10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter

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Home Page > Writing > Copywriting > 10 Things You Should Expect From Your Website Copywriter

10 Things You Should Expect From Your Website Copywriter

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Posted: Dec 10, 2010 |

But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?”

Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials…

1) Fixed Quote

A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the risk of customer indecision, and a host of other reasons why they can’t provide a fixed quote. But don’t be fooled. You have a right to know what the job is going to cost you. If a website copywriter won’t give you a fixed quote, think twice…

2) Contract of Works to be Completed

Just as important as a fixed quote is a signed contract. It may not be drawn up by a lawyer, but a written and signed document outlining the works to be carried out, and the cost of those works is essential. If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why.

3) Timeframe

Always ask how long your job is going to take. If you’ve already had a go at writing your own web copy, you’ll know how time consuming it is. Never make the mistake of thinking the job will be done in a day. Granted, a professional website copywriter will be very efficient in crafting your copy, but no matter who the writer, a quality product requires time. And on top of writing time, remember that you’ll have to review and provide feedback on everything they write. In a lot of cases, it’s the review phase that takes the most time, so make sure you try to set some time aside, otherwise you’ll find yourself the bottleneck!

4) Plan of Attack

Try to get some idea from your website copywriter about how they plan to approach your project. Don’t be fooled into believing you have to hand over the dollars before they’ll reveal their plan of attack. You have a right to be comfortable with their approach before you engage their services. Will you receive individual drafts of every page, or a single draft of the entire site? What format will you receive the finished product in? How many review iterations do they anticipate?

5) Samples

A lot of ambitious web service providers of all types are calling themselves writers these days. They offer copywriting as a specialist service, but don’t engage a specialist to complete the work. Always ask to see samples of their previous copy. Read it thoroughly and ask yourself, “Does this copy convey benefits?”. Pretend you’re the intended audience and ask “Does this copy answer the questions I need answered before I’ll buy?”

6) CV

Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.

7) Testimonials

Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.

SEO Copy Skills

Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they’ve written the copy for? What steps do they take to avoid diluting the effectiveness of your primary keyword phrases? Will their SEO copy change the text links on your pages? (It should!)

9) SEO Copy at No Extra Charge!

Never be fooled into paying more for SEO copy. If you’ve already performed your keyword analysis, and you know where you want your keyword phrases used, writing of the copy should take no longer than usual. I’ll say it again… SEO copy is not an extra – it’s how web copy should be written! Do not pay extra for it! The only things you should expect to pay extra for are keyword analyses, adding the HTML code for unmarked text links, providing guidance on site structure, sourcing of inbound links to your site, etc. SEO copy by itself should cost no extra.

10) Writing Experience for Online Media

Writing for an online medium is entirely different to writing for print. Readers have different requirements and objectives, and reading conditions are very different. Make sure your website copywriter knows how to cater to these differences. Ask them to recommend a maximum page length or word count per page.

The correct answer should include some comment on the trade-off between the problems of scrolling and the need for a high keyword count for SEO. Ask them whether they prefer long sentences or short (and hope to hear “short”). Ask them whether they will include lots of text links within the main body of the copy, and if so, will they appear as regular links (colored and underlined) or will they be unmarked.

Professionally written copy can mean the difference between a great looking site and a great looking site THAT EARNS YOU MONEY.

Choose your website copywriter carefully.

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I am a creative person, open, serious always eager to help other people to fulfilled their greatest dreams.

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What To Expect From A Good Seo Consulting Firm

What To Expect From A Good Seo Consulting Firm

What is about SEO marketing that makes it so powerful that online businesses all over seem to make such a big deal out of it? If you own one yourself, you may have heard and read about countless suggestions to try SEO marketing and just how effective it is. Well, suffice it to say that SEO marketing is without doubt, effective in more ways than one.

The Internet is actually a living network that changes everyday. Every online business needs to stay on top of everything and be SEO consulting companies have to tread a fine line to compromise their client expectations with the best possible service. As a client, you have to remember that in terms of SEO, there are things that are impossible to do. Part of the responsibility of a good SEO consulting service is to explain to you the basic expectations that are possible, so you can modify your expectations accordingly.

Know that SEO consulting companies have many strategies of implementing search engine optimization. If you make impossible demands such as getting your site in the top 10 search results in a matter of days and would like the SEO company to make it happen at all costs, you may force them to resort to means which are “inappropriate.” This can lead you to get your site de-listed from search engines. Thus, make sure that you demand realistic expectations. Keep in mind that SEO consulting can help you increase your search engine rankings, but they can only do so much. Search engines are quite complicated, and working to please them is not that easy to do.

What then should you expect from an SEO consulting firm?

