Why You Need Top Landing Pages To Increase Your Online Profits

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Why You Need Top Landing Pages To Increase Your Online Profits

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Posted: Sep 30, 2009 |Comments: 0
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All the products that you want to sell online are ready.Â You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliateâs site.Â Your mind is now set to being the next most successful online businessman.Â But is there anything else that you might have forgotten to prepare?Â Maybe none.Â But how about your landing pages?Â Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.Â For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliateâs website. Â Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.Â Some online businessmen would even use the homepage of their websites as the landing page for their ads.Â Are these businessmen making a big mistake?Â Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.Â But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.Â Why?Â Here are a few reasons why you need to use landing pages for your web ads.Â And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.Â Basically, all you have to do is sign up with the program and submit your ad.Â The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.Â Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversionsâthat is whenever a visitor that is directed to your site actually buys a product on your site.Â Without these conversions, you actually earn nothing from the program.Â Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.Â And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.Â It’s just like advertising a product without actually having a store to sell your product.Â Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.Â Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.Â The same is true for those who make use of other pages like a “contact us” page or a product page.Â Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.Â The same is with the other two pages mentioned.Â If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.Â Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.Â It is also important that the landing page can induce your visitor to take actionâthat is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.Â But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.Â So if you still don’t have a landing page for your ads, you better start creating one now.Â And don’t get us wrong; it isn’t enough for you to have just a landing pageâit should be a great landing page!

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Now that you’ve learned some of the deadliest secrets of profiting from internet marketing, here’s how you can get even more of my closely guarded secrets INSTANTLY! Simply visit Internet Marketing Trio for a real make money online opportunity at: http://www.internetmarketingtrio.com.

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When might the need for social responsibility conflict with the need to maximize profits? when the needs conflict, how should a firm decide which path to pursue?

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Web Marketing – 4 Things You Can Do On Your Site To Increase Your Traffic

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Home Page > Internet > Internet Marketing > Web Marketing – 4 Things You Can Do On Your Site To Increase Your Traffic

Web Marketing – 4 Things You Can Do On Your Site To Increase Your Traffic

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Posted: Aug 29, 2008 |Comments: 0
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Making your site attract traffic is one of the best ways you can use to drive traffic to your site. Of course there are plenty of things you can do off site, but why not start with these 4 on page techniques to drive traffic?

Keyword Research

If you choose good keywords to base your posts on you will find you attract very targeted traffic. You can make a large list of keywords related to your site and then choose keywords each time you are ready to post to write about.

Customize Your Blog

This won’t necessarily drive traffic to your site, but once you get them there it will help keep them there. A blog that is unique to you and your content is going to make people immediately believe your content is unique and worth reading.

Even if all you do is pick a theme other than the default theme you are on your way. You can take is as far as changing the header image, to having an entirely unique theme created just for your site.

Answer Reader’s Questions

Once you start getting traffic you will start getting questions. They will show up in comments, as well as your email box.

When you answer questions from your readers it makes them feel good, and when they feel good about you they feel good about your site. They will then tell their friends about your answer, and your site.

A trusted referral is probably the best traffic you can get. They will already be open to knowing, liking and trusting you, which makes buying from you even easier.

Create a Link List aka Linkbait

If you are blogging about your topic you probably know plenty about it, if not you can easily do a little research and find the information. What you want to do is create a list, the longer the better related to your blog topic. Start leaving comments on blogs, use this post in your signature on forums, just get people to your link list.

Linkbait is called this because it baits people into linking to your site to share this huge list with others. You can get untold amounts of links, quality links, back to your site by using this method.

If you start working on driving traffic from on page efforts the off page efforts will be even easier. If you customize your blog, do your keyword research, and answer questions you will gain favor of your readers. Create a linkbait post and you will find that good will and your quality content turns into quality links.

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What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
What can I do to get more Sales out of my web site. I have a great product and some good traffic coming through, but no one is buying. How can I change this?
The profit margin of your organization has been reduced recently. Because, competitors have increased market share through web commerce. How to increase the profit margin of your organization?

