Four Misunderstanding Of Software Localization
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Four Misunderstanding Of Software Localization
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Home Page > Computers > Software > Four Misunderstanding Of Software Localization
Four Misunderstanding Of Software Localization
Posted: Jan 26, 2010 |Comments: 0
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Because of the evolution of globalization and internationalization, software localization has made a big progress these years. But the lack of adequate communication about this industry makes quite a few of us have limited knowledge about software localization, even some misunderstandings. Here listed four typical misunderstanding.
I. Software Localization = Software Translation
Many non-professionals have the same and similar misunderstandings. The difference between software localizationand software translation relies on their differentiation in the definition and covering range.
Software localization is the process of adapting software products/web products to specific local languages and cultures in target market while software translation refers to the language translation process of user interface, Help files and manuals, and so on. Therefore, software translation is just one process of software localization.
In fact, besides translation, there are many other important aspects in the localization process, for example, software compilation and translation, software testing, desktop publishing, project management, etc. Software localization is more than mere language translation, it involves more extensive coverage and content. Software localization has become a systematic software engineering.
II. Any software Is Easy to Localize
According to the theory of software design, any software could be localized. But different software has different degree of localization capability.
If the target software has good localization capability, its localized contents could be separated individually from the software code in the design. These contents includes menu, static character in dialogue box, screentips, icon, version information, etc. So for software with good localization capability, we only need to localize the contents to adapt to multiple languages. The functionality of the source software will not be influenced. And it’s not necessary for us to change the source code.
The design flexibility and translation-ability of the software internationalization ensure sound localization ability of the software. Design flexibility simplifies the process of the adaptation to local language, such as software code supporting for DBCS or bi-directional language. The design translation-ability guarantees that any language components of any product is easy to distinguish and understand and remains independent from other components.
All in all, only the software with good internationalization capability is easy to localization.
III. Software Globalization = Software Internationalization
Software globalization and software internationalization are basics of software localization. Their differences include definition and range.
Software internationalization refers to the process of making the functionality and the code deign of the target software have the ability to handle multiple languages and cultures during program design and document development. So when creating differentiated language versions, we don’t need to redesign the code of the source program.
Software globalization is the business activities for promoting the software in global market. It includes proper international design, software localization integration, marketing promotion, sale and support.
In comparison, software globalization has wider range and content. It includes the business campaigns for the software entering into international market. Software globalization at least contains internationalization of the original software design, software localization, strategy of establishing international brand, marketing, international sale, technical support service, etc.
Software internationalization pays more attention on the implementation of technical activities in software design and software development. Software internationalization is part of software globalization. The appropriate internationalization of the software is the technical guarantee for smooth software globalization and localization.
IV. Various Translation Companies – the Best Institution for Software Localization
In recent years, many companies claim that they offer software localization service. But most of their service range is limited to software document translation. They lack the experience of software compilation, testing, typesetting, large-scale project management, etc.
The formation of professional software specialization motivates the advent of specific localization companies. Most of them have many-year experience of technical localization support as well as management. They are familiar with the entire process of localization and the requirements of clients. These companies always master the latest localization technique and tools. They have the capability of offering full set of localization services for multiple languages.
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Golden View (China) Technologies, Inc. is a leading translation and localization service provider. There were established in February 1996. Golden View today has 50+ full-time employees while 2000+ in-country linguists worldwide and is capable of providing translation services in 60+ languages and DTP services in 80+ languages. The specialties of the company include website translation, interpreting, multimedia translation, document translation, software localization and multilingual desktop publishing
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Home Page > Marketing > Social Marketing > Local Search Marketing. Four Steps to an Improved Ranking
Local Search Marketing. Four Steps to an Improved Ranking
Posted: Dec 22, 2010 |Comments: 0
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There are 10 billion unique online searches conducted each month in the US, and about 40% of these searches are for local services, businesses, and products. For small and medium size businesses that want to be visible in today’s highly competitive online marketing world, Local Search Marketing is crucial. The days of using the dusty old telephone book to find local businesses are over. Today, most costumers actively search for your services on the web, mobile devices, enhanced 411 services or other high tech devices. Most people like to narrow down their searches to their cities or neighborhoods because of the rising need among visitors to know who they are dealing with, or they may want to personally visit your location. Local Search Marketing will build brand awareness, leverage trust for local visitors, and most importantly increase ROI. Hiring a good SEO service provider can maximize your return on investment for pennies on the dollar. If you are a do it yourself person, then following the steps below will help you along the way.
