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What Is Internet Marketing? Everything You Need To Know Inside!

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What Is Internet Marketing? Everything You Need To Know Inside!

What Is Internet Marketing? Everything You Need To Know Inside!

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Home Page > Business > What Is Internet Marketing? Everything You Need To Know Inside!

What Is Internet Marketing? Everything You Need To Know Inside!

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Posted: Mar 11, 2009 |Comments: 0
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When people talk about making money online, Internet marketing is one term associated with generating huge amounts of money. What is Internet marketing? Also referred to as online marketing or search engine marketing, Internet marketing is an all-encompassing term for marketing a product, brand, or website on the Internet. Its purpose is to generate a lot of traffic, meaning a website needs more visitors to ensure a high ranking in major search engines. A website needs to land in the top listings of search results of search engines. To achieve that, Internet marketing uses various tactics such as search engine optimization (SEO), creating quality content that persuades site visitors to take an action, user-friendly web design, links exchange, and email marketing.

What is Internet marketing offering to people in this day and age? Internet marketing provides an opportunity to individuals who prefer to earn income at the comforts of their homes. For small and medium businesses, Internet marketing helps promote their products and services. In the past years, Internet marketing has been a time-saving and cost-effective way of promoting products and services. Thanks to the Internet, business deals and transactions are all done with just a few clicks and keystrokes.
People who are interested in making money through Internet marketing should know the various internet marketing strategies. Beginners must also keep in mind that using these strategies involves careful planning and implementation.

One of the most important methods of online marketing is SEO, which is the most affordable and effective way to promote products and services on the Internet. SEO involves the use of several techniques to make a website rank high in search engines, as well as driving traffic or more visitors into a website. These techniques include creating an appealing, user-friendly Web design and a keyword-rich content. The website’s content should not only be keyword rich, but also short and informative. Link building is also an essential SEO strategy, which involves exchanging links with relevant sites.

You can either hire an SEO specialist or do the job yourself. Learning the different SEO techniques, as well as making your site land in the top 10 results in search engines, requires hard work and patience. What is Internet marketing without SEO? It would be hard to imagine as SEO has always been considered the lifeblood of Internet marketing.

The second most important Internet marketing avenue is email marketing. As the term implies, it uses email to promote products and services. Email marketing serves as an effective communication tool between the online marketer and the target customers. If done properly, email marketing can boost sales and site traffic.

Affiliate marketing is another great way to earn money on the Internet. In affiliate marketing, income is earned through commissions. You earn commissions when the advertisement on your site generates sales.

What is Internet marketing as a way to earn money online? Like other kinds of marketing, Internet marketing entails great effort and focus to successfully promote a product or service and to generate more sales.

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Everything You Need to Know About Reciprocal Link Exchange

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Everything You Need to Know About Reciprocal Link Exchange

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Everything You Need to Know About Reciprocal Link Exchange

Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.

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First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.

Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” If the site you are promoting contains valuable information, it is likely other webmasters will accept a reciprocal link invitation. This is especially true if you are willing to display a link to their site in a prominent, organized directory.

Remember, credibility is key. Do not link to sites with little value, sites on unrelated topics, or link farms and FFA sites. Google will assign some value to reciprocal links that it deems relevant. Sites containing the same keywords and information will be viewed as connected sites, and will thus count towards your “votes” as a credible site.

How to Organize a Reciprocal Link Campaign

First, seek out the websites you would like to exchange links with. Try to pick sites with a higher Google PR than yours. Then, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.

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Having trouble getting a positive response? Try a few of these “tricks of the trade”.

When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it’s an easy cut and paste job to create the link.

If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.

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Everything Related to Online Marketing

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Everything Related to Online Marketing

Online Marketing, also referred to as Internet marketing is the marketing of products or services over the Internet. When applied to the subset of website based advertisement placements, its commonly referred to as ‘webvertising’. Its unique features are its benefits to marketing, one is the lower cost of distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instance response and eliciting response, is a unique quality of the medium. Online Marketing has become a very popular term in the World Wide Web.