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Writing articles is one of the fastest ways to increase your customer portfolio

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Home Page > Writing > Article Marketing > Writing articles is one of the fastest ways to increase your customer portfolio

Writing articles is one of the fastest ways to increase your customer portfolio

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How it works?

Write articles on your website and submit them to free content sites. Easy to make, it takes little time and can increase traffic to your website, sales and, of course, your income.

How can we stimulate traffic and revenue by writing articles?

The article presented on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and you get an extra visit. Articles published on the websites of free content are available to other webmasters who wish to publish this article on their site.

If so, your article will include a link to your website. And anyone who reads the article on the website that publishes your article can still click on the link to visit your site.

More list of your published articles grow, and some of them appear on different sites, the total number of links to your site increases also. Major search engines place great importance on incoming links to websites which are used to determine the importance of a given site.

The more inbound links on your site and search engines give importance to him. What is going to move your website and rank high in the search results.

If your site is promoting a product or a service, the links generated by your articles will mean more potential customers. While visitors can only access through other sites, they might need what you offer in the future.

There are also those who have specific research relevant to their needs, but have not yet decided yet. You can have the chance they come across one of your articles and are interested in the content you have written, they go on your site and be seduced by your promotions. See how easy it is?

Search engines do not just index the websites, they also have an index on articles published. They also indexed any article written on your own website. When someone does a search on this same subject, your site will appear in the list of results.

And this without any effort on your part to direct them to your site. Only your articles published and the search engines.

It is not surprising that many webmasters are rediscovering the joys of writing and take the time to write more articles on their sites rather than using other means of promotion.

Demonstrating its site is easier if the items increase the links and visits and make it accessible for visitors searching the Internet. As many people are now accustomed to buying online, having your site listed on search engines through your articles is one way to inform you and your business.

The good thing with articles is that you can write on topics of interest to surfers. This can be done casually or more professional, with a little more information on the subject.

If you spend a few minutes of your time writing an article and submitting it on free content sites you’ll be amazed at how quickly spread is almost viral marketing. Before you even know what happens, you get more visitors than you did previously.

Not to mention the sudden attention and interest that people will bring to your site and your products or services.

Try writing some articles and you will be assured of the surge in site traffic, link popularity and interest of visitors. Before you return, you’ll have doubled or tripled your income.

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Ultimate Tips To Increase Web Traffic

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If you are reading this article, be prepared to discover some amazing and sure shot tips to increase web traffic. This guide will tell you about the various secrets of generating high volumes of web traffic in an affordable but effective way.

By following the tips stated here, you can surely attract plenty of viewers to your website and earn more profits. If you are ready to acquire massive web traffic instantly, read on and find out what it takes.

Listed below are proven steps to success to increase web traffic to your site.

1. Internal Optimization:

Your website must contain content that is SEO friendly. Search Engine Optimization is very important to get your website listed high in search engine results. So write and post content that includes keywords under which you want your site to be indexed by search engines.

2. Search Engine Submission:

The common way of searching for any website is through search engines like Google and Yahoo. To increase web traffic, it is crucial for your website to be listed in search engine databases. For this, you need to submit your website URL to a variety of search engines, particularly the major ones like AOL, Yahoo and Google. In combination with internal optimization, search engine submission can work wonders for getting more traffic to your website.

3. Link Building:

Your search engine rankings will improve further by utilizing link building techniques. Apart from that, links pointing back to your website provide target customers with paths to reach your website and hence, enhance web traffic. Link building can be done in various ways. One of them is to submit your site to online directories. Choose a free directory to start with directory submissions but you can also use paid directories that have a large number of users and high page ranking.

4. Article submission:

Providing quality content with back links to your website is a great way to increase web traffic. All you need to do is write articles and submit them to good article directories. As more and more people read your articles, they are probable to click on the link provided with it and visit your site. If you choose an article directory with a high page rank, your articles can move on the top 10 of related search results. This works in your favor as each article has a backlink to your website and has the potential to bring new viewers to it.

5. Social Bookmarking

The latest method of improving web traffic is through social bookmarking websites. You can join a popular social bookmarking site to promote your website and share your content there. A little widget of the site can also be placed on your site so that visitors can share your content with others easily.
Every measure suggested above has the potential to increase web traffic for your website by a great amount. Do your homework and get started in your quest for massive web traffic in the right way!

