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Home Page > Internet > Local Internet Marketing Always an Option
Local Internet Marketing Always an Option
Posted: Jan 31, 2011 |Comments: 0
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Fewer and fewer business owners are spending their precious advertising dollars on listings in any of the various telephone books published today. Not that many years ago, it was deemed essential for businesses, large and small, to be included in these much-used publications, but the world has changed tremendously since then.
Studies have shown that most consumers now turn to the internet when looking for information on local companies. Even those who intend to phone with a question or to make a purchase or reservation will pull the website up first to find the phone number. It actually takes less time for many people to type a name in a search engine than it does to find the phone book, look up the listing and try to read the tiny type.
Those businesses without an effective local internet marketing campaign are at a disadvantage in today’s competitive environment. In years past, there may have been validity to the argument that only those who did business nationally or internationally needed a strong web presence, but that kind of thinking, today, is likely to put a company out of business, in a very short amount of time.
Unfortunately, this has created a fair amount of difficulty for many small business owners. Historically, these hard-working entrepreneurs were stretched to accomplish all of the many tasks required to keep them afloat. Most were not computer savvy and quite a few would actually be considered techno-phobic. They were not comfortable with computers taking over areas that had always been handled personally and believed that local web marketing could never take the place of the one-to-one networking that has always served Main Street, America. So, many were resistant to investing time and energy that was already in short supply into this new way of doing business.
For others, however, the concept of being able to realistically compete, globally, with companies much larger was immediately grasped and put to use. Many of these businesses were successful, but it still took awhile for the value of local internet marketing to catch on. Once it did, everything changed.
No longer does a business have a choice about whether to have an online presence or not. Technology seemingly changes by the minute, but local web marketing is always an option. Customers and clients may have let their “fingers do the walking” in the old days, but, now, they let their fingers do the typing to search for restaurants, shops, attorneys, doctors, dentists, plumbers, dog groomers and every other item or service imaginable as they walk or drive down the street. If Company X doesn’t pop up in their browser, then it is a safe bet that Company Y will, and that’s where their money will go.
The good news is that an effective local internet marketing program can not only keep pace with the competition, but actually take a business to new levels. The opportunities are endless for those willing to embrace the challenges and the advantages of technology.
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Author is a freelance writer. For more information on local internet marketing please visit http://www.local-marketing.com
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The Upsetting Local Pattern with Insurance Marketing
The Upsetting Local Pattern with Insurance Marketing
The Upsetting Local Pattern with Insurance Marketing
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Home Page > Marketing > The Upsetting Local Pattern with Insurance Marketing
The Upsetting Local Pattern with Insurance Marketing
Posted: Oct 31, 2010 |
Perhaps you have observed an interesting development the last few times you have searched online using the term “your city insurance”. After conducting searches for more than 27 main markets, I have seen the exact same unsettling development in all of them. And if I’m forecasting this correctly, it could mean the loss of thousands of dollars of premium to your agency. Taken away from you almost without your knowledge.
This is what I noticed: National lead generation companies are starting to bump local insurance agents off the first page of search results for their city making those agents virtually invisible to people looking for an insurance quote in their city.
It is usually widely known that the majority of individuals do not go beyond the first results page when the search for something online.
You may be asking yourself, “So what’s the big deal about being on the first page of Google?” Not only does a first page listing virtually guarantee hundreds of visitors to your website each month, but it means that those visitors are actively seeking an “insurance quote” which means they are in buying mode. In other words, they are targeted traffic.
Therefore, losing these visitors could result in substantial revenue losses for your firm.
But, it’s not too late to act. There is still time to beat these national companies at their own game. What you need is usually a general grasp of Internet search engine Optimization concepts. Let’s start using the first step to getting back on the first page.
First Step: Be certain that your main keyword is actually used throughout your On-Page Optimization (Meta description, Meta Keywords,and also H1 tag). You will probably use the term “your city insurance”. If you don’t know how to make these changes yourself, just contact your webmaster. It is usually possible that you will have to guide them based on your specific needs, since lots of webmasters are quite good at designing attractive sites, but do not completely understand SEO principles.