Internet Marketing is associated with many business models. These are e-commerce, publishing and lead-based websites. Certainly it is also different from traditional marketing. It is more personal and can appeal to a specific interest. Although having a lot of advantages, it does has its limitations, security concerns and a certain effect on industries. This we shall explore now.

Online marketing is quite inexpensive. It is designed such that it allows consumers to research and purchase products and services at their own convenience. It also leads to faster results. Almost all measures of online marketing can be traced, measured and tested. The advertisers either pay web banner impression, per click(PPC), per play(PPP) or per action accomplished. Also, due to the exposure, response, and overall efficiency, online marketing is growing faster than any other media.

From the shopper’s perspective, the tangibility of goods is taken into account. The product is not delivered to the user immediately and neither is the shopper present to try, touch, test the product. Online marketing has had its impact on several previously retail oriented products including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Other effect on industries include Internet auctions that are in place.

Link Popularity is Everything

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Link Popularity is Everything

Simply put, the link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages. If you try to acquire inbound by using link farms or FFA pages,

not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

One way to improve your link popularity is simply by advertising. If your site provides a meaningful service or sells popular products, people will link to you after you start advertising and your online business becomes popular.

You should also submit articles to article submission directories, and you can also submit your press releases to press release submission services. You are allowed to include a link to your website at the bottom of the article or press release. So, as your articles and releases are put into circulation, you will receive a lot of quality links. Also, you can submit your website to bloggers for their review by submitting to sites such as Blogitive.

You might want to join a link exchange so that you can trade links with other sites, but the links you will receive are usually worthless. Instead, you should focus on advertising (such as pay-per-click), submitting articles and press releases, and submitting to blogs or blog review sites.

I hope you now understand what you need to do to improve your link popularity. It can take years to build solid link popularity. Just make sure you follow the procedures outlined in this articles, stay away from FFA pages and link farms, and you should do fine.

Aug

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Everything you ever wanted to know about social media marketing (but were afraid to ask)

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Everything you ever wanted to know about social media marketing (but were afraid to ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights.

Q1: How do I increase my Twitter following?

This was a common question, but there’s no quick answer (unless you use a mass-following tool, which might boost your numbers but won’t necessarily give you a worthwhile audience that includes valuable influencers) – it can be a slow build, however, there are ways to make a difference:

Write content that people want to read! Bit obvious, but just spieling out advertising isn’t the tastiest bait. Write interesting and useful articles and blog posts and link to them; create infographics, videos, slideshows and share them; make astute and witty observations; share content by others that you think your followers will find helpful. Give them a reason to follow you and retweet you.
Search for your audience and follow them – if you’re doing the first point well enough, they’re likely to follow you back. Use any of the numerous Twitter applications and search engines to look for relevant people and influencers who would be interested in what you have to say.
Get involved in Twitter chats to connect with your relevant audience – this is a great opportunity to offer advice, opinions and knowledge to key people who may become followers afterwards. Robert Swanwick has compiled a Twitter Chat Master List where you can find the right subject for you.
Find a way to link what you’re saying to topical themes and hashtagged subjects – this gives you a more targeted audience when people search for those terms and keywords.
Finally, give an incentive now and again – run polls, competitions, promotions to engage and reward your loyal followers, and encourage more people to follow you.

Q2: How can I make my blog more effective?

It’s easy to feel that your blog is lost in the webiverse, but there are ways to increase its visibility and boost traffic.

Just like in question 1, content is key – write posts that are informative, useful, interesting and engaging. See this post for a more in-depth guide on how to write a great blog.
Optimise – just like your website, make sure that you are implementing keywords, links and other SEO tactics to ensure that your blog can be found and ranked by search engines. Register with blog directories such as Technorati or PostRank to add to the places you can be searched for, and to keep an eye on your blog metrics.
Network your blog with other social media platforms, like Twitter, Facebook or LinkedIn – link up your RSS feed, or manually link to posts you want to push out there.
Comment on relevant sites and blogs – not with pointless spam directing people to your site, but with genuine, thoughtful comments. If people appreciate what you’re saying, they’ll click through to your blog to see what else you’ve come up with.
Search for other bloggers in your field who you could invite to guest-blog (or blog swap), creating a backlink and an interesting new slant for your blog.
Most importantly, write posts that generate conversation – your audience will be compelled to comment, share, and your traffic will grow.
Distribute: get your posts bookmarked, upload them to relevant sites, copy them to article-sharing sites etc – the more places they can be found, the more they will be read.