Any online business Would like to have thousands of potential customers looking at their website. A best website promotion strategy to increase web traffic who are ready to buy your product or service? for further information, visit our website.

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Internet Marketing Strategies to Increase Your Online Success

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Posted: Jul 20, 2009 |Comments: 0
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You have likely heard that the most important website marketing strategy you can learn is to make your marketing efforts a daily routine. There will be times when you simply want to take a day off or two, but particularly in the beginning of your online marketing campaign, you should spend each and every day doing something that will help to promote your website.

This may be Search Engine Optimization, email marketing, website advertising or website promotion, whichever needs to be done at the time. The important thing to remember is that you need to do something, anything every day. If you are working with direct marketing, you could spend some time each day working on upsells that can help you to increase your daily income. There are always things that you can do to improve your online business. Perhaps you have been considering a new website design. You could spend your daily time researching different designs and/or designers and getting your site’s new look underway. Whatever it is that needs to be done, be sure to spend some time each day working on your online marketing.

Spending time on daily tasks is particularly important for affiliate marketing. Be sure that you spend some time drawing awareness to your affiliate site, publishing articles that will bring in visitors or posting on blogs. These things take little time and can reap great rewards.

Another marketing strategy to keep in mind is to familiarize yourself with marketing materials and information. You can spend just an hour each day reading online marketing books and reports or attending marketing seminars in your area. There are thousands of internet marketing websites that can give you loads of information, tips, advice and techniques that can help you to improve your ROI. Be sure to spend some time each day taking full advantage of all the marketing information that is available.

If you have not yet begun a blog, then now is the time. A blog can help you to increase awareness to your site, as well as make you known as an expert in your field. Once people realize that you have regular blog posts about what you are marketing, they will begin to trust you more, giving you more visitors and more profit. Blogging regularly can also help to keep your name and the name of your company on the tip of your visitors’ minds.

A press release is something else that you should have done. If you have not yet emailed a press release to your local media stations, then do it. This is a free service and gets your name in the public eye. Press releases are an important part of every marketing strategy, whether you are marketing online or off. You can find many sites online that will allow you to post your press release about your website, bringing more attention and awareness to you and your product or service.

Keep in mind that there are many ways of reaching your target audience. Marketing ideas are many and include Pay Per Click advertising, advertising in yellow pages, direct mail, direct response TV marketing and others. Never assume that one is as good as the other. All these marketing techniques work well and when used together, they work even better. Be sure to weigh all your options when choosing the marketing strategies that you will use and remember to never skip over a technique simply because you think it will not be helpful. Try all the techniques of marketing to see which one or ones give you the best results.

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David Gervase is the President of Revenue Surge, a company which provides e-commerce website owners with a simple and effective platform to generate incremental revenue by displaying upsell offers to their customers post sales transaction. For a viable and innovative method of maximizing your sales and earning additional revenue at no cost, visit Revenue Surge.

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Swift And Simple Ways To Increase Sales

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Home Page > Business > Sales > Swift And Simple Ways To Increase Sales

Swift And Simple Ways To Increase Sales

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Posted: Dec 10, 2009 |Comments: 0
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Allow us to capture a look at a swift and simple way to immediately increase your revenue from a first time customer. It is called, upselling, and it is a very effective strategy of offering one or more added products at the point of sale that will enhance your clients main purchases.

You have already persuaded your clients to purchase from you. At this point, you have won their trust and respect. Thus it requires very small extra effort on your part! And by and large, after people have made the decision to buy, they are much receptive to other offers, if you catch them while they are in a buying mood! In fact, our testing shows that a enormous high percentage of people will purchase a second product!

However, in order for this approach to be effective, you must make sure that what you are linked to your main item. By all means, present some specialty coffee if you are selling a coffee pot, but do not try to sell coffee to someone who’s purchasing computer parts! As long as you present something that is directly linked to your main item, you can easily improve your revenue from that sale.

