Social Media Marketing: Five Simple Steps to Getting Started on Facebook

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Social Media Marketing: Five Simple Steps to Getting Started on Facebook

Social Media Marketing for business using Facebook can build relationships and provide value to those within your Facebook network. Facebook allows you to be real, get to know other people with similar interests while building credibility and trust. In this article, we’ll discuss five simple steps to getting started on Facebook.

1. Create a profile in your real name

2. Connect with others

3. Communicate to others by wall posts

4. Update your status

5. Join and participate in FB groups

Create A Profile

When creating the perfect Facebook profile for social media marketing there are several things to keep in mind; like posting a great recent picture of you with a smile. People want to put a face with a name and posting a picture that does not include the whole current you doesn’t build credibility. Choose a tagline that grabs the readers’ attention while it explains who you are and what you do. Complete your profile by filing in personal information such as hobbies, favorite music, and maybe your goals and aspirations. Including personal information helps others want to get to know you better because you may have similar personal or business interests. Remember to be real, when you are fake, people can see right through you.

Connect With Others

Connecting with others is the reason Facebook was created in the first place. To get started, import your address book or search Facebook for people you may know or have done business with. You can also connect with new friends by viewing the friend list of your connections, you may find others that you would like to get to know better. Unlike Twitter where you can follow anyone, Facebook requires a friend to accept your friend request. When sending a friend request, send a personalized message with your request. There’s nothing like someone you do not know requesting to be your friend and not even introducing themselves. Include who you are and why you want to get to know the person, your chances of getting accepted will be much higher. Once accepted, you can view your new friends profile and they can view yours.

Communicate To Friends By A Wall Post

Start communicating with your friends by posting an interesting quote, asking a simple question or providing valuable information about your interests. You can post on a friends wall to say hello, give good wishes, or help friends find solutions to their business problems.

Update Your Status

Updating your status is similar to a wall post except it is where you post what you are up to, how your day is going and to encourage interaction between friends. This is how you develop and grow your credibility and contribute to your social media marketing. Friends will get to know and trust you. By contributing to the conversation and posting valuable information relevant to your niche or industry you will raise your trustworthiness and become a know expert.

Join And Participate In Facebook Groups

Joining and participating in Facebook Groups is a great way to expand your social media marketing and get in touch with others with similar interests. Simply type groups in the Facebook search and you will see a list that includes the groups that your friends belong to. You can also browse groups and sort them according to your interests. There are many groups to choose from and you can even start your own. Once you have joined a group, participate by adding to the conversation; this is the way you will make additional contacts. Don’t be shy, contribute to the conversation and introduce yourself.

Looking forward to connecting with you on Facebook!

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Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead

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Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead

Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead

Three Common Mistakes and What to Do Instead

1. No Facebook Fan Page. You start with a Profile Page, but you shouldn’t stop there. Create your Fan page for business and marketing, and use your Profile Page for friends and family.
You may be surprised to know that your Profile Page is limited to 5000 followers. While it might seem like a lot more than you could ever manage right now, you will need the room as your business grows. Marketing on your Profile Page is also discouraged.
Instead, create your Fan Page, where you can have an unlimited number of followers and can market freely.

2. Inconsistency. The biggest downfall after people set up their Fan Page is inconsistency. You cannot show up now and then and expect to create a loyal following, participation and interaction.
The solution is being consistent. You do not need to post massive updates several times a day. Keep it simple, such as adding a great quote or a comment on a current issue and ask your followers what they think. Or, use regular features such as a poll every Tuesday; this will keep your current followers coming back for more and help you gain new ones.

3. Keeping Your Followers on Your Fan Page. By not inviting your followers to visit elsewhere, you are missing out on big opportunities. You might be leaving lots of traffic and profits on the table by encouraging your Fan Page traffic to visit elsewhere in your online world.
Rather, add an opt-in box to your Fan Page. Talk about and invite your followers to other virtual places and events, such as your blog and web conferences and podcasts, or to check out your other social marketing accounts they might also use such as Twitter and YouTube.

