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Tips for Killer SEO for Your Website

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Home Page > Internet > Web Design > Tips for Killer SEO for Your Website

Tips for Killer SEO for Your Website

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Posted: Nov 08, 2010 |Comments: 0
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It is important to know how Google and the other major search engines use their algorithms and programs to index your website. An algorithm is nothing more than a set of program instructions that the search engine’s automatic programs, called bots or spiders, use to recognize quality websites. These bots read your website much like a human being does. First page to last, top to bottom, left to right; just like you would read a newspaper or magazine.

They follow the links they find there and notate whether or not these links actually work and lead to other pages in your website or to related websites. So when you make your own websiteit is important to keep these facts in mind. Also keep in mind that Google is constantly updating their programs and criteria for indexing websites. You can go to Google’s Webmaster Tools page and read the SEO guidelines to stay updated on any changes.

On to the tips!

First and foremost is quality content. You need original, creative and relevant content on each and every page of your website. Do not buy into programs that offer you premade articles that you can personalize. The problem with these programs is that they produce duplicate content across many websites. Unless your content is original it will be flagged as duplicate and this hurts your SEO more than anything else. If you don’t feel comfortable writing your own website content, hire a professional writer. They are not expensive and the cost of paying someone else to write your content will be recouped in the form of more traffic.

Make sure all of your links work and link to related sites or pages. Broken links, links that do not work, are flagged and the bots hate these. Links that lead to unrelated sites are also flagged and can drop your rank in the search engine’s database. This hurts your SEO almost as much as duplicate content. Try to have your inbound links, links included in articles and blogs outside of your website, linked to specific pages not just to your homepage. This not only increases your SEO but also lets the bots know that a person is making the links and not an automatic program.

Keep your website fresh. Update it often and have a blog. Spiders and bots like fresh content. If you maintain a blog try to post at least three times a week. Everyday is better, but if you schedule does not permit this three times a week is a good number of posts. Blog posts don’t have to be long, just interesting and linked to pages in your website. A good three or four paragraphs of relevant and interesting content is much better than a long boring one that rambles on and on. You can write about events in your community, give tips, make lists, and talk about a new product – anything you think your readers would be interested in. Not only does this boost your SEO but it also builds community when readers leave comments and always give your readers an option to leave comments, people love doing that.

Make your website location-friendly. Since Google has added a location feature to searches, getting indexed is easier when you add your location to your site, content and links as appropriate. Instead of being Joe the Plumber, be Longwood, PA Joe the Plumber and always put your location first if you can. This targets your local audience and customer base. You can have separate pages for each location you serve and include the location in the address for each page and the titles.

These are just the bare bones basics for SEO. There are many other things you can do to boost the SEO of every freewebsite, but these will get you indexed and start to boost your rank in the search engine results pages. Remember, keep it original, keep it fresh and keep it local and you will have killer SEO in no time.

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Blow Away Your Competition With a Killer Web Site Marketing Strategy!

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Blow Away Your Competition With a Killer Web Site Marketing Strategy!

Blow Away Your Competition With a Killer Web Site Marketing Strategy!

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Home Page > Marketing > Blow Away Your Competition With a Killer Web Site Marketing Strategy!

Blow Away Your Competition With a Killer Web Site Marketing Strategy!

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Posted: Aug 31, 2006 |Comments: 0
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In today’s business world you need a leg up on your competition. A web site marketing strategy is just the fix you need.

There are many businesses out there today with a website. Just about everyone has one and you should too. But, the problem is that most of those websites are not getting any visitors at all.

It’s great to have a website for your prospects to look at when after they meet you. But, what if you could attract more prospects for your business with your website?

A properly optimized website can bring you leads for years. But you need more than just that if you are going to win over your competitors.

You website should be like a direct marketing piece of mail. It should cover just about any question someone would ask about your business. Many people put up a website to look like a brochure. This is all well and good; however your website needs to sell for you.

It comes down to online marketing. When someone finds your website they will have questions from the start. If they find some of the answers they are looking for then you may have your contact form filled out or receive a phone call.

