Golf Tips And Lessons On The Web-can You Really Trust Internet Sources?

admin    Website Tips     Golf, Internet, Lessons, Really, Sources, Tips, trust, Webcan

Golf Tips And Lessons On The Web-can You Really Trust Internet Sources?

Today, golf tips and lessons on the Web are extremely popular, as just about everybody is putting their two cents in how to improve your golf game. Quite simply, there are literally thousands of different tips that you can find on the Internet; some of them are helpful and some of them are. Here are some important tips and information to help you to sort through the clutter and find the best tips that will really improve your game.

Be very wary when searching for golf tips and lessons on the web. Remember, these tips can only be very general, because they are dealing with just about every type of golf swing imaginable. The owners of the sites don’t know who will be visiting, and therefore can’t offer customized instruction for you. While some of their tips might be useful for some golfers depending on their specific swings, some of it might actually hurt another golfer.

In fact, finding golf tips on the Web might not necessarily be a good idea for you, as there are literally thousands tips that you can search for four. Therefore, it is very easily to get information overloaded after doing a search on the Web, because you might have 10 or 15 different tips right to your head.

Remember, don’t simply blindly believe everybody you hear; when a tip is written for thousands of golfers, it probably won’t great for you unless you have just the right type of swing.

Probably the best way to get golf tips and lessons is to go to your local country club, where you can take lessons from your pro. This is definitely the quickest and easiest way to see improvement in your golf game, because you will be taking lessons from a proven golfer who knows how to help other people improve their games.

Also, you might consider purchasing a swing trainer, because these incredible machines can teach you the best swing simply by using them on a regular basis. With these devices, you get the feel of the right golf swing, and the more you use it, the more natural it will become. Remember, many PGA pros utilize these swings for their games, and they would certainly benefit you as well.

However, finding golf tips and lessons on the Web is not futile; in fact, the Web can be very helpful in helping you to find the best golf gloves, shoes, and other primitive or your golf game. Yes, your swing is the most important thing, but these other equipment factors can certainly play a huge role in improving your golf game.

For these, simply read reviews on different websites that have gone over the different golf clubs, and find the top clubs that will improve your game as quickly as possible. These are great sources of golf advice to help get you a lower handicap through better equipment.

Once you find the one that the majority of sites like best, just head down to your local country club and test them out. if you like them and hit the ball well, you’ve found yourself a winner. Hopefully these tips and information will help you to benefit from golf tips and lessons on the web, and start to golf better as quickly as possible.

Top 5: Social Media Lessons from PodcampAZ

admin    Social Media     From, Lessons, Media, PodcampAZ, Social

Top 5: Social Media Lessons from PodcampAZ

From Wordpress to crowdsourcing to personal branding, fellow digital gurus shared their best tips at PodCampAZ.  It started off with tips from a millenial talking about blogging and included the story behind the famed ShalerJump.  Here’s the top 5 outtakes from a great PodCampAZ Conference:

1.  Wordpress Blog Development.  As blogging continues to expand it’s popularity (with over 250,000 bloggers on WordPress today), there are a few tips that can take your game to the next level.  First off, you should update your Wordpress as the latest version has additional security.  Top recommended plugins include All-in-One-SEO, Wickett-Twitter-Widget, Podpress, and WpTouch.

2. Personal Branding. Fame is subjective: the second that one person that you don’t know, comes to admire you, you have begun your road to fame.  Brian Shaler shared his tips on paving the road to a higher profile, “Be creative and interesting, do some experiments, and make it talk-worthy.  Above all, actively manage your personal brand by giving people a way to summarize you in a memorable way.  Taglines help.”

3.  Social Audience Segmentation.  Your social marketing efforts will work better if they are targeted and relevant.  Of course, it’s a little more difficult to target in social media than it is using direct mail.  To help you think about your audiences, you can use Forrester’s Groundswell tools (free) which is a social technographer based on audience participation in social media:  creators, critics, collectors, joiners, spectators, and inactives.

