Latest Trends in Website Design can boost your promotional efforts
Latest Trends in Website Design can boost your promotional efforts
Latest Trends in Website Design can boost your promotional efforts
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Home Page > Business > Latest Trends in Website Design can boost your promotional efforts
Latest Trends in Website Design can boost your promotional efforts
Posted: Jun 04, 2010 |Comments: 0
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Website designing is appearing as a great option for those who seek extensive promotional prospect through online channels. Many small or big businesses are more and more using the internet as their source of promotion which is emerging as a great communicator among society.
Persuasion of a visitor to purchase anything online has great many things to do with the website design. It becomes important for any business holder to get his website designed in a way that can hold the attention of the visitor and influence them to explore more about the services. Web design is not a new term but new attractive additions keep on getting added in the concept of website designing. Some of the latest trends popular nowadays are given here which can make your website distinctively attractive and more appealing than others.
Over sized Logo/Headers
Over sized Logo or headers are considered as a great source or increasing the brand recall value and holding up the attention of the visitor. A visitor when using a website go through the number of things present on a webpage but a business calls for an in depth brand recognition by a buyer. It becomes essential to come out with an attractive and over sized header so as to stay in the minds of visitors.
Slab typefaces
An oversized header always accompanies slab typefaces. Slab typefaces are bold and capital letters usually highlighted in the webpage. It’s not a latest trend but as huge headers on a webpage are growingly gaining importance in the name of brand recognition, slab typefaces are also becoming important. It is always observed that slab typefaces remain in the minds of visitor for longer time.
Sketches/ Hand drawn designs
Personal interaction and usability is a great part of a website. It is here that sketched and hand drawn designs come into picture which help providing personalized look and a real life experience for a user. Hand drawn designs let a website interact more effectively as compared to the other sites.
Interactive design
Flash designs on a website are common nowadays with the advent of the number of flash software and technologies. Flash Designs are more interactive than traditional sites while easy to make by a website designer. For increasing the interactivity and usability, web designers are coming out with more attractive and easy to use designs.
One page layout
Easy websites are the one which contain all necessary information on a single page and are appealing enough to carry the attention of visitor for longer duration. A business website of one page layout stress on providing the details of corporate profile on a single webpage; just like a business card. Use of blogs, responses from the individual and social media hangouts can be of great use in single page layout.
Change of Perspective
Unlike the earlier concept of professional web design which were only meant for giving information, this has now changed to including elements like huge images, real life instances and hand made designs to influence better and longer stay on websites and greater persuasion.
Clare Web Design Essex has professional website designers who can design website including flash animation, logo design and logo animations. Adding some of the trends in your website style can do wonders with your internet rating and attract the tech savvy masses who have got bored of the traditional style of website designs.
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<p> Find more information relating to <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.clarewebdesign.co.uk”>website designer</a>, and <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.clarewebdesign.co.uk”>website designing</a> here. </p>
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Home Page > Automotive > Support Your Article Marketing Efforts By Using Free Article Directories
Support Your Article Marketing Efforts By Using Free Article Directories
Posted: Mar 17, 2010 |Comments: 0
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You want people to find your website, especially if it\’s a commercial site. Search engine optimization (SEO) is the practice of connecting your website to search engines. Searchers find websites on their topics by using keywords to search the search engines. Since they usually click on the first two pages of search engine results, the higher your website is on returns the more likely it is that people will link to your site. There are many ways to improve the SEO of your website. Publishing content-rich articles on your site – called article marketing — is one way to improve your ranking, add to your visitors, and grow your business. You can find such articles in article directories.
Anyone can submit articles to article directories. Website owners may write and submit articles or they may hire professional writers to do so. Some article directories offer free article submission. Article directories typically syndicate articles and submit them to search media sites such as Digg, Reddit, Delicious, and Technorati.
Once you submit an article, another website owner may decide to publish it on her or his site. That helps you because at the end of each article there\’s a link to your site. If someone reads an interesting article on antique swords, for example, and wants to learn more, they can link to your antique sword site from the article. Not only do you get a new visitor to your site, you also improve your search engine ranking by adding to the number of inbound links.
While different article directories have different standards for the articles they will accept, it\’s really the standards of the major search engines that matter. Search engines are so technologically sophisticated they can tell good articles from bad ones; only articles that meet search engine standards will drive traffic to your site.
Search engines look for articles that are well written, grammatically correct, full of interesting and useful content, and original (not plagiarized).