Second Step: It may be that the the majority of critical part of returning your site to the first page of search results is actually your link growing effort. You need to build hundreds or even thousands of back inbound links to your web-site using the anchor text of your keyword. As before, this is usually likely to be “your city insurance”. Every single back link is interpreted by Google as an endorsement of your web site under the category of “your city insurance”.
Valuable repositories for back backlinks include forum postings, blog comments, plus article directories.
But you shouldn’t wait too long to start taking back what’s right fully yours. Tighten up your online presence and also return your site to the first page of Google search results before too much damage is done.
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Have a look at this resource for http://www.localinsurancemarketing.com/services by visiting Insurance Marketing Leads.
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Why Select A Local Web Design Company In Chico
Why Select A Local Web Design Company In Chico
Why Select A Local Web Design Company In Chico
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Home Page > Internet > Web Design > Why Select A Local Web Design Company In Chico
Why Select A Local Web Design Company In Chico
Posted: Dec 06, 2010 |Comments: 0
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The Internet has improved the lives of millions of people around the world in a number of ways. One can get lower prices on a vast array of consumer products as well as greater choice in terms of what they buy over the internet. Websites are your representatives on the web. The web design plays an important role to attract visitors to your website. Internet has also led to notable advance in outsourcing and the efficient delegation and division of labour across borders. However, in some cases working with business partners in the same locale web design company, such as Sitehatchery in Chico, makes more sense in the long run than with one which is far off. This article tells why working with a local, Chico based, Web Design Company will add more value to your online presence than working with one based overseas.
A long distance web design company will not always deliver the attention to detail, workmanship and knowledgeable advice that a local design company can provide. When it comes to top-notch web design, Search Engine Optimisation and Public Relations work, web professionals with a local perspective and edge are the better bet as far as return on investment is concerned. This is why relying on a local web design company is of no harm.
A local web design company can often be called upon at any time and you can get face-to-face meetings if need be. It is more responsive, timely and an overall better idea to rely on web designers that are not located far from home. The importance of face-to-face communication and working together with a web design company in the same room when it comes to getting the design just right etc means working with a local design company, based in Chico for example, can work out to be very beneficial to your online business.
Ascertaining a blooming web presence for your off-line business storefront involves an immense amount of promotion and effort. A local web design company will have local web designers and experts and they will have better success with tweaking advertisement campaigns and obtaining the best conversion ratios for your promotional efforts, turning prospective clients into actual ones.
A locally based web design company and locally based marketing firms, such as those based in Chico, will have a far better grasp of what it will take to grow and improve your business in a specific niche market. Marketing, positive public relations and brand awareness for whatever business you run are more important than ever on a level playing field where customers can choose from a wide variety of service providers anywhere in the world.
Sitehatchery is one such local Chico based web design and web development company which also specializes in web solutions like application programming, forums, blogs, shopping carts and gallery etc. The company provides amazing services which stand out in a crowd of normal web designer and provider. With the most creative approach and professional qualification Sitehatchery is a class in itself providing the best web design in Chico.
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Business websites with revolutionary designs only at sitehatchery your <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.sitehatchery.com/” rel=”dofollow”>web designer Chico</a>. Great web design solutions at Chico, California.
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Home Page > Business > Small Business > Why local business market MUST learn and master internet marketing?
Why local business market MUST learn and master internet marketing?
Posted: Jul 29, 2010 |Comments: 0
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Are you a local business market owner? Are you thinking that to learn and to master internet marketing is not a MUST for you or even necessary for you ? Do you think that prospect have different strategies when looking for global versus local items?
Think about it:
About 25% of all searches, over one billion each month, are now focused on local business market.
100 million potential customers are already surfing each single day on the web, meaning 25 million searching locally.
1 million new potential are added on the web each day, meaning 250 000 added locally.
In the very near future, most people will be going to the Internet to locate and find information on local businesses.
Google, Yahoo, and other search providers are aggressively building local online search capabilities, and once consumers catch on to the benefits, they never go back.
Potential clients are using search engine to get information and solution for the problem
In fact, even if some potential clients still use the traditional business directories as yellow pages, more and more are using the internet.
What does mean internet marketing strategies for local business market :
allow to create virtual doors to every business
work 24/7
Internet is a cost effective approach
more and more local businesses are coming online
It’s easier and faster to use search engine to find information
Another crucial point to be aware of if not already, most people are going to prefer working with local businesses rather than product and service providers in other states and countries. Catering to your local audience is essential to the success of your local business market.