Make the most of the worth of your on hand customer base to skyrocket your revenue. Remember: Your first-time customers always cost you the most. Instead of spending all of your time, money, also energy drawing more first-time guests to your web site, devote more time to the relationships you have established with your current client base!

Your current client base is a gold mine. In fact, backend sales to your on hand clients can improve your revenue significantly. That is why it’s thus critical that you follow up with every person who purchases from you!

So how do you get in touch with your on hand client base?

One excellent follow-up approach is to use programmed sequential offers to pull buyers back to your site. E-mail your clients after the initial sale, thanking them for their purchase, asking them if they have any questions? Also offering a related product.

An alternative strategy is to use e-mail to dispatch new offers and special promotions. You can target your e-mail communications to clients based on their history with you. For example, you can send a special promotion to all your first-time customers. Or, you can send a thank you promotion to your long-term repeat customers. In each e-mail, include and present a product or service related to their initial purchase.

Not sure what you can offer as a backend item? Here are just a few ideas:

present a linked product they’re likely to be interested in
present added of the same product
present an upgrade to the initial product
offer a service that assists with the use of the product
present a service to apply the product for them
present information to improve the use of their product
present other people’s products for a commission

Make sure you time your offers for the greatest success. send out your follow-up offers 3, 7, also 10 days after the initial buy. These are the times when new clients are most likely to make a SECOND purchase. If you’re not following up with your clients, you are literally leaving a percentage of your proceeds on the table!

Generate massive proceeds by starting an affiliate program. How would you like to improve your search engine rankings and exponentially improve your proceeds? Well, if you start an affiliate program, you can do just that.

Developing an affiliate program is an incredibly powerful way to market your product or service online. It involves allowing other people to promote your products or services for you. And the best part is that you don’t have to pay them a penny unless they send you a sale!

It is not difficult to set up an affiliate program, and the benefits of doing it are enormous. Your affiliates can send you a great deal of traffic. Using banner ads, text links, also e-mail promotions, your affiliates can dispatch droves of folks to your web site. Your site can skyrocket to a top ranking in the search engines. Not only will you acquire a host of inbound links from your affiliates, your content will spread to the far reaches of the internet resulting in a drastic rise in your search engine rankings. You can reduce your advertising costs. Since you will have reams of highly motivated affiliates selling your products for you, you will not have to spend money driving traffic to your site. The key to getting the most out of your affiliate program is to attract the attention of very motivated affiliates by offering lots of incentive: generous commissions, also tools and resources that will help them to succeed.

Form strategic alliances with other businesses to ramp up your profits, expand your skill set, and present your clients high-quality products and services. Forming partnerships and also joint ventures with other businesses for a share of profits is a great way to ramp up your income in a major way. For one thing, when you combine your skills, products, services, and resources with another business, you create new streams of proceeds and profit and expand into new markets. You also bring added worth to your existing clients. The key to getting the most out of a strategic alliance is to seek out products or services that complement yours and will benefit your guests. Then approach the companies that provide those products or services. Ask them if you can recommend their products or services on your web site for a portion of the profits. Generally companies will gladly agree to this arrangement. After all, it is no risk for them if they have to pay you only when you refer a paying customer. It is a win-win situation that is going to generate a LOT of additional revenue!

So, get out there and start selling.

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Donald N. Lombardi reveals more approaches in post scripts to his articles on how to make money online, as well as, other business ideas that he has implemented, field tested and proven to be successful with over several hundred small business clients. DOWNLOAD WEBSITE HERE NOW>.

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Increase Web Site Traffic And Your Search Engine Rankings

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Home Page > Internet > Internet Marketing > Increase Web Site Traffic And Your Search Engine Rankings

Increase Web Site Traffic And Your Search Engine Rankings

Posted: Sep 20, 2010 |Comments: 0
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Liked this article? Click here to publish it on your website or blog, it’s free and easy!

In this article You’ll Learn How you can Increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think.

Free Article Marketing

Traffic, credibility and exposure Free Memberships and Free Training! http://www.MagicSeoBot.com

We’ll be discussing SEO techniques and other Free/Paid methods to generate Traffic.