Step One: Get listed, claim your listing, and update your business information on top local data providers and top local search engines for free:
Local Data Providers: Amacai (or Localeze), InfoUSA, and Acxiom.
Local Search Site: Google Maps, Yahoo Local, MSN Live Search, and Ask City.
Top internet Yellow Pages Sites: YellowPages.com, SuperPages.com, and DexOnline.com.
Step Two: Submit and optimize your website to Goggles Places page (formerly known as Google Local Business Center). Make sure to include the following:
1. Basic business information
2. Email, description, and website
3. Service areas
4. Business category selection
5. Hours of operation and payment options
6. Images and videos
7. Any other details of your Business
8. Last but not least, review for accuracy, and then submit to save the changes.
Step Three: In order to “get found” on major search engines and to increase your ranking, start building citations (or links) to your listing. Most citations will contain the following: your DBA name, business phone number, business website URL and business categorization. Any additional sources that will allow more rich information about your business such as customer reviews will also help your ranking.
Step Four: Select the correct service provider: your website should be hosted in the country where most of your customers live. For instance, if your business is based in the US and your domain is hosted in the UK, the chance of your site ranking well in the UK is higher since search engines will interpret your website to be a UK website!
As a smart business owner, make Local Search Marketing a major part of your website marketing campaign in order to increase lead generation, sales and ROI.
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Web Design For Internet Marketers – Four Essential Elements
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Home Page > Internet > Web Design For Internet Marketers – Four Essential Elements
Web Design For Internet Marketers – Four Essential Elements
Posted: Aug 30, 2010 |Comments: 0
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Web Design For Internet Marketers – Four Essential Elements
There are several factors to internet website marketing, yet one of the most unnoticed is actually website design. The majority of internet marketers reckon that website development isn’t that huge of the deal. After all, they are able to commence a site using nominal colors as well as images, slap one affiliate product or service into it, and they are all set.
Nonetheless, when it comes to web design for internet marketers, you should consider exactly how your internet site looks or you may be losing substantial numbers of money. Listed here are four crucial factors that you have to think about when it comes to getting your website to genuinely stand up.
Colors
When you are thinking of web design for internet marketers, you need to take into account the hues you happen to be using. A lot of people desire to use their particular favorite shades for their web site, however this could not absolutely be the greatest idea. If your preferred colors are too dark, or they clash too much with all of your web page, that may result in your current traffic to become deterred as well as they are going to quickly glance elsewhere for his or her needs.
Because of this, make sure you simply utilize shades which are simple in the eyes and that go with the remainder on the things in your site. If all flows, that is when traffic will not mind sticking around for some time.
Orderliness
There are a lot of online marketers who think it is all about just how much stuff they can put on to their web site. Some may have advertisements, affiliate programs, opt in boxes, videos, adobe flash graphics and much more. This can just confuse an individual and cause them to head to your rival’s website. For this reason, try to hold things as simple as possible to ensure that your visitors always know which place to go as well as how to proceed.
Proactive approach
Whenever your guests get on your web page, they ought to realize how to proceed automatically. Regardless of whether it’s to subscribe with their current email address so as to obtain the no cost report you happen to be providing, or even it is to click the buy link just for them to order the e-book.
No matter what you would like them to complete, you should confirm what you want them to do. If you’d like individuals to click on a web link, place it right before their face. Employ flashing animation or even almost anything to move their attention. When they don’t know just what activity they’re meant to take, they may well not perform anything more and you will miss out on a single more client.
Simple to Navigate
How many times have you been on a web site only to discover that you didn’t understand how to go someplace. Some website pages actually make it hard to see the way back towards the home-page. Never permit this occur to your website.
In relation to web design for internet marketers, make the web page simple to get around. And always add a site map to ensure that website visitors can simply find exactly where they should go. When you create things too hard for people, they probably won’t take the time to work things out and about. They’ll possibly just go elseware, and that’s precisely what you really don’t want.
