How is keyword relevancy related to your website marketing?

admin    Website Marketing     Keyword, Marketing, Related, Relevancy, Website

How is keyword relevancy related to your website marketing?

In a big way Sir, if you had to ask me objectively! The introduction may be a bit of an exaggeration, but keyword relevancy is often something that most webmasters disregard conveniently. Only for them to find out later that their page ranks pathetically, at least in terms of page quality! That is how important it is for webmasters to use relevant keywords on their webpage.

Let me give you an example for me to illustrate why keyword relevancy is so important and a lot of keyword research needs to be done even before you could add the meta keywords.

Assume that website A talks of selling electronics items, more specifically LCDs and Digital cameras. I would do a quick keyword search using the keyword search tool, https://adwords.google.com/select/KeywordToolExternal.

Almost quickly, the list of keywords I could use in the webpage would be

Electronics items

Electronics items for sale

Electronic items

Electronics closeouts

And some more…

Now, these are only some of the keywords I would have preferred to use due to their keyword relevancy. The next thing I would have to do is write the content according to these keywords, which will take me a step closer to achieve good page rank with Google.

Take the same website and with the same keyword research tool, how if I would have used the following keywords

Electronics

Wholesale items

Wholesale electronics

Do you know what will happen here? Simple – The meaning of your page would change. In essence, you would have written the web content looking at the previous keywords, but here since the keywords are different, the content would be an absolute mess.

Look – You might still get traffic because the keywords just mentioned above are high traffic keywords. But, the problem is – You would not help the Google Page rank at all. In fact, don’t be surprised if your page gets ranked low in Google.

Conclusion –

Keyword relevancy is probably the most important aspect in your webpage. If your meta keywords are nowhere related to your web content, the quality of the page would be low. And most of you would know that a bad quality web page may not survive for long! On the other hand, a good quality web page would pull in traffic eventually, even if it happens with time.

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Keyword Selection For Your Website Marketing – Top Tips To Think About For Your Website

admin    Website Marketing     About, Keyword, Marketing, Selection, Think, Tips, Website

Keyword Selection For Your Website Marketing – Top Tips To Think About For Your Website

The marketing of your website on the internet is very important.  You want to attract qualified customers who are interested in what you are offering.  Therefore it is very important to think carefully about the keyword selection for your website.  This is a very simple and basic guide to explain why keywords are important, and what a website owner should think about when selecting their keywords and writing the content.

Why are keywords important

All search engines have robotic spiders that walk through the internet, reading the websites and indexing them, assigning a ranking on many factors with relation to specific keywords.  The ranking of your website will be reflected in it’s position within the search engine results, for specified keywords.

There are many factors which will affect your search engine rankings and the search engines are always updating their method of calculating this.  Some of these factors like the popularity of your site are not ones you can affect directly.  However you have total control over what keywords you want to optimise on and what the content of the site will be, so this should be your starting point.

Not just a single word

For the internet the keyword refers to the words that a person might type into a search engine such as Google to find a relevant website.  This might be a single word but is more likely to be several words or an actual phrase.

For example if someone is looking for information on the best type of dog for a family, they might type in “dog”.  However this would give many results not specifically aimed at the specific information they are looking for.

So it is more likely that they might type in “family dog” or even “find a family dog”.  This search would provide results for many websites that help to determine what type of dog would be suitable for their family.

Reduce bounce

The bounce rate of your website is the percentage of people who arrive on the site and then immediately leave because it is not what they are looking for.  A high bounce rate can count against you in search engine rankings.

Therefore it is important to think about the keywords that a person might type in, who would actually be interested in your website, product or information.  It is not enough just to get the person to your site, but they should be interested enough to stay and look at a few pages.

So your keywords need to be directly relevant to your website and not just associated.

Reduce Competition

You can see how much competition a particular keyword has by typing it in Google and checking the number of results.  If you are checking a phrase then enclose the phrase in quotes, to limit the search to that phrase and not the individual words.

If you are in a highly competitive area like B&B or website design, unless you have a massive optimisation budget and a few years you are unlikely to get on the first page of the search engines, therefore you have to be creative.

