Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing. Kurt is also a Deacon at his church.
Twitter Traffic Tips – Attract Instant Targeted Traffic From Twitter In 2 Simple Steps!
Everyone is now sitting up and taking notice of Twitter for the reason that SEO experts think that you can acquire a superior amount of targeted traffic using twitter. It will also boost your SERP (search engine page rank) and it will bring you far more prospects to your site. But how and where do you begin? Below are 3 straightforward steps which will assist you to acquire Twitter traffic to your online business:
Twitter Step #1: Sign up for a Twitter account. Open one and then look to make contacts within twitter. The more prospects you know, the simpler it is to send twitter traffic direct to your online business.
Twitter Step #2: Choose a topic or a controversial topic and begin composing on it. Content which is technical continuously attracts the attention of twitter followers. Build a blog or Word press and publish the blog/article on it.
Step #3: Make use of a “tweet this” Word press plug-in within your blog. This plug-in will easily load a twitter web link on every one of your posts and That allows tweeters to re-tweet with one click. The more prospects that are re-tweeting determine how often your post will be read. So a simple URL of your online business after every post means potential customers will go immediately to your site and this will boost targeted traffic to your site. You will begin attracting a excessive amount of tweeter traffic to your site very quickly.
You will have to build attractive and significant content just like any other form of marketing this will allow you to get hundreds of tweeter reading your posts and with that comes traffic.
Keep Your Customers Updated with Instant Tweets Using Twitter
Twitter doesnât need any introduction. Almost everyone who is using Internet these days have some idea about Twitter. Even though, Iâll provide some first-hand knowledge about this most talked about online service, for those unfortunate people who doesnât know much about twitter.
What is Twitter?
Twitter is a social networking website popular for its micro-blogging feature. Started in March 2006, twitter has spread worldwide like anything. According to current statistics of Compete.com, Twitter has more than 23.5 million active users only in United States (the number includes only unique visitors). The figure itself is enough to describe the popularity of Twitter.
What Twitter Offers
Twitter offers micro-blogging service to its users. One can post micro-blogs popularly known as Tweets (maximum 140 characters) on twitter that will be visible to all their followers. With help of tweets one can update all their friends and followers instantly.
Using Twitter for Your Business
Twitter is among the most popular tool after facebook, MySpace and YouTube used in social business networking and social media optimization. Even some large organizations are using Twitter for their business. For example, Dell is using Twitter for various business purposes. Dell Offers, News, Blogs, & Community Sites on Twitter (http://www.dell.com/twitter). With online promotion through Twitter, Dell has increased sales and revenues.
So, if Dell can do it, why not you? You can also make a leap ahead from your competitors using Twitter. If not much, you can use it for Customer Support or to inform your customers instantly about the recent updates of your organization or business.
Twitter can help you with promotion of your business in the best possible manner. You will never get a better and more cost effective way to contact and inform your customer instantly. It can be the perfect way of mutual communication. If itâs not possible to include your message in 140 characters, you can put a brief message with link to a web page describing more details.
Using Twitter you can get updates from your existing as well as potential customers too. Their opinion and feedback will help you in improving your products and services.
What Is The Twitter Software? And How Is It Different From Normal Instant Messengers?
What is the twitter software? and how is it different from normal instant messengers?
Instant Online Church Marketing: Pay-Per-Click
For most websites, search engines are the primary source of web traffic. Search engine optimization is great way to get visitors to your church’s website, but it takes time. If only you could pay someone to skip ahead in line. You can! Pay-per-click search marketing is a way to get in the search engines for your targeted keywords in less than 24 hrs.
What is Pay-Per-Click Search Marketing?
With search engine optimization you attempt to increase your rankings in the natural search results by optimizing your website. The only thing you may have to pay for is the optimization, if you hire someone to optimize your website. All the traffic that you get from the search engines does cost you a thing. With Pay-Per-Click (PPC) search marketing, you don’t have to optimize your website (though I recommend you still do). Instead you bid to have your website listed in the search results for certain keywords and then pay for each visitor that comes to your website through that listing. So, every time someone clicks on your listing, you pay, thus pay-per-click.
The most common pay-per-click options are Google’s Adwords, Yahoo Search Marketing, and Microsoft Adcenter. Currently it’s estimated that Google controls about 90% of all pay-per-click search marketing (report), so I’m going to focus on Google Adwords.
The PPC ads are displayed on the top and right side of the search results. In most search engines, they are labeled as “Sponsored Links”.
How PPC Works:
Pay-per-click search marketing campaigns can be rather simple or quite complex depending on how involved you want to get. On the simple side, you can setup your church marketing PPC campaign in 6 steps:
Setup an account with Google Adwords
1. Choose the location and language for the ads (listings are called ads in PPC search marketing)
2. Setup the text for the ads
3. Pick the keywords you want to target
4. Choose a bidding price
5. Start the campaign
In fact you could probably get your PPC campaign going in about an hour or less.
More advanced Adwords users can setup targeted ads for each keyword or keyword group, track the click-through rate for each ad, and refine the ads to get the best click-through rate. You can refine your bids to get the best result for the lowest cost per click. You can also track the visitors that come to your site through your Adwords campaign, setup conversion goals (actions you want visitors to do), and setup landing pages on your site related to the keywords in your ad campaign. These more complicated steps are not necessary, but can produce better results.
For most churches, however, the simple approach will suffice. The keywords that will be most valuable to most churches are local keywords. So, you already have an idea of what keywords you want to choose. In addition, with pay-per-click campaigns, keyword popularity isn’t very important. Some keywords may get searched 100 times a month and others only 5 times a month, but you want to show up on the results for both and you don’t pay anything extra for it. So, keyword research is minimized.
The Best Marketing Value Ever?
For most local keywords, especially church-related keywords, few if any organizations are bidding. Therefore, keyword bids will most likely be very low (around $0.05 – $0.15 per click). Imagine getting new people to your website for only $0.05 to $0.15 each. Compare that to the cost of direct mail, billboards, newspaper ads, or any other kind of adverting and it’s an absolute bargain! Larger cities may require higher bids, but bids are still generally less than $0.50 per click.
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