Internet marketing for local business market permits to:
Provide friendly, professional information, great content about the business
Build trust and deepen relationship with existing customer and prospect
Raise their local profile and position their products and services
Promote locally and take customers from competitors
Continue to stay on “top-of-mind” and deepen customer relationship
Build targeted traffic both local and global to find new customers, even added entirely new income streams
Leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions
Until now, most people are aware of the benefits of global search engine marketing. Nevertheless, many businesses have not explored local search engine marketing to create their online visibility and drum up local business.
It is essential to understand that local search engine marketing is essentially for local business to get the most out of everything that search engine marketing and search engine optimization have to offer.
By focusing on a search engine marketing endeavor that is localized, you can make sure that you are attracting attention from the right web traffic – People in your local area that can patronize your business not only online, but in person as well.
Yes, local search is becoming huge, and rich rewards are flowing to those who are able to master the tricks of the system. Truth is, it’s pretty easy if you know how.
Ready to learn much more about internet marketing and leverage your local business market?
Check out how this powerful internet marketing educational platform and business model could teach you all the efficient strategies to improve your own local business.market : http://NewMarketing4Dummies.com. Enter your name and e-mail address to have deeper information about this training platform and other free tips, tools or e-books about internet marketing and other online strategies.
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Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me knowledge and training on the most efficient internet marketing strategies. In 3 months, with this very system I transformed my life dramatically. I have time for my family, money to enjoy life. Internet is an incredible world of opportunities and leverage. Now I share with others and help entrepreneurs to start or improve their own business using powerful internet marketing strategies.
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Home Page > Self Improvement > Tips on How To Optimize Your Site For Local SEO
Tips on How To Optimize Your Site For Local SEO
Posted: Jul 31, 2010 |Comments: 0
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For a business web site to be more successful in a local SEO search and come out on top, the page should, simply, be \”prepared\” to be noticed and well-received by the search engine criteria.
Due to the high amount of internet browsers visiting engines like Google and Yahoo, a new style of process was developed to make total use of the pros and steer clear of the disadvantages of the algorithms used by the search engine businesses. This process of preparation is called search engine optimization (SEO).
As the amount of data grows exponentially, the engines will have an increasingly vital part in keeping order in the internet. This has persuaded more and more individuals with something to look for to depend on the engines more. It is now a well known fact that you can find information more quickly if you utilize a search engine.
For this reason, businesses looking to attract more visitors to their web pages would buy valuable ad space within search engine results sent by the search engines to web browsers. Because web browsers are very frequently set on obtaining information about something, placing an ad that totally dovetails with what they\’re trying to find makes it convenient for the advertiser to make a sale.
What search engine optimizers do then, is to make every effort to make the blog hugely pertinent and display in the top ten listing of their respective local search engine optimization searches. The normal technique of local SEO is to improve content, and dynamically expand the blog with even more relevant data.
Regrettably, unprincipled SEO vendors\’s have also created ways to cheat the calculations of the engines to keep themselves on top with substandard quality or even inaccurate content. Google, Yahoo and other engines have fought back by using even more complex algorithms to filter the junk and garbage from their engines.
To properly optimize a site for local SEO, please follow the following steps:
1.Optimization should be part of the design. To properly optimize a site , it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy workmanship and create unnecessary strain in the browser looking for relevant data.
2.Each site must be optimized. That is to say, each site must be unique, with their own content, titles and tags.
3. It\’s not just the search engines. Don\’t develop a blog specifically for search engines alone. The majority who begin that way develop a site that is unwieldy and has poor sentence structure. Nearly all browsers pass over unprofessional blogs with poor copy.
4. Keywords. Be sure you have a list of phrases you would like used on the page. Also bear in mind that the keywords relevant to page 1 stay on page 1 while page 2 keywords stay on page 2, and so on. This is to guarantee every page is different in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more visitors and much better results than focusing on keywords.
Place your keywords purposefully in the following areas: Page title, Meta tags, Body, Headings, Images, Bullets and Links. Superior websites typically rank well in the search engines partially because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and set it in their own website link sections.
