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Home Page > Internet > Internet Marketing > Free Internet Marketing Articles! -real estate basics
Free Internet Marketing Articles! -real estate basics
Posted: Jul 25, 2010 |Comments: 0
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Did you know there is a new site that offers over 1000 free articles on internet marketing There is! Check out this new resource on MAKING MONEY ONLINE! Brand New Internet Marketing Articles! Over 1000 Free Articles on Making A Living Online!! A Tremendous FREE Resource to Help YOU Make Money Now!k The site has great information by many of the webs top marketers who share tips, tools and tactics on marketing businesses on the internet. There are many different topics covered including:
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When Internet Marketing Gurus Sell Their Souls If you’re just getting started in Internet Marketing, you may be awed by the amount of “Internet Gurus” out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Well, I believe in one thing – “If it sounds too good to be true, it most probably is!” While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. A Powerful Selling Tool on the Net – 3 Factors To Apply The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed.
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Domaining: An Internet Real Estate Business
Domaining: An Internet Real Estate Business
Domaining: An Internet Real Estate Business
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Home Page > Internet > Domain Names > Domaining: An Internet Real Estate Business
Domaining: An Internet Real Estate Business
Posted: May 27, 2009 |Comments: 0
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Internet domain names can be considered real estate because they function the same way property does in the real estate market. Some names are used to promote personal businesses or thoughts about the issues that make everyday life interesting and other domain names are used for domaining, which is developing, buying and selling sites to make a profit. It involves establishing a collection of domain names, which can include a variety of topics and criteria. These domain names include marketable groups of words that express a purpose or a product. Most of the domain names end in .com, because most web browsers fill in .com as the default when no extension is specified.
Individuals or companies who accumulate a group of domain names for resale are called Domainers. There are over 10,000 Domainers selling domain names. Those names produced over a billion dollars worth of sales in 2008. That’s a lot of money by anyone’s standards, so more people are turning to Domaining as a source of steady income. In order to be a successful, a fundamental strategy should be established. There are several strategies already in place that include Keyword Typo domains which generate traffic and have been sold for big bucks and Automatic Volume Buying, which uses software to search for domains that fit into a certain niche.
Trendwatching is another strategy that can pay off in a big way. Two or three niches are identified as having the potential of being a new technology or product that caters to the masses. Domain names are created for those niches and are held until the market becomes aware of their value. Another strategy used to create a lucrative business is known as Brute Force, which is sifting through thousands of domains using different search engines like AjaxWhois, dnScoop, Domain Tools and DigitalPoint. They examine domains using history, pagerank check, popularity, traffic and inbound links to determine the potential value of each individual name in certain markets.
Financing is an important issue as well. The best way to start a domaining business is to buy what you can immediately pay for, don’t finance names. Another financing technique is to add partners to diversify. Partners can increase capital and lower risks, but partnerships can be difficult, everyone has their own ideas about how to make a profit. A better strategy may be a joint venture where everyone’s thoughts and obligations are examined and accepted at the inception of the agreement.
Falling in love with a domain name is dangerous. Emotions can be expensive in business and this type of business is no exception. Stay away from domain names that include hyphens and digits, they tend to devalue the name. Create traffic by getting the names indexed into search engines by placing a link with relevant text on another related website. Forums are great places to trade information and interact with people but buying a domain with forum in the name is worthless without an actual site, unless a buyer is willing to turn it into a site.
Domaining full time is a business and should be handled like one. A legal enterprise, which limits personal liability and financial risks as well as tax liability, might be worth the investment. The successful Domainer operates a business with low overhead and keeps flipping names the same way a real estate agent sells properties, one at a time.
For more information on domain names, visit http://parkpdq.com
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Home Page > Finance > Real Estate > Attracting Prospects to Your Real Estate Website
Attracting Prospects to Your Real Estate Website
Posted: Sep 03, 2008 |Comments: 0
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Before you begin attracting website visitors to your real estate website, it helps to think about the website. I’ve had a few websites in my career, and each has had varying degrees of success. But a few things I’ve learned apply to most any site. Regardless of how you get the visitors, the end result is to give them something worth stopping by for. The following four rules have held true for me with every web site I’ve launched.
Know What Your Site is for
The first rule to follow in attracting prospects to your site is to figure out why you want them there in the first place. Don’t waste the time and energy to lead a group of people to your site for them to find nothing. Have your site serve a purpose.