1. The SEO consulting company should develop a list of keywords for your site, using information that they have researched as to the most common queries performed by surfers. They will work beyond the keywords that you have provided since they might not be the ones used most.

2. Your SEO consulting firm must make the necessary adjustments to the titles and Meta tags on your pages based on the keyword list. They should also target the right pages to be optimized for specific terms.

3. They must perform a general site analysis and optimize all your HTML elements with the use of keywords to add more relevance to your pages.

4. The SEO consulting company must submit your site properly to all major online directories and do research on directories which best suit your niche or industry.

5. Part of the SEO consulting service is to track down the status of your site on major search engines. They have to check whether all the pages of your site were indexed.

6. SEO consulting services also include submitting the website to search engine site reviewers. Aside from indexing web pages, most search engines also have channels that provide relevancy boosts on certain pages. At times, these boosters can be obtained on other search engines as well as the one which actually reviewed the site.

7. Good SEO consulting involves continuous flow of suggestions for new content that can be readily optimized to emphasize the most important terms included in your keyword list. Your SEO consulting firm must work hand in hand with you in a long term basis.

8. Some pages or even your entire site must be redesigned at some point to make sure your site relevance is maximized. Your SEO consulting company must suggest ways to come up with a web design that is search engine friendly.

9. A reliable SEO consulting company will open-handedly provide you with a list of prospective sites which you can get links that best suits your site. Note that getting links from good sites is very important in raising the relevancy of your site, especially on search engines which use link analysis to determine site ranking.

It is obvious from the list that what you should expect from your SEO consulting firm is a well planned, thorough and effective implementation of your search engine marketing campaign. In time, a SEO consulting services should result to the proper indexing of your website by all the search engines. Not only that, your site should be listed in all major site directories and properly placed depending on your region and topic. Third, you should expect your SEO consulting company to give your site reciprocal links from other websites which will contribute to the relevancy of your site. Note that SEO consulting is not only limited to fixing meta tags, HTML design, content optimization, and reciprocal links, but it involves all other factors that will give more targeted traffic into your site. With good SEO consulting service, you can watch your site find its way to the top of search engine rankings.

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What Can You Really Expect From Your Search Engine Optimization Efforts?

What Can You Really Expect From Your Search Engine Optimization Efforts?

Search engine optimization experts and SEO users are well aware of how competitive the search engine ranking world has become over the last few years. After all, the number of web pages that are being indexed by search engines every day has not only doubled or tripled, but has quadrupled itself over and over as the years go by. Furthermore, a growing number of the webmaster population is becoming familiar enough with search engine optimization techniques to begin to pose a threat to those sites making massive SEO campaigns.

Not too long ago, the majority of webmasters were unaware of the concept of SEO, and, for that matter, hadn’t even considered search engines as a part of their marketing strategy over which they had any realistic control. Essentially, the only way to communicate with search engines that was understood at the time was placing keywords in the Meta tags of the webpage which had little to no real impact on the ranking when all was said and done. At that time, it too little to no effort to achieve very favorable search engine ranks in even the largest search engines. Even the more competitive areas were still within the realm of possibility for a new website.

Today, on the other hand, the opposite is true. Even when it comes to keywords and key phrases that nobody uses for searching can pose an obstacle for achieving a respectable search engine ranking unless you are extremely skilled with your SEO strategy. Even then, search engine rankings that may have been achieved one day may only be there for a single day, replace the next day by someone who has done something slightly better. The problem becomes that much worse when it comes to businesses with new websites. New websites see very few results using search engine optimization strategies. The older your website, the better its chances of seeing practical results from search engine optimization efforts. This is why it is important to consider your website a long term investment. The longer it’s around, the better your chances of obtaining favorable search engine ranking.

At this point in the internet marketing industry, it is getting to the point that webmasters, website owners, and search engine optimization experts need to refocus their efforts on obtaining better targeted traffic that can be transformed into customers, instead of simply trying to grab at a great rank with any keyword at all. Unfortunately, most webmasters are still looking for short-term, instant results. This is something that today’s search engines just aren’t prepared to provide.

This is not to create the misunderstanding that search engine optimization has no value whatsoever. After all, achieving a #9 position is much more favorable than achieving the #57 spot. However, it simply means that those coveted top three spots should no longer be the single most important goal of the internet marketers who are using search engine optimization to help their results with search engines.

Instead, the focus of SEO efforts should be using the right keywords, instead of seeking the best space in the search results. It’s time to see the big picture, instead of just the ranking that can be achieved for a twenty-four hour period, six months from now.