Search Engine Optimization Techniques

1. On Page Optimization:

Though these days, on page optimization will not help you much, But still it is important for any website to rank high.

Meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.

The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.

Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.

2. Off Page optimization:

There are many ways you can optimize your site with off page optimization methods. We’ll be discussing Press Release and Linking techniques

2a. Press Release:

Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like .

140,000 PLR Articles Pack

Internet Ultimate 140,000 PLR Articles Pack. Ranks/Traffic/Sales http://www.Free-Plr-Article.com/

Write a press release that can be termed as a news for press reporters. Ask Yourself before submitting your Release. Is your news “newsworthy?” The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.

Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.

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Techniques to Increase more Clicks to Your Web Links

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Home Page > Internet > Link Popularity > Techniques to Increase more Clicks to Your Web Links

Techniques to Increase more Clicks to Your Web Links

Posted: Sep 03, 2010 |Comments: 0
| Views: 133 |

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If you aim at getting a high rank on Google and other renowned search engines, it is imperative that you get quality links to your website.

It is unfortunate that this task is among the most difficult ones to achieve. How well are you taking advantage of your existing links? More often, it is quite simple and easy to enhance your existing backlinks than getting entirely new links.

Make corrections on the links that point to your initial domain name If you have previously changed your domain name, it is possible that some people still link to it. Certainly, the links to your previous domain name ought to redirect to your current domain name using a 301 redirect to make sure you still retain the link. However, links via 301 redirects do not go by the full link power to your site.
As a result, you need to get in touch with the webmasters that linked to your old domain name, and request that they link to your current domain. This is great way to improve the effects of the links on the ranking of your website in search engines’ result.
Make Necessary Changes Or Corrections to Broken Pages on Your Website Examine the statistics of your website and redirect every link that points to a non-existing (404) page on your site, to a real page (existing page) on your website. This will help in giving a proper direction to your visitors. Like in the first instance, you can contact the previous webmasters and request that they change the links.
Endeavour to Enhance the Link Texts While in touch with webmasters to request for links to your new domain name, you can also use the opportunity to propose new link texts to be used for your links.
Make Suggestions of Other Related Websites to the Webmasters This is another technique that can get your ranking on top slots. When you request for links from webmasters, it is a good idea to also suggest relevant websites to them. “Relevant”, means that the websites you are suggesting must be related to yours and more importantly should also have quality content.
In a situation where a website links to your website, and that same website links to other websites that are relevant to the central topic of your site, there is always a higher possibility that search engines will see your website as being relevant to that topic.
Examine the Links Residing on Your Website In order to see some of your web pages in the search results of Google, you have to link those pages from your own web pages. When a page is concealed in the navigation process of your site, there are little chances that the specific page will gain a satisfactory position in Google’s search result.

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How To Increase The Amount Of Time Your Visitors Stay On Your Website!

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How To Increase The Amount Of Time Your Visitors Stay On Your Website!

Posted: Dec 10, 2007 |Comments: 0
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As an internet marketer, you know the importance of website traffic. As a matter of fact, the majority of your time as an internet marketer will be spent developing marketing strategies to draw the attention of individuals who will make good traffic for your website. While traffic is an essential element to success when it comes to internet marketing endeavors, there is something even more important. That something is keeping your website visitors interested enough that they stay on your website. Here, you will learn some valuable steps to do just that!

The first thing that you can do to increase the amount of time your visitors stay on your website is to create your website in such a way that users find it easy to maneuver around. Organization is the key when it comes to creating an effective website that will appeal to your visitors. Without organization and proper structure, your visitors may become frustrated and move on to another website that is easy to navigate and understand. Sure, it may take a little time to set up your website in a manner that is structurally fit for the novice internet surfer, but if it is done correctly, you will immediately see results!

The second thing that you can do to increase the amount of time that your visitors spend on your website is to create valuable content. This means that you should create content that is loaded with a lot of useful information, is written in a simple and precise manner, and will interest those in your website readership. Many website owners simply through together content that is keyword stuffed and contains a lot of word “fluff”. While it is true that integrating keywords is a core element to internet success and search engine rankings, if it is over done, you will lose the interest of the traffic that you receive.