Is your product local, like a shop or trade? Then you should be looking to include the local towns in your keywords.  For example, for an electrician based in Cardiff, it would be better to focus your optimisation work on “electrician Cardiff” or electrician south Wales”.

If your website is not targeted locally, then think of some 3 word phrases that are more specific for your website.  For example a website selling bedding might focus their optimisation work on “fitted cotton sheets” rather than just sheets.

Popularity

How can you find out what searches are actually done and how many?

Are the keywords you have selected actually typed in by anyone?

There are many tools to help you here, both free and available for purchase on the internet, however to start with try the free Google offering https://adwords.google.com/select/KeywordToolExternal.

You can analyse either your chosen keywords or your whole website, and see some alternative suggestions that people actual use.

Density

The keywords you use need to be relevant to your site and be reflected in the text on your site.  The measure of your keyword density is as a percentage of the total number of words on the page.  There are many free tools on the web that allow you to measure the keyword density of your web pages.

You need a reasonable keyword density whilst allowing the page to be readable to people looking at your page.  However it is important to note that some search engines, notably Google will penalise your page if the keyword density is too high.

You should aim for a density in the range of 2-8% whilst still providing good readable content.

Placement

There is disagreement over whether the higher a keyword is placed in the general text on a page makes any difference, so it is better to concentrate on producing readable content than making sure all the keywords are in the first paragraph.

However the placement of your keywords in specific areas of the page does make a difference.  Keywords that appear in the page title, and meta description, headers and alt text do get prominence.

Testing and recording

Why not keep a record of your chosen keywords, the density on the page, their popularity, the competition and your ranking, and the number of people who find your website using them.  A spreadsheet would be ideal for this purpose.

Then when you re-test the keywords at a later date, you can see if there are any changes.

Also don’t assume that once you have chosen your keywords and written the content that the job is finished.  Be prepared to change keywords and your content where they are not working.

For more information visit our website to see how we can help you with your keyword selection

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Keyword Density and Search Engine Optimization

admin    SEO Marketing     Density, Engine, Keyword, Optimization, Search

Keyword Density and Search Engine Optimization

Denver search engine optimization
Search engine optimization Denver

Keyword Density and Search Engine Optimization

If you looked into Denver search engine optimization (SEO) in the last couple of years, you

probably got a bunch of information about keywords. You learned a lot

of ways, some of them a bit tricky, for maximizing the keywords on your

website so as to improve your ranking on the search engine results

pages. Keywords have been around for a while now as little tools for

making the content of your page look attractive to the software, called

spiders or web crawlers, that major search engines use to find relevant

sites to match user’s search terms.

Ways to Use Keywords

There are several ways that sites use keywords to get a boost in the

rankings, and not all of them are legitimate anymore. Here are the

basics:

•Content – You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of

keywords. When a user read the page, they were inundated with words

that matched what they were looking for. Unfortunately, the content

itself was seldom as useful as it could be since it was more focused on

keyword density than on helpful information.

•META tags and alt tags

- These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this

code and look for matching terms. So even if you didn’t talk about a

particular topic on one page, your META tags could claim you did and

draw visitors. Alt tags are the same thing but for images.

•Page titles and descriptions -

If you could get the right combination of keywords in your page titles

and the brief descriptions embedded in your source code, you could get

the attention of search engine spiders. So Denver search engine optimization

teams were suggesting some pretty keyword dense titles and descriptions

that were not necessarily accurate or useful to the visitor.

Keyword Evolution

Today, these are still valid placements for keywords. You can use them

in your content, place them in your page titles and descriptions, and

embed them in your HTML code in the form of META tags and alt tags. The

difference in the most recent search engine software changes and the

spiders of old is the type of keyword use they are looking for. More is

not always better today. In fact, a bunch of keywords crammed onto a

page of useless content will not boost your ranking, rather it might

lower it.

Instead, search engine spiders are looking for keywords that occur

naturally in the text of a website. For search engine optimization, Denver

businesses are going back to the natural way of presenting information

on the web. Articles with useful information, META tags and alt tags

that accurately describe what’s on the page, and titles and

descriptions that direct a user easily to the information they need.

These are the SEO methods that work now with major search engines like

Google.

