Whats going on with Google and web design?
Whats going on with Google and web design?
Whats going on with Google and web design?
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Home Page > Internet > Web Design > Whats going on with Google and web design?
Whats going on with Google and web design?
Posted: Aug 17, 2010 |Comments: 0
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Whats going on with Google and web design?
About the Author
Hopping mad designs ( www.hoppingmad.com.au ) is a graphic design and website design studio based in Sydney
(ArticlesBase SC #3064151)
Article Source: http://www.articlesbase.com/ – Whats going on with Google and web design?
Lets ask this question: do people search beyond the first page of Google, in fact do they search beyond the first couple of entries? The answer is no they dont. For example as a web design sydney company we are not placed in the top 3 or 4 places on the first page but we are say 3 from the bottom. This is no good. We might as well be on page 6 which is what we are for the search term web design.
This poses a very interesting situation or at least question: what is the point of having any pages for a search term beyond page 1 of google. Lets be very real and honest here with ourselves that anything beyond page 1 of google is a total waste of time and for businesses relying on google for their sales leads are finding it very hard to get new business leads.
In the old days it was east you put a thumping great ad in the yellow pages say under the website design classification and wait for the phone to ring. Nowadays if you want to be on google and easily found you ahve to spend a fortune on SEO and then you might not even get placed wheere you want to be. This is a real issue and will present some serios problems for new business start ups in the future as well as existing businesses who for a long time have relied on the yellow pages or a more traditional media mix to generate sales leads.
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Some Important SEO marketing Guidelines to Obtain your Online Business Going
Online marketing is a method to reach to a wider customer centre a method to get your business the award and the visibility it justifies and a method to produce all those takings that you might not have ever imagined of, if you were trapped doing business only in the real world.
In this article we have brought some wonderful online marketing advice to ensure that your online business is noticed, stays visible and does great business in spite of your competitors!
Here they are:
Using Site-wide Links
The use of site-wide links needs to be eluded. seo manchester They may have held relevance before but are highly deplored in line with the newest algorithm adjustment. Before doing any good, they may get you fined. In order to play safe, we suggest that you take advantage of no more than 1 site-wide link for 40 to 50 unique links from an equivalent number of sphere.
Using Title and Meta-Description Tags
Utilize use both these tags cleverly. These tags are a good method to forestall supplemental pages. Additionally, you need to build up the subject matter of each page with a Unique title and description account. Don’t use the tags more than 20% to 25% in all pages
Additionally, to all that’s stated above, restrict the quantity of characters to around 8-10 in the title tag and take in the most applicable ones in the opening.
Using H tags
Idyllically, H1, H2, H3…. Tags need to be included at the top of the pages of your site.
Ideating
The best thing to do before you sit down to optimise your website for SE marketing is to gather ideas data. Keep a pen and paper nearby and scribble down everything that you can imagine of. At the end of the day, you’ll be astounded at the number of things you were able to imagine of.
Old Versus new Domain
It’s better to use a 5 year old area and spend some amount of money on the website designing and optimisation work rather than using money on buying a new area and using a lot of money on reinforcing new sites from the beginning.
To the extent that the technical terms were involved, we’ve stated everything essential for a booming online marketing campaign in brief short. We hope you’ll use this information to the greatest of your ability.
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Some Terrific Seo Marketing Instructions To Acquire Your Online Business Going
Some Terrific Seo Marketing Instructions To Acquire Your Online Business Going
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In this article we have brought some good online marketing advice to confirm that your online business is noticed, stays visible and does great business despite your contenders!
Here they are:
Using Site-wide Links
The use of site-wide links needs to be avoided. They may have held significance before but are highly criticized along with the newest algorithm alteration. More willingly than doing any good, they may get you punished. To play safe, we propose that you take advantage of no more than 1 site-wide link for 40 to 50 unique links from an uniform number of area.
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Besides, to all that’s pointed out above, check the quantity of characters to around 8-10 in the title tag and consist of the most applicable ones in the introduction.
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Old Against new Domain
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SEO Tips To Get You Going
SEO Tips To Get You Going
Author: Doug Kelly
Article Source: MiNeeds.com, where consumers get competitive bids from Marketers and Advertisers. Read reviews, compare offers & save. It’s free!
Article Link: http://www.mineeds.com/Blairsville/SEO-for-My-Website/Articles/SEO-Tips-to-Get-You-Going
Tags: Promotional Marketing , Word of Mouth Marketing , Internet Marketing , Interactive & Media Solutions , Direct Marketing , Website Marketing , Strategic Marketing , Viral Marketing , Search Engine Marketing , Branding , Network Marketing , Business Marketing , Market Analysis , Social Networking Advertising , Internet Advertising / Online Advertising
Here are a few Search Engine Optimization (SEO) tips that you can use to get you going. These tips will help you avoid common mistakes and oversights others have made and continue to make.
