How to Optimize Your Facebook Page For Your Business
How to Optimize Your Facebook Page For Your Business
How to Optimize Your Facebook Page For Your Business
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Home Page > Internet > Internet Marketing > How to Optimize Your Facebook Page For Your Business
How to Optimize Your Facebook Page For Your Business
Posted: Oct 24, 2010 |Comments: 0
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How to Optimize Your Facebook Page For Your Business
By: hoopii parten
About the Author
With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans.
(ArticlesBase SC #3534152)
Article Source: http://www.articlesbase.com/ – How to Optimize Your Facebook Page For Your Business
SEO for Facebook…really? Can you truly optimize your business Facebook fan page for search engines? YES!
The first step to optimizing your site for search is to identify the best keywords you should use. Keywords should be selected on the basis of how potential customers who have NEVER heard of your brand name but who NEED your goods/products/services are searching for providers. Keywords are tricky to pick out but with a little help from Google’s keyword tools (insights, trends, sets, etc) you can uncover not only the right words and phrases but the search volume itself. Try and find good keywords and link them to your company name as you choose your Vanity URL.
Make sure your Facebook Page URL represents the identity of your business and your brand. They frown on black hat behaviors so keep it above board and choose a username that represents your brand! Part of the process to get a vanity url is to have 100 fans on your page. Once you get more than 100 fans you can implement this SEO element with Facebook.
Once you have investigated and selected the best keywords and selected your vanity page URL it is time to concentrate on the actual optimization of your Facebook page. Here are some general guidelines for on page optimization:
Add keywords to your “about” box
Place your company website link url in your profile
You can add more than one URL so add your Twitter link, LinkedIn profile link, etc.
Publish interesting content on a regular basis that is related to your products or industry that is not ’salesy’
Use keywords in everything you post if possible
Be social, interact, evoke comments
Add video from YouTube, add photos or products, your store front, etc.
Find links related to your site content.
Put your Facebook page url on your email, newsletter, website, etc.
The “About” text is the place to pack your description with keywords as close to the top of the page as possible. You are limited by the amount of text you can place in her it is still the best place to add custom text. There is a 250 character limit so use keywords in your text and be selective!
The “info” tab is a critical place to include more keywords/phrases as well as your links to your website and other social networks where your brand has a presence. This is essentially where the descriptive metadata for your fan page is pulled by the search engines and really boosts your content score. Facebook has a super high page rank with all the search engines therefore it is critical to have your website on your Facebook page to provide a valuable link. To have your website displayed on your main profile page click access the information box on the left side of your profile page. Click on the yellow pencil and you will be able to edit the box. Check the box “website” for your site to be displayed. Now visitors can go directly to your website. Here are some things to add to this box:
Local Search Information – complete address for a brick and mortar business or city, state, and zip if you work from home or only have PO box.
Company Data – Mission statement, Products, Services, Brands carried
URL – add links to your website, blog, and other social networking personal pages
Facebook lets you create “static FBML” (Facebook Markup Language) boxes and tabs for large volumes of content, images, or video. The more content you have on your page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. To add a custom tab or box to your page:
In the search box on the top right of your Facebook page type in “static fbml”
You will go to a page of listings. Select the “Static FBML” application button.
A new page will open and on the top left side are two options. Click the “add to my page” icon.
Choose the page where you wish to add the custom content box or tab.
Close the dialog box and go to your Fanpage. Just below your profile photo click “edit Page”
A new page will open. In the application list is the application “FBML 1.” Click on the pencil beside it.
Select “edit”
A new page will open with 2 fields – “Box Title” and “FBML”. Name the box or tab with a Keyword related to the content you will place there. If this will be a Tab Title you will be limited to 10 characters.
Click “save changes”
To return to your application settings page click “edit” at the top of your page.
Click the pencil next to the name you selected for the FBML application and then choose “application settings.”
To add the FBML you just created as a box select “add” next to the “box” option.
To add the FBML you just created as a tab select “add” next to the “tab” option.
Status updates are a great place to post direct links to your website; however, you want to do that judiciously. No one likes to be sold to or constantly pitched. Since Google really likes pages that link to relevant sites, posting relevant related links near the top of your page’s structure are legitimate Google boosters for your Facebook page.