So when you’re thinking about SEO, natural is the keyword of the moment.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves

runs NewMediaDenver,an Internet technology company located in

downtown Denver, Colorado (http://www.NewMediaDenver.com).

Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10

years, and he constantly develops and stays current with all the latest

SEO and Link Building

Techniques.

Keyword Research & Se Optimization: the Basic Step of Search Engine Marketing

admin    SEO Marketing     Basic, Engine, Keyword, Marketing, Optimization, Research, Search, Step

Keyword Research & Se Optimization: the Basic Step of Search Engine Marketing

The basic step of SEO starts from the keyword marketing. Through keywords a business can express its identity to the target audience. Therefore, keywords are quite important for the successful search engine marketing.

But keyword optimization depends on host of factors, and it is very much crucial to set certain parameters by which one can attain the highest place in the SERP (Search Engine Return/Result Page), and thereby one can also get the prospective customers online.

Two things are important for the Keyword strategies (Keyword selection process): nature of the business and the likely target audience. One has to narrow down the search sphere of getting the target audience; a specific keyword targeted can fetch the mass target audience to your site. As a result, it would yield a highest return, and it would increase the ROI (Return on Investment).

Keyword research is the first phase of an economical SEO service (http://www.seosydney.net.au/). Three key points are there: the kind of products and/or services your business can render, who is target audience, and what they are searching for in order to get to your business.

A proper keyword research should start with this understanding that these aims are to be achieved by the keyword research. An optimized content development requires the proper keyword research, keyword selection and the keyword placement; this in turn will enhance the rankings of the site on the major search engines like Google, Yahoo, and MSN.

Therefore, Keyword research determines which keyword phrases will describe the website’s products and/or services and are actually used in web searches. It has three crucial aspects:

1) Keyword analysis: It is the process of analyzing the volume of likely keywords that will generate the traffic.

2) Keyword selection: Out of the bulk of keywords taken, one must have the understanding of the different prospective keywords to reflect the company’s status.

3) Keyword placement: The final step is the keyword placement, which involves the proper placement of the keywords in the site content. This placement must be such appropriate that the search engine spiders will give more relevance to.

These above stated three processes are totally known as the Keyword Optimization. Now, keyword research consists of finding the right kind of keyword that has the highest search frequency (the value for the keyword), and at the same time, it has the lowest competition in the market, i.e. a few businesses has sought for that particular keyword. In way the keyword should be the search term for any specific business by the prospective clients. It is really impossible to find the perfect keyword as a tool to compete thousands of same businesses. Sometimes, it might all so happen that a popular keyword, in spite of its highest competitive nature, is targeted, for the sake of its indispensability and highest conversion rate (the power of a keyword to generate sales).

Following are some of the important factors that are taken into consideration while choosing the keywords:

1. Try to select unique key words that your competitors have not thought of. There are so many tools like Word tracker, Overture and Google Ad sense to find the targeted keywords. But please do keep in mind, while choosing a keyword try giving a unique shape to it.

2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales?

3. Make sure that the key words are very significant to your site so that people who find your site through your key words will not immediately leave. Site popularity is a factor to be taken into consideration also.

4. Try to accumulate a list of key words that covers your site very well so that you aren’t leaving anyone or anything out. The nature of business must be exposed through your keywords.

5. Conversion rate checking is another point. If a keyword is able to bring 10 people to your site, and out of 10, only one sale generates, in comparison to another keyword that brings only two and that 2 persons buy your products, then the next keyword is said to be of more useful than the first one. This is called the conversion rate. Therefore, the conversion rate for the latter keyword is higher than the former one. Ultimately, your search weapon should bring prospective customers; that is what your toil for to sell the more.

6. Seeing what the competitors are targeting by going over to their source from the view option; it is not entertained that one puts a keyword targeted by a competitor in to-to to one’s site. It would then be called stealing, and frankly speaking, that is not an ethical search engine practice. A competitor’s site can be viewed from all perspectives, so long as a healthy competition exists. It would give you some idea and reference, why and how a successful competitor is on the top. Guidance is always acceptable, but the replication can never be encouraged. In Google too, such attempt is punishable, and if caught, the site may be banned for copyright threat.