4.  Crowdsourcing.  Crowdsourcing and crowdfunding can help lower the barriers to entry by providing you with greater access to resources.  Ariel Ferreira of Local Motors shared tips on getting the community involved, “Have an open call to engage customers in making something together.  You want to get active participants who are invested.  Once the crowd is involved, you might be surprised at some of the outcomes, so keep an open mind.”  For those who haven’t heard of Local Motors, they are a cool auto startup that crowdsources their design so that they are literally…

To read more about PodCampAZ, go to Sparxoo, a digital marketing, branding and business development blog.

7 Lessons I Learnt Whilst Losing Thousands Internet Marketing

admin    SEO Marketing     Internet, Learnt, Lessons, Losing, Marketing, Thousands, Whilst

7 Lessons I Learnt Whilst Losing Thousands Internet Marketing

SEVEN LESSONS I LEARNT WHILST LOSING THOUSANDS INTERNET MARKETING

By Alan Cutler – alan@leadershiptalks.com

This is the story of a novice internet marketer who has spent a
miserable, frustrating and expensive twelve months learning the
lessons of selling on the internet – the hard way! However, he
believes that he has turned the corner and is now looking
forward to, at least modest, future profits. That person is me,
and I would like to share my experiences with you in the hope
that your journey will be less painful than mine. I am certainly
not suggesting that the lessons I learnt are definitive, nor
will they apply to every one else who embarks on a campaign of
internet marketing. I am merely recounting what happened to me
and the problems I encountered.

My journey started in November 2004 when I attended a conference
with a speaker who was, by his own admission, an internet
millionaire. He, like me, was a professional speaker but he had
diversified into selling his products and services to this
world-wide market. Like many of my colleagues, I had previously
heard bits and pieces about internet marketing and I was hungry
to learn more. It is true to say that I was captivated by his
story and, especially, by the rich pickings that he said were
out there on the net, for relatively little time and expense.
‘Make money in your sleep’ was a phrase he used. I was inspired
- well, who wouldn’t be by the prospect of working at home for a
few hours a day whilst watching the money flow in 24/7! I bought
his pack of tutorials, ebooks, CDs etc for 0 – my first
investment in this Brave New World.

Interestingly, I write this article the day after attending
another meeting that had a speaker again telling us how easy it
is to make serious money on the internet. Whilst I do not doubt
that such people indeed do make a very good living for
relatively little effort, believe me, it is not easy! Making
money selling products or information on the net is not a quick
fix! Like any new business (for that is what it is), it takes
time and effort to learn all its intricacies. Unless you have a
product that people want to buy; a web site that sells it
effectively; and a means of driving lots of people to it, you
will end up throwing good money after bad. Hence my first lesson

Lesson No 1. Do not believe all you hear from internet experts
who tell you how easy it is to make your fortune. It isn’t!

Let me continue my story. So, off I went on my new venture. I
eagerly read the information that I had just bought, along with
lots of other advice and guidance from internet marketers. Many
recommended additional software that would make selling on the
web more effective. I took their advice and bought some of the
products they championed, for example a programme for making
attractive website banners, and another that promised to produce
amazingly effective sales pages for the website that I was to
produce. However, the banners I made were far from attractive
and when I sought advice from the company I bought the software
from, they failed to reply. As for the sales page generator, it
did teach me some good lessons but was far too inflexible and
restrictive so I soon reverted to writing my own copy.

What I did not realise at the time was that the internet
marketers who were recommending these products were affiliates:
they received a commission from every sale resulting from their
recommendation. I now know that affiliate marketing is big
business and can produce significant income flows. In fact, let
me put my cards on the table: I am going to recommend two
products to you later in this article and I will gain a
commission if you take my advice. However, these are products
that I truly believe in and have been extremely helpful to me. I
believe that they are worth every cent to someone serious about
making money. You can, of course, take my word for that, or not.
At least I have been up-front about it!

Lesson No 2. Beware of advice from ‘experts’ who may be more
interested in making money as an affiliate than in helping you.

Of course, to make money in any business you have to have a
product that people want to buy. What was I going to sell? Well,
I have always been fascinated by quotes – words of wisdom from
those who can add so much meaning in so few words. Indeed, my
first book is entitled ‘Leadership Quote Unquote’ and contains a
host of quotes from, as my publisher added to the book cover,
‘world figures – the famous, the infamous and the downright
dastardly!’

