How To Improve Your Search Engine Marketing Efforts With Analytics

admin    SEO Marketing     Analytics, Efforts, Engine, improve, Marketing, Search

How To Improve Your Search Engine Marketing Efforts With Analytics

Trying to have great search engine marketing skills can be hard. Mostly that is because you have to know things about marketing online that you do not need to know in real life. In fact, just because you are a marketer in real life, does not mean that you will be good on the Internet as well.

There are certain things that you have to pay attention to on the Internet that you do not have to pay attention to when marketing an offline business. The main things are your stats. Looking at your stats, and using them to help you market your online business better is called analytics. This is a sure fire way to get your online business a better ranking in the search engines.

Whenever you choose a hosting company, you need to make sure that that hosting company offers you statistics. These statistics can be used to make the most out of your marketing efforts. It is very important to examine this information every day, because it can change and you have to know what is working and what is not. Most of the time, the only things that people look at as far as stats go are their hit counters (which is how many people have visited your site since its online.

However, just looking at this kind of information is not going to help you. You have to look at other stats, like how long most people stay on your site and what links they are clicking on to get to your site. This can help you know what ads are working the best for you. By knowing what ads are working the best, you can know what ads you should be spending more money on.

Traffic from search engines is vital for most online businesses, and many internet marketers understand the importance of ranking high in the search engines results for keywords relating to their web site. The truth of the matter is that the most types of hits you are going to get are going to come from search engines. Your stats allow you to view the keywords used to reach your web site, ranked by their popularity. This can help you identify keywords that are working, and those who are not. That way you can concentrate your search engine optimization efforts in the right way. Stats also give you the opportunity to discover which search engines generate the most traffic for you.

By looking at your stats, you will be able to see how many people are coming to your website. The more hits you are getting every day, the higher you are going to get ranked on the search engine.

This is the kind of information that it is good to know. After all, any information that can help your web site sales is good information. It can take some time to build up your site to get notice by search engines. However, if you give it some time, it will happen.

To Your Success!

Explore The Advantages Twitter Promotion Can Bring To Your Online Marketing Efforts

admin    Twitter Marketing     Advantages, Bring, Efforts, Explore, Marketing, Online, Promotion, Twitter

Explore The Advantages Twitter Promotion Can Bring To Your Online Marketing Efforts

Overtaking Your Online Competitors Through Niche Marketing

Numerous old-fashioned methods of promoting your product exist, and yet a new process which possesses numerous benefits is niche marketing. Those methods support the theory of getting your message out to as many people as possible in order to increase traffic and sales. The goal is to locate an enormous segment of purchasers who are relevant to a single big market, and then attempt to sell to them. For instance, consider a fast food restaurant, which will have a target market comprised of people from all walks of life. As a result of this broad based appeal, they have no choice but to spend huge amounts of money for marketing and promoting themselves to appeal to this market, and meanwhile, if they produce only ads for individuals with a great affinity for “hamburgers,” then they take the chance of upsetting the other possible clients. Whereas with niche marketing, the advantage you have is that you’re making your efforts to target and sell to only a small group of people who are easier to reach, cheaper to advertise and make sales to. This article will review the inherent benefits of niche marketing and outline why it’s the ideal form of marketing for your product.

A significant benefit of targeting a small niche market is that it makes it easier for you to build a relationship with your audience. When you talk about sheer numbers, it is a lot easier to reach out and get acquainted to a targeted group that is small when compared to a larger one. The amount of interaction between you and your clients increase as well as the duration and frequency of contact, translating into more stable growth in the long run. Using a niche market creates very clear benefits, allowing online marketers to overtake their competitors and increase their overall profit margins through focusing on their target markets and the clients’ needs through promotions and relationship building. Your competition decreases by itself after you enter niche marketing. Because you will be focusing on a particular segment of the market, this will vault you ahead of the competition that is casting their net too wide. By focusing more narrowly on your market segment, you can in turn offer far better value and service to your customers as opposed to a larger counterpart.

Probably the biggest benefit seen in niche marketing is that you know your audience is paying attention because they have already proven that they are interested in what you sell. This means you have a great chance of making a sale this way. The visitors appearing from your certain niche marketing efforts will prove to be more useful to you than general types of visitors, especially when your website is geared toward a particular bunch of individuals. The tinier the specific market is, the better it will be.