7. Just do think like how a common person will search for a particular site. Then look for that kind of keywords. It is always advisable to have two to three special or unique keywords that contain the business lingo or the jargons; in that sense the keywords sought would be realistic and specific.

Once the keywords are attained, the next move is to implement them properly; following are the universal places where the keywords are usually placed:

In the title

In the domain name

In the heading

In the first sentence of first paragraph

In the filename

In text link

In Meta description

In Meta keyword

At the bottom of page

Keywords optimized this way will have a likely impact to be searched first and crawled well by search engine spider.

Pay Per Click Advertising Strategies In Determining Keyword Phrase Value For Seo Marketing

admin    SEO Marketing     Advertising, Click, Determining, Keyword, Marketing, Phrase, Strategies, Value

Pay Per Click Advertising Strategies In Determining Keyword Phrase Value For Seo Marketing

Researching through (PPC) pay per click advertising campaigns, on your main keyword phrase ability to generate targeted traffic is the key to search engine optimization marketing success. With the Overture system, you can easily know the quantity of traffic your primary and secondary keyword phrases will generate.

The best approach to succeeding with pay per click advertising is to be specific. Online business owners make the mistake of going for broader match keywords which in most cases are inaccurate. Open match option (Broad match) includes results for other matching keyword phases thus not truly telling whether the keyword is good or not.

The secret to optimizing your pay per click advertising is to go for exact phrase match option. This is where you place open and close brackets around your keyword phrase, “[]“. This option will tell you the exact ability of your keyword phrase in generating target traffic. For example, if your main phrase is “Online Business Option”, investigate to make sure that this is the best keyword phrase since it may turn out that “Internet Business Options” is preferred.

Once you have set your pay per click adverting campaign, you will need to track the leads generated from this advert. Most PPC platforms like Google Analytic offer very good tracking tools and thus telling exactly how your keyword is fairing on.

Equipped with this vital information, you can easily set your agenda towards succeeding in search engine optimization. You will have a clear and detailed picture showing the value of your primary and secondary keyword phrases.

Click the links appearing below and get more rich content about Pay per click advertising strategies.

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Search Marketing: Romancing The Keyword

admin    Website Marketing     Keyword, Marketing, Romancing, Search

Search Marketing: Romancing The Keyword

Keywords are the specially tagged words that bring you and your dream customer together online. Lest that sound like a simple and fairly traditional coupling, better to get clear right now that online, keyword matches are more of a ménage à trois. You, your prospect, and the search engine are all in this together. For anyone getting nervous, or anything else, that is the extent of that metaphor.

Here’s how keywords work and what you need to do about it:

Your customer uses keywords to search for information, answers, or solutions.
You use them to describe a solution or an answer to a problem–whatever it is you are promoting.

The more nearly you can match the keywords that you use to “answer” a question to the ones that your future customer uses to “ask” it, the more likely that you will be brought together by you-know-who.

That would be the third party–the search engine. You and the customer (the searcher) each make your keywords known to the search engine. The search engine’s job is to sort through billions of possibilities to find matches. Search engines are both generous and picky. They will deliver up as many matches as they can find; these often number in the millions. (Your goal is to get on page one of the results, and preferably in the top spot.) On the picky side, search engines are calibrated by the companies that own them, to screen out undesirable and irrelevant results so as to deliver only high-quality matches to the searcher. This is a good thing, but one that holds you–the marketer–to a high standard. (That’s your standard anyway, right?)

The search engine, it needs to be said, is only interested in satisfying the customer–that is, the searcher who enters her keywords and phrases into the little query box (think Google, Yahoo, YouTube, etc.) –not you (or me). We, as good marketers, must do three things extremely well then, in order to show up in the results that the search engine produces for our prospective customers:

1) anticipate the need/problem of the searcher and choose keywords that are highly likely to match the words–or at least the intention–of her query;
2) use these keywords in the titles, headlines, and/or subject lines of promotional materials (ad, article, video, email, blog post, etc.);
3) properly tag the keywords in terms and codes that the search engine will recognize. This is what makes it possible for the search engine to do its job for the customer.