Attention spans on the internet are very short. You need information to keep your visitors at your website longer.

Many people feel that they are in effect giving away their secrets when they do this. This is simply not true. The internet is driven by information. If you don’t have it, you don’t get visitors, it’s that simple.

So how do you start to get people to take notice of your website?

The first and most simplistic thing is keyword research. This is the most well known strategy in all internet marketing circles. But, don’t feel bad if you do not know this. You can learn today. Just make sure you understand, this is the basis of what drives your website marketing.

Just head on over to wordtracker.com and read all you find there. They key is to find what people are actually searching for on the internet and then plug those keywords into your website.

The above is what’s known as search engine optimization. However you shouldn’t just stop there.

Maybe your business is a local plumbing business. You goal should be to get prospects to your website from your local area.

One way to accomplish this would be to write articles and send them to high traffic websites from your area. You could write a nice informative article about plumbing and then send it over to your local news website and see if they want to publish your article.

The trick is to make sure you include your link at the bottom of your article. This way when someone reads your article, they find your link at the bottom and bingo they visit your website after they read what you have to say.

Ok, so you now have this great article and you want to send it out. But, how do you do that?

The first thing you need to understand is you need to respect reporters and webmasters time. When sending your article to them, first of all make sure it is relevant to what they want. Next, send it over with a nice letter and include your article in the body of your email.

Do not, include attachments ever. Most people will delete these for fear of viruses.

Email your article only once. These people are extremely busy and you do not need to keep bothering them or spam them. Just prepare a professional looking letter and find the right person to send your article too.

The next thing you could do is, finding websites that are relevant to your business. Just head on over to Google and type in keywords for your business. Then see if you can find websites that are similar to yours.

Once you find them, prepare another professional contact letter and ask them if they would like to publish your article. Just make sure the websites are from your local area. This way when a visitor reads your article and you have included your link. They will click on it and head straight over to your website.

This trick to all over this is sending you article out over time to as many places as you can find. 20 or 30 will not do the trick. Just pace yourself over a few weeks time and set some goals to do this.

You see, when you start to send out your articles. People will start to publish them on their websites. This in effect becomes a form of viral marketing that will bring you visitors for years to come.

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Making a Landing Page – Writing a Killer Sales Copy

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Home Page > Internet > Internet Marketing > Making a Landing Page â Writing a Killer Sales Copy

Making a Landing Page â Writing a Killer Sales Copy

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5 Killer Ways To Market The Internet Home Business At The Internet Marketing Forum

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5 Killer Ways To Market The Internet Home Business At The Internet Marketing Forum

The internet marketing forum is an interactive medium, where extremely targeted contacts with the internet home business marketers, who are interested about your topic just at this very moment, are possible.

1.You Can Market Program Sign-Ups.

The members at the internet marketing forum have already their own businesses. I mean the core businesses. However, very often the internet home business owners are looking for more to sell and if they get confident, that you are an expert, you have a good chance, that they will join your downline.

2.You Can Market Complementary Products.

In the marketing forum there are members from all levels of internet home businesses, from newbies to the full time professionals. They form a profitable target group for complementary products, like ebooks, marketing courses, templates etc.

These products can be offered in the text of the post or by the link at the sig file. This is a real possibility because every internet marketer is constantly looking ways to make his offer better and better.

3.You Can Offer Services.

All internet home business owners have not time to do the HTML or to download the complicated programs into their servers. If you have this skill, you can actively offer this service on the marketing forum and charge maybe $ 30 per each service. It is a nice income, great service and a marvellous brand building.

If you have a good pen, you can write internet home business articles for other people, which is quite a nice way to make an extra income.

Generally speaking the services become more and more important, because the sites and the programs are so close to each other. And people are ready to pay for them.

4.You Can Launch A New Page Or Article On The Internet Marketing Forum.

The product can be launched by publishing an internet home business article, which introduces the product benefits to the marketing forum members. This happens by writing a teaser ad, a short text ad, with link to the article page. The article will get a nice amount of readers, plus somebody will always need a new article and wants to copy the it into his own site.