Google considers pages with inbound links as a vote for the quality and relevance of that blog, boosting its rank in the search engine hierarchy.
In addition to backlinks, search engines also send out spiders to analyze the site for relevance against a formula. The spider basically visits the site and analyzes all the text on the page, including markup items, the meta tags and the title.
Spiders can see the following items on a site, thus making the item extremely relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables. Contingent upon further technological factors, search engines may have a look at other languages, like Javascript . Currently, the spiders will just look at them as filler.
Site local SEO values content more than graphical artistic impact. There are no awards given out that mean anything for the best looking blog. One must remember that when the outcome wanted is to increase position in the advertiser\’s chosen search engine optimization string.
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Did you know that search engines have replaced the Yellow Pages as the best way to choose a local business? If your business isn’t listed in the search engines when individuals in the area are trying to find your business, you miss sales. Choose local SEO services now, because local search engine optimization services get more customers and sales.
Benefits of local Internet Marketing
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Home Page > Internet > Internet Marketing > Benefits of local Internet Marketing
Benefits of local Internet Marketing
Posted: Jan 02, 2011 |Comments: 0
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Most people do not know what local Internet marketing is, hence do not know about the local benefits of Internet marketing. According to SEO glossary definition is: “local internet marketing is the process of marketing a local business to a local community via the web.” Local Internet marketing is used to promote local business in local community using the worldwide web. Every business needs a website that tells people about the products and services offered and how these offerings can help them. A company needs to get people to come see their website. Local internet marketing is all about getting people (or “traffic”) to your website.
There are several Internet marketing to generate sales such as affiliate marketing, lead-based e commerce marketing, marketing via SEO and local Internet marketing. Local Internet Marketing is marketing using Internet by small businesses to find and establish relationships with niche market. This type of marketing uses marketing tools such as social media or social networking, online sales target and list of local directories.
The three main benefits of LI marketing are:
- Low Cost
- Easier market
- Lead Conversion
The reason for a lower cost is the fact that it is easier to market and, as such, means less work for SEO firms, working fewer hours and generally easier SEO and SEM campaigns. Since local internet marketing cost less, you will get the targeted traffic that converts and quickly get the easy part. To ensure that you will get all these benefits of LI marketing you must ensure that the SEO company running the campaign does the following:
Make your website listed in local search engines. It’s good for local search out that highly targeted organic traffic and higher conversion rates and more major search engines rely on local search engines to power its index.
Make sure your website and your business is connected with other local business through social media sites like Twitter, Facebook and Technorati and Stumble Upon.
Conduct an email marketing campaign for local e-mail.
These are some of the benefits of local Internet marketing, but they are too large to be ignored if you have a local business that wants to promote. Local internet marketing is one of the best ways to quickly increase your organic traffic.
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Local Search Marketing. Four Steps to an Improved Ranking
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Home Page > Marketing > Social Marketing > Local Search Marketing. Four Steps to an Improved Ranking
Local Search Marketing. Four Steps to an Improved Ranking
Posted: Dec 22, 2010 |Comments: 0
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There are 10 billion unique online searches conducted each month in the US, and about 40% of these searches are for local services, businesses, and products. For small and medium size businesses that want to be visible in today’s highly competitive online marketing world, Local Search Marketing is crucial. The days of using the dusty old telephone book to find local businesses are over. Today, most costumers actively search for your services on the web, mobile devices, enhanced 411 services or other high tech devices. Most people like to narrow down their searches to their cities or neighborhoods because of the rising need among visitors to know who they are dealing with, or they may want to personally visit your location. Local Search Marketing will build brand awareness, leverage trust for local visitors, and most importantly increase ROI. Hiring a good SEO service provider can maximize your return on investment for pennies on the dollar. If you are a do it yourself person, then following the steps below will help you along the way.
Step One: Get listed, claim your listing, and update your business information on top local data providers and top local search engines for free:
Local Data Providers: Amacai (or Localeze), InfoUSA, and Acxiom.
Local Search Site: Google Maps, Yahoo Local, MSN Live Search, and Ask City.
Top internet Yellow Pages Sites: YellowPages.com, SuperPages.com, and DexOnline.com.