Post the raw URL in the status update frame or use the “attach link” feature. Posting the raw url Facebook automatically links the text to the URL. The resulting anchor text is what it is…you can’t change it; however, the url is linked directly to the destination page and does not have Facebook.com as part of the menu bar on the destination page.
If you use the “attach link” feature Facebook pulls the title, body, and any images from your page and creates a suggested image and text to the side of your page’s link. This is great for increasing your keyword density too by changing the anchor text before “sharing” your link. This link will go through a share url that places the destination url in an iframe that has the Facebook menu bar at the top. It will also include a share feature as well as a place for comments.
Content is still king so what you post beyond URLs can influence your searchability. But highly optimized keyword rich content is useless if it is not interesting and varied. Photos are terrific but add keyword rich captions perhaps with a geo-targeted keyword for additional mojo. Post an event and include text and keywords as well. Create a discussion forum for those events and to discuss brands and product reviews, etc. All the content you share on your Facebook Pages are indexable by search engines.
There are even some offsite things you can do for your Facebook Page. One of these is getting inbound links from you website and vice versa. Reciprocal related linking from related and authoritative websites help your PageRank. Put a Facebook badge or Facebook Fan Box widget on your website to encourage your website followers to link back to your Facebook page. Links from other Facebook pages are also a form of inbound links to your page. The more fans you have the more links you have to your Facebook page thus adding to your “Google go juice.”
Encourage your followers to comment and discuss topics on your page. Get them to “like” content on your page as that links their name back to their profile page thus creating yet another back link. When Google’s spiders see that your fan is commenting on your page as it is indexed Google sees reciprocal links. This type of linking is heavily weighted.
SEO is important to all that you post on the nternet related to your business. Growing your social media connections on Facebook is greatly aided by simple search engine optimization tactics. You can do a lot to maximize your brand’s exposure to search engines through your Facebook Fanpage.
Shannon Evans is recognized in the Puget Sound as an expert in how to make your business have a web presence rather than just a web page. Her conversational marketing techniques and practices outlined by Practical Local Search, LLC you will see your small business presence on the web increase: http://www.practicallocalsearch.com/. She is a consultant for social marketing campaigns that allow you to organize your marketing and sales efforts in an inexpensive delivery platform that is easy to set up and manage. The ability to send, deliver, and track any installed resource gives you the power to c
Now Pay Close Attention –
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told…
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply System has been tried and tested and known to produce excellent results.
Facebook Fan Supply has a free 25 Facebook Fans Trial so you can try before you buy, so I highly recommend that you test this system first and see some results.
First: Look Around And See That Many Sites Are Selling “Invites” and Not Actual Facebook Fans
Stay clear of any sites selling invites as you are not guaranteed ANY results. Facebook Fan Supply always supplies REAL FANS not invites.
Second:Click Here To Visit Facebook Fan Supply
This site is chocked-full of information on why you should buy facebook fans and how to effectively use new facebook fans to increase your business revenue. Order the 25 free fans and sit back and let the fans roll in!
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(ArticlesBase SC #3534152)
hoopii parten -
About the Author:
With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans.
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Home Page > Internet > Internet Marketing > Get More Traffic and Fans to Your Facebook Fan Page With SEO
Get More Traffic and Fans to Your Facebook Fan Page With SEO
Posted: Oct 30, 2010 |Comments: 0
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Get More Traffic and Fans to Your Facebook Fan Page With SEO
About the Author
With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
(ArticlesBase SC #3576970)
Article Source: http://www.articlesbase.com/ – Get More Traffic and Fans to Your Facebook Fan Page With SEO
Facebook has become a force for Internet marketers and small businesses alike. By properly utilizing this social network and leveraging its features you can reach out to a large number of audiences easily. One of the most effective ways to do this is by creating a fan page where people can join and stay updated about your brand. There is a lot of competition for followers though. In order to drive more traffic to your fan page and to stand out from the competition, you need to go beyond the traditional means. You can do this by making sure your page is optimized for search engines. Get the maximum possible exposure for your Facebook fan page by following these excellent search engine optimization tips.