5. You Can Build Up Joint Ventures.

Because the people at the internet marketing forum are all looking benefits to their internet home businesses, the market is a good place to form joint ventures.

The link exchange is one way, joining each others downline is another one. Maybe one of the most effective one is to build up groups for joint purchases of the advertising space for a certain program.

The internet marketing forum is the Mecca of the internet home business. You can market there effectively, when your name has become an authority, a brand and marketers will trust you.

How Important Is Having Your Own Killer Landing Page?

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How Important Is Having Your Own Killer Landing Page?

Ok, so now you have your autoresponder set up in order to follow-up with people and respond to e-mails. Your next step is to set up your landing page. The set up of your own landing page is critical to your internet marketing campaign. A landing page is a page that is designed with the intention of attracting your prospect with usually a video about your proposal. Somewhere on the page, usually below the video there are web forms in which the prospect will enter personal information such as name, phone number, and e-mail address if they are interested in your proposal.

A landing page is extremely important in your campaign because it lets you know how truly successful your marketing efforts are. If your prospects enter their information extremely often, you will know that you’re marketing efforts including your landing page are effective. If not then you know that some work needs to be done. At that point you can make a decision about what part of the process is not up to par for you. It could be the approach that you’re using to get people to your landing page. As I have said often, pitching your business upfront is the wrong way to go about this and pushes people away from you.

You must offer something of value. Also, it is possible that your approach is correct but that your landing page is not attractive to your prospects and doesn’t entice them to enter their information and become a part of your list. Now you will have clarity about what adjustments need to be made in your business instead of being stuck in a rut wondering what’s going on. One of the secret weapons that successful internet marketers use with their landing pages is split testing.

The importance of split testing should not be ignored. It allows you to run two different landing pages at the same time and track the results of each one, helping you determine which one is more effective. You can do small things that increase your conversion rate in a big way such as changing the graphics on your “submit button”, changing your video, and changing your headline. These elements make a landing page crucial to your internet marketing success.

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How to Write a Killer Landing Page and Calls to Action in Text

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How to Write a Killer Landing Page and Calls to Action in Text

In this article I will focus on some important tips you can use to write good landing pages that will convert your website’s visitors into customers or buyers and print profit to you business.

Treat you landing page like your own child!

Landing pages is the page where the visitor lands at from different sources: search engines, links from other websites, search engine ads and so on. As usual they call a landing page a special page that is perfectly polished and prepared to commit its marketing job, namely turn visitors into customers with a magic stick wave. Well, actually any page of you website can be called ‘landing page’ but let us believe here that landing page is the page you lay all your fair hopes on.

90-60-90 of Your Landing Page

I strongly believe that you most important from the traffic and conversion point of view pages must be perfect in eve possible way. The must be attractive like Angelina Jolie, strong and quick like ninja and clever like encyclopedia. You landing page must be a perfect web creature.

Go take that grammar and vocabulary book

First of all you must proofread and edit that page to make it perfect from grammar, literary errors and polish you style. Make sure it looks like it was written by a single person but not like a crowd of people. The flaw of thought must be perfect as well. One idea must gradually move to the other and so on and so far. Never repeat yourself – people hate that. Use synonyms if needed or paraphrase the sentences but never say same twice. Find a professional proofreader or editor if you doubt whether you can do it well yourself.

Put on your best dress and high hilled shoes

Second, make your landing page the most beautiful lady or the most handsome gentleman on the entire web. Format the content in such a way that people would easily find the information they are looking for. Add some nice pictures; people adore pictures even if they look for information that requires reading. Use subheadings and listings to format the page and to make it easy on an eye and comprehendible. First of all think over your visitors and love them, treasure their time and efforts they make to consume your content. Make browsing your website a real holiday with lots of good surprises.

Navigate and Call to action!