You now discover why web design for internet marketers is really crucial. It’s the very first thing you should focus on right after you’re a bit more set up and soon after you have made just a little cash that you can place back in your company. Don’t let your web design for internet marketers embark on missing any longer. Take some time to create the perfect web site which will transform everybody who goes to it.
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Link Building Service: Four Reasons to Develop Links
Link Building Service: Four Reasons to Develop Links
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Home Page > Computers > Information Technology > Link Building Service: Four Reasons to Develop Links
Link Building Service: Four Reasons to Develop Links
Posted: Dec 23, 2009 |Comments: 0
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In todayâs online world, there have been number of ways conceptualized to make your business an identity and more effective in online world. Link Building is one such important aspect that impacts the growth of any website. And therefore,
âBuilding effective links has turned out to be an important part of any online marketing activity.â
You must be wondering how this methodology of building links would help your site in getting ahead of your rivals. There are many reasons to it but fact lies beneath the development of quality and thematically relevant links, which is always a right approach towards the promotion and popularity of your website on Internet world. Needless to say that Internet traders must be having plenty of options to earn better income or to get increased ROI but intensive link building efforts remains on top of the list, especially for those who want to achieve quick result in their business. An outstanding search engine ranking result of a website, through link building efforts, is directly proportional to higher traffic, higher conversion rate and higher revenue.
Four main reasons for developing links on your websites are:
* Links are assets
On Internet, your website is your property and therefore it possesses some value. On the other hand, links are assets that add value to your property. How? Let us explain here- As you know Links are one of the most important factors that helps bringing traffic to your site and this generated traffic is responsible for your website to earn saleable value. Apart from generating substantial traffic to your website, it improves search engine rankings, builds trust, market intelligence, publicize your site and a lot more. The strategically developed link network offers significant value to the overall campaign while search engines determine the value of your website.
* Links build trust in your site
It is a fact that search engines score Link Building as one of the most important factors while determining ranking of the websites, for very obvious reasons. Letâs assume your site has many links pointing towards it from other sites. It shows that your site must contain good quality content and relevant information. Always ensure to develop links from trusted sites. A link is like a vote and total score of links/votes are considered as one of the most significant algorithmic factors in improving search engine rankings.
* Links create direct traffic to your site
You canât deny the fact that you are one among those who often clicks a link from a trusted source to reach to a new webpage. Users like you are likely to follow links that are recommended on trusted sites or links that make the landing site appears information rich. More links is equal to more traffic which means more revenue, is a tried and tested formula. A well planned strategy for building links helps you target your potential customers or customer market and thus even help improve sales to much extent.
* Wider Search Engine Coverage
Yes itâs a proven fact, developing links gives your site wider coverage by search engines. There is possibility that you have not submitted your website in any of the search engines but in due course of time, search engines pick your links placed in other websites and index your site after recognizing it well. Search engines which do not list your website for free, can also pick a link to your website from other websites, and sooner or later, list your website on their search pages.
Building links is important because it works as navigable tool between internal pages of a website or helps in navigation through different websites. But apart from providing regular site navigation, it increases the applicability of your site since the content on a web page can be linked or extended to several other pages and areas of interest, without obstructing the flow of original subject. This is a fact that a website with more quality links pointing towards it is first taken into consideration by search engines. All in all, developing links improves ranking of your websites on search engines. Developing links from webpages with higher PageRank and thematically relevant sites give your site a higher value fulfilling criteria set by search engines.
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LPM is one of the famous Link Building Company, in India offers themetic Link Building Service. Find best link building offers, one way link building and text link building services at most affordable prices.
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Four Seasons Logo Design Chosen for New Book Release
Four Seasons Logo Design Chosen for New Book Release
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Home Page > Internet > SEO > Four Seasons Logo Design Chosen for New Book Release
Four Seasons Logo Design Chosen for New Book Release
Posted: Jul 03, 2010 |Comments: 0
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Four Seasons Logo Design Chosen for New Book Release
By: SEO Town
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(ArticlesBase SC #2771912)
Article Source: http://www.articlesbase.com/ – Four Seasons Logo Design Chosen for New Book Release
Jacob Tyler is excited that yet again, one our logos is being chosen for inclusion in the remarkable new LogoLounge project, “Shapes and Symbols”, the third book in the new Master Library series. Being published is not new to Jacob Tyler. In fact, for the “Master Library” series, our logo designs have been published in the first two volumes (already best sellers from Rockport Publishers) “Initials and Crests” and “Animals and Mythology”, among many other design books.