1. Submit to Google – Don ‘t use the Google link to submit your site to them! Why? Because it can take quite a while for them to spider and index your website. Instead, submit a sitemap file that details all of the important pages you want them to know about and include how often you think it should be revisited based on changing content. This will get your site pages indexed faster. You can still submit a sitemap file even if you have done it the other way without fear of doing harm.
2. What Pages has Google Indexed – in the Google search bar, type in ’site:domain’, for example, site:seoformywebsite.com Notice there is no space after the colon (:) and there is no “www” preceding the domain name. When you see the results, you will see the total number of pages that Google has indexed about this domain. Why is this useful? That way you can make sure that pages you have submitted, either through submitting a sitemap, or the old fashioned way, have indeed been indexed.
3. When writing your page tag, avoid using your domain name or any URL in there. Also avoid using punctuation and “stop words.’ They take up valuable space. Stop Words are those words that do not get recorded into the index in order to speed up search results. “The” is on of the biggest offenders. There’s no definitive list, so do a search on Google or whatever search engine you use for “stop words”.
4. If you own multiple domains, make sure you give a link to your other domains. You might as well get some free link juice.
5. Internal Linking Strategy – not only do you need a link form the Home page to your other pages, but your other pages need to (a) link to your Home page using your SEO linking strategy and (b) link to other pages within your site in the text on the page. Remember too that the link does not have to be the same name as the page title nor the file name.
6. Speaking of file names, according to Matt Cutts, one of the foremost Google Engineers, the preferred file naming convention is to use a dash or hyphen ( – ) between words. This allows the indexing algorithm to give easier credit to your filename. For instance, he claims that “mybigmouth” is not as easy to parse as “my-big-mouth” and thus Google can do a better job properly indexing that page.
7. Vary the anchor text you use to submit to directories or that is used for inbound linking. The reasoning is that it makes the link look more natural to the search engine and not as if an automated submission tool was used – which, violates the Google “terms of use” agreement and gets you banned most ricky-tic.
8. Make use of your image ALT tags. first of all it is there for sight impaired person to understand the image and secondly you are telling the algorithm more about your page.
9. If you don’t have your domain name yet, if at all possible get a “.com” extension and try to get one that would be the #1 keyword for your website, like “big-red-roses-california” or the like.
10. I could write a whole article or two about using Twitter (and I will), but get yourself a Twitter account. At least you can secure the name you want now and learn how to use it later.
I hope these tips will provide you with some benefit. If you put them to use, I can guarantee it.
–
Doug Kelly, Certified Search Engine Optimization Professional | Certified oDesk Consultant
Sr. SEO Specialist | SEO Consultant | SEO Strategy Engineer | SEO Instructor
[e] doug.kelly@seoformywebsite.com
[o] 706.835.2604
[c] 706.897.8403
www.SEOforMyWebsite.com
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Social Networking, Going Beyond the Myspace, Facebook, and Twitter
Social Networking, Going Beyond the Myspace, Facebook, and Twitter
Social media and discussions about social networking are peppering every meme on the Web. This is bringing everyone into the game–big and small business. Does that mean all of the opportunity is gone? No. The real truth most people are completely off the mark.
Getting a MySpace, Facebook, or Twitter account is not social networking. Social networking requires participation and valuable contribution to the community. These are some of the secrets to getting real impact from your social network.
Listening
Getting into the conversation starts with listening to your community. Take some time to research your target audience–people you want in your community. These are my favorite approaches:
* Use Google’s Blog Search to find blogs and commentary associated with your business
* Set-up Google alerts to email you tips on new content related to your marketplace
* Use Twitter Search to monitor community related conversation in real-time
Not only will listening tune you into your target audience–it will reveal opportunity.
Participating
Note, the first word is social networking is “social.” That means that people expect connections in their network to participate. They are looking for a conversation. Getting the most out of your social networking means giving your community what they want. These are techniques I use:
* Ask questions. Want a big crowd? Ask for advice.
* Answer questions. This demonstrates expertise and adds value.
* Link to great resources. Linking gives to the community and builds goodwill.
* Share good content. I good proportion you should share your own content.
Participating shows a genuine interest in the community, building your credibility and reputation–important to powering a successful social network.
Audience Building
Once engaged in your social network, it is time to build your own audience. Your audience should be folks that follow you and are influenced by you.
Be the leader in your social community and you will maximize your return. This of course requires trust and reputation. Each is built over time and based mainly on useful and valuable participation.
Join the conversation, help people, and be willing to learn and your audience will grow. However, one powerful suggestions–focus on conversations and interactions that have keyword clues. This will help attract an appropriate audience. Also, every social network has a search tool–this is how most audiences get built, like websites it takes a little smart SEO.
Mobilizing
As you build your audience don’t be shy to get them doing something. Folks love to support a cause or be a part of a community effort. Most will happily get involved. So, start mobilizing your audience early. This creates a real powerhouse as your audience grows–giving you the opportunity to tackle really big campaigns.