Fortunately (for most of us!) the world is awash in geeks and so many of these tools that we use to produce ads, articles, videos, and such, have been made pretty user-friendly for non-geeks. The upshot–good news for Average-Joe-Marketer–is that by learning just a few tricks, we can accomplish what is needed with keywords, and function AS IF we actually understood what we were doing and how it all works.

What we do need to know, then, is:

HOW to research and select good keywords; WHERE to put them; and WHAT ELSE we can do to optimize search engine activity to increase the chances of being picked up and displayed on page one of the customer’s results.

I’ll go into more detail on each of those areas in upcoming articles.

Happy marketing!

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XML Keyword SEO Market

admin    SEO Marketing     Keyword, Market

XML Keyword SEO Market

Research title: The best keywords to work with in relation to the search term ‘XML’

Out come: Select the best keywords to bid on and/or write articles about to increase the PageRank on Google and develop relevancy of content

Data source: SEMRush.com
Tags: XML, keywords, SEO, search terms, statistical analysis

Attachment: List of 2,683 keywords related to ‘xml’ with average searching volume, number of results and dilution (XLS file)

Summary:
Search volume isn’t everything! Content’s competition isn’t everything! By applying the dilution formula we can list the keyphrases that have the biggest search volumes and less competition. Sometimes we can think: ‘xml parser’ is a great keyword because more than 5,400 searches are made on Google every month! Although that is true, there are more than 13 million results available on this search. This means you have 0.04 dilution index and therefore there are more than 2500 pages available for every search, investing on this keyword will be a headache. See bellow the analysis I’ve done in details for the most broad search word available on the XML subject: xml.

Researched numbers:

Average search volume for ‘xml’: 60,500 times per month

Competition: 409,000,000 results

Average AdWords bid price: US.34

Dilution index: 0.015% (very low)

Main organic results: Wikipedia.org, W3Schools.com, W3.org, XML.com and XML.org

Data analysis:
According to SEMRush.com the search term ‘xml’ is typed in Google an average of 60,500 times per month and the main organic results are so solid in the ranking system (whatever it is) that competing for a place among the first 10 would be suicide for most SEO projects. To sponsor a link on Google for this keyword isn’t very expensive but we must realise that the more specific a term is, the more chances we’ve got on converting a click. Just ‘xml’ doesn’t tell us much of what the reader wants and that might not mean ‘business’. Lets analyse the related words (words and phrases that the people searching for ‘xml’ also typed into Google’s search). I have deliberately ignore some terms unrelated directly to XML so we can think of the relevance of the articles and the content we can create around it:

6 Best monthly search volume keywords:
1. x m l (with spaces; 60,500 searches)
2. xml editor (18,100)
3. msxml (9,900)
4. xml tutorial (6,600)
5. extensible markup language (6,600)
6. index xml (5,400)

6 Lowest competition keywords (with more than 10 searches per day):
1. xml declaration…external entity (25,800 results for 390 searches per month)
2. msxml4 0 sp2 (66,800 results for 320 searches)
3. msxml parser (77,800 results for 720 searches)
4. xml whitespace (1,200,000 results for 320 searches)
5. xml parse (1,360,000 results for 320 searches)
6. xml tutorial download (1,540,000 results for 320 searches)

6 Best dilutions to compete against:
1. xml declaration…external entity (1.51% dilution – very good!)
2. msxml parser (0.76% – good)
3. xml version 1.0 encoding utf 8 standalone yes (0.4% – good)
4. xml notepad (0.38% – above average)
5. xml spy (0.24% – above average)
6. xml tutorial (0.13 – average – but still worth investing)

Conclusion: Building a list of words, phrases and sentences to plan your SEM is essencial for it’s success. There are many books and tutorial available but none of them presents the Dilution Index Formula (SEO-DIF) that allows you to have a good, ‘clean’, list of search terms with maximum possibility of getting a good position on search engines.

Extra: I have my own plan for XML. It’s a project not yet published here but is based on the keyword ‘php xml parser’ and as a PHP developer I will offer a web tool for bloggers and web publishers to parser RSS/Atom/RDF feeds to place on their pages. Lets see the results of that!