Regardless of the fact that you are not appealing to huge crowds of individuals, you are capable of zeroing in on a particular concern that has specificity and is not sought out by the majors in your industry segment. Because of this, it remains simpler to vend your product to specific visitors than to more broad based ones who might not have any interest in your product or service offers. Online marketers rave about niche marketing as one of the most advantageous methods to drive traffic to your site and sell your products and services. The problem is that most people think targeting a larger market will bring in more sales, but that simply isn’t true. Anyone interested in creating a winning enterprise is well-advised to undertake a niche marketing strategy.

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Top 3 Ways to Boost your Marketing Efforts: Wristbands & Other Tips

admin    Twitter Marketing     Boost, Efforts, Marketing, Tips, Ways, Wristbands

Top 3 Ways to Boost your Marketing Efforts: Wristbands & Other Tips

With the economy straining businesses, marketing budgets are invariably compromised. Needless to say, marketing is quintessential; being absent from the market is not an option for many businesses.  Barring the traditional marketing and advertising mediums, there are several ways to make your presence felt. What’s more, they have been detailed below to fit your budget (no matter how small).

One budget efficient way to advertise, although often overlooked, is through yard signs. Traditionally used by politicians, landscapers and auto repair shops, yard signs are becoming more and more popular. With households seeking alternative sources of income, yard signs have become a good alternative to hugely expensive billboards. These signs are particularly useful for targeting your consumers concentrated in and around a specific zip code. Yard signs also offer a variety of sizes to choose from. The general rule is that larger signs are placed where cars speed faster and smaller signs in lower speed limit areas.

Wristbands are yet another effective and creative marketing option. Traditionally used for crowd control and security at events, many companies often overlook the fact that they can also be used for promotional efforts. As wristbands are a necessity at many priority events, consider customizing the wristbands by adding a company logo and website address. Something as simple as that can have a lasting effect. Many times, people keep wristbands as souvenirs or may be interested in visiting the website printed on the wristband. Go one step further and engage potential clients by printing coupon codes on the wristbands. This is a great way to see how effective your marketing strategy is, as purchases on the website made with that specific coupon code can be easily tracked. Spending a couple extra cents per wristband to have a message printed on them can lead to a pretty substantial increase in sales.

The internet is another great tool for marketing. While owning and operating a website is not always inexpensive, push your online efforts further with some free options. Start a blog and have employees post on it. That’s a free and easy way to brand your company and become a thought leader in your respective industry. Additionally, write articles and submit them to online hosting sites. Many times, these articles will get picked up by other news sites and blogs, a great way to get free PR. Lastly, utilize social media. If you’re company is an appropriate fit for a Facebook or Twitter account, sign up for these free services. Social media is a great way to reach your target market, get a feel for how your products/services are viewed, and advertise events or promotions.

These small marketing techniques will give your brand more mileage at a low cost and can be quite effective. Continue branding your company, without worrying about the big monetary cuts being made to your marketing budget.

Internet Marketing – 4 Quick Tips To Benefit Long Term From Your Marketing Efforts

admin    Twitter Marketing     Benefit, Efforts, From, Internet, Long, Marketing, Quick, Term, Tips

Internet Marketing – 4 Quick Tips To Benefit Long Term From Your Marketing Efforts

Internet marketing can provide long term results if you do it right. What I am specifically referring to is promoting your website or blog in a number of different ways to broaden your advertising reach.

Here are 4 tips I can offer you to get your urls all over the internet to drive more traffic over a long period of time.

1. Promote a landing page or splash page and not an affiliate or network marketing sales page. Rather than trying to sell things first you should try and build your email list first.

Building a mailing list is a great way to get long term traffic because as your list grows so will the number of repeat visitors. You do this by putting the url to your landing page in as many different types of advertising as possible.

Put it in the resource box of all articles you submit to article directories. Add it to blog posts and bookmark those to the top social directories such as Facebook, Twitter, Stumbleupon, Technorati, and so on.

Promote it in classified ad directories, ppc advertising, forums, ezine advertising, and just everywhere you can think of. Many of these links will be archived and can bring you traffic long after you even remember marketing them.