Article directories are not only sites for publishing articles; they are also sites for buying articles or finding free articles. If you have a website on model trains, for example, you can find articles related to model trains that you can publish on your website. Why would you want to do that? Because it improves your SEO so people who share your interest in model trains are more likely to find your site.
When you buy or get free content from article directories, it\’s important to make sure the articles meet the criteria listed about for search engine articles. Plus, it is particularly important that articles on your sites are relevant to the subject of your site.
Article directories serve many purposes. For one, they allow you to establish yourself as an author. They also provide content to publish on your website or in your ezine or newsletter. They help to improve the search ranking of your website. Article directories facilitate article marketing, which is a key technique for marketing your website and your products and services on the Internet.
For more information and informative related articles and links about this subject matter and content, please visit Majon directory: http://www.majon.com/directory/internet-services. Also visit our http://www.majon.com/directory Marketplace for more related sites.
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Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2010 (Wed Oct 28 2009) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource web site at: http://majon.com
To learn more about subjects like article directory please visit the web site at: http://www.internet-successful-tips.com
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Wealthy Affiliate University’s Rapid Writer – Minimize Your Efforts with Article Writing Software!
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Wealthy Affiliate University’s Rapid Writer – Minimize Your Efforts with Article Writing Software!
Posted: Oct 03, 2010 |Comments: 0
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So you are a member at Wealthy Affiliate University and you’ve chosen the article marketing method to do your campaigns. You’ve been introduced to Rapid Writer, Wealthy Affiliate University’s own version of article writing software within the Members Area. For the benefit of those who are new to Internet marketing let’s take a look at this example of the ever popular article marketing software arena and what is making these applications so important today in writing today.
First, a Bit About Wealthy Affiliate University, for Non-Members…
Wealthy Affiliate University is a renowned Internet and affiliate marketing Training Program. The Membership there features a fully equipped arsenal of tools that, for the most part, would cost money to obtain. Kyle & Carson, the founders of Wealthy Affiliate University, provides the tools at no extra cost for unlimited use by its Members in their training and campaigns. Of course, no Web marketing training is complete without article writing software. Most, if not all, of the tools found in the Wealthy Affiliate University are specially created for its Members.
What Is Article Writing Software and How Did It Come into Being?
As the Internet grew and people have been flooding onto it much the same way people have left jobs and homes in the mid to late 19th century for what we know today as the Gold Rush, the demands for development and automation has taken place here as well. Once upon a time there was no such things as the Internet, let alone article writing software.
Though article marketing has been around since the earliest inception of the Internet, it was not used for commercial purposes. As some of us can remember a much more text-based environment in our computers (DOS,) pre-World-Wide-Web shared in these characteristics and was in use by the military, educational facilities and a very few savvy hobbyists.
Article writing software became necessary as the the Internet was opened for commercial enterprise and during the 1990s this developed into the Dot-Com era. Hundreds of thousands of people flocked to the Internet in pursuit of today’s Gold Rush.
Let’s Look at Wealthy Affiliate Unversity’s Rapid Writer
I’ve chosen Rapid Writer because for one, I’m a member at Wealthy Affiliate University and most of my experience using article writing software comes from there. I have used other article writing software but because they are not free, they have limited functionality. Rapid Writer, at Wealthy Affiliate University Membership, is fully functional.
Generally these applications will keep track of the keyword density in some form or fashion. The Rapid Writer Article Writing Software does this in real time as you write the article. This feature is very important when writing for strict article directories such as Ezine Articles, and concerning the major search engines, the very purpose of using article writing software is, most importantly, for the prevention of inadvertent keyword-stuffing which can come with consequences.
Wealthy Affiliate University’s built-in tool also spins articles – another time saver reducing the editing and modification process of existing articles. Though you would still need to edit these articles, the software generates word-lists. Indeed there is better article writing software outside of Wealthy Affiliate University but these are usually subscription-based or stand-alone programs that you would purchase.
(ArticlesBase SC #3394976)
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Daniel Euergetes -
About the Author:
Daniel Euergetes is an author of several web sites and books geared to personal empowerment!
The basic formula for success come in these three components: Passion, Education and Determination. If these are carried out with the Spirit of Giving, scientifically, they produce the kind of wild success stories often heard about today! Wealthy Affiliate University is such a story and its Membership was built upon these very concepts! Come and find out how it’s done!
Yabba-Dabba-Dooo.com is an Euergetes-Publishing Website dedicated to the educational aspect of Helping You Rise Above Mediocrity!