The Greatest Social Media Marketing Diagram By Means Of Facebook Groups!

admin    Social Media     Diagram, Facebook, Greatest, Groups, Marketing, Means, Media, Social

The Greatest Social Media Marketing Diagram By Means Of Facebook Groups!

Facebook.com is the leading social media system online and it just makes sense to have a social media marketing idea developed for Facebook. Because Facebook has so many diverse options to contact friends we want to focus on one side of Facebook, which in this case are groups.

Facebook groups are comparable to an email distribution list with the added advantage of creating a group dialogue, photos, videos and host events. You need to build on a group based upon topics and interests of you and individuals in your target market. As you are creating your group you need to ponder of a title and description that will bring together as many people as achievable.

After you create the group, you ought to populate the group with some useful content that will make people join if they are exposed to that subject matter. Following this, it is time to get on your way asking people to sign up your group. You should have a little text ad to attract your friends to join you within the group. Send that message to all your friends using the ‘invite people to join’ option. As you get more contacts ask them to connect with you and get it growing.

If you identify the group properly and give them a good incentive to join many people will sign up the group. You can from time to time get 25% to 40% of your contacts to join the group if you go along this process. If you get to a significant quantity of people and make available fantastic content and limited sales messages non-friends may also join the group.

You need to work together with that group often (2 or 3 times a week) in the same way as you do with an email distribution list. A Facebook group member wants content and not marketing messages, so you want to use group messaging to bring them to your supplementary content, events and discussions. Engage your Facebook group with repeated content and it will be a very efficient way of receiving leads and traffic to your business.

Group posts are also an effective way to get information to the group but the messaging system built into Facebook groups is a greatly more effective since it sends the information to the members of the group via electronic mail.

Remember that Facebook groups are very effective as part of your overall social media marketing plan. Use them correctly and they will bring you a large number of potential business leads. As with any social media marketing content must be the driving force behind you messages.

How to Use Facebook – The Social Media Marketing Tool to Your Advantage

admin    Social Media     Advantage, Facebook, Marketing, Media, Social, Tool

How to Use Facebook – The Social Media Marketing Tool to Your Advantage

Have you ever thought of social networking sites that not only help you get to know more people, but help you improve your business and increase your site traffic? Social media marketing is very important, and this is an aspect you should not set aside. Facebook is a social networking site that gives you the advantage to keep in touch and find other people that you know and been missing for a long time.

It is the mother of all of social media sites. It has a more mature platform than perhaps any other social media marketing sites. Facebook is also the most infectious of all structures, because it has multiple aspects.

Facebook has 355,000,000 users to date, which spend an average of 19 minutes a day compared to the average less than a minute a day in different websites. There are three and a half billion photos on Facebook. People live there, and they have a virtual world in their Facebook account.

Facebook also allows its users a longer shelf life of messages. Through this, your friends can see your files even from 5 years ago and they get in depth information about you. When Facebook started operating social networking has never been the same again.

Pictures started piling up in each account, blogs and videos started popping out and became very rampant. Announcement of events and advertising has also found its convenient way to exploit this fast-growing on-line network.

If you post a photo on your page, then tag another friend of yours, the photo also appears on your friends’ page. Same goes for the comments. Now that’s how it can spread if you want to. This is why Facebook has its edge over the other social networks.

When making your Facebook page, be sure to make it look interesting. Do not just fill it with text or information. Add photos and videos as well. Be an open book if you want to be found in Facebook, you should allow other people access to your information.

Having a Facebook ad allows you to target specific people with the interests you think suit your ad. Make sure to have a very catching headline and a great photo for your ad. Remember not to ignore these steps in Facebook, because aside from getting to know more people, you may get potential customers and increase site traffic.

Facebook And Twitter Social Media Marketing Strategies

admin    Social Media     Facebook, Marketing, Media, Social, Strategies, Twitter

Facebook And Twitter Social Media Marketing Strategies

Social media marketing is the fastest rising strategy in making your product, brand or business known all over the World Wide Web. With the many people using it and the many things people claim, people start to wonder what the right way to start implementing this strategy is. This guide will focus mainly on the king of kings of social media namely Facebook and Twitter.

