Increase Sales With Relationship Marketing Using Email Marketing
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Increase Sales With Relationship Marketing Using Email Marketing
Increase Sales With Relationship Marketing Using Email Marketing
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Home Page > Marketing > Increase Sales With Relationship Marketing Using Email Marketing
Increase Sales With Relationship Marketing Using Email Marketing
Posted: Jan 07, 2009 |Comments: 0
| Views: 425 |
What is Relationship Marketing?
Relationship Marketing as it says on the tin is all about relationships and the effective use of tactics and various methods to develop long term relationships with customers with the intention to turn them into loyal customers.
With the ongoing amount of competition, organizations must demonstrate and offer extremely good customer service which gives great value and excellent targeted messages and communications.
However first you have to attract customers before being able to convert them into paying customers, therefore methods and tactics are used to do exactly this. Some organisations offer a whole array of offers, new product promotions and competitive prices. As soon as these leads are captured they then have to be retained, its common for organisations to use methods such as loyalty cards, courtesy calls and many other relationship building tactics.
How does Relationship Marketing work online and how can i get started?
Customer Relationship Management tells us that we must have a healthy intelligent database with good data that we can use to use to our advantage to convert leads and retain consumers e.g knowing Mr smith likes to play golf at the weekend and enjoy indulging in a bottle of 1957 red wine of a Saturday evening would be extremely powerful information to some organisations.
Doing this online has never been easier, however asking for too much information at the beginning of a relationship could be asking for that little bit too much, so here we go, this next part of this post will show you how you can start to gather your visitors contact details with ease and convert them into paying customers.
How Can I Generate Leads
You must collect the name (preferably first name – surname is not really required) and email address of a large proportion of your visitors – the reason why I have not mentioned their address or postcode is because most people cant be bothered to fill all of this information in and you can get this later if you need to, to do this you will need to set up a lead capture system, but I will go into this in more detail in a minute.
The idea behind this is when people arrive at your website you encourage them to leave their details, but how can you encourage them do this? There are many ways you can do this but the strongest and most successful way is to offer something for free, now … it doesn’t have to be something outrageous like a free product or something expensive, it doesn’t even have to be anything tangible, it could just be an E-Book or E-Guide which you know will add great value to your visitors, for example i recently listened to a great podcast from someone who set up a website on “How To Cure Acne”, this person simply implemented a lead capture system and to entice visitors into leaving their contact details the webmaster offered a “7 Day Plan to Cure Acne” which was a 7 day plan which provided down to earth advice, tips, product reviews and other useful resources to its readers which was delivered over a 7 day period each day, and the best of it was it was all automated.
However the relationship building didn’t end there, the visitors wouldn’t simply receive 7 days of material and then not a whistle for months, the idea here is to grow the leads and build up a rapore and strong relationship
Using a sophisticated but easy to use web based software the web site owner was able to pre load a list of relationship building emails into what’s called an auto responder, each of the 7 emails only had to be constructed once, then it was loaded into a piece of software and scheduled to go out at a specified time in the day each day for 7 days.. , so let’s say I signed up for the 7 days course on days 1 – 7 i would receive some great tips and advice on how to cure acne .. great …, but then maybe a few days later i would receive another email saying “hi .. i thought you may like this” and then several more emails very much like this one (building up a rapore with me offering sound advice and tips) over the next month, by this stage i would typically begin to look forward to receiving their emails as they are providing great value to me in my struggle to cure acne, this is a great way to build a relationship but to also build authority in their market, in this case curing acne.
To put simply if there is no relationship there is no conversion from leads to buyers. If your site gets great traffic, the key is to build genuine relationships, a byproduct of this is conversion rates and this will increase as your list of subscribers will be responsive.
Give me the software
But now you need to know how you can start to build your list immediately but most importantly build strong relationships.
AWeberis the marketing leading automated email follow up and newsletter delivery service in the world. AWeber offers a great solution to building lasting relationships through the use of an automated sequence of personalized messages.
Did you know that statistics have shown that it often takes multiple contacts to maximise sales conversion. Creating good quality content in the form of a 7 Day E-Course or writing a comprehensive E-Book followed up with a sequence of relationship building emails (helpful tips, resources, product reviews etc) is one of the easiest ways to obtain paying customers, increase conversion and most importantly increase revenue, and not as a one off, you can automate the whole process, site back, eat, sleep or even take a holiday and your automated lead capture service will be working while you do nothing.