Know Your Site’s Service Area
The second rule to follow is to recognize your sites geographic limits. Most realtors work in a relatively small geographic area in terms of the web. Realtors in Des Moines have little interest in the San Diego market unless their working RELO.
Have High Quality Content
The third rule to follow is to make sure your site has some high quality content. The importance of quality content can’t be overemphasized. The web thrives on content. Search engines have an insatiable appetite for new and original content. They crave it.
Keep Your Site Focused
The fourth rule to follow is to keep your site focused. Both people and search engines do better when the website deals in a specific area. Its okay for a real estate web site to talk about a great golf course in a local market area, but it’s not okay for a real estate web site to become a course about golf!
Even if you follow the above rules your site will not generate any search engine interest at first. Part of the equation to get a page one search engine is to be around a while. Search engines want a site to be aged, and they want it to age with style. That means consistent quality content over time. So keep posting content, even in the face of search engine adversity.
In the time between your launch and when the search engines start ranking your keywords there are some things you can do to get traffic to your site. Some are cheaper than others, but they all work. Keeping our four rules in mind, let’s start cheap and work our way up.
Business Cards, Signs and Flyers
Make sure your website address is on your business card, your sign and all your print advertising. Not only should you have the www.yoursite.com , you should write a little copy to go with it. Wherever you put something that has your name on it, make sure it also has your website address on it too. It’s a good old school technique that’s still got a few miles left in it.
Write and Submit Articles to Article Submission Sites
If you’re a community expert, then share that expertise in the form of a well written article. Article writing is highly effective and it won’t cost you a dime. For more information on how to write and submit an article head out to www.ezine.com for details.
Organic Search Engine Hits
Scoring an organic search engine page one hit is huge. Getting one is a combination of keyword optimization, traffic history, website age, link ratings and content quality. Chances are you’ll get organic hits at sometime in your sites life, but don’t expect them for a while. The search engines have complex algorithms that filter and index all the sites in your category. If you’re the new kid on the block, be patient. It’ll happen if you keep to the four rules, but it takes time.
Local Newspaper Advertorial
Promote yourself. Hook up with the local news paper and write an advertorial about a subject of interest and tie it to your site. If there is a blight of REPO’s in your area, write an advertorial about it and link to your site with a marketing teaser.
Launch a Give Away on Your Site
People are always down with ‘FREE.’ So if you advertise a giveaway, people will be attracted to it. But if you do this one you may want to tie the giveaway to generating an opt-in mailing list. Have people register on your site by leaving their email address with the rest of their information.
Pay Per Click Campaigns
Pay per click campaigns generate sponsored links on the popular search engines. When users key in a string that you have reserved, your link is displayed at the top of the page. It almost looks like a regular search engine hit, but it’s a paid advertisement. If a user clicks on the link, you pay. The rates vary based on the popularity of the search string you request. So the good news is your only competing with local realtors for the positioning. It’s not as expensive as you might think and it’s pretty effective.
Full Blown Marketing Campaign
Break out the check book and bleed money. This one is probably the least effective of all the techniques for a Realtor. The cost per lead would be outrageous.
Putting it all together
Internet and website marketing is complicated. Juggling listings, website content, lead capture forms, SEO, syndicating listings in other sites, and keeping up with Internet advertising, is not a small task. It is particularly daunting if these things must be performed separately. An integrated approach, like that of RealtySoft.com or other all-in-one website providers, may well be the only way to get good sales results from a real estate website and still have time left over to be a successful real estate agent.
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Peyman Aleagha is the founder and President of RealtySoft.com. RealtySoft provides Realtors with Real Estate Web Design, Real Estate Print Marketing and Free IDX solutions. Find out more about RealtySoft by visiting www.RealtySoft.com
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Generate Leads with Your Real Estate Landing Page
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Home Page > Finance > Real Estate > Generate Leads with Your Real Estate Landing Page
Generate Leads with Your Real Estate Landing Page
Posted: May 17, 2010 |Comments: 0
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There are many real estate agents out there who either don’t know what a landing page is, or they don’t know how to use a landing page to produce leads. One of the best ways to generate leads through your real estate website is by using a landing page.
The landing page is where a potential client “lands” upon reaching your real estate website. You can create different landing page for specific purposes. For example, you can create a landing page for clients looking to avoid foreclosure and put information on that page that focuses on short sales and avoiding foreclosure.