Once you have made your visitor fall in love with your lading page, you need to take other steps to make them marry your website. The best way is to call to action and navigate. Put some relative in-text links that would lead the visitor to other beautiful rooms of our house. Show them all beauty you have. Call to action; ask them to do what you want them to do. Make sure all banners have right calls to action and visible enough.

If you don’t know which calls to action are right for your website; you can try Google Website Optimizer and try different things. The beauty of it is that you can test different content as many times as you want before you actually come up with what works best of all.

SEO Elite by Brad Callen – Review of a Killer SEO Software Tool

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SEO Elite by Brad Callen – Review of a Killer SEO Software Tool

SEO Elite, which was created by Brad Callen, is a leading SEO software and is advised by some of the most recognized experts in the Internet marketing field today. But what does this SEO program actually do? And why is it so popular among other SEO marketing tools?

SEO Elite is a Search Engine Optimization tool that helps you increase the ranking of your website at Google and Yahoo. You can analyze back links (from your competitors website) at the following search engines: Google, Yahoo, MSN, All the Web and Altavista.

With this professional SEO software you can find out why a page is ranking well, and then beat the competition and take their top spot. The information that SEO Elite retrieves for each of the back links includes: the URL, Google PageRank, Alexa Rank, page title, anchor text, number of outbound links on the page, total links on the page, WHOIS info, e-mails, link popularity and more. Imagine being able to type in a competitors website and getting all of his/her info!

This SEO marketing tool is an important tool for maintaining and tracking your websites complete linking situation. Let’s look at some of the key features of this program:

-Analyze backlinks in different search engines
-Find and e-mail high Page Rank partner
-Verify if your link partners are still linking back to you
-Check if your site is ranking for specific keywords
-Check how old websites are
-Getting Alexa Rank info
-Shows you unique IP visits
-And much more.

The interface is user-friendly, point-and-click and away it goes.

I highly suggest checking this tool out – SEO Elite Homepage -Click Here

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Making a Killer Landing Page Through Split Testing

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Making a Killer Landing Page Through Split Testing

Do you ever wonder what others think about your landing page? Better yet, is your landing page working for you? Understanding the effectiveness of your home page can be accomplished by a technique known as Split Testing. And conducting a test of this sort can help increase your conversion rate and your bottom-line.

A/B Split Test: Application and Measurement

There are various options when it comes to conducting a Split Test on your landing page. A common approach is the A/B split test. When conducting an A/B split test, you have two different versions of your web site – Landing Page A and Landing Page B.

The effectiveness and success of either of the page is based on certain measures/actions. These may include traffic, sales, subscribers, and CPC campaigns depending on your niche and industry. Software, such as Google’s website optimizer, helps perform the testing measures, executing the back-end work of gathering data.

With two versions of your site, which may have different headlines, graphics, text, colors and positioning of advertisements, you are ready to test the two pages. But before this, consider the “barometer” in comparing the two sites. For instance, are you looking at the number of subscribers that sign up on the site as a measurement to test a site’s effectiveness? Or are you specifically looking at the differences in sales from each landing page?

Determining your Page Winner

Undoubtedly, if site B yields better sales than site A, then you have a clear winner. But how and when do you determine the winner? As a rule of thumb, you are comparing the two sites based on combined sales of 30. If Page A resulted in 20 sales and Page B generated 10 sales, Page A is the clear winner of this test. .

But it doesn’t stop there. You will want to continue the testing process to make your winning page even more effective. Remember, you had 10 sales produced by Page B. Therefore, some aspects and features of the site were relatively effective. As a result, you can test different elements from Page B on Page A – text, graphics, positioning of advertisements, colors, etc.

By doing this, testing a feature from Page B on Page A, you either (a) increase sales OR (b) decrease sales. If the new added feature increases sales on Page A, it’s a keeper! However, if it decreases sales, you can go back to the original content of the Page.

You can apply this tactic to all of the elements you want tested – colors, layout, text, graphics, etc. You’ll know what works and what doesn’t. You can come up with the most effective landing page with improved performance yielding higher conversions in less than 2 weeks.