2. Think in terms of volume and not quality. This is really true in blogging and article marketing.

You should be aiming to get 2 times as many articles in the top directories such as Ezine Articles, Go Articles, Idea Marketers and so forth. I am not saying to not write a good article.

What I mean is pick up the pace. You are not trying to win a Pulitzer Prize here. Write a useful article and get it on the internet where people can find it. The more articles you get online the more traffic they can bring you.

3. Think about your target audience in every way you advertise online. Everything you do should be viewed through the eyes of your readers.

Work at writing ads, articles, landing pages, blog posts, and more with the idea that someone is going to read this. You will get more traffic and opt in subscribers if you provide useful information that helps your readers and builds your credibility.

4. Become educated in how to do internet marketing by watching how the experts do it. Create a swipe file and use it to develop good ad campaigns of your own.

Write better articles or blog posts by learning how the people making big money online do it. By implementing strategies the big boys use someday you could be a six figure income earner or higher yourself.

By using these 4 quick tips to become a better internet marketer you will benefit long term from your marketing efforts.

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Protecting Your Link Buying Efforts

admin    Buy Inbound Links     Buying, Efforts, Link, Protecting

Protecting Your Link Buying Efforts

More and more as search engines catch on to creative link buying techniques, it becomes harder to protect your site from being detected. After some lengthy research it is found that there are more than 6,000 articles on how to protect your linking buying efforts.

The main focus described quite a few practices that you should not use, but adding them all here would create some pretty boring reading. So therefore let us focus on the more obvious practices.

Your links shouldn’t all come from the same place, nor should they all point to the same page or to your home page. You should avoid buying links from the same places your competitors do. Never buy links from places where you do not have control over how your anchor text is written. Avoid using the same keywords and descriptions in your anchor text. Stay away from link farms or sites that only have links pages, except for legitimate social networking sites and blogs. Never buy links from irrelevant sites, and never buy links in footers.

Creativity is the key to being successful in buying links for your site, and your efforts should be focused in making your links pass a human review should your site even encounter suspicion. Some of the best types of links you can buy are those that come from sites that have a long history of being online or substantial trust and authority.

Another good source of links can come from sites that already rank. The higher they rank the more they will help your incoming link efforts. Links that are in middle page content are a big plus. And above all, once you buy a link and keep it on your page, the longer you keep them the more they help your site.

It cannot be stressed enough about the constant necessity of being both creative and patient in your linking campaign. It takes time to build high ranking and PR. Work slowly and consistently and your site will reap the powerful benefits of link building. It is also as good idea to mix up your incoming links with a few legitimate links to help your site maintain the appearance of only having natural organic backlinks. There are many blog sites where you can post comments about information or events that are similar to your site, and include links to your site’s content that relate. Another creative idea is gathering free E-books about useful subjects and then posting articles on blogs sites and forums offering to give them away.

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Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

admin    Social Media     Efforts, higher, Level, Marketing, Media, Mobile, Social, Take

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.

Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak.

As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.

Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.

The Driving Forces

Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today’s increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.

Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You don’t need a laptop or a television to see news feeds from around the world. At the same time, it’s local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know what’s going on around you at all times.

The Case for Mobile Social Media

Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, it’s a natural extension to have cell phone applications for mobile social media – programs for your cell phone that allow you to view and post to various social media sites.

With mobile social media, we’re no longer just sharing information; we’re disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, we’re seeing a shift in how people discover, read, and share news, information, and content. We’re learning information in real time before the evening news or morning paper reports it.

If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here’s why:

It expands your internet footprint. You can only monitor and respond to so many Facebook, Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say what’s on your mind whenever you want. As such, you expand your internet footprint and make it easier for prospects to find you. It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, you’re now listed 3,000 times. It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility. It improves communication and feedback. Many companies are monitoring people’s tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers. It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As they’re becoming more business friendly, they’re going to be very mobile friendly. It’s the next iteration. It fuels content generation. Because you’re micro-blogging and doing Facebook entries, you’re creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into your prospects’ and customers’ hands. It supports decision-making. You can make better decisions if you’re monitoring what’s going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you don’t have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.

