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Search Engine Optimisation – Let’s Talk About Links

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Search Engine Optimisation – Let’s Talk About Links

Search Engine Optimisation – Let’s Talk About Links

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Home Page > Marketing > Marketing Tips > Search Engine Optimisation – Let’s Talk About Links

Search Engine Optimisation – Let’s Talk About Links

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Posted: Jul 27, 2010 |Comments: 0

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If you were to think of Search Engine Optimisation rankings as being the top of a three-legged stool, the three considerations (or legs) that would support the seat are: technical considerations(such as keyword density, meta-tags, mark-up), content considerations (keyword strategy, structure of content, synonyms, readability) and finally “expertness.”

Because search engines are all about delivering the most relevant results for specific search queries, they all look for signals of relevance, popularity, trust and expertness (or authority) amongst the pages in their indexes. Ensuring that your site is well optimised technically and in terms of content is an important part of SEO. However, in order for this stool to stand, it needs its third leg – its expert status.

But how do search engines decide which sites are experts in a particular subject area, and which are not?

When Google guys Larry Page and Sergey Brin began piecing together how hyperlinked documents (like the WWW) fit together, they developed PageRank. Effectively, PageRankmeasures the relative importance of a page or document within the set. While PageRank uses numerous variables to do this, one of the most important aspects of PageRank is that is looks at links. And indeed, where these links come from and where they go. Each link is seen as a “vote” or a citation for the page it’s linking to. So links from sites which are already seen as being an authority (like .edu or .gov top level domains), will count for more than links from a link directory.

Not all links are created equal. Some are more valuable than others, and certainly those that appear to be organic and natural are worth more than those gathered from link exchanges. And it’s not only the links into your site that matter, who you link to is also very important.

Within your site too, the way you link (and virtually silo related content) is an important part of your on-site SEO. You internal linking strategy should provide easy access to your content for your human visitors and search engines. Ensuring adequate linking to top-level pages also gives search engines a good indication of what your site is about as well as what’s important. It’s vitally important to pay attention to your links’ anchor text too. The anchor text of a link refers to the actual words that are hyperlinked, and these should contain keywords that describe the page to which they link.

To summarise, there are three types of links that you should be focusing on developing to boost your SEO performance: inbound links (from external sites), outbound links (it matters who you link to, experts link to experts!) and internal links.

Be wary of the company you keep, and develop links with relevant partners in the same or a related vertical to yourself.

Finally, try to encourage deep-linking to your site; don’t just build links to your homepage. Remember that natural links from within a site’s content are more valuable than links on a link-exchange page. Avoid link farms and paid links – it’s never worth it.

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About the Author:

AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.

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Let’s Exchange Links – Yes Do it

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Let’s Exchange Links – Yes Do it

Anyone and everyone even remotely familiar with SEO (search engine optimization) well knows the importance of quality links back to their website. One of the chief goals of the webmaster is to obtain these links to increase overall search engine ranking for his or her website. Without quality links a site cannot be truly “optimized.”

It is not within the scope of this present discourse to delve into any great detail as to just what constitutes a “quality” link. Suffice it for our purposes (and I am being overly generic here, I know) to say that a quality link is a link back to a website from a topic-relevant source. E.g., a website that sells e-Courses in Internet marketing, on Google’s ranking paradigm, wouldn’t benefit from a link back to itself from another website that sells artificial flower arrangements, whereas it would benefit from a link from an Internet marketing related discussion forum.

Most webmasters have implemented a “you scratch my back, I scratch yours” mentality with regard to link exchange. Oftentimes, when you visit a website you have the option to add your URL to their link database (pending your site is relevant to the needs of their customers). Generally, the requirement for having your link added is as follows: “If you would like to have a link to your website placed on our site, please place a link to our site on your site first, provide your link URL for verification, and we will post a link to your site within x number of days.”

It has been my personal experience that many of the webmasters offering such a link exchange don’t follow through with their side of the bargain. You place a link to their site on your links page, and you wait…and you wait…and then you wait some more…Still no link to your site! I can’t count how many times this has happened to me.

Of course you have as an option to contact the webmaster. But if the webmaster didn’t post your link as stated-good luck at getting a response!