A common sense tip would to be get a high number of inbound links to your Facebook fan page because they help in boosting its page rank. So, it stands to reason that the same thing is true for the page you create: the more inbound links exist to the fan page, the more likely it is that you will get a strong page rank. Using “Find us on Facebook” badges on your site is a great way to grow your inbound links. Fan Box widgets also include links to your page so using them is another good strategy. Your fan page’s live stream should include direct links as well. Use your status updates to post links to your website and any other site that is related and that can help build your link score. This also helps Google know to boost your page ranking due to your increasing popularity. Keep in mind that if you go overboard in your efforts it will set off the spam alarms. Your main goal should be to share great content while also getting the attention of the search engines.
Don’t look beyond the power of offering your audience a reward for becoming one of your fan page followers. Make the reward exciting enough that people will want to follow you in order to receive it. Use this as a tool that will not only increase your esteem in the eyes of the search engines, but will also gain your fan page many new followers. This is the best way by far to get your brand in front of as many eyes as possible.
In closing, it should now be apparent just how to get more traffic and fans to your Facebook fan page using simple SEO techniques. You will get far more exposure for your fan page, but you will also effectively grow your brand without having to hardly lift a finger.
A Facebook fan page is a great way to grow your business and interact with more people. For more ideas on growing your online presence see Click Here To Visit Facebook Fan Supply
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Now Pay Close Attention –
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First:
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With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
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Home Page > Internet > Web Marketing on Facebook: Make Your Fans Stick With You
Web Marketing on Facebook: Make Your Fans Stick With You
Posted: Sep 03, 2010 |Comments: 0
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Web Marketing on Facebook: Make Your Fans Stick With You
By: Pilar Torres
About the Author
Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. You can also visit our Professional Website Hosting Services website for more services. We also offer Reseller Hosting and other services such as Online Website Builder, Dedicated Servers, Domain Names, Data Backup, Web Design, Web Design Templates, Email Marketing, 0800 Numbers and VPS Hosting.
(ArticlesBase SC #3193664)
Article Source: http://www.articlesbase.com/ – Web Marketing on Facebook: Make Your Fans Stick With You
Facebook has now become an important part in marketing having 500 million members. However, upon looking at it closely, there are only a few who have made use of Facebook for their business effectively. Usually, company tends increase their number of fans. This may be a known strategy but not quite effective though. Like SEO, Facebook marketing also requires companies to plan a tactic that will stick over being fans for a long term.
It is easy to get fans. For instance, offering contests and freebies can help you get your target number within a week or even just several days. But there should be a reward to encourage fans to continuously visit your site. Offering regular freebies is one way but it all comes down to consumer engagement. After the campaign to get fans, below are some examples you might want to follow.
The Starbucks Experience
Anyone who studied marketing management has probably heard about the “Starbucks Experience”. It is the feature that propelled Starbucks to global dominance. While its main product is coffee, people go to the coffee shop for its ambience and relaxation. The atmosphere is conducive to a lot of activities including reading, surfing the web, and bonding with friends.
The company has taken the “Starbucks Experience” to a whole new level on the internet. Rather than hard selling, it instead started conversations with customers. They are talking to people, not at them. As a result, customers are responding the “right” way.
If there’s one thing they did right, it’s the fact that they got people to talk about their favorite drinks. So their members weren’t only given the chance to air their views to Starbucks, they also got the chance to interact with others and compare preferences. Above all, it made people want to go to the coffee shop to have a drink.
Restaurant and Retail Store Strategies
As was mentioned earlier, it is important to sustain interest among your online community. Aside from holding contest, it might be a good idea to give out “Facebook fan only” discounts and gift cards. Members should be encouraged to join in on the discussion though. For example, they can receive these freebies when they share holiday stories that are somehow related to your company.
Keep things exciting by making the rewards program and the giveaways unpredictable. Hold contests for major holidays such as Christmas and New Year. And most of all, always keep your page updated because it will let members know that you are very serious about web marketing.
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About the Author:
Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. You can also visit our Professional Website Hosting Services website for more services. We also offer Reseller Hosting and other services such as Online Website Builder, Dedicated Servers, Domain Names, Data Backup, Web Design, Web Design Templates, Email Marketing, 0800 Numbers and VPS Hosting.