Go Mobile Today

In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.

As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now it’s about getting people’s attention and engaging with them. It used to be about gaining shelf space; now it’s about gaining mind share. It used to be about mass marketing; now it’s about niche marketing. It used to be about trying to control your customers; now it’s about using influence and reputation to generate desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.

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Measure Your Search Marketing Efforts with a Weekly Googleprint

admin    Website Marketing     Efforts, Googleprint, Marketing, Measure, Search, Weekly

Measure Your Search Marketing Efforts with a Weekly Googleprint

It’s easy. Just type your subject in quotes in Google’s search box. This is one of the quickest and easiest ways to test your search marketing efforts. Each week you can track which of your search marketing efforts is paying off and which isn’t doing so well. The results may surprise you.

For instance, you might be surprised to see your Craigslist ad showing up surprisingly high in your Googleprint. Placing an ad on Craigslist not only gets your name out but also gets you site picked up by the search engines.

You can also find out what doesn’t work; for instance, all those URLs you stuck on Twitter are fun but probably don’t count for much. Using search Googleprints is also a good way to see what your competitors are doing. If they are buying Google search words that will turn up too.

And don’t forget to click past the first page and examine other pages. Every now and then look at the first five pages to get a sense of what is happening on the lesser hits, especially if your search is a big generic one.

So how can one tell just what is going on? Much has been said about figuring out the Google algorithms or the way Google comes up with its search results. Forget it.

Even an engineer would have trouble figuring out exactly what Google is up to and Google certainly doesn’t want to let the cat out of the bag. Those algorithms are Google’s greatest intellectual property.

The truth is the Google algorithms change on a regular basis and if you are monitoring your Googleprint you can see how search results change when algorithms change. Sometimes these changes can be somewhat dramatic significantly changing your Google footprint. But you won’t know unless you are tracking your Googleprint.

It’s obviously important to remember that yours is not to reason why. Your chore is to see the application and results of the Google algorithms. If you begin to see the results, you can begin to understand the bigger picture and how that affects your search marketing efforts.

Don’t expect any great revelations, but if you keep a steady finger on the pulse of the algorithms they will begin to make sense.

The basics don’t change very much and they are most important; change your homepage with fresh, original content daily, focus on keywords and keyword strings and publish, link and backlink as much as possible. Avoid scams and spam.

Regular Googleprints also help you check for spammers and scammers that affect your Googleprint; in fact, you may have recourse.

For instance, a short while back when checking my Googleprint I was dismayed to see that the number one hit was a scam. This scam had lifted my name and business name and had posted it on a website that was selling porn.

I flagged and reported the site, as well as probably hundreds others also did. Within 24 hours it was gone; barred by the Google God. Or Goddess. Or their Googlenesses. The lesson here is take action and don’t panic. Panic gets you nowhere when dealing in the search world.

If you are just starting out with your search marketing efforts, make a weekly copy of your Googleprint and save it for reference. Over a period of time you can review your Googleprint snapshots and see which of your search marketing efforts is more effective.

You can also check your Yahooprint and MSNprint as well. But clearly Google, as the biggest and most important search engine, is critical to search marketing and your search marketing campaigns.

Think search.

Internet Marketing: Online World to Market Their Business Efforts

admin    Internet Marketing Directory     Business, Efforts, Internet, Market, Marketing, Online, Their, world

That’s right, with the power of the Online World to reach millions of people; Online Marketing is definitely an awesome tool that no business should be without. Just because of the simple fact alone that advertising is practically FREE. The ability to get the results of thousands of dollars in free publicity is practically unheard of in business today. For more detail go to: www.internet-marketing-online-goldmine.com. Only recently have more and more people figured out how to utilize the ever exploding Online World to market their business efforts.
 
Think about it, there is probably no business in existence that could not benefit from free publicity! And the fact that properly utilizing free advertising rises net profits to unbelievable levels! Using any or all of the major online services, or the INTERNET, can help you market your business efforts.

Let’s start with plain-old advertising. On America Online, for example, they will let you place classified advertisements for FREE! They have a variety of classifications to choose from. By placing these small free ads you can generate some very quality leads that can turn into sales. Or if you are a really good marketer you could sell something straight from your free ad. Wouldn’t that be something, using the actual free ad to do all of the selling?