Imagine my excitement when I researched how many people were
looking for quotes on the internet. Google estimated that over
5,000 people every day searched for an appropriate quote. I
estimated that if I sold my book for and one in a hundred
people who clicked on my website bought my book, I would make
9,014 profit a year. Wow! Even if only a modest one in three
hundred bought it I would still make ,684. Wouldn’t you be
excited by that income earning potential?

To cut a long story short, whilst lots of people do regularly
seek out appropriate quotes, I now know that very few are
prepared to pay for them! Why should they, when they can get
them for free on other websites? I am now just about breaking
even with this particular campaign – a situation I am prepared
to accept for the time being as the website does provide me with
other spin-off benefits. However, I have subsequently
diversified and am now selling a number of other information
products, using a different website for each – some more
successful than others. Inevitably, not all sales campaigns will
be initially successful, hence you have to continually fine-tune
several aspects of the marketing process to gradually improve
their effectiveness.

Lesson No 3. It might sound obvious – but make sure that you
sell something that people want to buy.

Note: The purpose of this article is for me to share my
experiences with you. It is not designed to be an internet
marketing tutorial. I am not, therefore, going to go into detail
about technicalities such as website design, Google AdWords,
Google AdSense, market testing, copy writing etc. That said if I
have whetted your appetite and you do want to learn more, email
me at alan@leadershiptalks.com and I will send you a free ebook
all about creating successful sales websites, entitled ‘The
Three Page Site Builders Manual’ ( I make no money by doing
so!). Also, if you are really serious about creating a
profitable internet marketing campaign consider checking out the
specialist guidance of Perry Marshal, especially his ebook
entitled ‘The Definitive Guide to Google Adwords’. This is one
of the two products that I really believe in and that I
mentioned previously. A link for you to learn more about him is
provided at the end of this article.

The next step on my journey, having deciding that selling quotes
was to provide the basis of my pension fund (!), was to design a
website to sell my ebook. The most well-known website design
software, and the one that was recommended to me, was Microsoft
FrontPage so that is what I bought. Unfortunately, I found it to
be extremely confusing, frustrating – not at all user-friendly.
I did make a website but it was far from professional. In fact,
a friend of mine who is a successful internet marketer politely
commented that he would certainly not buy anything from a site
like mine!

He went on to tell me that he had recently discovered a new
website design programme called XSitePro that is two thirds the
price of Front Page and infinitely easier to use. In fact, he
was in the process of redesigning all his many sites using it.
Having faith in his advice, I shelled out 7, bought the
software and was absolutely blown away by it! XsitePro is
designed specifically for people who sell on the internet. It is
so easy to use that I am now churning out professional-looking
websites in less than half a day – and they work. In fact,
having not sold one of my ebooks for weeks beforehand on my
FrontPage site, I launched my new site, using XSitePro, and sold
one within half an hour. I could hardly believe it!

Hence, my fourth piece of advice. I make no apologies for being
so direct – if you want to produce easy websites that sell,
click on the link at the end of this article and check out
XSitePro. The link takes you to a web site that I have made to
tell the world about, what I believe to be, the best web site
design software available today.

Lesson No 4. Don’t waste you time with other website design
software, buy XSitePro.

So, once you have designed your website, you will need to
ensure that your potential customers can find it. Essentially,
you have two choices: work hard at driving it up the search
engine rankings or pay for the privilege by using Google
Adwords. Perry Marshall’s ebook ‘The Definitive Guide to Google
Adwords’ goes into great depth about making the most of Adwords
but, essentially, you bid to have an advert promoting your
website featured on the right-hand side of a Google search page
as a ’sponsored link’. However, you only pay when people click
on your ad.

Most experts will argue that using Pay Per Click (Google
Adwords) is the best way to promote websites of limited size
like the ones internet marketers use to promote their products.
And that is what I did.

Unfortunately, though, I did not pay sufficient attention to
setting up my sites. I accepted Google’s recommended daily
budget; set my pay-per-click rates too high; advertised in too
many countries and advertised in its content network as well as
its search network. Perry Marshall’s ebook explains all these
settings in fine detail. I only wish I had bought it in the
early stages because I ended paying much more than I needed to.