The third thing that you should do to ensure that visitors remain on your website is to avoid the temptation to decorate your site with lavish graphics. It is important to understand that there are still individuals who rely heavily on the use of dial up modems to connect to the internet. When visiting a website that carries a heavy load of graphics and other items, it can take a long time to appropriately load a page. Many, when experiencing heavy load times, will back out of a website and visit another one that loads more quickly. You can keep your website looking professional without the heavy burden of graphics, animations, and flashy backgrounds.

The fourth thing that you can do to ensure that your visitors remain on your website is to produce activities that are interactive. Individuals who are given the opportunity to interact in the virtual world are more likely to remain at a website for an extended amount of time. You may want to place a forum on your website where visitors may chat with each other. You may consider placing interactive quizzes and polls on the website. Many website marketers are starting to implement the use of the online gaming industry in order to maintain a steady stream of consistent website traffic.

The fifth thing that you can do to ensure that your traffic stays on your website for an extended amount of time is to offer one or more free products. You may offer free software, games, or even free eBooks. All of these products are quite popular to internet users. By providing an area where your visitors can download free things, you are opening up the door to potential website traffic. In addition to this, you can include your link and information in the product that you offer and allow individuals who download it to advertise and sell it, or even give it away to others on their websites! This is a great way to get down right viral!

As you can see, there are a number of different methods that can be used to gain internet traffic, and keep that traffic on your website. The longer that an individual stays on your website, there is more likely a chance that the individual will purchase what you have to offer. If you want to succeed as an internet marketer, it is important to ensure that you follow the tips listed in this article. You will begin to see immediate traffic and consistency as a result of your internet marketing endeavors.

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Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.

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A redesigned website can increase brand awareness and sales

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A redesigned website can increase brand awareness and sales

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Home Page > Advertising > Branding > A redesigned website can increase brand awareness and sales

A redesigned website can increase brand awareness and sales

Posted: Nov 08, 2009 |Comments: 0
| Views: 141 |

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Redesigning of your website is all about understanding your audience and your medium in order to improve your Internet presence.

There are several compelling reasons to redesign your website. A website redesign is most commonly needed for the following reasons:

a. A change in your brick and mortar business and/or your online business model.
b. Growth and expansion into new areas.
c. Updating for Internet technology such as new browsers, increasing screen sizes and faster connection speeds.
d. To increase your search engine presence
e. To replace an out-of-date or unprofessional looking website.

Whatever the reason, a redesign is an extraordinary opportunity to redefine your online business presence and propel your website forward, ahead of your online competitors.

Break Down the Functional Parts of Your Website
The best method for examining all the parts of your website is to create a sitemap. A sitemap is a visual diagram of all the links and pages of your website. Let’s take a look at an example for a property development company’s sitemap.

In the sitemap illustrationabove we have sectioned the property development website into 5 parts.

1. Administrative Links
2. Hot Links
3. Global Links
4. Sub Links
5. Footer Links

Your Administrative links should contain the general information for your business. You want to keep these links separated from your Products or Services links so your visitors won’t have to browse through your administrative company links such as Mission Statement when looking for your products or services.

Hot links are the visual cues that act as hot points or your important Call-to-Action areas. These are essentially mini-advertisements that call attention to specific areas of your website. In the illustration above there are hot links for Inquiries, News, and Events. Our website client wanted to generate sales leads and provide news and events regarding new developments for retail and sales related real estate.

The naming of your links is also an important factor. If you are a medical office or a lawyer, you may want to name your Inquiry link as Confidential Inquiries, whereas a contractor would use the link term Free No-Obligation Inquiries.

Global Links are the primary links for your services and products. This is where you should place information for what you do, how you do it, what you provide, what you sell and so on. These are your bread and butter links. Bread and butter links are the hyperlinks and information that generate your leads and business income.

