5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media

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5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media

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Posted: Oct 24, 2010 |Comments: 0
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If you’re a leader, employee, or volunteer of a non-profit or mission-driven organization with limited funding and resources, you’ve likely said more than a few (million) times you wish there was a way to wake people up, get their attention, connect with like-minded folks, and incite meaningful action. Maybe you’ve dared dream of making a real, lasting difference in your community, or in the world at large.

Now along comes “Social Media.” For many, this overused phrase conjures up feelings of fear, overwhelm, technological anarchy, time suckage, and generational divides.

Please, don’t let that be true for you.

Social media tools and resources ARE the inexpensive, viral, and action-inspiring answers to your most audacious wishes and dreams. And the good news is, you can use your passion and vision to transcend overwhelm and hype, and explode your reach and results.

Here are five easy ways to do just that.

1. Inspire Direct Action!

One of the best features of human nature – even (and especially!) in a shaky economic climate – is we want to GIVE. Most of us give what we can, when we can. So yes, you absolutely can ask for donations through social media.

Social-friendly applications like TipJoy, Tweet4Good, SixDegrees, ChipIn, and even PayPal make accepting on-the-spot donations easy for non-profits and mission-driven organizations. Make it easy for people who want to give, and put one of these tools to use now.

2. Inbound Links/SEO.

Search engines change their algorithms all the time so people can’t game the system. But here’s what will stay true no matter what: If there are links to your site from a highly-trafficked place of authority, and you regularly publish keyword-thoughtful content in those places, your search engine placement will improve.

As of this writing, Facebook is the fourth most-visited website. Five of the top ten sites are social media. Twitter is #36 and climbing fast. Get the picture?

3. Monitor & Engage.

Twitter Search makes it easy to find people talking about the topics relevant to your organization right now, and to join the conversation. Don’t want to search right now? Applications like TweepBeep and Tweet Later monitor keywords and send you digest emails.

Meanwhile, Facebook Social Ads tap into the incredible treasure trove of information people publish about themselves. It’s easily the most valuable marketing database on Earth – Microsoft invested 0 million for a 1.6% stake in Facebook in 2007, and news sources like NBC and the New York Times estimate Facebook’s value at -15 billion.

4. Leverage.

Most people aren’t looking to do more work. In fact, they’re looking to do less – or the ever popular “do more with less.” Facebook and Twitter are built for just these purposes. Sure, you can get lost in the depths that they offer, but you can also simplify your work with them.

RSS feeds created automatically by Twitter can be used to update your blog and Facebook profiles, groups, and fan Pages. Applications like Twitterfeed can send your Facebook updates to Twitter. And that’s just touching the surface. The point is, YOU can decide which platform you like to work with best, update in one place, and use the wealth of automating tools available to spread your content out across your Social Marketing Content Ecosystem.

5. Crowdsourcing.

One of the under-used secrets of marketing is that your Ideal Audience will tell you exactly what they want from you. All you have to do is ask them! This old adage holds true in the social media realm, too – in fact, it’s even more powerful, because the response can be immediate.

Your Twitter Followers and Facebook Fans will TELL you what works for them, whether you’re asking about new product ideas, new marketing messages, even new branding and taglines. What’s more, they’ll “Stack Attack” the best ideas, too, building on each other’s creativity in powerful and unpredictable ways. (Dell’s IdeaStorm.com is a great example of how collaborative feedback gives way to innovative new products and services.)

So those are five ways for non-profits to use Twitter, Facebook, and other social media resources to boost awareness, raise funds, and rally advocates. And by the way … if you’re part of a for-profit business, everything in this article still applies – even the bit about accepting money. If you’re not ready for a complete merchant account solution like AhaMerchant.com, PayPal and Amazon can both take care of you.

Now Pay Close Attention –

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With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans.

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Is there any research available why non profits could benefit from coaching?
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Facebook Etiquette for Business – Tips from your Green Web Hosting provider

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Facebook Etiquette for Business – Tips from your Green Web Hosting provider

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Facebook Etiquette for Businesses
Social Networking Tips from your Green Web Hosting Provider

Social networking has grown into an Internet sensation and businesses are taking advantage of the phenomena. Many businesses use Facebook to promote their products and services, but the Emily Post of Facebook has not yet been published, therefore, we have included a short checklist of Facebook etiquette for businesses.

Online forums and live chats on a business website can be costly to maintain, therefore, many businesses have opted to use Facebook for their customer service needs. Facebook’s wall, forums, status updates and other features are an acceptable means for businesses to communicate with customers. An added benefit is that customers can help one-another with tips and tricks.

Tagging photographs is acceptable, but a business needs to be careful about posting photographs of individuals online. It is best to check with an attorney first, but many agree that it is always best to get permission from anyone in the photograph (in writing) before posting images of them online.

Businesses often place a “Like” button on their website and newsletters. This allows the target audience to easily click to promote the content. It is also a good idea to integrate the business Facebook page with important content surrounded by a call-to-action.