For the third publication, Jacob Tyler’s logo for the Four Seasons “Boutiques” at Punta Mita was chosen to represent excellence in “Shapes and Symbols”. We need to congratulate our Senior Designer Kristen Lucci and new President/CCO, Charlie Van Vechten on this winning logo.
Can a creative group be dedicated to measurable results and the design process? Jacob Tyler is the answer to that question. That’s because Jacob Tyler isn’t a man – or even the sum of decades of experience in advertising and interactive solutions. What we are is a new perspective: one that says an intimate understanding of your business is as important as stunning visuals, and that the right creative tools can make a tidal impact on the marketplace… but only if they are pointed in the right direction. Jacob Tyler isn’t a person; it’s the new art of branding personified. It’s the idea that your success drives ours, and that companies of all sizes need customized solutions, not off-the-shelf answers. Simply put, we’re a team of problem solvers who put our talents to work for you.
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Four Yoga Business Tips to Get Paying Clients From the Web
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Home Page > Marketing > Marketing Tips > Four Yoga Business Tips to Get Paying Clients From the Web
Four Yoga Business Tips to Get Paying Clients From the Web
Posted: Mar 07, 2008 |Comments: 0
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Four Yoga Business Tips to Get Paying Clients From the Web
By: David E. Morgan
About the Author
For details on how to put these yoga business tips and many more into action immediately, sign up for the free e-course at Yoga Class Hub, a new international yoga directory.
(ArticlesBase SC #352946)
Article Source: http://www.articlesbase.com/ – Four Yoga Business Tips to Get Paying Clients From the Web
Building a web site for your yoga business is an important and effective means of bringing in new students.
It can be a costly endeavor, however, especially if you hire someone to build the site for you. Building it yourself, on the other hand, can be time consuming, especially if you are new to web marketing.
Here are a few tips to help new and experienced yoga teachers and studio owners get the most from a web site.
1. Yoga business marketing starts with your web site’s domain name
Most yoga teachers and studio owners spend far too much time deciding on a domain name for their web site.
One of the first places search engines like Google look for keywords is in the domain name. So it makes sense to put words in the domain name that people will actually look for.
People most often search for yoga classes on the Internet by typing in the name of their city and the words ‘yoga’ or ‘yoga class.’ Unless you or your studio have already established a well recognized brand name that people will actually search for on the Internet, it’s a good idea to incorporate the name of your city with the word ‘yoga’ into your domain name. You can then register a second domain with the actual name of your yoga business that redirects to the first domain name.
Whenever possible, use ‘.com,’ for your site because it is the most respected top-level domain (TLD) and the easiest for people to remember.
2. Flash is the number one killer of yoga web sites
Flash is a powerful program that can produce stunning graphic displays and play music on web sites. Many web designers build beautiful yoga web sites completely in Flash.
Unfortunately, Flash can sink a web site’s chances of success before the site is even launched.
Search engines like Google can’t read text saved in Flash. If Google can’t read what’s on your site, it certainly won’t rank you very highly in search results — even if you offer exactly what people are looking for. And if Google doesn’t rank you on page one of its search results for key phrases related to your business, your site might as well not exist. People rarely scan past the first few search results.
The solution: Have your site built in HTML so that search engines can read your content. Use Flash sparingly for visual effects on part of your page, or not at all.
3. An ‘autoresponder’ is an effective yoga marketing tool, turning web site visitors into paying clients
Incorporate a sign-up form on your web site for a newsletter to send by email periodically. The best newsletter programs include automatic responder or ‘autoresponder’ capabilities, which send prewritten messages to subscribers at set time intervals.
For instance, when someone signs up for your newsletter, you can have a thank-you message sent automatically. The next day have the autoresponder send your class schedule. Two days later, send a message about the health benefits of yoga. On day four, your autoresponder can send a coupon for a class discount or private session, and so on.