Additional Resources for A/B Testing

If you are looking to implement the A/B split testing to your website, check out the article on “Improving Conversions by Split Testing” on Internet Marketing University. It provides a step-by-step guide on split testing accompanied by great examples. In addition, the author provides links to great resources on several different sites including tutorials along the way. A killer landing page is only a step away! Get started today.

How to Easily Create a Killer Ads & Landing Page for High Conversion Rates!

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How to Easily Create a Killer Ads & Landing Page for High Conversion Rates!

How’s everything going on guys, just thought I’d give the beginners out there some guidance to PPC marketing. Here’s what you will learn:

In this post, we will begin our discussion on how to improve Click-Through Ratios CTRs and Conversion Rates (CR) to improve your ads and landing pages. I’ll begin our discussion of ads and landing pages in this lesson with the subject of subconscious advertising techniques.

The Right Touch

You want your ads and your landing pages to find and attract the right people for your opportunity. You want to attract people to click on your ads in the first place…and then you ultimately want them to join your program or buy your product or service (“convert”). Yes, this is known as the process of converting.

As discussed earlier, in PPC Search Marketing, however, there is an added twist. You don’t want your ads to attract people who are not inclined to join your program or buy your product or service (“convert”). You do not want tire-kickers to click on your ads. That only costs you unnecessarily and drives up your Conversion Cost (CC). You want your ads to be selective in their attraction. You only want clicks from those people who will react favorably to your landing page. Thus, we are discussing ads and landing pages together in this lesson because they are inextricably tied in this manner.

Your goal is to create an ad and landing page combination that will produce the most conversions per click (i.e. maximize your CR). To accomplish this goal, we to turn to psychology for some help.

The Subconscious Mind

How do you attract the people who will buy your product or service or join your network building program? Let’s look briefly at what psychology can tell us about how this is accomplished.

While the theories differ somewhat, it is generally believed that the human mind is a combination of conscious and unconscious processes. The unconscious is sometimes broken down into pre-conscious, subconscious, and unconscious. Rather than getting lost in this detail, however, we will refer to all three as the “subconscious mind” or the “subconscious.” The subconscious mind is where we get our “hunches” and “intuition.” It controls much of what we do.

The world is constantly throwing information at us. If you were to take a 10-minute walk down a busy sidewalk and then attempt to write an exhaustively detailed account of everything you encountered, you would have enough information to fill up an encyclopedia volume. First, there is the physical landscape. You may have passed hundreds of man-made structures and hundreds of naturally occurring structures. You may have passed thousands of plant species and hundreds of animal species. There were certain weather conditions also. Then, there is the human landscape. You may have passed 50 or more people, each with different physical characteristics, different clothing styles, different attitudes, different moods, and different ways of interacting with you as you passed.

Somehow, your brain has to deal with all that information, while at the same time dealing with all the other stuff that you may be thinking about – What do you have to do at work today? – What you are going to do tonight? – Is your spouse or partner mad at you for what you said last night? – How are you going to get all the bills paid this week? How are you going to lose those extra pounds? – etc. – etc. How do our brains deal with so many issues?

Well, obviously, not all of this information is dealt with consciously. There is simply not enough time to think out loud to yourself about all the observations you make and all the choices you make. Yet, despite this lack of time, you cannot afford to ignore certain important signals. For example, one of the people you passed on your walk may have looked threatening. While you may not have consciously made that observation, a signal was triggered in the back of your mind to glance back around and make sure the person kept moving away from you. You probably could not recount a list of things about that person that made you feel that way – it was just a feeling. The person just made you uneasy. That is your subconscious mind at work for you, keeping you safe. On the other hand, if you passed someone you found attractive, you may have found yourself pulling your stomach in and holding your chest out. You didn’t decide to do this. You just did it. This is your subconscious mind at work for you, keeping you attractive as possible for those you want to impress.

In all these cases, you likely responded before you even had time to think about it consciously. Much of our behavior is controlled by our subconscious mind in this manner. If we had to think everything out consciously before we acted, we would never react to most of the things that happen to us. Thus, our subconscious minds control much of what we do.