Step Two: Submit and optimize your website to Goggles Places page (formerly known as Google Local Business Center). Make sure to include the following:
1. Basic business information
2. Email, description, and website
3. Service areas
4. Business category selection
5. Hours of operation and payment options
6. Images and videos
7. Any other details of your Business
8. Last but not least, review for accuracy, and then submit to save the changes.
Step Three: In order to “get found” on major search engines and to increase your ranking, start building citations (or links) to your listing. Most citations will contain the following: your DBA name, business phone number, business website URL and business categorization. Any additional sources that will allow more rich information about your business such as customer reviews will also help your ranking.
Step Four: Select the correct service provider: your website should be hosted in the country where most of your customers live. For instance, if your business is based in the US and your domain is hosted in the UK, the chance of your site ranking well in the UK is higher since search engines will interpret your website to be a UK website!
As a smart business owner, make Local Search Marketing a major part of your website marketing campaign in order to increase lead generation, sales and ROI.
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The Author Katty dodge is freelance writer in local newspaper and magzine covering topicslike affiliate marketing and cost per action
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Local News: All about Your Region
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Home Page > News and Society > Local News: All about Your Region
Local News: All about Your Region
Posted: Oct 01, 2009 |Comments: 0
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The way, in which the mass media is spreading the wings in its global format, no sphere of the society is left untouched. Every corner of the world is now connected with this media revolution and became local with very easy reach to the common people. With every passing moment, there are some happenings or incidents taking place in your vicinity and therefore a matter of news and headline is in the making. In wider prospective, local news could be any episode that has a potential to changes the views. Since the media is widening its reach, the local news is even become the entity to be thought in a very global manner.
Let us discus the obvious potential that a reader or user could feel in the local news. Like global news and events, local news could also be taken from the every lifestyle namely politics, business, society, sport and cinema. Every single individual is attached with the local affairs by many means. The people now feel very much linked with the local phenomenon and the events that take place on daily basis.
The media has categorically scheduled the reach with divisions of the geographies in states, cities, districts and thereafter. The local news is thus divided because of above demographics. All the actions that become the news around you are the local news. The local news could be any incident or affair that seems important. The local train timetable, trains schedules from local stations or junction, flight schedules and their arrival /departure time can also be good news material.
The public has a habit to relate them with the origin and conclusion of this local news segment. Local news from politics, business, sport and crime are some of the crispy segments that masses love to read. The websites like in.com that offer the local news are committed to deliver the local news in very accordance with the expectations of readers. These news portals make every attempt to provide authentic and reliable local news content to the million of the readers globally. Be it Lok Sabha elections in your constituency, performance of the local authorities and other local happenings, these news items are covered in a very meaningful manner by the Network 18’s portal in.com.
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In.com provides latest information regarding Local News and new events on different segments. It is one of the easily accessible means where users can get the comprehensive information, News Headlines and news updates about all the global happenings.
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How To Get Your Local Business Found Online?
How To Get Your Local Business Found Online?
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Home Page > Internet > SEO > How To Get Your Local Business Found Online?
How To Get Your Local Business Found Online?
Posted: Mar 16, 2010 |Comments: 0
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Local Visibility on the Search Engines Is Key
Remember the old days when all you needed was an ad in the Yellow Pages to make the phone ring at your Jacksonville business? Now prospective customers rarely use the Yellow Pages. And they’re not reading local newspapers either. So how can you help them find you? The best way to reach out and touch your prospects is through your website. Over 70% of U.S. adults let their fingers do their walking on the Internet when seeking a local source. In fact, over one billion Local Searches take place every month online. Search engines are now the #1 resource used by consumers looking for products and services from local businesses. And 82% of local searchers follow up offline via an in-store visit, phone call or purchase.Think about it. If you could get more visitors to your website, especially targeted visitors who are searching for your product or service, wouldn’t you generate more sales?
