difference between Google Optimization and SEO. It is not only the difference of the terms but also the difference in the way that both are performed and hence there is a notable price variation as well.
When you talk about SEO you intend to optimize your site on most of the major search engine, which means that you are looking at traffic from Yahoo, Bing, Altavista as well as Google. But most of the times most webmasters only intend to get Google results because the market they target has a Google dominance of nearly 80-90%, so there is no point in getting Yahoo or Bing optimization.
Unfortunately, not a lot of SEO companies actually mention this to their clients. It is important that you ask your SEO company that in case they select a specific keyword what is the search volume on each search engine. In most cases you will find that nearly 90% of the estimated searches happen on Google. However in certain areas and topics Yahoo or Bing might be a little more prominent but in most cases it is Google all the way.
So Where Does The Difference Arise?
First of all the method of optimization for each search engine is different as the various search engines have their own evaluation protocols. Hence the results on Google are different from those on Yahoo as well as other sites. In case you are opting for an SEO package, the company has to offer you all the possible protocols to increase ranking whereas for Google Optimization it is just one specific search engine. Obviously the cost is lower but a lot of SEO companies sell Google Optimization as SEO charging exorbitant amount. This is where you need to beware.
Hence, whenever you ask a company for SEO service, ask for a free quote or an evaluation if Google Optimization would be more fruitful. In case they can give you an acceptable answer move ahead.
Home Business Tips – Just Don’t Know Where to Begin For Your Home Business?
Home Business Tips – Just Don’t Know Where to Begin For Your Home Business?
It can be very hard indeed to create a successful, profit-churning home business. When I started my own home business 6 years ago, I was practically clueless by all accounts. I didn’t know how to set up a website, create or source products, or market my business. Not that I had much of a business to begin with! Well, it took time and lots of effort, but I finally got there. In this article, I’m going to impart to you the 3 most valuable tips for starting your own profitable business from home:
Tip #1 – Enter A Starving Market
Enter a market that is preferably rabid and desperate if you want to make lots of money. Now I know that sounds harsh but this is business after all. If you want to make money, you’ve got to develop a bit of a hard nose. Don’t just go into any niche market you like just because you have an interest in it. The people in the market have to be spending money on products.
Tip #2 – Develop A Strategy
One of the most important things you will do is strategizing your business. Take time to create a strategy for your business, including where to find your prospects, what kind of products you will see, how to market your business, your monthly income goals etc. You really need to know these things if you want to plot a path to success.
Tip #3 – Create A Schedule
Always work with a schedule before you start your day or work on your business. Doing this helps keep you organized and focused. If you work without a schedule, chances are you may end up wasting a lot of time on YouTube, Twitter or any other sites that don’t relate to your business. Work with a schedule, and stick to it.
Follow these 3 tips, and you will be well on your way to making a lucrative income from home.
Don’t Disappear into a Black Hole – Leverage Search Marketing Local
Don’t Disappear into a Black Hole – Leverage Search Marketing Local
If your local customers aren’t able to easily locate you, are you strategically marketing yourself with search marketing local to increase their chances? If you deliver local services such as investment and financial services, insurance, auto repair, child care, home maintenance, and essentially any other type of service that provides local services in its community you need to use search marketing local to assist in your acquisition of new customers. Search marketing local provides substantial advantages for local businesses. Local businesses have access to special features that are expanding rapidly. Google is expanding its options for local businesses as are many other tech and search portals. Any local business that wishes for more customers ought to be securing use of these marketing strategies.
When you manage a business that offers services to the local community, your potential clientele are limited to your geographical area but that doesn’t have to limit the amount of business you generate. Search Marketing Local enables local customers to quickly find your business.
You’ll find there are powerful advantages in implementing search marketing local for a small business. By injecting a listing to Google Local, you can connect with potential clients. Prospects have access to the advantage of a map so that directions or establishing a business location is automatically presented to them. Remember back when you were forced to dig in a very inconvenient book, find a business and place a call, maybe be waiting on hold, and request for someone to direct you there? There’s no need for that anymore. All of these steps can be achieved in just a couple of minutes by executing a search.
Even further advantages are that you can even do things like taking advantage of the option to display coupons that are visibly shown beside your business listing. Video promotion is also an option that is made available for you. And also remember to add images. People are extremely visual, and the right image has been evidenced to entice new prospective clientele to be further interested in your business.
Google is strongly backing search marketing local listings. Google understands where you live, things you are looking for and provides search results that are found in the vicinity that you are located in. Kind of frightening? It’s everything but eerie if your biz is using search marketing local listings for your business. This will allow searchers to locate you, get your address and directions, and provides them with the things they need to move them into a customer.