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Reciprocal Linking – Still Beneficial To Search Engine Optimisation / Marketing Efforts?
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Reciprocal Linking – Still Beneficial To Search Engine Optimisation / Marketing Efforts?
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Home Page > Internet > SEO > Reciprocal Linking – Still Beneficial To Search Engine Optimisation / Marketing Efforts?
Reciprocal Linking – Still Beneficial To Search Engine Optimisation / Marketing Efforts?
Posted: Feb 04, 2010 |
Many questions have been raised recently on forums, blogs and at Search Engine Conferences around the world, as to whether reciprocal linking is still a worthwhile Search Engine Optimisation and/or Marketing technique. Numerous webmasters and website owners think that reciprocal links are valueless because of the idea that reciprocal linking is likened to spam and that interlinking cancels out any link value. We believe however, that there is no such thing as a worthless link (whether you link back or not) provided it comes from a relevant, trustworthy and sound source.
Link Farms are often associated with reciprocal linking. This is a widespread misconception. Link Farms hyperlink to every other website within a group with the sole purpose of obtaining higher ranking in search results. It is important to note that these websites are predominantly unrelated and of low quality. This type of linking is considered to be Search Engine spam.
Another phenomenon created with the intention to manipulate Search Engine results are Paid Link Schemes. It is important to know that whilst not all paid links are illegitimate, many are, and again it comes back to the quality and relevancy of links returned. It is furthermore important to note that paid Link schemes are actually a violation of Google’s webmaster guidelines.
We support the practice of reciprocal linking between ‘individual’ sites that have selectively exchanged links with other relevant and high quality sites. Such practice is thus neither Link Farming nor Search Engine Spam. There is still value in reciprocal linking if you apply the two key factors of Relevancy & Quality.
1. Relevancy
Google (in particular) along with other Search Engines use links to determine your website’s popularity. It is Google’s goal to display the most relevant websites to a search query and how your site ranks in these search results is in part based on how Google sees the sites that link to yours. Having hundreds of inbound links from irrelevant sites to yours will not have a positive effect on the rankings of your site and can have a detrimental effect on your site if the inward links are associated with any Link Farms or Paid Link Schemes from ‘bad neighbourhoods’. It is vital to research and reciprocate links with sites which are of a similar or related theme to that of yours.
2. Quality
Of critical importance is the quality of the sites that link to you. A content rich site of a similar theme, that itself is ‘popular’ in the Search Engine indexes, will be considered of higher quality than one that has had little thought to content and has not gained in popularity via inward links. Likewise, in order to encourage inward links to your own site, the more useful content you offer, the greater the chances that other website owners will find that content valuable to their users and link to it.
Don’t be tempted to just create pages with content which is off topic to your site, simply to encourage links, this will just result in your website receiving non relevant, low quality links and therefore will not help with your rankings.
So to answer the question, is Reciprocal Linking still beneficial to your search engine optimisation / marketing efforts? – Yes, it is, but it should always be approached with both Relevancy and Quality in mind.
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About the Author:
Karyn specializes in website optimisation and marketing. As co-founder and Operations Director of Apex Internet Ltd, Karyn now has ten years experience in optimising and promoting websites and has a wealth of knowledge in the industry. Karyn has worked on over 500 websites, spanning over 130 industries, for clients in New Zealand, Australia, UK and the USA. Whilst born and educated in New Zealand, Karyn has also travelled extensively throughout the US, Canada, UK and Europe and holds Business Management qualifications from the New Zealand Institute of Management (NZIM).
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I need to make my site in google search engines first page for one specific keyword search how can i please give me a responce
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Be An Involved Player With Your Web Marketing Efforts By Using Indianapolis SEO Agencies
Be An Involved Player With Your Web Marketing Efforts By Using Indianapolis SEO Agencies
With any kind of end goal that you’re trying to achieve you should be a proactive participant. You simply cannot sit back and count on achievement just to come about. The excursion of online marketing doesn’t need to become a difficult one thus never allow worry keep you from moving forward. You certainly can acquire a few easy yet valuable methods for satisfying your web marketing goals. When you keep those in mind you can expect to become wealthy within a really brief period of time.
1. One way to be a proactive player is to realize when you really need outside assistance. Getting help with your own search engine optimization will help you substantially. You’re able to do the SEO yourself yet if you want to make sure that the effort is high quality then you should think about hiring some Indianapolis SEO agencies to guide you. They will ensure you that the strategies being employed are the most effective and the most current in which you’ll discover.