Here is the link again, AWeber Offer a free demo, so sign up, give it a try and lean how AWeber can help you achieve excellence. But is it too technical for me?
Mastering and I mean mastering all of the tools and functionality doesn’t take too long at all. AWeber have done a great job in ensuring the tool is intuitive and simple to use as possible. It has a good looking interface and the way the tool is designed it makes your job a lot easier to do. You do need to have a technical background or any skills in HTML at all.
Ofcourse if you find you are struggling excellent support is a available as is a library of instructional materials, so give AWeber a try.
Why use AWeber Autoresponders
To put simply ever since I began Online Marketing I noticed all of the Online Marketing “gurus” were using it, every mail list I signed up for I received confirmation from AWeber. But I did do a little bit of research around the web and out of the main Autoresponders out there I found it hard to find any negative comments about AWeber.
Furthermore I know a lot of Online Marketers who have been customers with AWeber for a long time so it looks like AWeber have a great retention rate, obviously keeping customers happy, and whats great about using such a popular tool is an online community seems to grow with it, meaning any questions or support you may need there a whole community out there who can not only point you in the right direct but also provide some great tips on how to utilize the tool to its full potential.
What about SPAM and Email Deliverability
Using the wrong tool on you email marketing campaigns, newsletters or broadcasts can have a detrimental impact on your organization and the deliverability of your emails (i.e the amount of emails that actually get through to your subscribers inbox). A lot of inexperienced providers offer services which may seem great but it doesn’t really matter if your email are not getting through as intended.
AWeber have the astonishingly highest percentage of email deliverability meaning AWeber is doing an excellent job to ensure emails are getting through to your subscribers (customers). Email Deliverability is something that should not be ignored.
How Much will it cost me?
AWeber is competitively priced. Obviously if you’re just starting out and have a subscriber list of between 0 – 500 paying only £12 () per month is worth every penny to give your website that professional and more importantly automated edge. Furthermore there is a money back guarantee so if for some reason you don’t like it you have the satisfaction that a refund is available.
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Home Page > Internet > Email > Email-M.com â Online Email Marketing Services & Solutions
Email-M.com â Online Email Marketing Services & Solutions
Posted: Mar 15, 2010 |Comments: 0
| Views: 106 |
Here I am going to start with the discussion. What is the best marketing strategy ? Many of us told that Email Marketing is the best marketing strategy to promote the products and services online.It helps to reach the targeted audience and acquire more sales for their business and services.
What Is Email Marketing ?
Email marketing is the form of direct advertisement of a product or service through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
To do Email Marketing we need to go for the best email marketing software or we have to sign up for the web based email marketing service provider.
A web based email marketing service provider allows you to do email marketing by just signing up in their service.No need for the email marketing software.Its easy to do email marketing with the email marketing service providers.At the same time we have check the features of the email marketing software of our email marketing services & solutions provider.
After all the features satisfied we have check for whether it has affordable email marketing pricing and plans.Most email marketing service providers are monthly based and we have to update it every month.This facility is very useful so that if we can cancel at any month.
Here I am going to tell about the best service provider of email marketing.Email-m.com is providing the best email marketing service.
Advantages of Choosing Email-M.com :
*Â Superior deliverable rate owing to high configuration of mail servers used.
* Track the email traffic at a single glance using the graphical chart in the dashboard!
* Professionally designed email Templates, completely customizable on-demand.
* Relieves you from the annoying problems associated with web hosting.
* Blended with progressive features like auto-responders, Scheduled Email queuing & more.
You can sign up for the free trail of email-m.com and avail the service.Its very useful to choose the best.And if you are satisfied you can choose the best email marketing plans that fits for you. The monthly pricing plans is based on the number of subscribers.And all signups include
* The ability to collect an unlimitednumber of subscribers.
* Unlimited free phone and email supportfrom our technical team.
* No contracts, hosting fees, setup costsor hidden charges like termination fees.
* Month-by-month payments for emailmarketing plans. You can cancel at any time.
* Please note auto responders are notavailable on free trial versions.
And You have
*Â Unlimited Email Campaigns
* Unlimited Newsletters/Broadcasts
* Unlimited Autoresponders and Follow Ups
* Unlimited Goal Actions  Â
* Unlimited Customer Support, Live Text Chat, and Email
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Home Page > Marketing > International Marketing > Free Email Marketing
Free Email Marketing
Posted: Aug 05, 2010 |Comments: 0
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Business email list services let the customers gain direct contact with the promoters, and they will take interest in the offer.