Q3: What’s the proper Twitter etiquette on mutual following?

Well, it depends how powerful and influential you are – if you’re such a big shot you’re followed by 20K and only follow one back then good for you, but you won’t be getting much out of the social aspect of Twitter!

You don’t have to follow every person who follows you, but ignoring everyone who tries to interact with you defeats the purpose of Twitter and can be, well, a bit rude. Choose those whose tweets you actually want to read and find useful. If someone’s followed you that you don’t want to add to your following list, then at least send them a “thank you for following” personalised message to show your appreciation. It’s useful to note that you can also add people to lists without having to follow them.

Q4: How do I use YouTube for marketing?

YouTube serves as a standalone search engine that is becoming more and more powerful within social media and SEO. Using it as a marketing tool really depends on your business, your aims and your content, but there are several ways to make use of YouTube as a social media marketing tool:

Set up your own channel, where you can host your videos, link to your website/blog/social media profiles, hold discussions and answer questions.
Use slideshows or infographic videos to back up a blog post or key point.
Give out some personal and local information – show a behind the scenes of your company or location, introduce your staff, give a presentation on something that is important to you and your business.
Document case studies.
Film interviews with key company members, customers, associates etc.
Have some fun – don’t take yourself too seriously (but at the same time, don’t make a total arse of yourself!)
Make instructional and ‘How-To’ videos – these make up a lot of the search content within YouTube, as it’s much easier to learn from watching a demonstration than from reading an explanation.

Once you’ve uploaded a video, share it and distribute it via other social media platforms – embed in your site, your blog, link to it from Twitter and Facebook, add it to Vimeo – the list goes on. Get your content out there!

Q5: How do I measure/monitor the ROI of social media?

This is the big one, and unfortunatley, the answer is not particularly straightforward. The first thing to do is stop trying to fit social media into a traditional sized marketing box. The purpose and results of social media are less tangible than a PPC campaign, or press release launch – social media affects the reach and influence of your company, which in turn will affect its popularity and your website’s traffic, or awareness of your brand, which in turn will affect sales, conversions and profit. So how do you measure engagement?

Firstly, put monitoring tools into place – there are a ton of free tools out there, though you may find that most only cover specific areas of the metrics you are after, so you will need to use several simultaneously, or different tools for different analytics.

T o use these tools effectively, you need to have an aim or goal in mind – what are you trying to measure or track? The number of followers or fans is not the bottom line – you need to look at how those followers are interacting with you, whether they are spreading your message, whether they are driving traffic to your site and more. Focus on an objective and measure the appropriate metrics. Here are some examples of aspects you might want to keep tabs on:

Influence
Click-throughs
Site hits
Re-tweets/mentions
Followers
Fans/Likes
Interactions
Increased time on site
Sharing of your content
Comments
Backlinks
RSS subscribers
Image/video views
Number of bookmarks

For example, you’ve written a blog post on your business’ new product – you publish it, distribute it, linking to the relevant page on your site. Now you need to track its progress. In this case, you’d want to look at how many click-throughs you get to the product landing page, how much new site traffic you receive, whether people are sharing this information amongst their friends. Monitor these aspects through each of the social platforms you publish the information on – and from there you will be able to see how social media affects the number of conversions/sales from each area.

Q6: How do I show the value of social media to my boss/uncertain executives?

Another popular question, especially for companies just starting out with social media marketing. Often, businesses, or those working above marketers, don’t see the instant results of a social media presence (or, as in the point above, are not receiving targeted analytics to prove its value).