So, I had set up my Google AdWords campaign and was up and
running – but was not selling any products. I was, however,
getting hundreds of clicks a day, so was ever hopeful. My wife
and I then went away on holiday and I put my internet marketing
campaign out of my mind, in the confident knowledge that when I
returned my In Box would be full of orders.

Imagine my horror when I returned to find no product orders but
a 0 Google AdWords bill. It doesn’t take much time to
accumulate those costs when you are getting hundreds of clicks a
day; you are selling no products; and your daily Google budget
is set at !

The lesson here is crucial. In the early stages at least, you
MUST keep a close, daily eye on your Google Adwords account. As
time goes on and you have fine-tuned your account you can leave
it for a day, or two, but initially you must not let it get out
of control.

Lesson No 5. Keep very close control of your Google AdWords
account in its early stages

I mentioned previously that you must fine-tune your ad campaign
if you want to maximise its sales potential. The critical factor
here is the Click Through Rate (CTR) – how often people click on
your ad when it is displayed on a page of Google search results.
If your ad features 100 times when people enter, for example,
‘inspirational quote’ as a Google search term and two of them
actually click on your ad the CTR would be 2%. Improving the CTR
is important to maximising your sales potential.

This is a very detailed process where specific changes, for
example trying out different ad formats or even using capital
letters in certain areas of your ad, can make a real difference
to your CTR. Perry Marshall is an accomplished expert on using
Google Adwords and I have, personally, learnt a great deal from
his ebook.

Lesson No 6. Work hard at fine-tuning your Google Adwords
campaigns to maximise their CTR and, if your website and your
product are attractive, your revenue will gradually increase

And so to the last lesson that I have learnt. Going back to
where I started, I have realised that making money on the
internet is not, as I told my wife, ‘the pot of gold at the end
of the rainbow’. However, I do believe that there is serious
money to be made by people like me who are prepared to work hard
at ensuring the three essential elements are in place, namely:

* A product that people are looking for and are prepared to buy
* A website that is effective in selling that product * A sales
campaign that directs people towards your website

Personally, over the last twelve months, I have struggled on all
three counts, and have thus paid the price. However, I have
learnt my lessons and am confident that I will now begin to reap
at least some of the riches that definitely are out there on the
World Wide Web.

I have been told that my experiences are not unusual. Surprise,
surprise: contrary to what some internet experts tell us, very
few people strike gold immediately. It takes time and a lot of
hard work and determination. It does not surprise me, therefore,
that many people who embark on the journey as I did, fell at the
early hurdles. My final lesson, and piece of advice, is
therefore to ensure that your internet strategy is sound and
then work hard at making it successful.

Lesson No 8. Don’t give up – make it work.

Here are the links for the two products that I am happy to
recommend. To see the website I made to promote XSitePro, please
go to www.diy-websitedesign.org. To check out what Perry
Marshall can teach you, please see
http://perrymarshall.com/cmd.php?pg=305720 .

Being a professional speaker, should you wish me to deliver a
presentation developing the content of this article to your
colleagues or company, please contact me on
alan@leadershiptalks.com

Copyright Alan Cutler 2005

This article is written by Alan Cutler. Permission is granted to
copy and use it for any purpose as long as it is not amended in
any way.

Social Media Pitfalls: 5 Lessons Learned

admin    Social Media     Learned, Lessons, Media, Pitfalls, Social

Social Media Pitfalls: 5 Lessons Learned

Allow me to introduce my friend Jordan Kasteler also known as Utah SEO Pro. His background is in organic search engine optimization, which has been doing professionally for 4 years now, and has stayed pretty focused on that and has’t delved much into paid search at all. But as of late, he told me he has been playing a lot lately in social media and there are quite a few things he has learned. He also told me that there were quite a few things historically done he wishes he could erase. He doesn’t want to look like an idiot, especially to the SMOs, but what he wants to do is save a few headaches for people getting into social media. Today I am going to take what Jordan has taught me and I’m going to focus primarily on Digg because, it seems to be the most complex social media site out there due to its sophisticated algorithm. I am going to write his exact words, of course with his permission. So everything below will be straight from Jordan, which is some great insights on Social Marketing.