There is a great profit earning scope in the system of business email list. One might have heard about the money inside the list but there are people who may not believe into it. People who are thinking about the process involved inside it are very hard and could not be done by every person easily are actually thinking in a wrong manner and such thinking should be discarded. Many people follow the belief that great profit lies in the list but this is what is not found and managed by many business owners. The fear that they have on their mind about it being so hard and expensive makes the entire situation obscure.
One can directly turn the audience into the targets by the business email list; one can make most from the listing and emailing process because the information on the products and the services are directly provided to the people in a manner of promotion. The promotion is important and it can be helpful by the list because it not only helps entrepreneurs expand monetarily but it also provides many other benefits also.
These business email list services let the customers gain direct contact with the promoters, and they will take interest in the offer. It is also beneficial because many people would love the individual attention method which appears when a person gets an e-mail regarding something interesting. One can get good feedback from the customers which could be added as additional data, into the product. This becomes important because generally people are unenthusiastic in investing some money in anything that is different and new.
Customer relationship management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.
Free CRM is offer Web-based tools and software as a service, which are accessed via a secure Internet connection and displayed in a Web browser. These applications are sold as subscriptions, with customers not needing to invest in the acquisition and maintenance of IT hardware, and subscription fees are a fraction of the cost of purchasing software outright.
Tools and workflows can be complex to implement, especially for large enterprises. Previously these tools were generally limited to contact management: monitoring and recording interactions and communications. Software solutions then expanded to embrace deal tracking, territories, opportunities, and at the sales pipeline itself. Next came the advent of tools for other client-facing business functions, as described below. These technologies have been, and still are, offered as on-premises software that companies purchase and run on their own IT infrastructure.
Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.
Opt-in free email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be “anticipated”. It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.
A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically — known as Drip Marketing. They can also segment their promotions to specific market segments.
Free Email Marketing Software – Top 5 Applications For Your Emailing Campaigns
1. E-mail Marketing Professional 2.0
Great free application that allows you to generate and send out marketing emails in a matter of a mere few seconds. Send out newsletters, coupons, promotional ads etc… Other features include importing customers email lists, auto unsubscribe, run reports and much more.
2. Sendblaster
If you are looking for ways to easily manage your mailing list, this app is for you. I personally like the user interface of this tool. Besides the standard emailing features, SendBlaster offers you the option to run some really good analytical reports on your emailing campaigns.
3. Wise Bulk Mail Sender Lite
Free email marketing software at it’s best. Use this application to send out thousands of bulk emails to your clients and customers within seconds. This great time saving solution is certainly one you should have a look at.
4. Spryka ePostMailer
Another great free piece of software. When using this application, sending out newsletters and other promotional information will become second nature to you. You are in control and personalising your campaigns with this programs is done in a whizz.
5. iContact
Although this version is not for free, I do want to mention it here. iContact is used by thousands of small businesses, Fortune 500 Companies and another half a million private users to generate effective emailing campaigns.
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About the Author:
I am Mohan read mathematics at Stanford and remained there for his MS. From 1998-1999 on researched in Evolution and in Animal Behavior in Camrbidge, UK. I was was then a professor in the departments of Anthropology and Biology, New Jersy College, USA. Now teaches at the department of Zoology. Carried out research in several areas of evolutionary biology, particularly in sexual selection and the comparative method.
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Home Page > Marketing > Email Marketing Solution – The Route You Be Capable Of Get Leads
Email Marketing Solution – The Route You Be Capable Of Get Leads
Posted: Feb 25, 2010 |Comments: 0
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Emails have set a break through in marketing communications with the novel idea of Email marketing. This kind of marketing works by transfering electronic mails directly to the audience and conveys the business-related or messages for fund raising. Bulk emailing, mass emailing, email advertising, email promotions, email ad campaigns, emailing service, email ad promotions, web emailing, e-mailing, e-mail marketing, opt-in emailing, opt-in emailing, email list management, email web advertising, direct email marketing, email marketing solution, bulk email marketing software, email marketing campaign, email promotion internet marketing, email management, email data management also refer to this process only.
No other kind of advertising is as efficient and affordable as Email marketing till now. care be supposed to be taken that email marketing strategy works efficiently in order to ensure its top results and reasonable nature.
This way of interaction relating emails is the cheapest and more widespread so that the meaning can be stretched to to new recipients. simply those who are doing it in the accurate approach will witness top consequences.