The trick is to make sure that the content in your website is of high quality. This means that it has interesting, usable information that is unique from everything else that is out there. It needs to be creative, practical, and well written. This means that rewriting your competitor’s material is out of the question, and simply copying content from public domain articles is completely useless. You need to think about what your website is really about, and come up with your own unique angle and thoughts that will be interesting and useful to your readers. This is not at all easy, and may require the assistance of writing and web content professionals to get you started, but it should be considered a long-term investment that will be well worth your effort when you start to turn the traffic that you do have into a high percentage of new and returning customers. Remember, everybody out there is trying to snatch up all of the “best” keywords and churning out fast content to get those phrases used the most. You need to make your site different by using great keywords, but placing them within exceptional content that will actually keep the visitors that you achieve.

You do this and expect the best social media marketing campaign? STUPID

You do this and expect the best social media marketing campaign? STUPID

Social media marketing campaigns are being preferred over traditional marketing styles and they are being adopted by all major multinationals and giant corporations whilst small business owners can only invest on this because they don’t have enough money for offline media marketing. So it’s basically a great opportunity for those who want less expense and greater influence. If you have money, you still will prefer it though. Do I need to mention the big names? Google it, you will find uncountable.

But as the whole world is roaming on the World Wide Web and especially <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.socialfactory.net”>social media networks</a> like Facebook, Bebo, and Twitter etc, so you must possess unique online presence that could influence your niche market and build a powerful image of yours in the virtual world. In other words, branding is the key task to be done over here. But you need to be very serious about the following mistakes you must never do. It will make your online profile more credible, professional and acknowledged.

You stress on speaking? Listening is more important

It is against ethics if you keep speaking and forget to listen to others. A failed strategy to make them listen what you have inside while completely ignoring the fact they have something to say too. Social media networking stands on the interaction and engagement with others, and this can only be possible by two-way communication. Stop posting tweets and posts about what is inn what is out, you are this and that. Crap. Ask them how they are today? What they want? What bothers them? And everything that can link your niche with your brand.

If you get succeed in obtaining more people in healthy discussion, they will more likely to consider you as recognized and professional personnel. Behave like an anchor and not like a news caster, keep listening and be patient.

You don’t poke even if they need you? Do that

Social media networking is a viral thing, if you help others in promoting their things they will get back to you with much higher return. If you help them in retweeting or sharing their posts and links etc, they will do the same. Help them without asking them, you need to take a first step in it. Favors always strike back, trust me.

You are too professional? Be friendly too

Some people think that if the company is too professional it doesn’t get friendly. Dude, It’s an old infact obsolete phenomenon. You will find every giant company involved in socializing, branding, promoting, interacting with the world in nicest manner. They will never like you if you pretend to be a robotic profile with less human instincts. But definitely like you, if you show them a friendly gesture with an open arm welcome. This is the newest way of social media marketing that is why every big company Pepsi, Coke, Adidas Nike is trying to keep in touch with their niche market including existing clients and potential prospects. Being human is always good and amazing.

To know more about social media marketing tips, land on the web <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.socialfactory.net”>www.socialfactory.net</a>

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What To Expect From Free Email Marketing Software

What To Expect From Free Email Marketing Software

Email marketing is an effective way to inform people about various products and services. You can use any standard web based mail service to send marketing emails. However, get good email marketing software, if you want your campaign to be effective because standard mail services or clients do not have features required to design a good campaign. So, what should you expect from your email campaign software; in terms of the features?

The software you purchase should have a control panel with a range of features. These features should be easy to use so that you can develop very effective email campaigns. Most reputed software will have plenty of features. What sets the best one apart, from the rest, is one that has plenty of features, which are easy to use. The application you download should be intuitive. For instance, it should have an email list management feature, which will remove email addresses of users, who wish to opt-out.

The software should send an automated welcome message, when a new user signs-up for your campaign. The email campaign software should let you choose from a range of HTML based email templates. The only thing you need to do is alter it as per your requirement and add the content. Seasoned marketers will tell you that an email is more likely to be read by users, if it’s personalized. The software should customize the campaign and incorporate first names of all your subscribers. This will give subscribers the impression that you are talking to them directly.

It is very important to test your campaign, before you send it to anyone. Hence, your software should have a feature that will test your campaign through a range of browsers and email clients. In doing so, you can make sure that your emails look the same across all browsers and email clients. The application should also have a feature that will test your emails for spam. This is important because most Internet Service Providers (ISPs) are very stringent, when it comes to spam. For instance, the spam test feature will ensure that there aren’t any terms, associated with spam, in your subject line.

The most important feature that your software should have is customer data collection. This means, your software should keep track of your campaigns and provide statistical data like open rates, click-through rates, forwards, bounces and unsubscribe requests. Without the knowledge of these things, you will never know if your campaign is headed in the direction, you want it to. You will also not know if you need to make any improvements in the same.

Free email marketing campaigns, when carried out correctly, can give your sales and website traffic a big boost. To execute it correctly, get hold of an email marketing application that offers all the above mentioned features. You can also take some time out and read articles on some free resources, available on the Internet. There are many available so choose carefully.