Mistake #1: Abusing self-promotion

For the past year and a half to two years I’ve had social media accounts but I never used them. If I did ever use them it was just to submit some of my own blog posts or my company’s blog posts too.

Let me note that self-promotion isn’t bad all the time. If you’ve established an authoritative status in a community or are a power-user then you are more likely to get away with it if you do so sparingly. Nobody likes a self-promoter or person who is greedy. It is essential to contribute to other people and help them promote their stories. Karma comes full-circle when it comes to social networking.

Mistake #2: Not understanding the scope of the site or the community in its entirety

I’ve heard a lot of social media experts suggesting to take a look at the site and community before you register to understand what it’s about. That advice is half the battle but before you can really understand what it’s about you have to observe, participate, and test significantly. My mistake was not knowing that the one community perceives things differently than other communities.

For example, Digg.com hates SEOs. I learned this by my low response on SEO articles submitted. Good thing I was currently operating under the name “jordankasteler” instead of “UtahSEOpro”. This could have been bad had I started participating with the name “UtahSEOpro” and then realized, after much wasted time and effort, that none of my stuff will ever get promoted because nobody likes me.

Another example happened lately on Mixx.com. I submitted one of my own articles to a group on Mixx that had a rule strictly against self-promotion. Needless to say that didn’t go over well.

Moral of the story here is know the community, know the rules, know that goes hot and what doesn’t, know who’s hot and who’s not and imitate them.

Another tip is to seek out niche communities that aren’t as big as say Reddit, Digg, Delicious, or StumbleUpon. There are niche sites like sphinn.com for Internet marketers, Sk-rt.com for woman, and Hugg.com for nature lovers. Relevant content in niche communities can drive more traffic and links than broader communities sometimes.

Mistake #3: Not having goals When I very first started using Digg used it almost as a bookmarking service. At the time, I probably didn’t even know the difference between Digg and Delicious. When I found a site I liked, I submitted it to Digg not considering or caring if the community would like it or not or if it was news worthy. What a horrible waste, I now have 70+ submissions and only a small percentage of them are actual quality content that I’ve submitted with intentions of promoting news worthy or remarkable article, video, or image.

Start by creating goals for every piece you submit. Your goals should be to promote everything you submit and do so with pride. If you submit low-quality content then you’re a low-quality contributor and the community will recognize it quickly. Don’t just submit and forget. Use a tool like Digg Alerter to watch your submitted content. If someone comments on a post then respond back to them whether the comment was positive or negative. The key here is to engage with the community and try to start a conversation. Comments are a good quality indicator of a post so this is an important part detail. If you don’t have a good response for the comment at least vote it up or down depending on the quality of the comment.

Mistake #4: Choosing quantity over quality when it comes to friends

Initial thinking of a newbie would be the more friends the better, right? WRONG! I’m not sure if this is recent with Digg’s new algorithm change or what but what I’ve found out is that the more friend you have the higher the threshold is for a story to go popular. My mistake was adding too many friends and not monitoring if they were voting for my content or not. After decreasing my friend count on Digg from nearly 500 friends to about 65 friends I’ve seen the threshold drop dramatically. For most social media sites you want to keep your friends very relevant to your interests and make sure that they are active users. Having non-active users, people who don’t appreciate your submissions, and people who don’t help you promote your submitted content is useless. I’ll go back to Karma here, if you’re not being active and helping others yourself then don’t expect your friends to do the same.

A wise thing is to constantly monitor your friend activity and trim down friends who aren’t beneficial to your success or not. This isn’t to hurt anyone’s feelings but if they aren’t going to play they need to get off the field.

Mistake #5: Not using RSS

I hate RSS when it comes to reading my news so I’ve stayed clear from it but I discovered that RSS is my best friend for social media. There are a couple reasons why. The first reason is if you’re contributing a lot of content, especially news worthy items, then timing is everything. It’s wise to subscribe to news sites like CNN.com or NYTimes.com so you can catch hot stories as soon as they are posted.