The other services offer free advertising from time to time. When they do charge for classified ads it is usually very inexpensive, and still a great deal considering how many people those ads can reach. For more detail go to: www.the-forum-list.com. When you place any advertisements you should always “code” your ads. This means put something in each individual ad that will tell you, if you get any business from it, which ad it came from. This way, you will probably find that some sections are better producers than others, and you will want to concentrate on these sections and not the ones that weren’t making any money.

By not tracking exactly which ads are making money, they are wasting their time by continually placing ads in “loser” categories. The actual code can be anything you want to assign to it. ALWAYS keep track of every ad you place. Make a note of what it said, where and when it was placed. You will be pleasantly surprised when you analyze your “ad data” and see some positive trends developing. Just repeat these trends and it will help you to make more money!

How would you like to find a name list of several hundred (or even thousand) people who might be interested in the particular product or service you are selling based on their jobs or interests? Wouldn’t that be great!? Well, you can! And the Online Services supply this service as a part of your regular membership.

This little unknown tool is called the “Member Directory!” You can do searches in the directory for other users with certain characteristics. For example, if you were selling fishing equipment, you could do a search by “fishing.” All of the people that were registered in the directory and had listed fishing as one of their hobbies would show up on that search list. You could now send each one of those people an e-mail message telling them about your product or service, it’s just like using a mailing list, but you have no postage! (*Make sure you check with your online service to see if they allow unsolicited E-mail.)

You can also get the names of several prospects by doing some “browsing” in the different topic forums. Using the earlier example of looking for people who fish, you could look under sports until you found a discussion on fishing. You could then take note of the users’ names that were participating in the discussions. You could do the same thing on the INTERNET with one of the many newsgroup topics that they have.

The bottom line is that you “test” and record the results of your Online Marketing efforts. Then just repeat the steps that are making you money and expand on them to reach more people.

Social Media Marketing Success – Three Steps on How to Maximize Your Efforts

admin    Social Media     Efforts, Marketing, Maximize, Media, Social, Steps, Success, Three

Social Media.

Social Media Marketing.

THOSE 2 things has been written and talked about the last 2 years a LOT. But believe it or not, not a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the internet, shy away for it as if it were the plague.

”I am not a geek” people tell me. Well, we have “ungeeked the geek” for many small and home business owners, and made social media make sense to them

But there are exceptions.

I was talking with a business owner the other day and she made the comment, “I don’t go to those kind of sites. I don’t have time to do that as my business is struggling and I need to go and find more customers.”

That says it all.

That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business -even on a local basis. If people really “got it” about social media marketing, they would be running to the social media zone and staying there.

There is a lot of talk that it is not “proven” as it is too new and the jury is still out on it being a viable marketing process.

I totally disagree. The social media marketer is paving a path for those to follow through a jungle that has never been explored, nor walked. People like proof. People like results. But it is the social media marketer that will create the way that will birth new millionaires with business folks who do “get” the Web 2.0 world. It is not that hard to understand either.

If you can send an email, you can “do” social media marketing. You can master twitter, facebook, myspace, blogs, wikis, podcasts, article marketing, and all the other parts of the new media, if you can send an email. Yes, there is a learning curve, and yes, it does take a little effort-but what doesn’t? We have expanded our business tremendously with social media tactics, and everyday, we wake up with dozens of new leads for our training and consulting business in our email box. How would you like to have that happen to you?

You can. You can tap into an endless pool of leads that will just keep increasing, if you decide to jump into the Social Media zone. And we will be glad to teach you how to maximize for maximum Success with your Social Media efforts.

All you need to do is make a decision that you will take the time and study and learn social media a little at a time, and learn the culture, and the processes of each website.

Here are 7 websites that you must register with to get started in social media if you have a small or home business. Each have “help” tutorials or videos about how to use them properly, and also there is a LOT of information on the web as well on “how to”:

1) http://www.facebook.com

2) http://www.twitter.com

3) http://www.mashable.com (A GREAT website for learning generic social media.)