Email marketing, Normally made for a product, company or an opportunity, is anticipated to construct and strengthen the bond connecting the recipients and the sender. public will decline spammers and when they consider they are battered due to these emails.
excellent results can be got by email marketing by affording just a little amount for internet connection and email marketing software. Software enables even common man to attain profound results out of email marketing promotion.
Products and Hottest Updates can be given to your site visitors by regular emails with this software. Emails can be made appealing to the recipients by adding their first names in the subject lines of emails using the customization of software.
Email that should be sent on a Particular date and time can be pre-scheduled and sent on that date and time by the assistance of softwares. required changes can be done by knowing the response of the sent email which will be prepared with the help of special tool that most of the software make available.
Spam set of laws should be followed while distributing the emails using email marketing software. The best marketing policy to choose when you want moreresults out of less expenditure is email marketing. Email marketing remains to be the best strategy ever because of its low costs and reaches to immense number of population.
If you want to Flourish your business, you cannotclose the eyes to email marketing. Getting new customers to the business is a costly affair when compared to the retaining of the accessible customers. Email marketing is the best tool in retaining the existing customers and bringing the additional customers.
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The author is an expert in the area of Email Marketing Tips and he explains how to aquire business sales leads with the help of Email Marketing Companies
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Home Page > Computers > Stay On Top Of Your Email Marketing With Tracking Software
Stay On Top Of Your Email Marketing With Tracking Software
Posted: Jul 01, 2010 |
For an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.
Prospect Finder
Finding prospects can be a very time consuming activity. Some email marketing tools allow you to collect targeted email addresses from visitors to your web site. Creating a newsletter for visitors adds value to your site and keeps your company in front of your prospects.
Autoresponders
Responding to your prospective clients with a well-written and partial sales email is vital to winning business and gaining repeated business. Using email-marketing software you can set up autoresponders that will send these emails for you as soon as your visitors or customers complete certain actions, which are predefined by you.
Verify, Verify, Verify.
With modern legislation on spamming it is common practice to verify email addresses; getting prospects to click on a verification link makes them an opt in lead, meaning you can contact them as you will regarding your service or your product. Don’t forget, though, you must always offer them the opportunity to stop receiving communication from you.
Removal Service
Once you have your bulk email list up and running and you’ve been contacting people on a regular basis to forge a good relationship and sell your products you will undoubtedly get emails that become dead links. You should be removing these to save time, effort and space in your email.
Spamming policies mean you should also always offer your prospects the chance to stop receiving your targeted emails. Even though you won’t want to let go, sometimes you have to.
Obviously, email marketing software offers you the capability to send targeted emails to everyone on your email lists. That’s what this software was originally intended for and what it is most commonly used for to this day. You can organize your prospects into categories and even status. You could run several campaigns at once and your email marketing software will keep track of which prospects belong to which campaign and therefore, send the correct email to them.
Most email marketing software will be able to schedule emails for you, so you could for instance send an email to new prospects that contains a link to your catalogue. After a week you may wish to contact them to answer any questions. This technique will put your company name back in their minds and possibly produce more sales. Or, perhaps you sell a consumable good that most people buy once a month. You can set your email marketing software to contact your customers one month after purchase, perhaps offering them a discount for repeated business.
All of these are genuine ways to use email marketing software. Bearing in mind that some estimate as many as 70% of Internet users from the USA have made purchases on the back of an email marketing campaign, most agree they are useful tools to help your website or business succeed.
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Home Page > Internet > Internet Marketing > Email Marketing For Your Small Business – Selecting The Right Server -prl sprint
Email Marketing For Your Small Business – Selecting The Right Server -prl sprint
Posted: Jul 17, 2010 |Comments: 0
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There are many different methods for promoting your business online, but one of the most effective is still the email campaign.
Weighing Your Options
For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you’re using. Or you can join an ASP hosted service.
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The most obvious benefit of a hosted server is that getting your emails delivered is your host’s concern. Says Dr. Ralph Wilson, of Wilson Internet Services, “With desktop or web server software, basically you’re responsible to get them delivered… Whereas if you’re paying someone else for that service, it’s their job, and many of them take it very seriously.” A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.
With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.
Beating the Blockers
If you use desktop or server based software, there are some general guidelines you can follow to help your emails make it to your customers’ inboxes.
1. Avoid signs of spam. There are specific characteristics that trigger spam filters. You can increase your deliverability by avoiding certain pitfalls in your subject lines:
• Don’t use all caps.