The second reason is that you can subscribe to what your friends are posting so you can help them promote their content without having to go to each profile and check up on them daily. It’s a huge timesaver and an easy way to keep tabs on your friend’s activity.

*BONUS Mistake* Not considering submission timing

There are certain times in each community where there are more eyes on the site or certain categories than others. Knowing those times and submitting during them is important. Generally, most people surf social sites in the morning or around lunch time during their break at work. It’s a good time to submit around then to capture people’s attention. It can make the different of whether your story goes popular or not.

If you’re up at 3:00 a.m. and you see a hot story pop up on your RSS reader from CNN then it’s probably not wise to save that until lunch-time the next day to submit because then you run the risk of someone else submitting it first. So be wise and use common sense.

Summary

Hopefully learning from my mistakes will help you avoid them in the future. I like to teach people the correct way of doing things based on my experience and hopefully you can take what you’ve learned and do the same.

Related Social Media News Articles

SEO Article – SEO Optimize Your Website. Free SEO / Search Engine Optimization Lessons / Video. Need Help?

admin    SEO Marketing     Article, Engine, Free, Help, Lessons, Need, Optimization, Optimize, Search, Video., Website

So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.

I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.

Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.

I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.

You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.

I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.

The top things I recommend you do first is to help your ranking:

Take the Article Marketing Course & Adwords Pro at WA by clicking here. Watch this SEO Video Stop back by the website and leave your feedback and let us know what you thought. If you found this article helpful please say so to let others know.

Bookmark this article now. It will be updated often.

You will see future articles on:

seo services
seo tips
seo techniques
google seo
seo software
seo help
seo tools
seo optimization
seo report
seo forums
learn seo
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Keywords
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I wish you luck and hope you stop back by for updates and to leave your feedback.

Thanks

Website Marketing Lessons From The Nerdiest Websites On The Planet

admin    Website Marketing     From, Lessons, Marketing, Nerdiest, Planet, Website, Websites

Copywriters like me tend to feel superior when we come across a certain type of website.

You know what I mean. Websites that clearly haven’t been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed “internet marketing” into a search engine, let alone taken a copywriting class.

They open with “Welcome!” They send a message with paragraphs. Not a bullet in site… er, sight.

They don’t get into benefits or offer you a compelling reason to buy. Each sentence begins with “we,” not “you.”

They don’t even show their smiling faces in photos on the home page. In fact, their home page tends to look a little dull and inviting to the experienced eye.

But to the horror of us copywriters, they’re doing well, thank you very much. They’re attracting clients and earning a good living.

How do they get away with it?

Well, maybe know their markets. Their clients have very specific questions when they’re choosing a resource. Their content immediately answers their clients’ top-of-mind questions.

Or maybe they sound friendly and authentic. There is something to be said for the “plain brown wrapper” effect.

And maybe they market offline, so they find clients at face to face networking meetings.

Possibly that’s why their nerdy web sites work so well. But I think the killer difference (a phrase you’d never find on those websites) is this:

They have mind-blowing testimonials.

Real, identifiable people have said, “I hired these services. I got amazing, tangible results. They transformed my health, wealth, life and/or business. Here are my numbers.”eeeeeeeee

So if you want to win the War of the Website Nerds:

(1) Begin collecting testimonials as soon as you meet your very first client -even before you create your website.

It takes awhile to create results and attract the names and claims that will rock your visitors. Once you start collecting results-oriented testimonials, your web site will begin to work for you.

(2) Emphasize results that are most important to your clients when they hire you.

If you’re a warehouse consultant, they need to squeeze more inventory into a smaller space. If you’re a career coach, they want to get well-paying jobs – fast.

Your testimonials and success stories need to demonstrate that you have systems and skills to produce these results, over and over again.

(3) Test 2 or 3 versions of your website.

Let’s face it: These nerdy websites are generating leads, converting visitors and creating a profitable business. But who knows what would happen if you turned a copywriter loose?

The answer: Test and see. Try a simple “this is just me” nerdy version but go head-to-head with a more benefit-oriented style.

Then you can shrug off the well-intentioned copywriters and web designers who say, “That will never work. Too nerdy!” You’ll be taking your website marketing all the way to the bank.