Advanced Keyword Research – Take Your Search Marketing To The Next Level

admin    SEO Marketing     Advanced, Keyword, Level, Marketing, Next, Research, Search, Take

Advanced Keyword Research – Take Your Search Marketing To The Next Level

As most search marketers know, conducting effective keyword research is crucial achieving PPC marketing and search engine optimization success. By researching keywords on an ongoing basis, you can continuously find quality, and action-producing keywords.

But to distinguish yourself from your competitors, you really need to take keyword research to the next level. That’s where advanced keyword research techniques can help separate you from the search engine marketing pack.

How to Conduct Traditional Keyword Research

Before I discuss advanced keyword research, let’s start by looking at some of the basic methods of traditional research.

Basic Methods for Researching Keywords

Some of the most popular methods for performing keyword research are also pretty basic and straightforward:

* Brainstorming – think up keywords that your customers would type into search engines to find your company website
* Keyword suggestion tool – you can get keyword suggestion ideas from a variety of free keyword tools on the Web
* Examining competitor sites – by checking a competitor’s on-page and off-page optimization efforts, you get a very good idea which keywords they’re targeting

The trouble with these approaches is they’re each intrinsically flawed.

First, by brainstorming, you’re guessing which keywords users will search on to find your site. There’s no actual search data to back you up. Secondly, keyword suggestion tools offer lists of keywords, which are based on estimates (not real searches) and available to everyone, so there’s no real competitive edge if everyone is using the same keywords. Finally, just because a competitor’s keywords are relevant to their website and business, doesn’t mean they’re relevant to yours. You can’t assume what works for one site will automatically work for another.

The Benefits of Advanced Keyword Researching

To gain the upper hand on the competition, you need to go beyond traditional research for keywords. Advanced research methods involve using keyword data from your own website data history and your own search log files. By conducting keyword research in this manner, you’re ensuring that your data is:

* Highly Relevant – the keywords users searched on to find your website are related specifically to the services or product your website offers.

* Totally Unique – unlike keyword tool data, your search log files are distinct to your particular website, they’re private and available to nobody else. This offers you a big advantage over your competitors.

* Always Fresh – people find your website through new searches every day. This data is collected in your server logs, and gives you a steady stream of fresh and proven keywords to target.

Putting Advanced Keyword Research into Action

So once you’ve discovered all these new keywords by mining your log files, what next? As you discover new keywords, the next step in the process is to take action by authoring narrowly-focused content around these proven keywords for your website. By doing this, you’re ensuring that the content on your website is fresh and supremely relevant to your audience. The result of combining advanced research with relevant content authoring around proven keywords will lead to better rankings in the search engines and more qualified visitors to your site.

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Keyword Research – Unlocking the Door to Untold Search Marketing Profits

admin    SEO Marketing     Door, Keyword, Marketing, Profits, Research, Search, Unlocking, Untold

Keyword Research – Unlocking the Door to Untold Search Marketing Profits

There’s little debate among search marketing experts that Keyword Research is a vital part of achieving success with pay-per-click and search engine optimization.

So What is Keyword Research Exactly?

In a nutshell, Keyword Research is the process of discovering and optimizing for the specific keywords and search queries that people are typing into search engines. By performing Keyword Research effectively, you will continuously discover quality and action-producing keyword opportunities, thereby establishing a big advantage over your competition.

What are the Steps Involved in Keyword Research?

Keyword research can be a complex process, and there are right ways to conduct your keyword research and wrong ways to go about it. But the good news is with patience and practice, anyone can master this technique to achieve search marketing success and growing profits for your business.

Wrong Ways to Conduct Keyword Research

Traditional Keyword Research methods are flawed. Some of the most popular methods for performing Keyword Research are to use:

Brainstorming sessions – sit around and think up keyword your customers might use to find you.

Third party keyword tools – choose from one of the host of free keyword tools across the Internet.

The trouble with these approaches is they’re inherently flawed. With brainstorming, you’re using guesstimates to assume which keyword people will search on to find your site, with no real data to back up your assertions. With free keyword tools, they generate static lists of keywords, which are based on estimated searches (not actual searches); are free to are public, so everyone in the world has access to them (no competitive advantage); and are not relevant to your specific website and your specific visitors.

So how do you do Keyword Research the right way?

Best Method for Conducting Keyword Research.