A landing page should be designed to increase a potential client’s desire to contact you and make it very easy for them to contact you. All landing pages will vary based on the offer, the marketing strategy, and the product or service being provided. But they will all have some basic traits in common, such as:
1. The headline and subject matter should identify with your target audience, using simple, straightforward language that they will understand. This way impatient readers will get the information they need within a few seconds of landing on your page.
2. Any introductory statements should reinforce the headline and expand on whatever the headline is promising to your clients. It would also be a good idea to include a hyperlink that allows your clients to take some kind of action, whether it is to contact you or to purchase something.
3. When it comes to conversion rates, using “virtual cover” images has been proven time and time again to work better than using just text-only descriptions to entice clients.
4. Use bullet points to accent the featured selling points on your landing page. This will draw more attention to that important information. You might also want to consider including a bullet point that reiterates whatever call-to-action you have at the top of the landing page. This makes having a client take action twice as likely.
5. In case you have impatient clients that just skim through the first two hyperlinks on your landing page, include a big, colorful button at the bottom that can’t possibly be missed.
6. Copy is possibly the most important part of any landing page. It needs to be thick with keywords and phrases that are relevant to your real estate website. This will help your landing page get higher search engine rankings. You need to get as much traffic coming to your landing page as possible before you can generate any leads.
Now that you have potential clients coming to your real estate landing page, what happens when they actually click on those hyperlinks or that big, colorful button? There are several possibilities to look into. The most important thing is that you capture a lead for eventual follow-up, or even get the reader to contact you directly.
One way to do this is by building a contact form with a thank you page. This option allows your clients to fill out a brief contact form that either requests to be contacted or requests more information. The form will only ask for the most basic contact information, such as the client’s name and email address. Once the client submits the form, a thank you page will pop up.
Another option would be to use a form with an auto-responder. This option allows the information the client requests to be sent directly to them as an auto-response email. This encourages people to subscribe to newsletters.
The last option is to have people simply email you requesting information. This is an easier method to put in place, but it might take more work on your part. With this option, the reader simply emails you to request free information, and you send a reply email with their request. You get the same results with this low-tech approach.
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Home Page > Finance > Real Estate > How to Successfully Utilize Internet Marketing for Real Estate Professionals
How to Successfully Utilize Internet Marketing for Real Estate Professionals
Posted: Jan 29, 2008 |Comments: 0
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Real Estate Internet Marketing is basically the practice of using Internet-based techniques to gain more business for your real estate sales or realty business. And if you want to do Real Estate Internet Marketing the right way, you should learn to make the techniques work for you rather than make yourself work harder â in other words, work smarter rather than kill yourself with overwork.
The main aim of Real Estate Internet Marketing is to boost the number of leads you get that would eventually lead to prospects. There are six ways you can use Real Estate Internet Marketing to your advantage for this.
First, you can create press releases and then send these to your contacts and prospects online via email or by inviting them to your website to see the press release. Either way, this form of Real Estate Internet Marketing tactic is supposed to heighten awareness about your service which is real estate sales. In this world where many people and companies are competing in the same line of work, you can expect this form of Real Estate Internet Marketing to be a very important tool to drive up the number of leads you get.
Second, you need new content for your website or newsletter as part of a well-thought out Real Estate Internet Marketing effort. You need not create the articles or content by yourself if you donât consider yourself a good writer or if you are strapped for time. There are professional writers who will be glad to be hired to do that for you. Just make sure you inform them how your Real Estate Internet Marketing effort is to be structured though. You need a consistent Real Estate Internet Marketing program, not a slapdash one.
You might then consider a Pay-Per-Click advertising program as part of your Real Estate Internet Marketing campaign. Basically, Pay-Per-Click is about hiring other website owners to post your advertisements on their own sites. When their site visitors click on your advertisement, then that is the only time you pay the website owner for hosting your ad on his site. Of course, you should only set out on a Pay-Per-Click campaign if you already have something suitable to show people at your own site. Otherwise, the visitors will be disappointed once they visit your own site.
You might be surprised how many people would love to be invited to join your newsletter subscription base. So do try to send out invites to as many people as you can. Take a cue from the life insurance agents who ask their present policy holders to give at least one contact whom they personally know as a potential new prospect for the agents. That is how these life insurance agents stay in business. They emphasize relationship building over making money â and that is exactly how you should treat your Real Estate Internet Marketing campaign as well. It should be about you building relationships with other people, so you can better serve their needs.