Psychology Of Subconscious Advertising

In advertising, you direct your efforts not just at the conscious mind, but also at the subconscious mind. Thus, you need to create materials that not only lay out the logical reasons to join your program or buy your product or service, but also get a positive reaction from the viewers’ subconscious minds as well.

The conscious mind responds to information and does so logically. The subconscious mind responds to signals and does so emotionally. The design of our campaign should appeal to each, but at the appropriate time.

How Does It Work?

It always amuses me how chewing gum is sold in television advertisements (so much so I think I have mentioned it before in this course). Chewing gum advertisements portray the gum as making you more attractive to the opposite sex. Anyone who thinks about it logically knows that your choice of chewing gum will not effect your ability to attract a romantic partner. Yet, the advertisements are reasonably successful. Why?

Recent studies on negative political ads have discovered that, even though people are consciously aware that negative political ads are usually fast and loose with the facts…and even though people consciously claim that such ads will not influence them, the ads still have an effect. Why?

With both chewing gum ads and negative political ads, the conscious mind is saying one thing and the subconscious mind is saying another. With respect to political ads, the viewer’s conscious mind might be saying “this ad is misleading and disgusting and I will not be influenced by it,” while at the same time their subconscious may be saying, “anything could possibly be true and this is scary…and because these signals are being sent, perhaps I should be cautious about this person”. With respect to the chewing gum ads, the viewer’s conscious mind might be saying, “I’m not stupid, I know one brand of chewing gum over another is not going to make me sexier”, while the subconscious mind might be saying, “what the heck, I want to be sexy so bad that I’ll try anything…after all, what can it hurt to try it.”

The marketing experts who craft the chewing gum ads know that people do not spend a lot of time deciding which brand of chewing gum to buy. They know that the decision does not warrant that much thought. They use this to their advantage. The advertisements are often even tongue-in-cheek. They are not seriously trying to convince your conscious mind that their brand of chewing gum will make you sexier than the next brand. They know better than that. But, they know they can convince your subconscious mind with the right signals and that you will be unwilling to spend the time for your conscious mind to talk your subconscious mind out of this proposition. When you reach to buy chewing gum, subject to your habits and taste choices, your subconscious mind will steer you to the brand with the most effective subconscious advertising.

How To Use Subconscious Advertising

To determine the things of interest to the subconscious mind, we need only look to the list of basic human needs. Basic human needs are generally considered to be: safety, food, sex, shelter, social acceptance and inclusion, and adventure. Thus, these, and similar interests, are the interests the subconscious mind is geared to monitor.

Fear is often an element in subconscious advertising. “Fear of loss” is often discussed as an effective technique used by marketers. You may have landed on a Website offering something, but the offer ended that day. The site may have displayed the date you were there as the expiration date of the offer. If you go back to the site the next day, you may find that the expiration date has mysteriously been extended by a day. Same thing the next day. Some sites are programmed to display the current date as the expiration date. This is so that anytime anyone views the page, it appears to be the last day of the offer. While you may question the ethics of this type of marketing, it does occur frequently and it does subconsciously invoke a “fear of lost opportunity.” If you do not act today, you may lose out. Even though you may consciously question whether the offer really expires, your subconscious will feel the need to make a decision now while the offer is available.

Department stores are often accused of raising their prices so they can put items “on sale” (while still offering them at the originally intended price). Shoppers see that the item is “on sale” and subconsciously (and sometimes consciously) feel an urgency to get the item now while “on sale,” even though the price for the item is no lower than at other stores where it is not “on sale.”

I am not suggesting that you use these techniques, but I refer to these as common examples of subconscious marketing. Another common, and perhaps more legitimate, method is to use photos that show a group of attractive, stylish, intelligent-looking people enjoying the product or service. The subconscious desire to be included in this group has an effect.