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Pilar Torres – Access our Free Jargon Free Web Marketing Strategy videos aimed at beginners. You can also visit our Professional Website Hosting Services website for more services. We also offer Reseller Hosting and other services such as Online Website Builder, Dedicated Servers, Domain Names, Data Backup, Web Design, Web Design Templates, Email Marketing, 0800 Numbers and VPS Hosting.
World wide web Marketing Methods – 6 Top Facebook Marketing Methods
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Home Page > Internet > Internet Marketing > World wide web Marketing Methods – 6 Top Facebook Marketing Methods
World wide web Marketing Methods – 6 Top Facebook Marketing Methods
Posted: Aug 31, 2010 |Comments: 0
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World wide web Marketing Methods – 6 Top Facebook Marketing Methods
By: Walter Mead
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Article Source: http://www.articlesbase.com/ – World wide web Marketing Methods – 6 Top Facebook Marketing Methods
To change the marketing globe selection of tools and tactics are being applied by Web marketers so to lead their niche. Facebook is 1 amongst these tools which gives a universal platform to men and women to connect with their close friends, paste and share their unlimited numbers of photographs.
In broader-sense, Facebook has turn out to be a organization networking podium for advertising and marketing goods and services. You can create your profile right here but following signing up. Sign-up process is incredibly simple you just have to enter some critical individual info as: first and last name, e-mail address, password and security check numbers. This multi folded platform can offer you you discovering buddies, profile details and profile pictures choices.
Besides this Facebook marketing tactics from organization promotion point of view can add value for your ad and delight consumers on the web. World wide web marketing tactics employing Facebook can provide you particular alternatives for your business enterprise promotion as following:
1. Facebook ad selection will let you to easily target your niche marketplace and clients. Because of the demographics attributes Facebook provides to its marketers, you can target your advertisements for your certain purchaser based on age, gender, location, education level and a lot of other specifications.
2. You’ll be able to generate your enterprise Facebook ad or can advertise company via social advertisements here. For attracting other it is possible to add both text and graphics in your advertisements. This wonderful source is also offered you a platform to promote your whole web web page.
3. You can optimize your business enterprise advertisements on Facebook therefore to maximize advertisement results right here. Such medium will provide you with an chance to approaching your target purchaser and you’ll have the capability to track visitors growth with this Facebook’s alternative support.
4. Marketing initiatives may be moved forward to life on Facebook. Facebook will permit you to estimate your advertisement budget. Moreover, for the perfect ad development and integrated organization options you are able to contact the Facebook team. These all relevant advertising options are available to hold your targeted audience.
5. For self service solutions see the Facebook ad web page. But ad might be created by reading sponsored groups, Facebook adverts and advertising causes on Facebook applying different practical steps.
6. You may get advantage from cost-free marketing the following like: networks, groups, profile page and so on.
If you’re out to attract prospective shoppers and develop your on the internet presence and exposure, you owe it to yourself and the financial future of one’s company to learn every thing it is possible to about Web marketing.
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Productive Facebook Marketing – 5 Ideas For World wide web Marketers
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Home Page > Business > Productive Facebook Marketing – 5 Ideas For World wide web Marketers
Productive Facebook Marketing – 5 Ideas For World wide web Marketers
Posted: Aug 31, 2010 |Comments: 0
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Productive Facebook Marketing – 5 Ideas For World wide web Marketers
By: Brady Cohen
About the Author
<a href=”http://www.HyperFacebookTraffic2.com”><b>Hyper Facebook Traffic Review</b></a><br /><a href=”http://www.HyperFacebookTraffic2.com”><b>Hyper Facebook Traffic</b></a><br />http://www.HyperFacebookTraffic2.com<br />http://www.HyperFacebookTraffic2.com<br />http://www.HyperFacebookTraffic2.com
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Article Source: http://www.articlesbase.com/ – Productive Facebook Marketing – 5 Ideas For World wide web Marketers
As an Web Marketer, it is extremely popular to use social media or social networking sites, for instance Hyper Facebook Traffic, MySpace, Twitter, Digg, and so on, to advertise yourself, your products/services, your business, and/or your function.