To ensure your search marketing efforts will prosper, you need to make sure your Keyword Research is done correctly. This means you need to get your data from your own website, through your own historical visitor data files. This way you’re guaranteeing your Keyword Research is:

Relevant – the keywords people used to find your particular website are right in your server logs and are related to what your website has to offer.

Competitive – your server logs are private, so unlike free third party keyword tools, nobody else has access to them. This gives you a distinct advantage over your competitors.

Fresh – people are finding your site everyday through search queries on the Internet. All this data is collected by your server logs,giving you a steady stream of new keyword opportunities each day.

Once you discover your new keywords through Keyword Research, you need to author highly-focused content on your website for them. By doing this, you’re ensuring your site content is of superior relevance to your audience and you’ll be rewarded by the search engines with higher rankings in the SERPs and more visitor conversions.

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Social Media Keyword Tools

admin    Social Media     Keyword, Media, Social, Tools

Social Media Keyword Tools

It is all about the keywords right? Well not really. It is actually all about the demographics each keyword represents. When someone searches Google for “seattle real estate” you have to put yourself in the mindset of the searcher. Who searches for that phrase? It could be a prospect for a home, a real estate agent checking local properties, or a real estate broker looking for a new recruit. Assuming a keyword will generate a return on investment for the time and budget it takes to have an organic result in the search engine may be a monolithic mistake.

Rather than think entirely “in the box” of search terms and keywords, think demographics. Think target market.

Consider social media a chance to explore your target market. One keyword leads to another, leads to another. Within a few steps you may discover that your best prospect for your business may be two or three levels removed from where you have been trying to reach them.

Example: Real estate professionals always want to show up for “city state real estate” as a term. Yet often they need to reach a person much earlier in the process. A real estate transaction is a relationship based sales process taking one to twelve months. There are indicators online regarding what people do before buying a home. They get married. They find a new job. They get divorced. They have kids. They go to school.

Social Media generates an entirely new set of keywords to compare and look at in the “big picture”

demographics

hobbies and interests

family connections

friend networks

Taking the real estate example: You can look at schools, churches, major employers, lawyers, hospitals and create a niche for themselves in a strong and consistently producing category. For instance Boeing, Idearc, AT&T, Comcast, Amazon, Microsoft, etc are all heavily present in the Seattle area. More importantly, some of those companies have huge employee groups clustered around certain neighborhoods.

How do I find my niche? Think out of the Box

There are a variety of tools out there that will help you with keyword research and drawing some basic conclusions. There are different categories of tools that can be used together or individually, they will help you discover:

the popularity of your keyword

who is talking about your niche (and the people involved in the conversation)

keyword synonyms and related terms (One letter may make all the difference)

niche industry trends and traffic patterns

Keyword Research Tools

-Google AdWords Keyword Suggestions- Use the Keyword Tool to get new keyword ideas. It works with providing keywords based on words or phrases and can also recommend based on site content.

-Google Traffic Estimator- a very simple to use traffic tool. You can dump in a list of hundreds of keywords or phrases and see what choices make sense for your next article.

-WordTracker – Wordtracker is the best non-google system, however it requires you to purchase a membership to get real usage out of the tool (and I am a fan of free/low cost)

Competitive Keyword Tools

-Compete.com Search Analytics – Identifies rival search marketing strategies to take your SEM and SEO efforts to the next level. Also defines traffic patterns on competitor sites.

-KeywordSpy – shows terms that competitors are buying or ranking for in the organic search results, including pay per click ad text.

-KeyCompete – shows pay per click words that competitors are buying.

Social Media Specific

-TweetVolume , TweetScan, Summize all give insight to Twitter. They can show you how much a keyword is being talked about and the associated terms that are drawn to it.

-del.icio.us tag page- StumbleUpon tags – - The most popular tags (keywords) can be seen in clusters of information.

-BlogCatalog Directory – MyBlogLog Directory – are both massive directories of sites that have been tagged by a member community. You can quickly search for a term, see associated terms on a site, and popular members on each site that may be influencers.

-IceRocket Trends – Technorati Tags – Useful for seeing keyword trends (Icerocket) and authority value (Technorati- the number of sites linking to another site)

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