A recent example I saw was an e-mail containing a picture of a strong attractive man in a tank top and blue jeans at the beach attending to his sailboat, while talking on the phone to a not-unattractive, but nerdy looking, young man in an uncomfortable-looking suit in a small business cubicle. The tanned, comfortable, and attractive-looking beach guy was explaining the benefits of his business to the nerdy, untanned, uncomfortable-looking potential subscriber. The subconscious implication is that the young nerd can become like the sexy beach guy, but it will take joining the program to get him there. Reduced to its essence, this photo is saying to the subconscious mind, “joining our program will make you sexy.”

In ads where you cannot use pictures, you should seek the same effect with words. You need to create a strong need for quick action – a fear of loss from inaction. You need to suggest that the product or service is the choice of attractive, intelligent, sexy people. With your choice of words, subtly associate the product or service with attractive women, strong men, good food, secure shelter, safety, and adventure.

NOTE: I recognize that a “safe adventure” is a bit of an oxymoron. Yet, that is exactly what our subconscious minds seek. The subconscious mind is not good at making intellectual reconcilliations and hard choices. Rather, it wants the best of all worlds. The popularity of “adventure parks,” where danger is simulated, but safety is ensured, is a good example of how understanding the subconscious mind can lead to a successful product. You should simultaneously make your product or service sound safe and yet adventurous.

Illegal Subliminal Advertising

Speaking to the subconscious is a controversial topic. In fact, certain techniques, known as “Subliminal Advertising” are illegal in many jurisdictions. “Subliminal Advertising” involves hiding a message, such as “eat popcorn” in a film or TV show. This is done by showing the message for such a short period of time that the conscious mind does not see it; but, allegedly, the subconscious mind does. The science on whether this works is in some dispute, as the original studies on the subject turned out to have been fabricated. In any event, “subliminal messages” in that sense (hidden commands) are not what we are referring to in this lesson. We are referring to choosing words and pictures that send the right signals to the subconscious mind, while making the logical (conscious) arguments for your product or service.

Limits Of Subconscious Advertising

The subconscious, despite its vulnerabilities, knows how to spot a blatant lie. For a subconscious suggestion to work, it has to be somewhat plausible. If it is entirely implausible, it can backfire. A recent U.S. Senate race dramatically proved this point. One candidate ran an ad suggesting the other was “Godless,” when in fact the attacked candidate was a regular church goer and Sunday School teacher. Despite the fact that negative political ads are usually effective to some extent, this negative political ad is believed to have backfired dramatically because of its blatant dishonesty.

Interestingly though, recent studies have shown that even when a viewer knows that the suggestion is not true and consciously says they will not be effected by it, it still has some slight effect. It appears that there is a line somewhere, however, that when crossed nullifies all effect of the subconscious suggestion and can even backfire.

A dishonest negative attack on a competing candidate, product, or service itself sends a signal to the unconscious mind of the viewer. The signal is something to the effect of “this messenger is dangerously negative.” If that signal is stronger than the signal meant to be sent…as when the ad is too negative and too implausible…the perceived danger of the messenger outweighs the danger in the message. That is, the subconscious mind of the viewer is more alerted to the danger from the negative messenger than it is to the purported danger in the negative message. Thus, you should beware of using negative attacks on competing products or services, other than to subtly make them appear boring and ineffective compared to your product or service.

Recent Apple television commercials are a good example of negative advertising that may be effective. By using two characters (one to represent Microsoft and one to represent Apple), and making the Microsoft character appear unattractive and incompetent, while the Apple character has confidence and appeal, these ads are a good example of the application of subconscious appeal used to create a negative image of the competition. The ads avoid “crossing the line” by making the Apple character appear to be somewhat compassionate for the Microsoft character. Thus, the Apple character does not appear dangerous or unfair, just more “cool.”

Practical Application To Search Marketing

Subconscious appeal in advertising is most effective when the least conscious mental thought is employed by the potential customer. Subconscious appeal works well for chewing gum because people do not devote that much conscious time to their choice of chewing gum. It works less well for larger purchasing decisions which require a lot of conscious thought.

For most things more important than chewing gum, people spend some conscious mental energy before making a purchase. The results of that conscious decision is affected by the subconscious appeal, but the conscious process plays the main role. This becomes more and more true as the price and significance of the purchase increases.