• Don’t use HTML messages that are primarily graphics.
• Don’t try to trick filters by replacing letters with asterisks or breaking words up with punctuation marks. Filters are getting smarter, and you could end up on a black list.
• Don’t use sloppy HTML.
• Don’t use large or small fonts. Stick with H1, H2, or H3 heading tags.
If you choose to use a hosted service, there are a number of things you should ask before joining:
• What precautions do they take to prevent spammers from enrolling? A good host company will have measures in place, such as confirmed opt-in, to make sure that they’re not allowing spammers to join.
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Do they offer conversion tracking? Similar to an ad tracking program, many hosted servers now let you see how many of your e-mail recipients clicked through to your site, how many click-throughs resulted in sales, and how much money you made from your campaign.
• What kind of customer service do they provide? You can often tell the answer to that question simply by how long it takes them to respond to your inquiries. Ask if they offer full phone support and if they charge extra for the service.
However you choose to promote your business, don’t overlook the power of email marketing to increase your customer base and improve your sales volume.
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Home Page > Internet > Direct Drip Email Marketing Tactic
Direct Drip Email Marketing Tactic
Posted: Jan 02, 2007 |Comments: 0
| Views: 412 |
If you have the products or services that you want to sell on the Internet, you’ll want to create a web site where you’ll advertise what you are offering and you’ll also want to spread a word about your products or services to the world. You can easily and quickly do it via email. Email marketing is certainly one of the most powerful strategies in internet marketing. It’s quick, cost effective – you do not have to pay a set price for every email that is sent out – and allows contact people in all parts of the world. So, you can get more purchasers and respectively more revenue for less investment of time and money.
How does one accomplish bulk email marketing campaign?
You can use online bulk emailing services, or you can pay a marketing firm to do your bulk email promotions, or you can use direct email marketing software to distribute your email campaigns sitting at your computer.
Using software can be the most cost-effective method if you have the time to manage your prospects list and accomplish your email campaigns with a constant frequency.
There is wide choice of direct email marketing software packages available on the Internet market. Some are even freeware programs that don’t require any investment. Although they don’t generally have the value-added features that come with software packages that you purchase; however, if you aren’t running a large email marketing campaign, they may suit your needs for accomplishing specific tasks just fine.
What is Drip Email Marketing?
The concept behind drip email marketing consists in sending periodic emails to prospects and clients hoping to bring them to your website and make them purchase products or services. It is an effective method to generate new purchasers from your prospects and keeping relationship with your existing clients.
Drip Email Marketing tactic results from the idea that nobody purchases online products or services instantly. A visitor can come to your web site a few times before he becomes a purchaser. Keeping this in mind, how are you going to stimulate your prospects’ interest to your site and keep them informed about your products and services? This is where a drip email marketing campaign is quite to the point.
Imagine that a prospect has just visited your site and left you the email address. It’s important to note that you should add a sign-in form to your web site to collect the prospects’ email addresses. It’s rather useful if your sign-in form asks the subscriber to provide some about additional and not only the email address. I’m not talking about private information. I’m talking about the subscriber’s area of interest, hobbies, specific needs, or at least the emails he prefers to receive, text or HTML. All this information will help you segment your prospects and send more relevant email messages to each group.
So, based on the subscribers’ preferences, you set up a drip email marketing campaign catered to their specific needs. Each message you send them give more information about their inquiries slightly hinting them at you and your products or services. It is an importunate way to stamp your name in their mind. Remember, you don’t sell anything yet. You just give an advice and information about their particular needs and wishes.
For your existing clients, a drip email marketing campaign is similar. You only need to tailor the emails so they are oriented to the client after purchase. Your email drips must contain relevant information that can help the customer with the products or services he purchased. The customer must be sure that you are always there to assist him. When your client believes that you are a faithful and reliable partner, he is ready to purchase again from you.
It may probably sound like you will need more than one tool to accomplish your drip email marketing campaign. But you can find many programs on the Internet that can handle your growing lists of prospective and present clients. Our email management software must be flexible enough to treat each client or prospect according to the routine of your drip email campaign.
The most important thing to remember about drip email marketing is that you must not send meaningless emails. Each message must have an informative content, a real reason to contact your prospects and clients, not just a note saying “Hi!” or “How are you?”.