Sub Links are where you will want to prioritize this information. Think of additional ways to support your products and/or services. Here are some great ideas for doing this.

a. Create Case Studies pages
b. Create pages for Testimonials or Accolades
c. Create pages for your Associations or Certifications
d. Create a Client List or Client Industries Served list
e. Create Photo or Project Gallery pages
f. Create a repository page for Media. This provides you a place in your website to post links, video, audio, articles, Word documents and PDF files for any news or information relating to you or your business.
g. Define what makes your business unique.

Footer Links can be an extremely important area of your website and are often overlooked. This is where you can insert jump links to your locations pages, post phone numbers, fax numbers, emails, and address information.

* Note: If you are a local business and want local exposure on Google and other major search engines, it is important that you list your full local business address in the footer of your website.

Challenge, Focus Test and Question each Part
Once you complete your sitemap you should research similar websites for your business. Compare your navigation tabs and the names for these tabs to other websites.

Ask yourself the following questions. Have I covered all my navigation bases? Have I created opportunities for developing specific pages?

If you were a home remodeling contractor you might want to consider multiple galleries for your project photos versus displaying all your construction projects in one gallery page. Multiple pages provide you more chances for visitors to find your website in search engines. Every page in your website is an opportunity to tell search engines what your website is about.

Ask your web developer to use different and unique title and description meta-data in the code of your individual pages. In the case of a home remodeling contractor website, there are opportunities to have multiple gallery pages for kitchens, sunrooms, room additions, decks and so on.

Using Meaningful Content
Whether you are a lawyer, baker or candle stick maker there are two extremely important reasons for your website to contain meaningful text or copy.

1. Great copy supports and defines the essence of your website. Great copy can be defined as well formed sentences that convey your ideas and information in a meaningful way to your online visitors.

2. Great copy (website content) will earn you back-links and heightened attention from search engines. Do not write copy specifically for search engines; rather write copy for human visitors, but be judicious in the way you form your sentences. Also ask your web designer to place interior links within your pages where appropriate.

Here’s an example using two short paragraphs of home page content.

THIS COPY IS OK
a. Our product line seamlessly combines function and elegance, and includes: home and office furniture, accent chairs and pieces.

THIS COPY IS BETTER
b. The Williamson extensive product line seamlessly combines function and elegance, and includes: home entertainment furniture, home office furniture, accent chairs and accent pieces.

In the second example they mention their company name and use complete phrasing for their products.

Instead of “home and office furniture” they used more descriptive phrases like “home entertainment furniture” and “home office furniture”. These two phrases could also be linked to any relevant interior pages to improve user navigation and also compliment your website’s search engine optimization.

Put all these Parts Back Together in a Meaningful Way
Now that your sitemap is complete, the next phase is to incorporate this information into a website redesign. Consider the following points before you finalize your website design.

1. Consider whether a vertical navigation or horizontal navigation schema works best for your website (some websites have both).

2. Be sure your most important information is placed above-the-fold.

Above-the-fold is a newspaper advertising term that refers to strategically placed images and text in the upper most section on the front of the newspaper page.

Think for a moment about the T. V. style box, newspaper dispensers pioneered by Al Neuhart, Founder of USA Today. When the newspaper is folded and placed in the front-facing box you can be sure that the editor will place the most attention grabbing photos and compelling headlines above-the-fold’. This directly impacts how many papers will be sold.

This same methodology applies to your website redesign. If your website does not capture your online visitors in the first few seconds after landing on your website, then they will simply move on to another website.

3. Humans read information left to right and down the page. Be sure there is an orderly flow of images and information on your home page and interior pages.

4. Be sure there is good use of white space or black space. Don’t insist that your website designers cram text, graphics or visuals in every nook and cranny of your web page.

A professional graphic design person or web designer can help you develop a good look and feel for your new website, but don’t leave this task completely in their hands. Ask questions along the way and do your research. If they suggest a vertical navigation using red links instead of blue… then ask them why.

At the end of this process you will have done your necessary due diligence for having a successful redesign that will carry you forward over the next few years!

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Rick Vidallon -
About the Author:

Visionefx President Ricardo Vidallon has been in the creative business of advertising, cable broadcast, animation and the World Wide Web for more than two decades.

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Article Tags:
website redesign, redesigning your website, navigation sitemap, website navigation structure