2. Take it upon yourself to connect to some other peers within your network. Right now you should have a very good network of people developed. You will need to use them to check with if you find yourself trapped or lacking commitment. Oftentimes it just takes a whole new point of view to find the vitality to keep on moving with your online marketing projects.
3. If you want to come across some fresh new thoughts and points of views then you should consider trying out a great internet marketing forum. You’ll be able to step outside of your personal realm and accumulate a number of internet marketing tips from other people in other areas. Discover what has worked well and also precisely what has not worked for other people and learn to apply this information towards your own journey.
You will need to be a proactive participant in your own successful journey as an internet marketer. If you are not you will end up falling behind rather than making money like you intended. Put aside many of these simple and basic strategies to get out if you find yourself struggling to go ahead. You’ll find that it is the little things which help keep you moving along with all your online marketing goals.
Email Marketing’s Role in Your Web Marketing Efforts
Email Marketing’s Role in Your Web Marketing Efforts
Email marketing, sometimes also called web marketing or E-Marketing, is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing technique presently available.
There are lots of advantages to email marketing over conventional marketing techniques. The Internet has acquired such popularity among the public, and has become the most widely used communication medium all over the world. Emails can include links to websites, and people like the ease of use of online shopping sites. Also they get the lowest price through internet shopping. The widespread use of credit cards and internet banking facilities affords more convenience and speed in the online shopping field.
A major form of email marketing is email advertisement. Advertisements can be monitored and payment can be obtained when the customer clicks the ad or according to the number of times the advertisement is played. It gives more flexibility to the advertisers to choose which of the methods are more suitable and appealing to their customers.
The reduction in cost of marketing is another major advantage of email marketing. Since the medium uses digital format, it can avoid the printing and publishing costs associated with traditional marketing. So the Internet can be termed as a selling tool which is cost effective.
The filtering process can be done in a very effective way as the advertisement can be routed to the appropriate customers. All types of customers are available over the Internet irrespective of age, occupation, living standards, etc. which gives widespread publicity for the advertisements.
Another advantage of routing email readers to your E-Store is that it can be open for 24 hours a day and 7 days a week which is not possible in the case of conventional marketing methods. This gives freedom of time for the customer for purchasing. The different types of internet marketing include email subscriptions, blogs, feeds etc. The cost of this kind of marketing is nothing. Through these kinds of marketing methods, up-to-date information can be given to the customers.
The statistics of marketing can also be measured easily and conveniently, and necessary steps for evaluation can be done efficiently. Email marketing can be monitored, and tested in all aspects. In Email marketing a person even do not have to own a product to sell it. There are lots of affiliate programs available in the internet. They work on the basis of pay per click, pay per purchase etc. Thus internet marketing is a new phase of modern marketing technique, and email marketing is one of its most powerful tools.
What Can You Really Expect From Your Search Engine Optimization Efforts?
What Can You Really Expect From Your Search Engine Optimization Efforts?
Search engine optimization experts and SEO users are well aware of how competitive the search engine ranking world has become over the last few years. After all, the number of web pages that are being indexed by search engines every day has not only doubled or tripled, but has quadrupled itself over and over as the years go by. Furthermore, a growing number of the webmaster population is becoming familiar enough with search engine optimization techniques to begin to pose a threat to those sites making massive SEO campaigns.
Not too long ago, the majority of webmasters were unaware of the concept of SEO, and, for that matter, hadn’t even considered search engines as a part of their marketing strategy over which they had any realistic control. Essentially, the only way to communicate with search engines that was understood at the time was placing keywords in the Meta tags of the webpage which had little to no real impact on the ranking when all was said and done. At that time, it too little to no effort to achieve very favorable search engine ranks in even the largest search engines. Even the more competitive areas were still within the realm of possibility for a new website.
Today, on the other hand, the opposite is true. Even when it comes to keywords and key phrases that nobody uses for searching can pose an obstacle for achieving a respectable search engine ranking unless you are extremely skilled with your SEO strategy. Even then, search engine rankings that may have been achieved one day may only be there for a single day, replace the next day by someone who has done something slightly better. The problem becomes that much worse when it comes to businesses with new websites. New websites see very few results using search engine optimization strategies. The older your website, the better its chances of seeing practical results from search engine optimization efforts. This is why it is important to consider your website a long term investment. The longer it’s around, the better your chances of obtaining favorable search engine ranking.