Facebook

Facebook, the internationally recognized number one social networking site offers small businesses excellent, cost-friendly marketing opportunities. Facebook offers 300 million users to exploit. Despite the huge population, Facebook has devised as very powerful marketing platform that can pinpoint our target audience in building up your web presence.

Basic Strategy

Sign up for Facebook if you do not have an account yet. You can not make use of its marketing platform for your social media marketing campaign if are not one of its members. After signing up with your own name, also sign up for your company’s own account.

Be conscious, however, that if you preserve your company name for your individual account, you will not be capable of utilizing it for your Business Fan Page, so you may opt to make a Page prior to registering your company’s name. Remember that Fan Pages have special rules regarding usernames.

After setting up accounts and pages, the next thing to do is to check out your competition. Do a Facebook search of your competitors and make an evaluation of their presence. What types of Pages have they built? How many fans or “friends” do they have? Spend at least 15 minutes per competitor in looking at their posts, photos and/or videos to understand how they’re using Facebook. Examine the strengths and weaknesses of their social media marketing campaigns and try to synergize. Combine their strengths while eliminating as much of their weaknesses as possible.

Advanced Strategy

While having your own personal account on Facebook, you may also register a business account for a little more presence. Such account though, may not be able to provide significant benefits especially due to the fact that Facebook imposes many limitations on such Business Accounts. Having a Business Fan Page is far better than having a Business Account. A business fan page is a page where customers or fans of your business or product can register as a fan. Every fan increases your web presence because your updates will become visible on their page or wall. You may also desire to think about running hyper-local ads on Facebook.

Twitter

Twitter is recognized worldwide as the number one social bookmarking site. It has showcased epic growth over the past year alone. Just like Facebook, it can serve as an amazing social media marketing platform for small and startup businesses.

Basic Strategy

Get a Twitter account now if you do not have one yet, and also reserve an account under your business name. Although you can easily twit in your own name, but having the alternative to twit in your business name may come in handy. The more important part is, you will be able to prevent competitors from registering your business name. Take the time to read the simple guide Twitter developed to help users make the most of Twitter for their business.

The next step is to allocate a few minutes exploring the Twitter homepage, making searches to be able to obtain a grasp of the kind of content available on the service. Let’s say for example that you are the owner of a small souvenir giveaway business, conduct some searches for various terms, phrases and keywords like “souvenir giveaway,” “souvenirs,” “souvenir business,” “souvenir giveaway business,” etc. also search for the names of your competitors to determine if they are already on Twitter, and if they are, how they are making use of it. After that search for your small business name, who knows, there may be some who already converse about you. After you feel comfortable with the available content and the means of how your competitors use Twitter, you can start on your strategy on how to use Twitter to establish web presence for your business.

Advanced Strategy

To be able to make full use of Twitter you also need to be able to efficienly use the more advanced Twitter tools like desktop and mobile Twitter clients like TweetDeck (TweetDeck), Seesmic (Seesmic), and Tweetie (tweetie). Desktop clients provide more flexibility and desktop access than the Twitter website. You can also do all sorts of things on Twitter straight from your desktop. Among other things, you’ll be able to pre-define searches  and group people you follow so that you can minimize the noise and focus on the real content. You might also consider using a web tool like Twitterfall, which will allow you to define and color-code various custom searches that you can review from time to time, and also to follow trending topics.

Social Media Marketing through Facebook

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Social Media Marketing through Facebook

If you want to make the most of social media marketing today, you better sign up with Facebook. According to a recent report from the Orlando Business Journal, Facebook has far outpaced its competitors in the first quarter of 2009, garnering 78 percent of US social network participants against MySpace’s 42 percent, LinkedIn’s 17 percent and Twitter’s 10 percent.

Worldwide, Facebook was reported to have 307.1 million unique visitors in May 2009 while MySpace had less than half with a mere 123.2 million unique visitors. According to Facebook, its members are sending each other one billion chat messages each day.

As early as 2008, a study done by Internet Retailer and Vovici showed that most online retailers in the US chose to use Facebook as a social media network to help boost sales. A separate study done by Rosetta among the top 100 US online retailers showed that 59% had set up a Facebook fan page. Among these retailers were Best Buy, Kohl’s, Wal-Mart and Toys “R” Us.