First, gather information on how competitors and other companies in your field are utilising social media – see what works, how they’re interacting, and if it’s having an impact on their brand. If you have no social media presence, chances are that someone out there is talking about you (or your line of business) anyway – go and research and see what questions people are asking, what problems they’re coming up against and what they want from you.

Second, find out where your customers are, and where you should be – in which social media community should you be making a presence for yourself? If your audience are big Twitter communicators, get talking to them; if they loiter around YouTube, upload some videos and get comments and views. Find your niche and get settled in it.

Third, take an example from question 5 above, and show your execs some hard facts and figures – and explain the power of resonance involved in social media, how it can strengthen your brand, make valuable connections with customers and act as a fantastic customer service platform.

Q7: What’s the best way to use social media for a Non-Profit organisation?

I think initial supposition is that it’s harder for a non-profit organisation to market themselves, because they are not providing a service or a product in retail terms. Contrary to this assumption, I believe that non-profits actually can do exceptionally well with social media. The very nature of social media interaction connects likeminded people for things they believe in. Social media is emotional, we participate because we want to, because we are moved or amused by something. Non-profit organisations can take this opportunity to promote their work, their aims and the issues they deal with and gain support, publicity and awareness.

A few places to start:

Assuming your organisation already has a website, add a blog, on which you can post content in a more conversational style, on issues and subjects that encourage comment and discussion. For example, some non-profit blogs document the progress of individuals who are fundraising by participating in a sponsored event, or post pictures and videos of success stories and company events.
Facebook accounts have the option of creating a page or a group for your organisation – for this, a page is generally more appropriate, because it enables you to add more structure to the profile, whereas a group might be more useful for a specific goal or issue you are trying to gain support for.
Twitter is a fantastic place for conversation, and raising awareness. Hashtags can easily organise a subject, and recently have been used to attract attention to issues which require donations and assistance, for example many tweeters are adding the hashtag #Pakistan to tweets which include a link to one of the various donation site for the Pakistan flood victims.
Make the most of multimedia and sites like YouTube, Flickr to broaden your message and distribute different types on content.

Q8: Where do I find the time to do all this?!

Well, apparently there’s this hot tub that’s also a time machine… Or, you could just make use of those ‘time management skills’ that are on your CV and get organised.

Focus on one thing at a time – there’s a tendency and a temptation to try to stick your fingers in all the pies when it comes to social media, since there are so many options, so many offshoots and avenues to explore. Target an objective, plan your action and monitor carefully rather than running around madly trying to connect with everyone, everywhere, all at once.
Set realistic goals. Choose a few things that have the highest priority for any particular day. Put the rest aside and concentrate on achieving your immediate goals. It’s easy to get overwhelmed and distracted by the fast-paced realtime world of social media.
Schedule ahead of time. I’m a big fan of Hootsuite for pre-composing tweets and facebook posts, squirreling them away and schedule them to be posted later (there are other social media network options for multiple postings). Then you can concentrate on other distribution and interaction.
Target the most active times for your particular community – look into a monitoring tool and find out when is the best time to post, to join a discussion, to comment and make yourself available at that time – it could be just one hour in a whole week that makes a big impact to your network.
Form a routine. Everyone and every business is going to have different needs, but as you get more proficient within social media, you will start to find a groove, and see how best to organise your time. Having a routine makes things more manageable, makes you more efficient, and rather than making you stuck into a rigid schedule, it actually makes it easier to deviate if you need to, because you know where you left off and where you need to pick up to keep on track.

I hope these were helpful for those of you starting out in social media, or feeling a bit lost in the networking world! If you have any questions about social media marketing, SEO, PPC, web analytics or any other aspect of internet marketing, please let us know and we’ll try to keep posting Q&A articles like this regularly.

Either leave a comment below (or on any other blog post that you have questions about), send us a tweet @ikroh, or post something on our Facebook wall. We’d love to hear from you and we’d be happy to answer your questions.

Everything Your Need to Know About Test Marketing and Social Media Optimization

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Everything Your Need to Know About Test Marketing and Social Media Optimization

What on earth is test marketing and social media optimization?