Businesses should never turn “off” their comments section on their Facebook page. As with any company, some customers will generate negative feedback. This feedback is a valuable tool for improving the product or service. And it is important to respond to the feedback and offer some type of communication to the complaining party as a peace offering. Ask them what the business can do to make amends. “How can we improve our service?”

Businesses should never use Facebook as a RSVP tool for company events. There is privacy and security issue involved when this is done and it is best to communicate directly and indiscreetly with party invites.

Businesses should not send mass messages to their network. This could be considered spam (sales pitch after meeting).

Link Facebook ads to a company website and not to the business Facebook page. Remember, it is best to push visitors to the business turf – the company website.

Facebook can be a valuable sales tool for businesses, as long as the etiquette rules are followed and blunders are not made.

So, what does this have to do with web hosting?

GreenHostIt.com is the leader in environmentally-friendly, green web hosting. Our two main objectives are clear – to provide the means for all web site owners to take part in the fastest growing marketplace the world has ever seen, and to deliver the tools to accomplish this in an environmentally responsible fashion. Green Host It is changing the web hosting industry one responsible client at a time.

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Ms. Rosendahl has over 19 years experience in systems analysis, hosted applications, and management as well as 13 years experience in web hosting and Internet marketing. Ms. Rosendahl has a Bachelors from Houston Baptist University with a double major in Computer Information Systems and Business Management.

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Facebook Marketing: Are You Utilizing It in Your Enterprise?

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Home Page > News and Society > Environment > Facebook Marketing: Are You Utilizing It in Your Enterprise?

Facebook Marketing: Are You Utilizing It in Your Enterprise?

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Posted: Sep 30, 2010 |

As a business owner, you understand that you’re continuously wondering how one can attract more clients. When you personal a web-based enterprise, the reply to your visitors problem is web marketing. You’ll want to remember that with out advertising, you’ll never have the ability to get focused traffic into your website. Right now, any sort of enterprise, whether or not on-line or offline are actually utilizing web marketing with a view to expand their reach for new customers.

Internet advertising just isn’t fairly as straightforward as it could sound. It’s important to contemplate the fact that you need to work arduous in order so that you can entice targeted site visitors into your website. That you must make lots of good articles to read that is related to the products or services that you are selling and you also want to join forums and the discussions in it. Additionally, you want to get your web site to be attractive.

Whatever you are promoting, web advertising is a hard process to do, however when it works, it is effectively well worth the effort and money.

Nonetheless, thanks to social networking web site, reminiscent of Fb, you will note that web advertising is a lot easier than ever before. To begin with, in all social networking websites, Facebook is without doubt one of the hottest websites. Right here, you will have already got the numbers you need. Which means that it already has traffic. With hundreds of thousands of subscribers logging and out every day and also thousands and thousands extra registering every day, you’ll be able to ensure that it is possible for you to to get your fair proportion of targeted visitors on this website.

In Facebook, you will note that every one sorts of individuals with different social backgrounds join. Additionally, the members themselves will attempt to separate themselves from distinct groups. The fact that Fb will enable folks to create and join groups you will be able to easily discover your goal customers.

Whether the group is separated by age, school, gender or interests, you will note that you can find all types of teams here in Facebook Advertising: Are You Using It in Your Enterprise?.

Another great thing about Facebook is that it’ll provide each member with the instruments needed to be able to talk with their network. These tools could be considered to be great instruments for you to use so as to advertise or market your products or services to different Fb subscribers. From purposes to news feeds and blogs, you will notice that Facebook will be capable of present it all.

Now that you realize about Fb, the following query would be how to market in it. The first thing that it’s worthwhile to do is subscribe in Fb Advertising and marketing: Are You Utilizing It in Your Business?. After subscribing, you may want to strive adding your outdated friends. Invite them to affix Facebook to start out building your network.

Then, strive becoming a member of groups with interests that is related to the services or products that you are selling.

Use the instruments in Facebook to draw individuals to view your profile page. Add movies, photos and applications.

Mainly, this is how Fb may help in advertising your merchandise or services. It can readily offer you visitors and the tools it’s good to market, however it is solely as much as you to do the advertising itself.

It’s a must to figure out the best way to properly use the tools so as for you to effectively market your merchandise or services. These are the issues that it is advisable to keep in mind about Fb Advertising: Are You Using It in Your Enterprise?.

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difference between facebook top news and most recent newsfeed

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Home Page > Internet > difference between facebook top news and most recent newsfeed

difference between facebook top news and most recent newsfeed

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Posted: Jan 08, 2011 |Comments: 0
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Most Facebook users think they see all their friends in the news feed and everything is okay,they think the one who are not visible are just not posting.
Well it might not be the case. facebook gives you two choices to select how post from your friend would be visible to you. one is most recent and another is top news feed.diffrence between both of them is discussed in following article
1. Top News

If you haven’t logged onto Facebook in a while, your home page will default to this view.
Top News shows popular stories from your favorite friends and Pages, many of which have gained lots of attention since the last time you checked. In this view, you might find out about an old friend becoming engaged or see a hilarious video that your sister posted and that tons of your friends liked.
Since Top News is based on an algorithm, it uses factors such as how many friends are commenting on a post to aggregate content that you’ll find interesting. It displays stories based on their relevance, rather than in chronological order. more details about algorithm is given on next pages of the article

2. Most Recent

Switch over to the Most Recent view to see all updates from your friends. This view of News Feed also constantly refreshes itself so that you can catch the latest updates.