If you have established a business that offers services to your local community, now is the time to have search marketing local slave for you. With important advantages like including images, videos, coupons, store hours, maps and contact information, your prospective customers will have everything they need to do business with you. With Google highlighting search marketing local listings, you will have a critical advantages over your competition.
Don’t Get Scammed By A Local Search Marketing Company
Don’t Get Scammed By A Local Search Marketing Company
There are more unethical people who claim to be local search marketing experts than there are sharks in the sea, and they’re all looking for a free meal from unsuspecting and desperate business owners. Here are five things to look out for to insure you don’t become a victim.
Not Everyone Is Dishonorable
To start, it’s important to understand that there are some very legitimate local search marketing companies who can help you generate tons of leads for your business. These people are generally in high demand and don’t go out soliciting new business on the telephone.
It’s also important to note that there are people in the local search marketing community who claim to be experts when in fact, they’re not. Some are just working with limited knowledge, while others are professional scammers. You want to avoid both and here’s why.
First Do No Harm
If someone does not know what they’re doing, they can unintentionally destroy your reputation with the search engines by doing things that are not in accordance with their terms of service. Some of these things include adding keywords to your business name, placing your business in multiple locations where your business does not exist, keyword stuffing your category selections, using one telephone number at multiple locations and more. If the search engines catch you doing any of these things, they will remove your listing from their database forever. That can be a very, very costly mistake.
Scammers can do the same damage to your business listing but they do it with the full knowledge of the consequences. They will bend and break every rule in order to get you a couple of quick hits before the search engines discover what they’ve done. By then, you will have paid them and they will be long gone.
1. Givers Or Takers?
A good Local Search Marketing company is willing to show you exactly what they’re going to do to generate leads for your business. They know how much effort goes into doing local search properly and they know what their expertise is worth.
The very best Local Search Marketing companies will provide you with a do-it-yourself guide on their site and give you the tools necessary to accomplish some, most, or all of the work depending on your ability. Look for a company that wants to help you understand the process first before trying to take your hard earned money.
2. Price Negotiations
The cost of having your business optimized and publicized on the Internet can range from a one-time fee of 0 to ,000. Fees are based on the quality of the service and the extent your listing will be publicized on the Internet. Do your homework, compare pricing and know what you’re getting for the money.
Scammers will generally start high and continue to reduce their price until you agree to their terms. This is one of the most common pricing techniques used by scammers. If someone is willing to reduce his or her price quickly or give you a one time special offer, watch out. Their goal is to make you think you’re getting a great deal when the truth is; you don’t have a clue as to what you’re getting.
3. Monthly Maintenance Fee?
Local Search Marketing is a one-time event. Once your business is optimized and publicized, the only thing left to do is to generate local business citations and customer reviews. This is something a local search marketing company is not going to do for you because they don’t have access to your customers.
If a company wants to charge you a monthly service fee, make sure you find out what it’s for. Unless they’re going to generate additional local business citations, it’s a waste of money.
4. Check Their References
A reputable company should be delighted to showcase their work. Look for a list of their customers along with addresses and telephone numbers. If they can’t or won’t provide that information, hang up the telephone and put them on call blocking.
You can also check with the BBB and see if they have any outstanding complaints. Do a search for “their company name” + the word “scam.” If anything comes up, read the article and see what others have to say about the company on the Internet. It’s hard to hide from a bad review.
5. Don’t Provide Your Account Information
If the company you’re considering to do your local search marketing passes muster and you decide to hire them, there is one more thing to consider and it’s important.
In order to do Local Search Marketing correctly, you must have an account (user name and password) with all of the major search engines. The search engines need this information before allowing you or someone on your behalf to claim your business. Sometimes scammers will ask for your information, and sometimes they won’t. They can scam you either way.
Oftentimes scammers will claim your business using a fake account. It’s not only easier for them to access your business listing without your consent, but it gives them complete control over what goes on your listing. Don’t let this happen. There is nothing worse than to discover a scammer holding you hostage by threatening to destroy or remove your business listing unless you continue to pay them.
If you give a scammer access to your account information, they can also do major damage to your reputation and your pocketbook. If you have a Google Adwords account for example, your credit card is on file and easily accessible to the scammer giving them the ability to use your credit to promote their business at your expense. They can also upload any content they want under your name and abuse your email list if they choose to do so. The hurt can go on forever. Don’t give your account information to anyone you don’t trust.