It takes repeated contact to turn web site visitors into paying clients, building your yoga business slowly but surely. An autoresponder system is an inexpensive and effective method of automatically staying in touch with your prospects. Write your messages once and you’re free to concentrate on other things.
4. Slow and steady link-earning ensures long-term success of your yoga business’s online presence
Earning links from other people’s web sites will make sure that search engines recognize your site as an authority on whatever topic your web site covers.
In the past, people submitted their sites to ‘link farms,’ where all kinds of web sites were included with no organized theme. Next, people engaged in reciprocal linking schemes to trade links between two or more unrelated web sites in an effort to game the search engines.
These days the search engines are smarter, so increasing your yoga web site’s authority isn’t simply a matter of submitting your link here and there all over the Internet and getting links back.
The best way to get links is to earn them. This is a slower process of creating content on your site that other site owners will naturally want to link to, earning what is called a ‘backlink’ or ‘in-pointing link.’
Link from your site to other sites sparingly, and only link to sites related to your site’s theme. A rule of thumb is to consider whether the site you’re linking to adds value for your web site visitor. If not, don’t link to it.
For example, it may be a good idea to link to a site with a yoga article you want your site visitors to read. It may also be a good idea to link to a national or international yoga directory so that your students can find a yoga class when they travel. Even linking to your favorite local massage therapist or Reiki practitioner could be a good idea (so long as they’re not also yoga teachers — as a general rule don’t send hard-earned traffic to your competition) as these fields are complementary to your yoga business and may also get you some referrals from those businesses. These types of links add value for your visitor.
On the other hand, linking to a used car lot or your friend’s brother’s daughter’s baby pictures, cute as they may be, are not such hot ideas.
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(ArticlesBase SC #352946)
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For details on how to put these yoga business tips and many more into action immediately, sign up for the free e-course at Yoga Class Hub, a new international yoga directory.
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Home Page > Internet > Web Design > Four Important Things To Remember When It Comes To Website Design
Four Important Things To Remember When It Comes To Website Design
Posted: Sep 29, 2009 |Comments: 0
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Four Important Things To Remember When It Comes To Website Design
By: Jared L. Sampson
About the Author
Are you looking for the BEST Atlanta Web Design? Visit www.alldigitalmedia.com today to discover low Web Design packages starting at 9!
(ArticlesBase SC #1281047)
Article Source: http://www.articlesbase.com/ – Four Important Things To Remember When It Comes To Website Design
Website design, for a complete beginner, might essentially seem confusing and a daunting task. How are you supposed to compete with the millions of wonderfully created websites each advertising and doing their own thing? You canât even make a dent in the World Wide Web. Well, technically, that isnât the truth. And as an Atlanta website design expert, Iâve decided to mention five very important things to remember when it comes to website design.
You donât have to be rich to have a website. People often think that websites can cost into the thousands of dollars, which is true, however, those are for only the website designing firms. However, for someone who has just come into the market and wants either a personal website or a small business website, you wonât initially have thousands of dollars to spend on a completely smashing design. But not to fear. There are a lot of freelance web designers and smaller web design firms that produce the same quality but at affordable prices. Even if you canât afford to pay someone the basic, there is an abundance of resources for completely free and easy to use website templates that are just waiting to be grabbed by you.
When I buy a website, I buy content with it. If you have decided to pay a professional to create your website, donât automatically think that you will be getting pre-made content with it. A website designer is there to design your website, not write the content. Your website designer doesnât know about your business or exactly what sort of content you need, to expect this of him off the bat is very unreasonable. If you canât write content yourself, then there are plenty of people online who will be able to write content for you at very reasonable prices.
As long as my website is pretty, it will essentially work. Beauty is in the eye of the beholder, instead of focusing just on the look of your website, it is important to remember that even if a website looks pretty, it isnât a good website. Your website needs to be inviting, grabbing and hold interesting content for people to actually stay on your website. If your website is just a bunch of pretty pictures, no-one will stay longer then a few minutes. Essentially, your main aim of your website is to sell and eventually market yourself.
Once I have a website, it will run itself. Most people think that once they have a website up and running, they can now sit back and never look at the website again â of course, your website will work for you now. Essentially, thatâs half true. You need to constantly update your website in order to keep in constant contact with your clients or readers. There is nothing more off-putting then a news bulletin on a website from 2007. It is also the same for marketing, make sure you devote enough time each week to actually marketing your website. Unless you go viral â your website wonât gain exposure itself.