4) http://www.stumbleupon.com

5) http://www.digg.com

6) http://www.youtube.com

7) http://www.socialmediatrainingnetwork.com’ (A GREAT social website for learning social media tactics for small and or home businesses.)

And then do three things after learning how the site works:

1) CONNECT.
2) COMFORTABLE.
3) CONSTRUCT.

1) CONNECT.

The main thing you need to do is connect with people on these sites, and become a friend with them. Most of these sites have a process to befriend folks. Follow their process. Sound easy enough? But there is a type of friend that we teach that you must become. An “Addition Friend.” This is simply a friend that ADDS to people’s lives, not takes.

On the social media scene, most people are looking to Add, Enhance, Increase, and Enlarge a part of their life. YOU must help them do that with connecting with them and showing them new information about what you do, and how what you do can help them and change them for the better. It MUST not ever be a sales pitch, but simply information that will impact them enough that they may want to connect with you further about that in their life.

If you are a real estate agent, give them info on the 5 Biggest mistakes made while buying a home. If you are a CPA, give them some info on the 3 biggest mistakes made on tax returns. If you are in skin care, give them the 7 best ways to keep your skin healthy. You get the idea. You can find this type of information all over the web. Just send them the web address (url) to the article or blog post with a short note saying you thought of them when you ran across this.

We call it “Connection Marketing” and it WORKS when you allow it to.

CONNECT with the person –> CONNECT with their goals –> then CONNECT them to valuable information that will help them achieve them. Then most of the people Will then connect with your interests and be willing to help you with yours.

2) COMFORTABLE.

You must get the people on the social media sites COMFORTABLE with you.

How?

Talk about them, and how you can help them reach their goals and dreams- either with what you do, or with what you know. We call it “Comfortable Conversation(TM).” You must hold online “conversations” with people and get them comfortable with you, and comfortable with staying connected with you. You do this by talking about what THEY are interested in, and then you PROVE to them you are serious about adding value to their life.

It is ALL about Value in the social media arena. People expect Value in your messages and communication, and if you give them things that will help them in their endeavors, (blog posts on their industry, articles on doing what they do better, etc,) they will get very comfortable with you, and even helping you with YOUR endeavors. They will be moving towards you quickly if you practice that focus in your social media efforts.

3) CONSTRUCT.

Simply, in Social media Marketing, you must Construct a bridge between you and the person that eventually leads OFFLINE and onto the telephone.

THAT is the secret to Success in social media marketing. We call it the “TIO Factor.” Take It Offline and let the personalization begin.

You have connected with the person- in person-at least in voice.

You have gotten them comfortable with you by your interest in helping them achieve their goals.

Now you must construct a path that allows you to say, “What is your contact number? I would love to chat with you for real over the phone.” Then just do that. It may take a few days or a couple of weeks. But if you could pick up 10 new customers with this conversation would it be worth it?

Of course it would be. And how would you do that?

Ahhh–That is another article on Social Media Marketing Success.

blessings…doug

Importance of SEO Marketing in Online Marketing Efforts

admin    SEO Marketing     Efforts, Importance, Marketing, Online

Online marketing or Internet marketing is simply the marketing of products and services by utilising different Internet related resources. Websites are used by a lot of firms and large business corporations to reach a wide audience with their products and service offerings. SEO marketing is applied to increase the search engine ranking of your website, thereby increasing the number of hits that your website gets.

The acronym SEO stands for Search Engine Optimisation and this technique is used to increase the quality and quantity of website visitors. Majority of customers who use e-commerce websites for purchasing products uses search engines to find the right websites that provides them with their required products and services. Therefore, it is imperative for the websites to have an aim to appear on the first page of search engines to get noticed by maximum number of visitors. SEO marketing techniques are meant to meet this objective of the marketing efforts.

SEO marketing is emerging as a very popular technique in online marketing, all over the world. On page changes in the website combined with the pursuance of some off page factors can go a long way in improving the search engine rankings of your website. Increasing the search engine rankings of a website is not a one time effort, but involves a continuous attempt towards improving the quality of a website.

There are a lot of SEO marketing firms that offer SEO services. But before giving this responsibility to a particular firm, you have to make sure that the marketing firm never follows black hat SEO techniques, as it can seriously impede the search engine rankings of your website.