Real Estate Internet Marketing should always be a complement to the real job at hand which is selling real estate. Of course, you could always turn over your Real Estate Internet Marketing program to be handled by a specialist but that would cost big bucks. Actually, you might find it rather fun constructing your own Real Estate Internet Marketing effort and see how well you do. Only if you prove to be all thumbs at this and really ineffective should you initiate a search for a specialist who knows what Real Estate Internet Marketing is all about and can carry it out with flair and precision under your guidance.
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Home Page > Finance > Real Estate > The Next Step in Real Estate Web Marketing
The Next Step in Real Estate Web Marketing
Posted: Nov 26, 2007 |Comments: 0
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The Next Step in Real Estate Web Marketing
By: Susan Zanzonico
About the Author
Learn more about marketing for homes in Summit, New Jersey at www.housebeautifulnj.com. The website has everything you need to start your Summit, New Jersey real estate search or sale, including area information, a comprehensive local home search, and details on realty services for buyers and sellers.
(ArticlesBase SC #267890)
Article Source: http://www.articlesbase.com/ – The Next Step in Real Estate Web Marketing
Web savvy Realtors are paying less attention to the latest trends in online real estate, and more attention to tools and marketing methods that are already well-established. That’s because developers and users are starting to agree that the most useful web 2.0 tools have already been developed – the challenge now is using tools to their fullest potential. Professionals with this approach have a better chance of increasing their web presence, and putting a solid strategy in place for the next true wave of Internet development.
The first step in this process is figuring out which of the new online real estate tools will prove the most useful over time. Many agents might choose to test all the products they know, but the most efficient method for this could also be to simply check what everybody else is using. The sheer volume of real estate sites out there, and the variety of different tools being used, makes it easy to surf and compare.
At this point, the best and most popular tools seem to be listings maps, blogs, search engine friendly design, and social networking sites. Many real estate marketing campaigns have these elements, but not many use them to their full potential. For example, it remains to be seen exactly how tools like blogs and listings will be combined, although the potential is definitely there. As real estate pros begin to identify and develop this list, they’ll emerge with a set of reliable and dynamic web tools.
Real estate professionals developing their own websites also need to know which real estate media and national listings websites are going to stand the test of time. Cooperation with these websites will be important for agents looking to gain national exposure, but these agents must be selective to avoid having listings and networking profiles in too many places, before the top sites emerge.
Knowing the elements of an effective real estate marketing campaign is important, but learning how to use these tools will prove more useful for Realtors in search of a long-term solution.
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(ArticlesBase SC #267890)
Susan Zanzonico -
About the Author:
Learn more about marketing for homes in Summit, New Jersey at www.housebeautifulnj.com. The website has everything you need to start your Summit, New Jersey real estate search or sale, including area information, a comprehensive local home search, and details on realty services for buyers and sellers.
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Home Page > Writing > Non-Fiction > Real Estate Agents – Getting More Sales from the Internet
Real Estate Agents – Getting More Sales from the Internet
Posted: May 02, 2006 |Comments: 0
| Views: 251
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Real Estate Agents – Getting More Sales from the Internet
By: Rick Hendershot
About the Author
Rick Hendershot creates Lead Producer Websites for real estate agents | Link Popularity – text links to get traffic | Real Estate Investing Made Easy
(ArticlesBase SC #25729)
Article Source: http://www.articlesbase.com/ – Real Estate Agents – Getting More Sales from the Internet
Some estimates say that more than 60% of people looking to buy or sell real estate go to the internet first when they begin their search for real estate information. And as agents and brokers become more net-savvy, and more and more people get online, that number will only increase.
That means that the hottest sources of real estate prospects, leads, listings and sales is online. Which obviously means that if you are a Real Estate Agent, or if you provide a real estate service, you need an online presence.
** Establishing an online presence
Most people have no idea how to create an online presence. But the truth is, it is fairly straightforward, once you understand how the internet works.
It’s all about getting traffic to your website, and then having a website attractive enough to attract the attention, and get the responses of your website visitors.
** How do you get traffic?
There are two well established ways to get traffic to your website. Both of them involve the major search engines like Google, Yahoo and MSN.
The first method is to run advertisements that target the buyers or sellers you want to reach. There is no better way to advertise than by using paid search advertising — what is called “pay-per-click” advertising.
The second method is to promote your website so it comes up high in searches. Most people begin their search for real estate information by typing a search term into their favorite search engine. The list of possible sources that the search engine gives you is called “natural” or “free” results. You place high in these searches by impressing the search engines with the importance of your site. When you come up in the first few spots in “free” searches, you are virtually guaranteed to get “free” traffic — because people will click on your link and be taken to your site.