Any time you develop an advertisement, you can employ both conscious and subconscious appeal in your choice of words and images. Knowing when to employ more of one than the other is a secret of effective advertisers.

Remember that in PPC Search Marketing we want to limit the clicks on our ads to just those who are most likely to subscribe to our program or purchase our product. Then, when they do click, we want to be sure and close the deal with our landing page. Knowing how subconscious advertising works helps us greatly in this particular balancing act.

Here’s the secret. In your Search Marketing Ads, use conscious appeal. That is, describe the benefits of your product or service and appeal to the logic of the viewer to create interest. This way, only those who have given some conscious thought to the benefit of your program or product, and found it of interest to them, will click on the links. On the other hand, on your Landing Page, use subconscious appeal to its full extent! Once you have paid for that click, pull out all the stops to make your product or service appeal subconsciously to the visitor. Use powerful wording that appeals to emotion as well as logic. Use photos and images that invoke attractive people with the promise of social acceptance and business success. Make your product look as safe as possible, yet as exciting as possible. Make it sexy!

This approach works very well in Search Marketing because your ads are limited to words only anyway. While it is possible to use subconscious appeal very effectively with words only, pictures are indeed worth a thousand words when it comes to subconscious appeal. Search Marketing is designed for short, logical, textual ads on the Search Engines that lead to media rich landing pages that close the deal with subconscious appeal.

If your results show that your Search Marketing Campaign is failing because you are simply not getting enough clicks in the first place, you may need to spice up your ads with some subconscious appeal, but if you are getting enough clicks, it is better to wait for the landing page to bring on the subconscious appeal full steam.

Conclusion

PPC Search Marketing involves the use of “Ads” and “Landing Pages.” The Ads are short and restricted to words only. The Landing Pages are under your control and can be as media rich as you can make them. To obtain the desired CTR and CR, you must balance your Ads against your Landing Pages. To avoid a low CR, limit the appeal of your Ads to just those likely to convert. Thus, use logical persuasion in your Ads, to limit your Ads to only those truly interested in your product or service. Then, use subconscious advertising on your Landing Page to ensure a good CR. If your ads are not bringing enough clicks, you may want to add some subconscious appeal to the words used, but otherwise keep it limited. Pull out all the stops on your Landing Page, however, and convince your viewers subconscious minds that your product or service will make them sexy!

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Affiliate Marketing Tips: 3 Killer Techniques To Boost Your Online Affiliate Business

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Affiliate Marketing Tips: 3 Killer Techniques To Boost Your Online Affiliate Business

When you think about it, online marketing, particularly affiliate marketing, requires more of analysis than plain hard work. For experts, this is true of affiliate marketing techniques as well as other methods of internet marketing, which is why one should be able to analyze and understand his or her market, the products being sold, and plans in generating profits through this kind of business. Once you are able to incorporate the right affiliate marketing techniques into your business, you will be able to earn up to six figures any time.

Here are three killer affiliate marketing techniques that will guarantee your success:

1. Extensive research – when engaged in affiliate marketing for the first time, you need to devote plenty of time on research with regards to your market, product choice, and the like. Fortunately, the World Wide Web has provided access tons of resources and materials for this kind of research through famous search engines.

2. Social networking – the web 2.0 landscapes has become the arena for all kinds of social networking sites such as Facebook, YouTube, and Twitter, all of which are great sources of traffic. Take advantage of this and you’ll be generating profits like never before.

3. Writing reviews online – this involves writing quality reviews of the products you wish to sell. These will give your customers an idea of what these products are about, if they are useful to them, and if it is worth their money. It’s a great way to gain more customers, so make sure that you write eye-catching articles that will win their attention.

Do not underestimate the effectiveness of these 3 techniques as they are very powerful when you apply it to your own online business. Start to apply some of these techniques to see a huge increase in your profits.

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Affiliate Marketing Tips: 3 Killer Techniques To Boost Your Online Affiliate Business

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