So remember these few things and youâll be set when getting your website designed.
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Home Page > Marketing > Search Engine Placement In Four Steps
Search Engine Placement In Four Steps
Posted: Aug 11, 2008 |Comments: 0
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Search Engine Placement In Four Steps
About the Author
Aaron Wittersheim is an author for Whoast, Inc., a leading search engine optimization specialist and web design firm headquartered in Chicago. Whoast assists clients with every aspect of search engine placement from link building campaigns to PPC bid management.
(ArticlesBase SC #516924)
Article Source: http://www.articlesbase.com/ – Search Engine Placement In Four Steps
Hundreds of people will head straight to your website every day if you have a “top ten” ranking with the major Internet search engines. By controlling several “top ten” rankings, thousands of qualified visitors will flock to your website daily. With established search engine placement strategies, you will be able to achieve top rankings on Yahoo! and Google for your most important web pages. The following four steps can help you achieve those profitable “top ten” rankings.
Step One – Targeting Keywords
The trick to a profitable website is knowing the specific keywords people type into the search engines when looking for information on the Internet. Good use of keywords is vital if you want top search engine placement. If your website shows up on the first page of listings after a search, the chances that searchers will click onto your website is high. The key element is targeting the best keywords. To come up with the best keywords you need to know which keywords or keywords phrases best match your website’s goals. For instance, if your website sells cowboy hats, you may get visitors to your website by targeting “hats,” but you will get more targeted and qualified visitors by targeting “cowboy hats” or “buy cowboy hat.” If you can learn to identify and use the best keywords in targeting your website, you will achieve higher search engine placement.
Step Two – Search Engine Optimization On-Page
After identifying the best keywords, you must use them smartly in the pages of your website. Place your keywords and keyword phrases in the HTML title tags and heading tags of your website. You should also use them frequently in your website content, but make sure to use your keywords naturally so that your visitors find it professional. These techniques are known as “on-page” aspects of search engine placement. If you are unsure about how to work with HTML, you should consider a search engine optimization specialist.
Step Three – Search Engine Optimization Off-Page
With the evolution of the Internet, the algorithms used to determine where websites rank in search listings have changed. Google tends to determine a website’s ranking by listening to what others have to say about it, largely by scanning inbound links to the website. Inbound links directing people to your website (or a certain page within your website) is most successful when those inbound links contain relevant anchor text. As with the example above, when a person searches “buy cowboy hat,” Google is much more likely to rank your website high. To achieve good search engine placement, take the time to create inbound links with relevant text.
Step Four – Compelling, Well Written Content
One search engine placement strategy often overlooked is creating compelling, well written content that informs, teaches, or entertains your visitors. This is crucial for several reasons. Most importantly, compelling, well written content will attract relevant inbound links as other sites find it. This snowballs when Google sees numerous links pointing to your website. Compelling content will also fascinate your visitors, keeping them longer on your website and giving you the chance to establish a relationship and move them toward making a purchase.
Working Alone vs. Working With a Search Engine Optimization Specialist
The four steps of search engine placement included above are simple enough to be undertaken by anyone, requiring only expertise and the time to accomplish them. “Time” is the vital word as it can take many hours to research keywords, include them on the pages of your website, build relevant inbound links, and write compelling content that leads your visitors to action.
Many website owners realize their time is better spent building their business, so they decide to work with a search engine optimization specialist possessing the professional experience to do the job in a profitable and timely manner. If you have the time to dedicate to search engine placement, make sure you set aside a great amount of time, but realize that the time you are spending is an investment in creating a successful business. The key to building a thriving Internet business quickly is achieving top search engine rankings.
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(ArticlesBase SC #516924)
Aaron Wittersheim -
About the Author:
Aaron Wittersheim is an author for Whoast, Inc., a leading search engine optimization specialist and web design firm headquartered in Chicago. Whoast assists clients with every aspect of search engine placement from link building campaigns to PPC bid management.
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Source: http://www.articlesbase.com/marketing-articles/search-engine-placement-in-four-steps-516924.html
Article Tags:
search engine placement, search engine optimization specialist
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