At this point in the internet marketing industry, it is getting to the point that webmasters, website owners, and search engine optimization experts need to refocus their efforts on obtaining better targeted traffic that can be transformed into customers, instead of simply trying to grab at a great rank with any keyword at all. Unfortunately, most webmasters are still looking for short-term, instant results. This is something that today’s search engines just aren’t prepared to provide.
This is not to create the misunderstanding that search engine optimization has no value whatsoever. After all, achieving a #9 position is much more favorable than achieving the #57 spot. However, it simply means that those coveted top three spots should no longer be the single most important goal of the internet marketers who are using search engine optimization to help their results with search engines.
Instead, the focus of SEO efforts should be using the right keywords, instead of seeking the best space in the search results. It’s time to see the big picture, instead of just the ranking that can be achieved for a twenty-four hour period, six months from now.
The trick is to make sure that the content in your website is of high quality. This means that it has interesting, usable information that is unique from everything else that is out there. It needs to be creative, practical, and well written. This means that rewriting your competitor’s material is out of the question, and simply copying content from public domain articles is completely useless. You need to think about what your website is really about, and come up with your own unique angle and thoughts that will be interesting and useful to your readers. This is not at all easy, and may require the assistance of writing and web content professionals to get you started, but it should be considered a long-term investment that will be well worth your effort when you start to turn the traffic that you do have into a high percentage of new and returning customers. Remember, everybody out there is trying to snatch up all of the “best” keywords and churning out fast content to get those phrases used the most. You need to make your site different by using great keywords, but placing them within exceptional content that will actually keep the visitors that you achieve.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO,
marketing and Web design.
Simple Ways to Measure Your Social Media Efforts
Simple Ways to Measure Your Social Media Efforts
Business owners are used to tracking their results when it comes to marketing, whether online or off. There are certain methods for calculating your return on investment which are usually rather straightforward.
Along comes social media marketing and suddenly measuring your ROI is not so cut and dry. I am often asked how you can tell whether the time you’ve spent on social media activities is really making a difference. Here are some easy (and free) ways to help determine whether your social media efforts are sizzling–or fizzling.
Profile engagement: In other words, are people in your target market commenting on your Facebook wall, inviting you to join groups on LinkedIn, replying to you on Twitter, and so on?
Blog comments: This will tell you not only that your content is fresh, interesting and worthy of reading–but that readers are willing to stick around and take the time to engage you.
Blog subscribers: If readers like what they see and want to be kept informed of each time you post, you can be sure you’ve struck a chord with them–and increased the possibility that they will respond positively to offers you make in the future.
E-zine subscribers: If the visitors being driven to your site by social media are being converted into newsletter subscribers, you know that you have appealed to them enough to further the relationship with you. Getting their permission to communicate with them on a regular basis will only strengthen the “KLT” (know, like and trust) factor.
Website metrics: A free tool like Google Analytics makes it easy to see your unique visitors, time spent on the site, page views per visitor, frequency of visits, conversions and more.
Social bookmarking/social news: Are your blog posts being bookmarked or voted up on sites like Delicious, Digg and StumbleUpon?
Followers and friends: I will be the first person to say that quantity doesn’t always equal quality–but it is one indication of whether you’re being seen, heard and offering something of value.
Links from other blogs: Are other relevant sites linking to yours? This means you are providing valuable content as well as posting with consistency.
Products/services sold: The ultimate goal, of course. All of the indicators above help give you a clearer picture of whether it’s likely this goal will be reached.
So, it comes down to: Are you findable? Are you being seen as an expert? Do people want to find out more about what it is you do?
You may not be able to equate your interactions to dollars now, but you are planting seeds which can have big payoffs later on. And that makes social media well worth most small business owners’ time.
Feeling Frustrated With Search Engine Marketing Efforts?
Feeling Frustrated With Search Engine Marketing Efforts?
Are you worried about the depleting rank of your website? Does your site remain unnoticed in the unfathomable recesses of the World Wide Web? You desire that your online presence could be a lot better?
Viteb goads you with a few well-meant advices to try before calling a professional search engine marketing expert. If you feel frustrated and find no hope for your business, then try applying the following strategy.
• Keep changing the keywords and try new combinations that relate to your business
• Keep a tab on your competing websites as to what strategy they follow for successful online presence
• Build plentiful inbound links for major search engines such as Google, Yahoo, and MSN to pick them up
• Use a small budget pay per click campaign
• Produce a strong online business profile to get your name noticed
By adopting the above plan selectively you can surely increase the amount of traffic to your website. Still, if you feel that it’s not your cup of tea then let the expert SEOs at Viteb manage it for you.