If your drip marketing email cannot keep the client’s interest, it will be deleted immediately next time when they read the sender’s email address. We all are busy people and won’t spend our time for dull messages. If you are trying to build the relationship based on trust and faith, you cannot tolerate that they never open your emails. You can start directly from the subject line. The subject itself must grab people’s attention and make them want to read your message. This is the essential concept behind a drip email marketing campaign – to develop a trust and faithful relationship with your customer by sending valuable information. When the rapport of informative and useful emails is established, your clients and prospects will be looking forward for every email from you and they will even recommend your company and your products to others. Isn’t it exactly what you want for you business? I’m sure it is.
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Home Page > Internet > Internet Marketing > Should You Do a Blog or E-mail Marketing?
Should You Do a Blog or E-mail Marketing?
Posted: Nov 29, 2008 |Comments: 0
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Trying to choose between doing a blog or email marketing? Marketing Mentor, Ilise Benun, explains the pros and cons of both
Both blogs and e-letters (a.k.a. e-zines or e-mail newsletters) are ideal marketing tools for small-business owners. They give you two inexpensive ways to communicate with your customers, give them useful advice, and reveal your latest products and services.
But though they have the same purpose, they are very different.
First, let’s define our terms.
A blog is a website that you can create yourself using Web-based software. Blogs tend to have a personal flavor and speak in the distinct voice of the blogger. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Unlike a traditional, static website, the content or information posted on a blog is up-to-the-minute, frequently updated (although it doesn’t have to be), and displayed in reverse chronological order, the most recent posting first. Also, readers can contribute their comments, turning the blog into an online conversation.
The most effective email marketing is done with an electronic newsletter that you send out regularly via e-mail to a list of people who have given you permission to do so. The content of an email newsletter is more evergreen. It can be anything from news about you and your business to tips that demonstrate your expertise. When you use an e-mail marketing service or software, it’s also very easy to design and send.
The main difference between the two is this: You “push” an email newsletter to your list so you control the contact, while a blog is a “pull.” Readers have to go there on their own, so you have a lot less (or no) control over the contact. The quality of the readers is different too. Email newsletter readers went out of their way to sign up, so you can consider them “A leads” for your marketing messages. They’ve essentially raised their hands and asked you to keep in touch. Blog readers, on the other hand, are information hounds, so they may not be as responsive.
Let’s compare.
A blog is easier to set up – but not by much. It literally takes 10 minutes to create, and you don’t need any technical expertise. However, you have less freedom with the layout due to the limitations of most blog publishing software (especially the most popular and free ones, like blogger.com and typepad.com). With an e-letter, on the other hand, it takes a bit more time to create the prototype and template, whether in text or html. But once that’s done, you just type the text for each issue into that template and send it out.
It takes more time to write an email newsletter. Most small-business owners take time to write and edit their e-letters, as they should. Because you’re pushing your email newsletter to people, asking them to read what you’ve written, it has to be well-thought-out, concise, and to the point. On the other hand, since a blog tends to be made up of snippets of ideas posted frequently (sometimes several times a day), bloggers don’t labor over their text.
Plus, a blog is less formal, because it’s like a conversation. That means “you can speak in your everyday voice, which is (hopefully) friendly and approachable.” So says Colleen Wainwright, a.k.a. The Communicatrix, a graphic designer who blogs. “On a blog, the expectations are much lower for both grammar and formality. Also, you can combine personal and professional elements in your blog; how much of each depends on what you’re comfortable with and what your prospective clientele will be comfortable reading. You can write about anything (and many people do), but if you’re using it to promote your business, it will be most effective if you focus and use the blog to establish your credibility within that narrow niche.”
My email newsletter, Quick Tips from Marketing Mentor, goes out weekly, and between the writing, editing, and layout, I spend approximately one hour on each issue. My blogging takes a half-hour on a Sunday morning. That’s when I draft and schedule my three posts for the week. Each one is usually no longer than a paragraph or two with a couple of links. At least one post is simply a link to an article I like, plus a little intro from me about why I think it’s relevant. If your e-letter goes out more frequently – like Early to Rise – the time you spend on it expands by leaps and bounds.
It takes more time to maintain a blog. For most people, creating fresh content several times a week, or even weekly, requires a certain mindset. It isn’t even that it takes so much time to create the material. (Blog posts are mostly very short pieces accompanied by a link.) What takes time is getting into the groove of blogging – and that involves much more than posting to your own blog. It includes visiting other people’s blogs, reading their posts, and commenting on them. It’s not difficult. It just takes time and practice to get into that mode. Email newsletters, on the other hand, don’t carry the same expectation of freshness, so there is a lot less pressure to produce. You send it out when you like – daily, twice-weekly, monthly, or even occasionally.