** Pay-Per-Click Advertising
Most real estate agents are used to traditional advertising methods such as running ads in real estate publications. And they think it is necessary to pay between 0-0 for one insertion that may or may not bring them any responses. That is the major problem with traditional advertising — it is expensive, and it gives you no guarantee of response.
But pay-per-click advertising is different. On the one hand it can be targeted to reach the precise target segment you want to reach — for instance, people looking for real estate in your town or city.
On the other hand, you only pay for “clicks” when someone who is potentially interested in your service clicks on your ad and visits your website. This is the revolutionary advertising concept that has made Google the hottest and most dominant player on the web.
But pay-per-click advertising can also be expensive and difficult to manage. Fortunately there are ways of establishing an online presence without paying hundreds or even thousands of dollars a month.
** Search engine marketing – Search Engine Optimization
As mentioned earlier, the other way to generate online traffic is to promote your site so it comes up high in organic or free searches. This is called “search engine marketing” and involves two important components.
First, it involves creating a website that makes it very clear who your prospective visitors might be. This process is called “search engine optimization”. You “optimize” your site to include as many references as possible to the subject matter you want to focus on, and the target market you want to reach.
For instance, if you are trying to reach potential home buyers in Sarasota, Florida, then you must make it clear that your site is about “real estate in Sarasota.” You must build as much content into your site about Sarasota as you can.
Since most online business people do not know the “tricks of the trade” when it comes to search engine optimization (SEO), they hire an expert who does. Unfortunately there are no guarantees when it comes to search engine optimization. Even with sites that have been highly optimized there is no guarantee that the search engines will reward you with a high ranking. Nevertheless, it is an important exercise to go through, and is one of the foundations on which to build your search engine marketing.
** Search engine marketing – Linking
The other component of search engine marketing is to get lots of “inbound links” pointing to your site from other sites. An inbound link is a link on someone else’s site that makes a reference to yours.
Links give you two important sources of traffic. First, visitors to the sites where your links are found may actually click on those links and visit your site. This is especially the case if your links are on high traffic pages that are highly relevant to your service.
Second, inbound links impress the search engines. When the search engines find lots of links to your site in various places around the web, they interpret this as an indicator of the importance of your website. And that in turn results in the search engines rewarding you with higher rankings in free or organic searches.
Inevitably that results in traffic. And if your website is written to get results, traffic should convert to sales.
If all of this sounds a bit overwhelming, it is best not to simply throw up your hands in despair and concede all of those potential online customers to your net savvy colleagues. The fact is there are very inexpensive ways to cash in on all that online gold. You just have to keep looking until you find the right people to work with.
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Internet Marketing India -real estate
Posted: Jul 28, 2010 |Comments: 0
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Internet Marketing India -real estate
By: Suhana Smith
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Article Source: http://www.articlesbase.com/ – Internet Marketing India -real estate
Art Of Website Marketing
Link Popularity is an ongoing “Off-Page” Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them then low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank.
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Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.
The process may involve extending the content of the website, submitting/ purchasing/ renting links, enlisting in online directories and many more techniques. The many types of Link Building includes One Way Link Building or Theme Based Link Building, Reciprocal Link Building, 3 Way Link Exchange, FFA links through forums/ blogs and Press Releases.
FFA Links
FFA is abbreviation for “Free For All”. What we are dealing with here are not the FFA pages which were popular several years ago. We are discussing about FFA links through forums here. It is a very interesting and innovative means of spreading the link of your web pages across web to qualified visitors, indulging in casual or serious discussions in those forums.
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With increasing use and exposure of Internet amongst users, the concept of discussion forums and blog entries is fast catch up the attention of both the users and the companies. FFA Forums attract attention of a lot of internet users as they give them a platform as well as an opportunity to discuss their problems, seek advice as well as offer solutions/ logics to given problems, on a topic of interest. The number of forums is swelling day by day.
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Three Important Web Marketing Techniques Not Being Utilized By The Real Estate Industry
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Being, Estate, Important, Industry, Marketing, Real, Techniques, Three, UtilizedThree Important Web Marketing Techniques Not Being Utilized By The Real Estate Industry
Three important Web marketing techniques not being utilized by the real estate industry
While most real estate companies understand the significance of the web, few are implementing sophisticated traffic generation and website conversion programs. The common flaw in most approaches is the failure to treat traffic efforts and website architecture and design as part of one integrated process. Today’s consumer expects instant and relevant information, and that immediacy and relevancy are at the heart of Google’s success. An effective web program is one that will pick up on the conversation that Google started, extend it into its own website and provide an equally relevant customer experience.