In order to make the most of your company’s Facebook fan page, though, you should familiarize yourself thoroughly with social media marketing as a whole, and with the way Facebook itself works in particular. It would be wholly counterproductive to make an online faux pas and earn ill will. Each social media network has its own temperament, after all, and its own set of rules and online etiquette. Members and users also have certain expectations from other members and users.

Perhaps it would be best for a company not to risk experimentation by assigning this task to a newbie. Learn from the mistake of the New York Times whose new social media editor had no extensive knowledge of Twitter before diving in. As a result, her repost meant to point other Tweeter users to an online article ended up taking them to Ebay instead. Do not make the same mistake in Facebook or you will get a lot of negative comments instead of the favorable ones you need. It would be best to leave the task of handling your company’s social media marketing efforts to the experts.

Social media marketing is one of the services offered by Web Dot Com Website Development Philippines, Inc. as a full service web site developer and a web hosting provider with domain name registration services. Web Dot Com recognizes that social media marketing, along with search engine optimization and search engine marketing, is now a necessity in the online marketplace. Having a good website with good landing pages are no longer enough.

As an expert in online applications and solutions, as well as business process outsourcing (BPO) services, Web Dot Com has been trusted by clients from the United States, the United Kingdom, Australia, Germany, the United Arab Emirates, Hong Kong, Korea, the British Virgin Islands and the Philippines for the past ten years. Indeed, many companies have proven that outsourcing web development and other business processes is profitable.

From its base in Manila, the Web Dot Com employs expert programmers and developers highly skilled in php, mysql, JavaScript and other tools and languages in order to provide low cost advanced web site development packages including advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, website design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, website maintenance and support, and internet marketing.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market. Make it your social media marketing partner, as well.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104

What social Media Personality you should have on Facebook

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What social Media Personality you should have on Facebook

Social media forums are the spokespersons of your brand, your business. Those who do not know what sort of social media personality they should acquire for their business to make it double profitable and recognized, they need to go on an insightful visit of their businesses and should sort out the basic questions about their business and their visionary objectives they want to achieve through them. One of the social media networks Facebook is, who is leading with the title of largest social media network and continuing to grow on a broader ground. You have you business offline and you earn 1 million per month? Have your smart social media personality on Facebook and earn twice or thrice. Yes, it’s not me who make this seem-to-be-exaggerated statement; statistics are there to confirm the said words.

So what you should know to have an influencing and inspiring social media personality to gear up your business for way more lucrative outcome and superior corporate identity? There are bout many social media personalities you will find. Reveal them below that how they are perceived by audiences as per survey.
Socializer

Those who give an image of social media personality as Socializer, they love being online and notified by every single happening in town. They don’t like being missed from anywhere. They want to know what their friends are doing, what events they are attending this week, whom they are socializing with. They like to know the latest sizzling news of the day, being informed is very important for them.

They are friendly, energetic and inspiring.

Harmonizer

Harmonizers like to do things that may be beneficial for others. Make people happy is the basic objective of them. They support them in organizing efforts that may be served for integration of a society. They are socially active, sensitive and responsive and seem to be observed as the mediator. People trust them and believe what they say because of their sincere and honest efforts. They like to contribute their energy in whatever activity.

They are friendly and helping.

Officiator

They believe in the social value of convention, collaboration and cooperation, and like to exercise normative rules, obligations and expectations for the betterment of society or group. They prefer rules and values over relationships, but they value them on the basis of abstract organization and meaning.

They are less emotional and more logical.

Critic

Social media personality that gives an illustration of Critic is observed to be as master of their field yet less sensitive. They are more interested in the content quality instead of maintain relationships. They are likely to be involved in healthy and positive arguments rather than any other social media opportunities. They have grasp of the multiple perspectives on a topic that shows their in-depth skills and knowledge about particular issue.

Em-Cee

Em-Cees are those, who play the role of Pundits and advisors. They observed to be engaged in online meetings, gathering and discussions and playing the role as wise. They keep audience interested through their interesting anecdotes.