Viteb is an established company that is always ready to help you in your Internet marketing efforts so that you can withstand the competition. Viteb’s search engine marketing strategy is designed to include start to finish processes. They claim expertise in all the on-page and off-page areas of Internet marketing, including search engine marketing (SEM), search engine optimization (SEO), website promotion, pay per click campaign and link building.
In addition to the author’s own ideas, some of the resources for this article are gathered from the Internet blogs, forums, SEO Company resources and related areas.
360 Degree Review – For Your Web Marketing Efforts
360 Degree Review – For Your Web Marketing Efforts
I’m a huge fan of 360-degree reviews. You may have heard of these. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles (thus the name 360 degrees) of the particular employee.
Here’s how it works: You’re an employee working at one of the large automakers (who will remain nameless). Assuming you still have a job, you work daily with other employees just like you, for a direct supervisor. And you have people reporting directly to you. In the process of conducting your review to decide whether you will get a two-cent-per-hour raise (I know, don’t get too excited), your performance will be reviewed by your boss, your peers, and your own direct reports. This ensures that you’re getting the most accurate representation of the quality of your work. It also serves as a great checks-and-balances system. If your boss didn’t like you, that is only one leg of the review. And one of these days you will be part of your boss’s 360-degree review.
Let’s take similar methodology and apply it to your current marketing tactics. This will allow us to see your greatest opportunities for expansion.
Step 1: Make a list of all the people who have a hand in or are touched by your marketing efforts.
For example: The CEO, your marketing director, marketing executives, salespeople, engineers, research and development folks, vendors, partners, and your customers. The key here is to make sure you are not leaving anyone out. If you miss one person, you are not fully getting a 360-degree review.
Step 2: Construct two to three surveys for those people to complete.
The first survey will go to all internal employees, the second to your vendors/partners, if applicable, and the last to your customers. It’s up to you if you want to send this to all your customers. It depends highly on how many customers you have. If you’re a smaller company, I recommend sending it to all your customers. If you’re a larger company with thousands of customers, send it to enough clients to get a good response back. Typical response rates range from 3% to 10%. I’ve seen lower, but I’ve also seen response rates as high as 90%. But those are just the averages.
A few important notes on these surveys:
I encourage you to send these 100% electronically. When sending surveyselectronically, you have a much higher chance of getting a response. There are various survey tools out there, such as SurveyMonkey.com, Zoomerang.com, and keysurvey.com.
Keep them short to increase your response rate.
Give some type of incentive for your outside vendors, partners, or customers to fill these out, and watch your response rates skyrocket. (For example, give them10% off their next order.)
Modify anything to fit your business.
I like allowing for comments after each question to solicit additional feedback. The reason I ask and solicit more open-ended feedback is to ensure that we don’t miss any of the trends.
Step 3: Compile the data.
This is going to take you quite a bit of time. Here are some tips for compiling the data:
Many of the survey software tools will do this for you.
Develop three different Microsoft Excel files and label them appropriately (internal, vendors/partners, customers).
Start with the quantifiable data and get that into Excel. Most likely this will be a simple export.
Move on to the open-ended questions. Take all the responses for each question and place them into Excel so you can see all the data in front of you.
Scroll down the column of open-ended questions and look for trends. I like to use the find feature in Excel to see whether similar words are being found. For example, you could search for craigslist to see all the places it was mentioned.
When you find similar answers in the open-ended questions, group those together.
When you have this task done, you should be able to easily see the results forthe quantifiable section, and all the answers to the open-ended sections grouped together with similar thoughts.
Lastly, do the same thing with the comments as you did with the open-ended questions: Group similar comments together, using the find feature to aid in this task.
Step 4: Interpret the data.
You now have your data organized in a much more logical format so that you can start figuring out what it all means. Print out all the sheets and spread them out across a long desk so you can see everything. What you’re looking for here are trends across the various groups, as well as weaknesses in your marketing strategy. Keep in mind that in this exercise bad news is actually good[md]it’s what you’re looking for. It’s great to see the good stuff, but we’re more concerned with the areas in which you need to improve because these are your greatest opportunities for improvement and growth. What you are most likely going to find is two-fold: 20% of your marketing is producing the most results. The other 80% is a waste of time, money, and energy.
Full Article Resource: www.tazsol.com/blog/
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