A blog attracts more Web traffic. Even if no one ever reads your blog, posting to it regularly can be a tremendous boon to your search engine rankings because search engines love fresh content. Any website with new content will come up earlier in search engine rankings than a site that hasn’t been changed in months (or years). Meanwhile, the traffic an email newsletter drives to your website consists of those who already know you, not new prospects and leads.
Both inspire trust in the visitor. Inspiring trust depends more on the tone you take than the format. If you’ve spent time composing your email newsletter, it will show, and that certainly inspires trust. A blog, with its rapid-fire and often impassioned comments, can convey a sense of impulsiveness, which rarely inspires trust. Trust is important on the Internet (a very anonymous medium), because unless people trust you, they’re not going to buy from you.
If you don’t already have a website to promote your business, a blog is a good first step in that direction. It provides a way for people to find you online without your spending a lot of money or time working with a Web designer or learning Web design software. In fact, some people use a blog as their one and only Web presence.
If you already have a website and are ready to branch out with an email newsletter or a blog, which one should you start with? That depends on your goal. If your goal is to generate revenue from a known group of prospects, an email newsletter is the right choice. If you are less focused on revenue-generation and are looking instead to position yourself as an expert and make it easier for new prospects to find you online, a blog is better.
If both goals make sense in your business plan, by all means do both. Blogs and email newsletter work beautifully hand-in-hand.
Here’s how we do that at Marketing Mentor: I want to be able to reach out to my qualified prospects on a regular basis, to keep reminding them who I am and what I have to offer. I don’t want to wait for them to come back to my website or find time to read my blog. I want to be in their inboxes, rather than on their browsers.
So we have a static website marketing-mentor.com/, with content that doesn’t change very often, an e-mail newsletter, Quick Tips from Marketing Mentor, that we send out to a list of 8,000 qualified prospects every other week, plus a blog, marketingmixblog.com/, where we post ideas and tidbits at least three times a week.
We use the newsletter to drive traffic to the blog and the website, while the blog also gets our search engine rankings up. People who find the blog are encouraged to sign up for the e-mail newsletter, so we can stay in touch with them and nurture those relationships. We also use the e-mail newsletter to sell e-books, mp3s, and other electronic products. That would never work on the blog.
People need to be motivated to buy from you, and the best way to motivate them is by landing in their inboxes. If the copy is compelling and the timing is right, a connection or a sale is just a click away.
courtesy of your local neighborhood contractor,
Soto Remodelers
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Home Page > Internet > Email > Email Marketing Ideas
Email Marketing Ideas
Posted: Jun 07, 2007 |Comments: 0
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Email marketing involves a great deal more than sales messages. It’s multi-faceted and multi-talented. And if you enjoy thinking outside the box, it’s a marketing tool you can have fun with, developing your own email marketing ideas.
In the meantime, some of these email marketing ideas might be obvious, some might surprise you:
1. Get higher response rates by using email lists that reach small but very specific groups of people, tailoring messages to their particular concerns, interests and desires.
2. Stay in touch with the people more likely than any other group to buy your goods and services – your existing customers – by capturing their email address (with permission, of course) at the time of sale.
3. Build your own email list of potential customers by starting a free email newsletter (ezine) on a subject closely related to your products and expertise.
4. Promote your email newsletter – and get links to your website – by submitting details of your newsletter to ezine directories.
5. Generate long-term sales and minimise unsubscribe rates by providing a consistently relevant and useful newsletter that builds trust and loyalty.
6. Build an email list of potential customers quickly and easily by adding a sign-up page to your website offering details by email of special offers and new products – simpler and less time-consuming than writing a newsletter.
7. Get inbound links and traffic to your website by submitting articles to article-sharing directories used as a source of content by other email newsletters and websites.
8. Get inbound links as well as sales by advertising in web-based ezines which have back issues – including your ad and a link to your website – available to view online.
9. Save money and increase response rates in more expensive marketing channels by using low-cost email marketing options to test your ads (e.g., ezine classified ads are similar in size and format to Google AdWords.)
10. Expand your email list and generate sales by offering a genuinely useful series of emails (e.g. a “mini-course”) to be sent by autoresponder over a period of time, promoting a relevant product or service in each message.
11. Maximise the reach and potential of email promotions by inviting recipients to “forward this message” to friends/colleagues.
12. Build brand image and awareness by including a simple statement about your business and how it differs from the competition in each and every email.