They are energizers, performers and director by putting their energies in maintaining relationships by inspiring activities.

Select your social media personality and attract your kind of audience. To know more about social media networks, you can always login to www.inkatechnology.co.uk

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Facebook Fan Pages

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Facebook Fan Pages

Everyone is going crazy about the facebook pages! I mean to be honest I never really thought about decorating our facebook fan page  until someone asked for my help to do theirs today. I just feel like it’s best to give minimal information then send them off to the real stuff (which is at your website). That’s my personal opinion, but then today I started to get into decorating our facebook. There are a few really cool applications for fan pages for businesses that I think is useful. Below are some tips and applications I think will be useful to those who are planning to create a fan page or fix theirs up.

1. If you have a blog (if not I highly recommend getting one as soon as possible), connect the RSS feed in through your facebook. This will allow facebook to publish your feed without having to post it yourself. You want to try and get your content to as many places as possible and this is a great way.

How To Do This: Go to your fan page, click edit page on the left (under your picture), then go to the notes application (should already be there if not go to more applications and add that app to your page). On the right hand side click on ‘Edit Import Settings’, then just add your blog feed!

2. Another cool new feature is that you are now able to connect your facebook and twitter. This will save you time so you only have to post on one social networking site rather then two!

How To Do This: search for the twitter application in the search bar. On the left hand side click Add To Page. Then go to your settings and sign into twitter and allow the application.

3. Some of these fan pages have additional pages that will allow you to insert HTML. This is useful if you want to add pages about your company, updates on a content, etc. The best application that I have found is fbml. It allows you just add multiple pages and insert whatever content you want.

How To Do This: Go to the search bar and search for fbml. Then on find static fbml. Once you click on that you will see add to page on the left hand side (under the photo). Then go back to your fan page and go to edit page. Find the static page and click edit. Edit it to how you want it! Something that I found a little tricky was how to add more. What you have to do is go back to one of the Old pages you created with fbml and click add new page on the bottom. You will have to also store all your photos on an outside server (you might want to get a graphic designer & web designer involved)

4. A cool app for videos is Posted Items Pro. This will allow you to embed multiple videos from youtube, yahoo, and google videos onto your facebook page.

How To Do This: Go to your facebook fan page, click on edit page (under picture), then go to add applications and search for Posted Items Pro

5. It’s important to find a way to get people to go to your facebook fan page. Setting up a contest, survey, giveaway, etc is a good way to get people. You will need to get a big fan base so place your facebook links on  your website.

Now the argument is wither facebook or twitter is better. Honestly they are both two completely different applications and I feel that they both have their own parts. Facebook will be able to give you more information then twitter, however twitter easier to get followers that aren’t part of your group of friends, family, coworkers, etc. So in the end I think they are both important!

Social Media Marketing and Facebook For Business

admin    Social Media     Business, Facebook, Marketing, Media, Social

Social Media Marketing and Facebook For Business

It is time to finally discover how to use Social Media Marketing to attract and engage quality customers and grow your business effortlessly.

There is no better place to build relationships with your prospective customers and getting them to know, like and trust you than on the internet using Social Media.

It gives you the opportunity to connect and engage with your target market through real conversations, so your customers can become interested in your products and services before they even set foot in your business.

According to the 2010 Social Media Marketing Industry Report most consumers would rather work with businesses that have a strong online social media presence. It is also noted that more than 71% of businesses globally, plan on increasing their use of Facebook, Twitter, Youtube and Blogs in 2010.

If you consider the following, you’ll see why social media should form part of your marketing efforts:

Facebook has more than 400 million registered users worldwide, 2.5 million in South Africa, and the average user logs on 3 times per day or 19 minutes per session.Twitter adds 300 000 new users daily with 55 million status updates happening every day.
Youtube receives more than 2 billion video views daily and more than 2 hours of video footage are uploaded to the video sharing site every minute of every day.

Clearly your customers are spending a lot of their time on social media sites. Shouldn’t your business be doing the same?