Are you now convinced that social networking is more than a seizure inducing MySpace page, a college reunion FaceBook network, or a java fueled blasting of what your ate for dinner? Social networking is about–listening, participating, and mobilizing. Get yours started today.
The Internet Marketing Buzz: Are You Going To Be In Or Out?
Internet marketing has grown to huge proportions these past few years. It seems like if you are doing research to get the word out about your Internet business or website, you are able to find plenty of information about Internet marketing search engine placement, and other types of marketing ideas. So what is going to work for your business?
Internet marketing can be a hard nut to crack. It is definitely confusing to understand what the particular Internet marketing solution is for your business, but once you understand what direction you are headed and how to market your company, you are already halfway there to getting a lot of business for your company from the Internet.
New business owners, especially those who run smaller businesses, may not think that they need to concern themselves with Internet marketing, when they can try traditional marketing for their business. Smaller business owners can’t see how a good Internet marketing search engine placement is going to bring much more business into their shops than a yellow page ad.
Even those business owners, who are primarily on the Internet with their businesses, don’t really understand the importance of solid Internet marketing. Some of these business owners seem to think that by advertising on the Internet, they are going to be bombarded by work at home Internet marketing business schemes and other Internet marketing solutions that have absolutely no relevance to their businesses.
So what exactly do you have to do to get yourself into the Internet marketing game? Doing research on your competitors and similar businesses is going to definitely give you a leg up. Even if you are a local business, and you have no competition, you may want to check out your competition in other areas, to give you some good ideas. With other websites, find out what they are doing and how they’re doing it to win the game.
Sure, for some businesses, Internet marketing is going to be pretty expensive. If you are just starting out, you may not want to plunk down all of your budget for advertising into this type of marketing. As time goes on, you are going to want to add more and more of your money into getting to the top of the search engine results, which means that people will be able to find your business easily on the web, and you will get new customers from the buzz of the Internet.
Over time, Internet marketing is going to definitely boost your revenue and build your customer base. Time and patience is definitely needed, and learning about Internet marketing is going to really increase your profits more quickly and give you an advantage over everyone else who has no idea what they are doing. .
The Internet is more than just work at home Internet marketing business proposals and those who do a bit of research are sure to find the best Internet marketing solution for their businesses. Doing a little research in the beginning is definitely going to pay off. Once you get the Internet marketing nut cracked, you are going to see the sweet rewards of more business, higher profits and higher quality customers.
Some Great SEO marketing Tips to get your Online Business Going
Online marketing is a way to reach out to a wider customer base, a way to get your business the accolades and the visibility it deserves and a way to earn all those profits that you might not have ever dreamt of, if you were stuck doing business only in the real world.
In this article we have brought some great online marketing tips to make sure that your online business stays visible and does great business despite the presence of your competitors!
Here they are:
Using Site-wide Links
The use of site-wide links needs to be avoided. They may have held importance before but are highly deprecated according to the latest algorithm changes. Rather than doing any good, they may get you penalised. In order to play safe, we recommend that you make use of no more than 1 site-wide link for 40 to 50 unique links from an equal number of domains.
Using Title and Meta-Description Tags
Make use of use both these tags wisely. These tags are a great way to avoid supplemental pages. In addition, you need to develop the content of each page with a unique title and description. Don’t use the tags more than 20% to 25% in all pages.
In addition to all that’s mentioned above, limit the number of characters to around 8-10 in the title tag and include the most relevant ones in the beginning.
Using H tags
Ideally, H1, H2, H3…. Tags need to be included at the top of the pages of your site.
Using News and Posts
News and posts are important and will be considered by big search engines like Google but don’t include it for the sake of SEO. Remember that Google’s duplicate content filtering techniques are constantly evolving. Do not look at short term gains. Innovation is the key!
Ideating
The best thing to do before you sit down to optimise your website for <a onClick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.seonext.co.uk”>seo marketing</a> is to collect ideas. Keep a pen and paper handy and note down everything that you can think of. At the end of the day, you’ll be surprised at the number of things you were able to think of.
Old Versus new Domain
It’s better to use a 5 year old domain and spend some amount of money on the website designing and optimisation work rather than spending money on buying a new domain and spending a lot of money on building up new sites from the scratch.
In your domain, try and build a number of marketing websites that revolve around your niche website. By more websites, we don’t mean developing scraper websites. Don’t waste your efforts on such websites; instead build some with relevant content.
Lastly, do not ignore the image search functions. Image search engines may sometimes get you better traffic than regular searches.
As far as the technical specifications were concerned we’ve mentioned everything necessary for a successful online marketing campaign in brief. We hope you’ll use this information to the best of your ability.
For more insights and further information about Test Equipmentvisit our site http://www.products4testing.co.uk/
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