These are just a few ideas for email marketing, designed to show how email marketing can achieve much more than sales.
Email marketing is also highly affordable. In fact, all the above ideas can be put into action for free. So, feel free to make the most of them, and encouraged to develop your own email marketing ideas.
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Become a free or premium member of Caroline’s site http://www.resale-rights-plus.com for access to hundreds of Resale Rights, Master Resale Rights and Private Label Rights (PLR) products, including free email marketing ebooks to use and resell in your home-based business.
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I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage
I need some new ideas in marketing for training programs
I am student to do an assignment.It’s about strategic marketing.I don’t have any idea how to do it.Can u help me?
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Email Marketing Now & Then Can Not Do It Alone
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Home Page > Internet > Internet Marketing > Email Marketing Now & Then Can Not Do It Alone
Email Marketing Now & Then Can Not Do It Alone
Posted: Jun 08, 2010 |Comments: 0
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If you have already entered the world of email marketing you likely already comprehend the potential this kind of marketing has to offer. However, you are also more likely to realize it is not sound to expect your online business to succeed if marketing via email is the one marketing stratagem you choose to use.
This is often not unusual as the majority business owners will not typically have a great deal of success unless they make the choice to include more than one style of marketing into their total marketing plan.
The next few paragraphs will explore just a few other types of Internet Website Marketing which may be used along with email marketing. Finally this is certainly not a complete inventory of methods that are available, as fresh strategies are coming on the scene all of the time.
Email marketing communications in itself is definitely multi-faceted. It could consist of sending out mass emails, distributing e-newsletters and in some cases offering instructional programs through email. Implementing just one of these email marketing ideas may well result a small rise in either website traffic or business but using more than one approach at a time can produce a more pronounced result.
Similarly it is certainly worthwhile to incorporate additional types of online marketing into promoting your business interest on the web if you are not already doing so. This may help you to benefit from a greater amount of success if you utilize the strategies suitably. Some other forms of marketing tactics you may wish to employ make use of placing banner advertisements, taking part in industry related message boards and/or forums, and starting an affiliate program.
Of the other forms of online marketing available, placing banner adverts could possibly be the most costly option. In many cases your business will have to compensate another website for the privilege of inserting your banner ad on their website. Selecting an internet site which sells services which complement, without competing for sales is worthwhile.
Conversely, there are some free choices for banner ads including exchanges. But, you could possibly be required to put more than one banner ad on your website for each time your banner ad is shown in another schedule. Also, with this sort of pact you may not be able to be in charge of the website that displays your banner ad, or where on the page it is placed. For this reason it is worthwhile to purchase ad space so you can receive more control over the position your ads are placed.
Taking part in niche related forums and message boards is frequently another way to advertise your business on the net. Forums and message boards are internet meeting sites where folks who have in common an interest might get together to discuss their interests along with significant matters. They can also ask and resolve requests. As a rule forums and message boards permit users to put a hyperlink to their site in their signature line.
If you frequently participate on an niche related message board/forum and make use of a signature line with a link to your site you can actually reach a high quantity of members of your target audience. When using forums and message boards to market your website it is vital to adhere to all the rules and to avoid methods which can be deemed as spam, for example placing your link where it is not proper.
Affiliate marketing opportunities are another form of online marketing which can be used along with email marketing communications. One facet of affiliate marketing includes allowing website owners to place advertisements for your website on their website. It’s also an excellent technique for blog operators to make money from their websites.
These site owners are called affiliate marketers. Whenever one of the advertisements causes an internet prospect to click through the ad or buy a product the affiliate is paid. This commission schedule makes internet affiliate marketing extremely cost effective. For all intents and purposes you do not compensate your affiliate marketers until the advertising generates a specific outcome from internet visitors e.g. making a purchase or generating website traffic. The total amount of compensation needs to be agreed upon beforehand and might be based on a flat rate or perhaps a portion of the sale.
Business owners ought to embed code into the affiliate ads to determine which adverts are generating profit or traffic so they know which affiliates to pay. This data is also useful for figuring out which ads are for the most part effective. This information can be used to improve the marketing and advertising effort.
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Janice Phillips is presently a student of Alex Jeffreys’ MWA 3.0 Live. She has dedicated her career as an internet marketer to helping individuals that want it like Alex is instructing her. Learn more details about her as well as what she is up to at her blog Marketing Products Reviews. She also owns and operates JL Phillips Marketingwith the Easy Cash Webinar.
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