But like any marketing communications and strategy, there are some critical dos and don’ts. I’ll use Hyper Facebook Traffic Review as an example of social media marketing, for the purposes of this discussion.
The main difference in employing Facebook, as opposed to any other marketing platform, is that it is, or certainly was, primarily a social medium (and not a business medium). Hyper Facebook Traffic was originally created for persons to connect socially with other people. Then when Facebook became a force to be reckoned with, businesses and companies decided to obtain their slice from the pie. The fact that Facebook is really a social networking platform means your marketing communications ought to have a additional social/friendly and connecting flavour.
So here are 5 suggestions for making your Facebook marketing powerful, according to my observations in the most effective World wide web Marketers’ techniques of employing Facebook, too as my personal use of it being a marketing tool:
Suggestion 1: Make your Facebook profile interesting, friendly, and informative.
Your profile demands to let men and women know what type of man or woman you’re (usually your Facebook Buddies are individuals you haven’t met in authentic life).
Don’t be as well formal, businesslike or unattached (this is my downfall often!), or equally as well informal, which could be viewed as unprofessional. The trick is to portray something balanced and in between – after all, you happen to be a organization and need to arrive over as competent and professional; but Facebook is really a social medium, and you must show your human side too. Do this by mentioning some issues in your Profile about you which make you you, and that have nothing to do together with your organization. But also give readers the facts about what you do as being a organization and how you’ll be able to help them.
Suggestion 2: Be genuine with your status updates/posts. You shouldn’t be on Facebook just to market and sell.
Be a genuine individual – at times basically post status updates/comments that enable persons to see you’re just one more ordinary individual like them. Do not make your comments too inconsequential or private though (avoid mentions of one’s toenails or hair issues!).
A fairly popular strategy to add value in this way is by posting quotes from well-known individuals which resonate with your values, hopefully to make your Friends stop and think, or to inspire them.
For example: ‘”Be much more concerned along with your character than your reputation, since your character is what you seriously are, whilst your reputation is merely what other folks feel you are.” John Wooden, Basketball Coach’ (posted by Lavinia D. Osbourne on Facebook, 30th May 2010).
But in addition be aware that posting quotes is becoming so commonly utilized now, that its value may have been diluted. Possibly also make up your own statements based upon your observations and thoughts about the nature of life, business enterprise, and being human?
Tip 3: Be useful to your Friends/Page Fans/Group People.
Usually do not use forceful sales-hype in your status updates/posts – individuals will not want to become sold to! Depending on your company, the products/services you market, and your personal personality, you need to construct a personal brand by offering support and advice to other folks (your target market) in a relevant method to them; based on their typical needs, wants, desires, dreams and issues.
This sort of approach is far more likely to entice them to click via in your major web page and buy from you, simply because more than time they’ll have turn into to like and trust you.
Tip 4: Be interactive. Produce and use a Facebook Party (with a relevant name, topic and purpose) to connect with other folks, and make certain you do at least 1 class message, event/webinar invitation or free/useful provide each day for your party.
Bear in mind that even though it is possible to invite your Buddies to join your Facebook Group, they choose themselves regardless of whether to become Group People or not, and they will be a lot more likely to join a dynamic set with lots of interaction and helpful facts (that isn’t merely created to spam them with sales-talk).
Besides your posts, permit Set People to post their updates/comments for your group’s wall, to ensure that they can freely interact with other set people (but possibly it’s wise to limit purely self-promotion by Class People).
Suggestion 5: Use Facebook frequently. Become known by your Friends/Fans/Group People.
If Facebook is one of your major chosen Web Marketing strategies, then use it everyday – be seen, be interactive, be there! View it like a place you go to – if you go there frequently, men and women there get to know you, and feel a lot more comfortable and familiar with you. This can only be good for your personalized brand and World wide web Marketing efforts.
Facebook may be a incredibly efficient marketing tool, but not all Net Marketers see accomplishment from their use of Facebook. Achievement is obviously not only measured by web site sales conversions ($$$), but additionally by the amount of interest, interaction, and excitement generated by your Facebook profile, status updates and Groups. Use the five guidelines above like a checklist for the Facebook marketing – and recall, “good points arrive to those who operate difficult, but not constantly immediately”!