A professional will explain the advantages and disadvantages of both and will suggest that they provide you with the optimized content for your business listing and show you how to upload that information to your account. This is by far the safest method.
Conclusion
Scammers go to great extent to hide their intentions. Follow these five simple rules and pay attention to what your gut is telling you.
Giving someone you don’t trust access to your credit card information can be troubling. Giving them access to your business listing can be devastating.
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Don’t Be A Twitter Tweeter Twerp – Tips On What Not To Do On Twitter
Don’t Be A Twitter Tweeter Twerp – Tips On What Not To Do On Twitter
Twitter is fast becoming the most looked at online social networking website with millions of members from around the world. The original idea of its creators, Jack Dorsey and Evan Williams was to have open the platform so people everywhere could find out what’s going on at any moment and share their interest. It is easily assessable on the internet, mobile phones, and has a bandwidth that can be picked up SMS on simple phones. As a real-time information network, people can connect through DMs, Retweets, groups, and their followers.
It even has a business arena where brands can be made, businesses shared, and grown. As a business owner you can get connected with your target customer and keep them informed about your business pretty easily. It serves as a free advertizing method.
Many twitter enhancing business have been created as a result of the twitter growth and popularity. You can find all types of programs to help you operate twitter easier and quicker, “even when you sleep.” There is all kind of relevant training out there sharing how to maximize your time and effort on twitter.
My question is with so much “how to do” twitter why are there so many people on twitter who don’t seem to “get it?” Whether you have no followers, or 100,000, you might tweet once a week or every hour, I see people make some of the same mistakes.
Here are some tips on what not to do on twitter when you tweet so you won’t be a twerp.
First and foremost, DON’T spam. Nobody likes a spammer. Even if the Twitter mechanisms don’t catch you the members will. You can find a list of things on the internet people and machine do to other tweeters that is unacceptable.
PLEASE DON’T join twitter until you can upload a picture of your handsome/beautiful self. Not your alter ego, not your avatar, not your baby picture, not your favorite star, not how you wish you looked, not the company logo. Not a picture of the wilderness. What are you hiding? People will assume you are a spammer or just not bright enough to know this is a social network platform and people like to see people.
DON’T ignore people. Follow people back when they follow you. Remember what you learned in preschool about being polite, well it applies here.
DON’T Let the DMs go unnoticed. Respond to DMs that you find interesting and strike up a conversation. Get a program that will allow you delete them so they don’t just keep piling up. Example: SocialOomph.com
DON’T just sell. Give people a way to get to know you.
I could add somethings like, nobody cares about what you eat for breakfast every morning or what your private habits are, and don’t tweet the same message over and over and over again, but I won’t because I know I am talking to an intelligent reader.
These are just a few of the most important DON’Ts for tweeters who don’t want to be twerps. This is for the uninformed, the newbie tweeter who hasn’t had a twitter training, this is for those who really want to socialize and give information in a new medium that is spreading all over the world.
Related Twitter Tips Articles
Don’t Ignore Every Skin Care Tip
Let’s face it…an internet user can expect to view countless bits of advice. Among that advice, he or she is bound to find at least one skin care tip. What credence can an internet user attach to any of those skin care tips? Without a doubt, some skin care tips have been posted online in order to sell a particular product. Still, other online advice has come from those who simply want to share valuable information. When a website has access to information from medical experts, then that website can be counted on to come forth with a beneficial skin care tip. Such a tip could provide the answer to one or more pressing questions. Suppose, for example, that an Internet user wanted to buy something that could counter the effects of aging. He or she would want to learn how to obtain such a product. If he or she has decided to make such a purchase at an online storefront, then that Internet shopper would probably have other questions. He or she might want to know what to expect following the arrival of that product. A well-meaning website should indicate that those who purchase a skin care product need to have gauze of cotton swabs available. In order to prevent unwanted problems, the application of a skin care product should take place with the aid of either gauze or cotton swabs. For those who purchase any type of skin care product deserves information on the extent to which that product has been associated with particular side effects. Has it made skin more sensitive to sunlight, to wind or to cold? The answer to that question should show-up in the online information about that same product. Is the product advertised online available in a generic form. The purchase of a generic product can save a consumer a fair amount of money. Yet one helpful website has posted an interesting skin care tip. One website has cautioned women against using their savings to purchase lots of new cosmetics. That website has advised women who have saved by purchasing a generic product to buy some products for cleaning the skin. A wise user of any skin care product first cleans the surface on which he or she plans to dab that product. The need for cleanliness belongs in a special category of skin care tips-those that are too often overlooked or ignored.
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