Below are three areas to focus on to facilitate this process:
1) Use Pay-Per-Click Advertising
a) Make ads relevant to the search terms. The first line of your advertisement should be similar to the actual search term instead of being a brand name. For example, if someone searches for homes for sale in St. Petersburg, FL, the first line of your ad should be “Homes for sale in St. Petersburg, FL” not the name of your real estate company.
b) Qualify the people who click on your ads. To increase the number of clicks that turn into sales, make it clear in the second line of your advertisement what your website is about. So, under “Homes for sale in Florida,” make a note that this is for a real estate company focusing on selling homes in the area. Therefore, people who are clicking on the ad are doing so because they want to buy a home in St. Petersburg, not because they want to rent a beach house in Miami.
c) This idea ties into your Quality Score. Google will assign you a score based on how successful your website is. The more people that bounce back from your website after clicking on your ad, the lower your score is. Keep this high by making it clear what your website is before people click. A high Quality Score will also help to keep the amount you pay-per-click low.
d) Don’t always bid on expensive, commonly searched keywords. A better idea is to bid on the less expensive, more obscure terms. This way, you can collect a long list of obscure keywords for the same amount of money as a very short list of common terms . People do still search for these keywords and you end up paying less per click then for the more commonly searched ones.
2) Have a Targeted Website
a) Marketing success does not stop at the search engine. Once you get a potential customer to click on your ad, you have to continue that conversation on a successful website.
b) Websites should not be passive brochures that expect the customer to sift through all the pages and data for the information they want. Rather, a website should be an active, intelligent salesperson that figures out who a person is and then gives them the most relevant sales pitch. A car salesman wouldn’t take a look at a family with 5 kids wearing soccer equipment and say “Hi, we have sports cars, coupes, sedans, wagons, minivans, and SUVs.” Instead, they would immediately walk over to the minivan section and show the options there.
c) The website that appears after someone clicks on an ad must be directly relevant to the search terms. You need to build a website capable of showing that potential client exactly what they are looking for. A successful website is not one that is general and has some relativity to the search terms. Instead, it is specifically targeted to continue the conversation started in the search engine.
3) Use Google Analytics Tools
a) After putting the first two techniques into motion, you have to monitor what is happening on your website.
b) Use Google Analytics to analyze your traffic and assess the success of your website. DON’T walk away after completing the first two steps.
c) Google Analytics gives you the opportunity for continuous refinement of your marketing campaign to ensure quality of prospects as well as cost efficiency in your marketing budget.
To sum it all up, the web has a lot to offer in terms of marketing, but it has to be done correctly. Understand how to combine a Google search and a great website into one marketing program, and your campaign is a guaranteed success. Your customers are out there now and they are looking for you.
Make Social Media Marketing Work For Your Real Estate Agency
Make Social Media Marketing Work For Your Real Estate Agency
Many real estate agents find social media marketing is not a very effective tool for them since they do not use it well. By learning how to make it work for your real estate agency, you can see an increase in your web traffic and potentially get more clients.
Facebook is useful, but instead of making a fan page for yourself, create one that is information focused and sponsored by your agency. You’re more likely to get fans this way and more people will share your links to the information than on you alone. If you want to have one for yourself, just make a general page and not a fan page.
Videos and podcasts can also help you increase your value within the community. These short videos are useful to people and they can be important since it can help identify you as an expert in your topic. The more of an expert you are, the more potential clients remember who you are and will share the information to others. Always make sure that you have a link to your own website on every video and podcast that you have.
Use blogging to your advantage. You can add the videos to your blog which can make it more interesting to a greater number of people. Make the blog have useful content as well, since this can help you increase your web ranking and can make you more likely to have your name associated as the go to agent.
Useful content is so important to have on every post that you make because it gives people information instead of just an advertisement. This can also help make you known as an expert in the real estate business which in turn makes your posts more important to the people that need it. Search engines also use content to rank your web page on the results and you’re more likely to get your links for your site shares which makes your web presence grow.
Back linking is also important because you’re more likely to add traffic to your web sites with them. Add them to places like digg and Stumbleupon so that people can discover them and search engine spiders can find you easily.
Social media marketing is an affordable and easy way to get your agency to the public. You’ll be able to allow potential clients to find you and gain a larger web presence using this undervalued marketing plan.
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