What to Expect From Search Engine Optimization Procedures

What to Expect From Search Engine Optimization Procedures

Search Engine Optimization is becoming increasingly competitive with every passing day. With several websites being launched everyday, people’s expectation from the search engine has also grown. They expect to see their website on the top ranking position in the search engine in just a wink of an eye. What they do not understand is that SEO is a slow process which takes time to show results. It is not a magic which can be done in a flash of a second.

Saying that search engine optimization is a slow process, we do not mean to say that it is inefficient or incapable of showing results. Instead it is a process that needs patience and practice both. You should know how to handle search engine processes in order to get the best out of it. Before you expect the number one position in the search engines, you need to do a good amount of homework on your website first. Most of the websites that come to the SEOs for optimization normally have a lot of scope of development in the websites itself.

Webmasters generally tend to avoid certain minor but essential factors which are useful in the search engine optimization technique of these web pages. Factors like, content updation, title tags and meta tags descriptions, site map, website navigation, broken links etc. Once the website is optimized considering these factors the optimization procedure automatically becomes half the job. Another extremely important feature in search engine optimization is the correct selection of keywords and key phrases. The right selection of keywords and phrases which are suitable to the website content makes bringing the website on to the top position much more easier.

What the webmaster should be careful about is that, the web page too contains the keywords and phrases that are being used to optimize the particular page. This will bring in a relevancy in the content and the SERPs rankings.

Keywords are just on of the technique through which you can help your search engine to optimize your website. There is another quite effective way which is widely being used by webmasters in order to obtain results from the search engines. This is content creation. Believe it or not, content has a lot of potential which can be used to optimize your website. You can begin with your own website. Keep posting regular content on to your web pages. Update the existing content or add new articles to your web pages. This will automatically increase the potential of your website and will become more competitive in nature. Submitting articles to article directories and other article websites along with an link to your site is also an effective search engine optimization method that increase traffic to your site.

Search engine optimization will give you the required ranking and popularity that you are expecting from it only when your website is ready to invite traffic in.

Website Marketing Proposals: What To Expect

If you are planning on hiring an outside party to market your company’s website, you’ll soon discover that there are many providers competing for your business. With all the choices, it’s important to know ahead of time about the options that are available. With that in mind, here is information on three of the most common types of website marketing proposals you’ll likely come across. Use this information to help you make the right choice when selecting the best marketing provider for your needs.

Search Engine Optimization Services

What They Do: Search engine optimizers (SEOs) will attempt to get your site to rank high for certain keyword phrases in one or more of the major search engines. An effective provider will be able to identify keywords that your target market is looking for, and then be able to optimize your website’s pages to rank high on those terms in the natural search engine results.

What To Beware Of: Many SEO services provide “Number 1″ ranking services. They will charge you to get your site ranking in number one position for specific keyword phrases of their choosing. The problem is, these are often phrases that do not receive much, if any traffic, which does your site no good at all. Beware of any SEO service that claims it can get you top rankings on competitive keywords. An honest SEO will let you know it’s better to target numerous related keyword phrases with low but steady demand. You can then bank on the aggregate results of the free traffic they develop.

Pay Per Click Managers

What They Do: Some marketing services offer to create and manage a pay per click campaign for your site. Once they have identified the keywords used by your target market, they will create small ads that will show up along with the natural search engine results on sites such as Google and Yahoo. The difference is, you have to pay for every visitor that clicks the ad and visits your site. The advantage to this over natural search engine optimization is that the traffic can start coming to your site almost instantly after the campaign has begun.

What To Beware Of: Make certain to compare per visitor prices from each service whose marketing proposal you consider. Also make sure they give you contact information from other clients so you can check out previous results. Good pay per click campaign managers will be able to generate targeted traffic that converts well at a very reasonable cost per click. Bad pay per click managers will be able to drive an agreed upon amount of traffic to your site fast, but the targeting may be so poor that it won’t result in any new clients or sales.

Viral Campaign Developers

What They Do: If you are planning on doing large scale marketing for your website, you’ll want to consider using a company that implements viral campaigns as part of their marketing proposal. Done correctly and professionally, a viral campaign can produce powerful results that get people talking about your site and spreading the word fast and furiously, creating a snowball effect that continues to bring a growing stream of traffic to your site for a long time.

What To Beware Of: Although they have the potential to create massive results, viral marketing campaigns are both expensive and risky. Keep in mind, not every viral campaign will be a smashing success, and if the company’s proposal doesn’t guarantee specific results, you should make sure that the money you are spending is money you are willing to lose. Again, it is very important to check for proof of results from previous clients before making the decision to hire a company to develop a viral marketing campaign for your website.