Social media or social media optimization is the utilization of the information which is gathered from social communities for marketing purposes.

Social media optimization uses different tools which include RSS feeds/blogging, blogs, twitter, Facebook, Flickr, YouTube, MySpace etc. the idea is the incorporation of a third-party application to such social media websites. You must have heard of search engine optimization when people go in for keyword searches for particular keywords. In the same way, expert social media optimization is going to drive traffic present on social bookmarking communities and sites to your particular website, instead of having them come to your website through a search engine search.

Websites pertaining to the social media have expanded exponentially during the past couple of years. Every single website is using different methods of networking, and each website has different traffic audiences visiting them. They might have diverse interests or similar interests. That is the reason why many business groups are looking at this new idea of using social media optimization, to get positive and profitable results. This can be seen in the case of Twitter.

Twitter has begun to grow more popular, because it uses a new and innovative way of blogging called micro-blogging. The idea is to expand this form of social networking through this interesting social media form. You are going to micro-blog through twitters, post links, pictures, and other information upon your blog. You are going to invite other people to comment upon your services and products. This immediate response can be a good way to get up-to-date information really quickly.

And just why is this so important, you might ask.

An immediate product feedback is going to be very important, especially when you are branding a new company. This is going to be the basis of your future business reputation and marketing strategies. Up-to-date feedback can be considered to be an important an integral part of creating a reputation online. That is the reason why, using social media optimization and social book marketing is considered to be one of the most important strategies in the testing of a business reputation. This is naturally very important for individuals or business who want to create a presence online, yet cannot pay for focus groups and market surveys.

Taking the use of a social community to get immediate feedback, tips and more links is one of the ways to make your product more acceptable to the public. This naturally means increased profits in the future.

An individual or a company can use different Twitter services like Tweepbeep and even Tweetscan, where they can find out how many times their product has been mentioned in Tweets. This can give them an approximate estimate on how to go about their marketing strategy, as well as give them proper feedback, to which they can respond appropriately on Twitter.

This is also good opportunity for the CEO of a company to get in touch with his clients, so that he knows exactly what they feel about his services and products.

This example can be seen very clearly in the case of Kmart. If Kmart had gone on to such social media websites, they would not have been the joke they are today, with their market standing not very creditable. That is the reason why, a number of farseeing companies are keeping a careful E upon the needs and wants of the consumer. You would want to do the same if you want to be really successful.

Cliff Teo, an experienced internet marketer for years. He owns Fireball Planet Singapore. To accelerate your online marketing effort using Twitter, he recommends: http://www.twittermarketingmastery.com

Jun

9

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Everything Under the Sky for Online Marketing

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Everything Under the Sky for Online Marketing

A few years ago the field of online marketing was not so wide spread as it is today. People earlier were hesitant to begin an online career as they were doubtful about its scope. Also, online interaction was quite limited and expensive too. Most of the net based services were paid and users, were extremely suspicious of transacting online. Unlike those days. Internet today, has become a friend to the world. It guides users from one point to another, helps them gather information, and also helps them earn money and do business. The biggest advantage of this advancement of the internet is the facility of online marketing.

Companies are gradually realizing the importance of online marketing and are promoting their brands rigorously in the web. The movement is so wide spread that almost everything under the sky is now being promoted in the web through online marketing. Different modes of online marketing are used to promote the websites, that belong to different verticals. Some of the techniques that are applied to market these things online include, Blogging, article marketing, search engine marketing, email marketing, PPC campaigns, banner advertising.

Online marketing is proving beneficial not only to the marketers as a great source of lead generation, but is also beneficial to the users, who are happy to get everything in just a click. From business to socializing, to shopping everything is now being done online. Where there are numerous sites for socializing, where users can not only reconnect with their lost pals, but can also make new friends, community building and open forums for discussions are some of the social features that are being used for online marketing in a lighter note.

On the other hand, websites dedicated to buying and selling of goods have helped in creating a completely new market place, better known as the online market. Considering the rapid popularity that the field has acquired, in a remarkable time period, website owners that require user information for further interaction are now bound to secure their critical information. Any defamation in the same are thereby handled by these websites themselves. The scope of online marketing is wide spread and is expected to improve further in the years to come.