In the end, if you leave their links on your website, you are helping them out by boosting (albeit only very slightly) their search engine ranking. In the meantime, you are still lacking what could have been a beneficial link to your site and thus your ranking stands fast. This just isn’t fair.

In the past, I have simply removed the links to sites on my website that did not do what they promised. These days, I am more inclined to remove the link first, then contact the webmaster and tell him or her that I did in fact remove it and here is why (quote their link exchange policy, provide proof of your part of the deal being fulfilled, and point out their failure to do as promised).

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Of course there still remains one point worthy of consideration…is the link a valuable resource to your customer? If so, you might not want to remove the link. If it is not such a valuable resource, then by all means get rid of it!

Moral of the story-webmasters, keep your word or it might just come back to bite you on the mouse!

Jul

24

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Search Engine Marketing: Let’s Make New Customers

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Search Engine Marketing: Let’s Make New Customers

We live in a kind of world which has so much to offer. Internet is helping a lot in that. You would be habituated of turning to the Internet for any information. Be it news, knowledge, general facts or just any piece of information. The use of Internet is multi-faceted. Billions of keywords are generated and are stuffed in the search engines.

The purpose is one which is satisfaction. A satisfaction, that we get what we wanted. Really, search engines are playing significant roles. One more activity for which people turn to the Internet is online shopping as Internet has proved itself as the biggest supermarket in the world. It offers everything of your use in reasonable prices.

People search for electronic items, consumer goods, gift items, latest movies, cloths, property, matrimony and lots more. Now if your website is offering any service or product then you can not afford to loose huge customers which might be waiting for you. For getting available to your online customers you can choose a search engine marketing company. Most of the times, it happen that your product is good but it is not selling online.

The cause of it is not your product but the keywords by which your customers are searching it. Online customers search products through the keywords. Is your website search engine optimized? If not, then opt for a search engine marketing company and seek for optimization of your web pages through paid or unpaid means. They help in pooling quality traffic to your website by strengthening its presence on search engines.

You can opt for both on page and off page services for your web business. Also, these days some search engine marketing companies are offering pay per click or PPC service by using which you can expect instant results. Internet can provide big benefits to you if you make your website, its services and products more visible to the would-be buyers and that you can do by search engine optimization only. Hence, apply Internet marketing tools and be prepared to meet your online customers the number of whom is growing day by day.

Jan

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Pay Per Click Advertisement: Let’s Hit the Target of Profit

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This is a general perception that advertising is costly because it take of lot of things to launch an ad campaign. It can need a full-fledged budget. But with online advertising the situation is different. Here you do not need to have a big advertising budget to run an ad campaign. Even an one day old company can advertise its products and services through online medium. Various ad tools are available utilizing which you can promote your website, its products and different services. Pay per click advertisement is one such tool which has become very popular in the advertising industry.

This is a well-known fact that Internet is the biggest market these days. People are buying lot of commodities and services through this vibrant medium. Due to the kind of huge growth Internet has also become a big advertiser and nowadays some of the online ad tools are doing great for the normal advertisers. Many people are opting for pay per click advertisement to stay ahead in the online competition. In fact pay per click or PPC, as it normally known as, is a web based marketing system in which the advertiser pays only when the user clicks on his advertisement and accesses his website. So this advertising program depends on the number of clicks and the number of clicks depend on the importance of the advertisement.

So its is necessary that the content of the advertisement attract audience. If your ad is attractive the number of clicks and the potential customers will increase and the advertiser would pay accordingly. This is due to the popularity of pay per click advertisement that search engine services are also focusing on it. This kind of advertisement is considered easy money and this is also a fact that compared to using traditional advertising methods, it certainly makes it easier to target traffic to a websites.

Therefore, if monetizing the online ventures is your main aim then target your prospects in better way and choose pay per click advertisement. It is easy to adopt, cost-effective and best part is that online audience are also relying on this kind of advertisement.

Naman Jain is an Internet marketing professional, presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, pay per click, affiliate marketing services,UK web development services and website designing solutions over the globe.

Search Engine Optimisation – Let’s Talk About Links

Let’s Exchange Links – Yes Do it

Search Engine Marketing: Let’s Make New Customers

Pay Per Click Advertisement: Let’s Hit the Target of Profit

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