Social media should not be seen as another way of pushing your advertising onto your customers. It is a place for networking and building relationships. It gives you the opportunity to share value first before making sales, which will turn your followers into lifelong buyers.

Social media introduces new methods of growing your brand and becoming the authority in your industry. It should form part of every company’s marketing strategy. In the past, companies dictated what was said about their brands to a passive audience. Today consumers are becoming more demanding to be a part of the conversation and steering the direction of the company brands.

Make sure to use social media to “Listen” to your marketplace before engaging with them! This way you’ll be seen as a member of the community and you’ll see your referrals skyrocketing.

Social media is here to stay. It is changing the world in which we live in, back to the days where people talked and communicated with each other before making a purchase decision.

Use this opportunity to grow your business amongst the groups of people who are already talking to each other, and you will flourish for years to come.

The Social Media Marketing Success of Target at Facebook

admin    Social Media     Facebook, Marketing, Media, Social, Success, Target

The Social Media Marketing Success of Target at Facebook

Facebook is touted as the most successful platform for social media marketing these days, and Target seems to have hit the bull’s eye in using Facebook for its social media marketing campaign. In fact, Target’s participation in Facebook has become some sort of positive case study on how to use social media networks for social media marketing.

Target began its involvement in Facebook as part of its back to school campaign. It did not just barge into Facebook though. Target was wise enough to do its homework first by visiting Facebook and other social media networks regularly for some time in order to get a feel of what people were talking about and how they were talking to each other.

It is very important to know what is happening in the entire social media network scene. It is even more important to learn the specific culture and language within each social media network. That way, a new participant can enter gracefully, blend into the community and create connections. It eliminates most risks of making a grave mistake or social booboo.

Target knew that it could not preach to its audience or use its usual storytelling approach. What it did in its Facebook page was to give its intended audience – mostly students – a platform to interact with each other like in a party. After all, that was what the students were in Facebook for.

Target avoided the kind of language used in its usual commercials and instead adapted the language of its audience on Facebook. There was no mention at all of the Target TV tagline “Hello, Good Buy.” Instead, Target’s Facebook copy – or posts, rather – used words like “awesome” very frequently.

Hard selling was also avoided at all costs. There were no ads for discounts or promos. There were even no links to Target’s e-commerce site. If banners were placed on other areas of Facebook, these led only to Target’s Facebook page and the ongoing conversations there. On their own, Target’s Facebook friends were already talking about the great deals available in the store, the discounted products and other things they loved about Target. People signed in by the thousands, joined discussion groups, made posts regularly and even uploaded photos.

All in all, Target’s presence in Facebook strengthened and deepened its relationship with its customers, further motivating them to continue their loyal support to the store. They were no longer individual customers but a community.

Social media marketing professionals know how to maximize the use of social media networks for companies and professional organizations. It is, therefore, best to leave social media marketing efforts to the experts. Web Dot Com Website Development Philippines Inc., based in Manila, offers social media marketing services as part of its low cost advanced web site development packages.

Aside from social media marketing, Web Dot Com packages cover advanced interactive database driven web site development, advanced portal development, heavy web based programming, web application development, content management systems, good web site design, graphic design and multimedia components including flash animation development, e-commerce site solutions including a shopping cart using osCommerce, web site maintenance and support, search engine optimization and search engine marketing. The company’s programmers and web site developers are experts at internet languages and tools such as php, mysql and JavaScript. Along with seo specialists, they create clients’ landing pages that have excellent design and high search ranking.

Web Dot Com is also a web hosting provider offering domain name registration, as well as a vendor of business process outsourcing (BPO) services. Numerous companies and organization from around the world have been outsourcing web development services to Web Dot Com for the past ten years.

Web Dot Com Website Development Philippines, Inc. is your One Stop Shop Internet and Contact Center Solutions Vendor for the Global Market.

Web Dot Com Website Development Philippines, Inc.
Address:
2nd Floor, BT&T Center
#20 E. Rodriguez Jr. Ave., Libis (C-5),
Quezon City, 1110 Philippines
E-mail: info@webdc.com.ph
Telephone numbers: (632) 634-4625; (632) 635-6104