Mar

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Social Networking Changed Everything – The New Marketing & PR Model

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Itâs pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. Itâs all changing and to do PR today, you need to change with it. The good news is that itâs never been easier. The bad news, you need to learn a new way to do things. Fortunately, there are tips that can make it easier and Iâm here to show you a few.

First, no one can deny the power of social networking. And those that do are just plain wrong. Iâve been in business since 1985 and I liken this to way back when emails became a way of life. Many still contended they wanted to do it the old fashioned way and nothing would beat a letter. (I know itâs hard to even imagine this today.) It wasnât long until they realized their error, but by then their competition was way ahead of them. Donât make the same mistake now. You absolutely need to get with it and get on board. I can practically guarantee you within weeks youâll be hooked and wondering why you ever hesitated. Itâs so easy, and the potential so great, you need to start today.

Letâs break it down. Twitter first. Forget all the âI donât care what they ate for lunch excuses,â thatâs where your competition and peers are and you do need to be there too. Sure you do have a few tweeters who will update you on the latest hot dog they ate, but thatâs rare. What you do have is more and more businesses networking and connecting with each other in ways never thought possible. Itâs also more than just networking back and forth, you can have chats, host events, get more publicity for your articles and press releases and even announce your seminars and radio shows. And thatâs not even the half of it. There are entire books written on this, so my first recommendation is to get them. Why struggle and find your way around when you can easily read the tips from those who know exactly what you need to succeed.

Also, while you are getting your feet wet, donât jump in and start posting and selling and ranting and raving. Take it slow. Sign up, take a sit, remain quiet for a short time and read what others are posting. Follow the leaders in your industry and take advantage of their knowledge. It can almost feel like walking around with them all day and looking over their shoulders for their secrets. Whatâs cool is they give their tips freely, why wouldnât you want to take advantage of that? As an example, if someone were looking for information on starting a virtual assistant business or getting publicity for their business, they could follow me at Twitter.com/dianaennen.

Now the key many forget is that not only do you need to follow them, you need to listen earnestly to what they are saying. Go to the sites they recommend. Actually do the things they suggest. And most importantly, if you have the opportunity to contribute and honestly have something of importance to say, do! Even if they arenât following you, once you list their twitter name @name, it will go to them. Best yet, you might get a retreat or even better a RT and follow back. As many say, those are the ultimate compliments.

Now itâs important to learn the social media lingo â Hashtags, Retweets, Fans, Follow Friday, this is just a few of the many names you need to know to do business better. It can be overwhelming. No, in fact it is overwhelming. However, if you keep it simple and take it a step at a time, you can do it. When you see a term you donât know, look it up right then. Write down your interpretation and do the investigating to find out more about it. Here are just a few to help you on your journey.

Whatâs a retweet? Thatâs when you find somoneâs information useful and you want to pass it onto your followers. So basically RT (retweet) is good content that you pass on. Many RT just to RT. Donât be one of them. You know your followers and what they want and need, thatâs what you should be RTâing. We highly recommend signing up for TweetDeck for ease in doing this. A click of a button and you are there.

Next you need to know about Follow Friday. This is definitely one of my favorites. Think of Follow Friday as your day networking at a business get-together, only better. You get to stay in the comfort of your own home, and you get to immediately make the connections, not when you get home with a handful of business cards. Try and plan your week so you can participate. Remember this can be even more effective than a Chamber meeting or an expensive business seminar. So plan a lighter load on Friday whenever possible. You want people to mention you so mention them. Also, donât just list 20 screens of twitter names that you want people to follow. Tell your followers why they should follow them. What do they offer that your followers would be interested in? Remember to put #followfriday in your posting. (By the way, see that # in followfriday. Thatâs what is called a hashtag. Cool huh!) And finally, you want people to retweet your followfriday postings, so keep your count to 120 instead of 140 so they can easily do this. In fact, do this for all tips or postings you want retweeted.