You might score a free treat by stumbling on a daily update from Sprinkles Cupcakes, meet up with a friend who posts an update about getting lunch at your favorite deli right now or be the first to find out that U2 concert tickets are on sale. Many of these are stories that you may not have seen in Top News.

The Most Recent view shows updates from as many as 250 friends and Facebook Pages. If you have more connections, you can adjust the number to have more friends and Pages appear in Most Recent by clicking “Edit Options” at the bottom of your News Feed.

Don’t forget: If there’s ever a person, Page or story type that you don’t care to see in either of your feeds, you can prevent them from appearing in your News Feed by hovering over the story and clicking the “Hide” button that shows up to the right. If you want to unhide them, click “Edit Options” at the bottom of your News Feed and choose the friends or Pages you want to see updates from again.

what is algorithm algorithm that facebook uses

Facebook use algorithms, whether it be to select what is the top news, what friends to suggest or what photo memories to show but the most disturbing fact is that there is also an algorithm for the people who appear in your news feed whether it be in “Recent Post” or “Top News”. In fact that old friend you haven’t spoken in a while could be not appearing in your news feed when he/she is posting.

an MITan Research student studied the algorithms behavior for two months be observing without doing any test but by simply doing business as usual.What did he noticed was always seeing the same persons, which were the persons he wanted to see but there were missing some so he was wondering. he checked on the Facebook application for iPhone and iPod Touch and there was no filter, no algorithm, he was seeing everyone. But on the website he was not getting any post of the people he was adding even after posting a message to their wall for the new friendship. So he asked himself what the algorithm was considering for making someone appear in your news feed and noticed some important key points. and give following algorithm formula .

First important key point is interaction! You must interact with that person, comment on his posts, like his post and yes this would implies visit his wall if you can’t see him in the news feed. The more interaction, the more it will make the algorithm understand that you are real friends and want to see each others posts in the news feed.

Second important thing to notice is that links are more valuable than status updates. Your posts are more likely to make it through the filter if you post links, videos and images. Facebook is a data mining source and you must remember that.

Third important factor is people who are stalking you will make you appear in their news feed but not the other way around. If you are stalking someone’s profile the algorithm will understand one thing, you want to see more of that person but unfortunately not the status updates, what you will get is photo memories in the upper right section of the page.

Fourth important key point is people you are tagged with in photos are also more likely to appear in your news feed as they are considered close friends. So a lot of pictures with you and X will make you see each others in the news feed and yes more photo memories.

Another factor is related to the chat. If you engage in a chat with someone the algorithm will remember you chatted with that person and will make that person a person you see in the left window of who is online. The algorithm select who it will show you is online depending on with who you chatted and who are considered your best friends. So yes indeed chatting could increase the odds of getting both chatters seen in the news feed.

Also the search engine with Facebook have a algorithm. The closest friend will appear first if you type letter ‘A’ for example it will be your good friend Alex showing first, not Antoine that you haven’t spoken to in months. The closest you are to the person, the closer they are in the search results.

Now some days ago he tested the algorithm with someone he added rcently. For two days he commented on each others posts by visiting walls, liked our posts and even send some messages. After two days he couldn’t see each others in the news feed and t it was a surprise for both. You may now wonder how to get the control you want on who you can see in your news feed now?
I will explain everything you need to know about getting some control over that algorithm.

How to control top news settings

to change the top news setting (to change algorithm settings) follow the following steps

go to bottom of your home page here you’ll see Edit Options. Click on it and this with bring you to the “News Feed Settings” window.
On the left you can manually add people you want to see in your news feed and on the right you can block people you don’t want to see in your news feed.

this will allow you to see newsfeeds from persons of your choice

but there is one some in this. At the bottom of this window you can see “Maximum Number of Friends” this is a variable you can set yourself to let you allow how many posters you want to have in your news feed. Increase it to a very high value and you shall see more people automatically.

The interesting part thought is “View Recommended Friends”. If you open this menu it will show up the people you should be currently seeing or most likely to be seeing based on the algorithm highlighted in light blue. This is the actual suggestion for your news feed filter and probably is looking at what you are getting right now in your news feed. Now you can click on everyone you want to appear in your news feed and even the pages you want to appear in your news feed. One thing you must keep in mind is that the suggestion is not showing everyone if you have a lot of friends or pages so it is a wise idea to manually add in the previous menu the person you really want to see.

So this is jugad! for you, you now have more control over that Facebook algorithm! Now that you can see the one you want to see it’s time to interact with them, post interesting links, and also telling them about this should help too! Enjoy more control over your Facebook!

happy jugading!
http://jugdengg.com

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