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Brady Cohen -
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<a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.HyperFacebookTraffic2.com”><b>Hyper Facebook Traffic Review</b></a><br /><a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.HyperFacebookTraffic2.com”><b>Hyper Facebook Traffic</b></a><br />http://www.HyperFacebookTraffic2.com<br />http://www.HyperFacebookTraffic2.com<br />http://www.HyperFacebookTraffic2.com
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Create A Profile
When creating the perfect Facebook profile for social media marketing there are several things to keep in mind; like posting a great recent picture of you with a smile. People want to put a face with a name and posting a picture that does not include the whole current you doesn’t build credibility. Choose a tagline that grabs the readers’ attention while it explains who you are and what you do. Complete your profile by filing in personal information such as hobbies, favorite music, and maybe your goals and aspirations. Including personal information helps others want to get to know you better because you may have similar personal or business interests. Remember to be real, when you are fake, people can see right through you.
Connect With Others
Connecting with others is the reason Facebook was created in the first place. To get started, import your address book or search Facebook for people you may know or have done business with. You can also connect with new friends by viewing the friend list of your connections, you may find others that you would like to get to know better. Unlike Twitter where you can follow anyone, Facebook requires a friend to accept your friend request. When sending a friend request, send a personalized message with your request. There’s nothing like someone you do not know requesting to be your friend and not even introducing themselves. Include who you are and why you want to get to know the person, your chances of getting accepted will be much higher. Once accepted, you can view your new friends profile and they can view yours.
Communicate To Friends By A Wall Post
Start communicating with your friends by posting an interesting quote, asking a simple question or providing valuable information about your interests. You can post on a friends wall to say hello, give good wishes, or help friends find solutions to their business problems.
Update Your Status
Updating your status is similar to a wall post except it is where you post what you are up to, how your day is going and to encourage interaction between friends. This is how you develop and grow your credibility and contribute to your social media marketing. Friends will get to know and trust you. By contributing to the conversation and posting valuable information relevant to your niche or industry you will raise your trustworthiness and become a know expert.
Join And Participate In Facebook Groups
Joining and participating in Facebook Groups is a great way to expand your social media marketing and get in touch with others with similar interests. Simply type groups in the Facebook search and you will see a list that includes the groups that your friends belong to. You can also browse groups and sort them according to your interests. There are many groups to choose from and you can even start your own. Once you have joined a group, participate by adding to the conversation; this is the way you will make additional contacts. Don’t be shy, contribute to the conversation and introduce yourself.
Looking forward to connecting with you on Facebook!
Related Social Media Marketing Articles
Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead
Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead
Practical Social Marketing Tips – 3 Deadly Facebook Marketing Mistakes and What to Do Instead
Three Common Mistakes and What to Do Instead
1. No Facebook Fan Page. You start with a Profile Page, but you shouldn’t stop there. Create your Fan page for business and marketing, and use your Profile Page for friends and family.
You may be surprised to know that your Profile Page is limited to 5000 followers. While it might seem like a lot more than you could ever manage right now, you will need the room as your business grows. Marketing on your Profile Page is also discouraged.
Instead, create your Fan Page, where you can have an unlimited number of followers and can market freely.
2. Inconsistency. The biggest downfall after people set up their Fan Page is inconsistency. You cannot show up now and then and expect to create a loyal following, participation and interaction.
The solution is being consistent. You do not need to post massive updates several times a day. Keep it simple, such as adding a great quote or a comment on a current issue and ask your followers what they think. Or, use regular features such as a poll every Tuesday; this will keep your current followers coming back for more and help you gain new ones.
3. Keeping Your Followers on Your Fan Page. By not inviting your followers to visit elsewhere, you are missing out on big opportunities. You might be leaving lots of traffic and profits on the table by encouraging your Fan Page traffic to visit elsewhere in your online world.
Rather, add an opt-in box to your Fan Page. Talk about and invite your followers to other virtual places and events, such as your blog and web conferences and podcasts, or to check out your other social marketing accounts they might also use such as Twitter and YouTube.
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