Try and post on Friday mornings. I donât know about the rest of you, but Iâll often go down my postings to find those I want to list. I know I want to list them before hand so itâs not that Iâm just going down my friends column, but often times I donât have their information readily available. By posting on Friday you are giving it to them.

Finally, sign up for Trilalerts for your keywords. Start following those of interest. For example, Iâm a virtual assistant, so Iâve signed up for virtual assistant updates. Now I can follow other virtual assistants easily. I do the same for Publicity, etc. Who do you want to connect with? Thatâs who you sign up for. Follow the media. Sign up for Facebook and Twitter for the newspapers and TV stations in your area. Look for business reporters who tweak and follow them. Learn their style and what they are looking for in their articles.

Also, follow some of the owners of the many article and press release directories who tweet. Some of the best are on there and giving away secrets to success left and right.

Facebook is pretty self explanatory. The key here is to spend some time to expand your network. Fortunately you get notices when someone responds to your posts, so try and go and follow-up as soon as you can. However, be careful that you donât get sidetracked doing this too often. Build relationships. You can have thousands of friends and fans, but can you honestly connect to all of them. I know I sure canât. Twitter also now allows your tweets to be sent to your Facebook page too. This is definitely a plus. Just make sure that you donât do this to all of your postings, only the ones you feel would interest your friends on Facebook.

Article Submissions, Press Release Submissions – I also say you need to send out articles and press releases religiously. Many question how some succeed with this and others donât. Whatâs the difference? The main thing is that they know what to do. They realize the difference that page ranking can make and donât waste their time on sites that donât get results. They sign up for Google Alerts under their keywords and then check out the sites that frequently get spidered. Then they send to those places and add those sites to their database. We do have a fabulous PR informational package that is free to anyone who emails us.

Marketing a business and social networking doesnât have to be expensive if you just remember to network and use all the tools available to you. In fact, it can be fun as you get to meet new people and develop new ways to sell you and your business. Also, keep in mind if you donât want to do it yourself, there are excellent qualified pros and virtual assistants available to assist. You donât need to do it all. You just need to do it!

Feb

15

0

Do You Know Everything You Need to Know About Your Website?

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Website Tips Tags

About, Everything, Know, Need, Website

With the growing number of technologies available for small business websites, it is likely that you will be served by multiple providers as your website grows. It is important that YOU, the website and business owner, are informed regarding the number of providers responsible for making sure that your website works.
Do you know everything you need to know about your website and the vendors responsible for making it work?
- Who do you call if your website goes offline?
- Who is the legal owner of your domain name?
- When is your domain name due for renewal?
- If you need to make backup copies or update your website, do you know how to access your website files? – Does your web hosting company offer automatic daily backup services? Is this service included in your plan?
- When does your web hosting agreement expire?
- How much disk space is included in your web hosting package?
- How much disk space do you have remaining?
If you’re stumped by any of these questions, your homework is to complete a Website Information Worksheet and become informed about what and who makes your website work. A Website Information Worksheet is simply a document that details all providers, people and resources necessary to keep your website up and running. If you have this information … somewhere … in multiple locations or hidden in your email archives, please take time to document this information.
This exercise is important for anyone that has hired or plan to hire someone to create and maintain a website. If you’re outsourcing your website tasks, chances are that you may not be aware of all of the components that make your website work. There are certainly all-in-one web solutions available (i.e. one vendor provides domain name registration, website hosting and website design services). However, a general rule of thumb is to use separate providers for your domain name registration, website hosting, and design needs. This is a more cautious approach to an all-in-one approach (i.e. you’re toast if the one company disappears). Complete a Website Information Worksheet and ensure that you understand all of the components (people, providers, resources) that are required to keep your website up and running. You will want to maintain your passwords in a separate location or designate another method for retrieving your passwords.
Having the important details pertaining to your website in an easy to find location will serve as a valuable resource during a website emergency, if you’re considering switching providers or if you’re beginning a website enhancement project.

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Do You Know Everything You Need to Know About Your Website?

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