SEO Delivers New Customers to Your Website
Americans conducted 14.7 billion searches in December 2009 on the leading search engines like Google, Yahoo, Bing and Ask.com. It’s a massive audience, one that offers a wealth of opportunity for businesses that know how to target it. Sure you can buy ads on the search engines, but paid sponsorship (pay-per-click ads) isn’t nearly as effective as natural (organic) ranking. Over 85% of all clicks resulting from a search go to organic listings with only the remaining 15% going to pay-per-click ads. Because 91% of people won’t go past page one of search engine results, your site must rank at the top for its main keywords. Websites on that first page get the most traffic, and presumably the most sales. It’s reminiscent of the old days when businesses with names starting with “A” received the most calls simply because they appeared first in the Yellow Pages. On search engines, you can rank high regardless of what letter your business name begins with. What matters is the quality of your website and how well it’s optimized. Search engine optimization (SEO) is the process of making your website appears at the top of the search engines to increase the quantity and relevance of traffic it receives.
How Search Engine Ranking Is Determined
To understand ranking, you first have to consider the mission of search engines. Their objective is to return results that best answer the search query. If your website is the most relevant to the search request, it will rank high. The Internet is primarily a word-based medium. Every web page tells its own story and should be relevant to one or more search keywords or phrases. If you’ve optimized your pages correctly, your website should come up when someone types those keyword phrases into a search engine. Clear and compelling content that incorporates keywords on your pages will appeal to the search engines. However, that content should also engage your visitors, as you never want to forget their needs. Consider outsourcing the content writing if that’s not your strong point.
Stay Local for Success
If your business depends on local customers, then your website should target your local area. Focus on your city, region or state. When people use a search engine to find a product or service, they often type in their location with a search phrase. For example, there were 2,800 searches for “Jacksonville dentist” in the month of January 2010. If you’re a dentist, wouldn’t you want your website to come up for all those searches? There were over 21,427 searches for “Jacksonville auto repair” in January 2010. If you’re a local auto mechanic, your website needs to come up for those searches or you’re losing business to competitors. Furthermore, targeting a keyword phrase like “Jacksonville dentist” or “Jacksonville auto repair” is likely to be much more successful than optimizing your pages for “dentist” or “auto repair.” Generic and popular keyword phrases have too much competition. So focus on your geographical area when creating content for your website.
Link Building Is Next
Link popularity refers to the number of links pointing TO your site FROM other sites on the web. Adding links is one of the most important factors in getting top placement on the major search engines. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Try to obtain links from various types of relevant websites, including social media sites, directories and article websites. Those links should go to different pages, not just your home page, so as to promote your entire site. The best technique is to spread the links around and gradually build up the number of links over time.
Websites Are Dynamic
Unlike the ad you once placed in the Yellow Pages or the 10,000 brochures you printed a few years back, your website should not stay the same. Once built, it should forever be growing and improving. The websites that rank best are continually adding new content and gaining more links. If you don’t have the resources in-house to work on your website, consider hiring a search engine optimization (SEO) company to assist you.
Bring in the Professionals
A search engine optimization company will first analyze your website and generate reports that show how it is currently performing. They’ll identify any opportunities for improvement and suggest the keywords you should be targeting. The results of search engine optimization are tangible and measureable. So once the SEO process gets underway, you’ll be able to see progress as your site moves up on the search engines. You’ll also be able to compare your site’s positioning with that of your competition.
SEO Is Affordable and it Works!
The search engines are where your customers are. Very simply, if your website doesn’t rank high on the search engines, potential buyers won’t find you. But they may find your competition. Less expensive than most print, broadcast or internet advertising campaigns, search engine optimization is extremely cost effective. Best of all, it can have a lasting effect, often producing results in the form of increased website traffic for months and often years. Of course, the true return on your investment in optimizing your website will be the new customers and sales that result from your improved search engine position. The long-standing dominance of the Yellow Pages may be over, but in its place is a more efficient and affordable alternative to promote your business – the Internet. The potential is truly unlimited. If you’re not taking advantage of every opportunity to increase your website’s visibility, you might as well be the unfortunate company in the Yellow Pages whose name starts with “Z.”
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Charles Dickens is a well known author of writing articles. He writes for his own interest on the topics Search Engine Marketing, current seo updates is searchxcel providing Organic SEO Services Internet Marketing, PPC and many others.to know more about visit- http://www.searchxcel.com/
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What would be the best method for local auto repair shop to promote services to employees of local businesses?
How many small businesses are online ?
I want to open an online business, possibly selling go carts. Legally can someone sue me if he gets hurt hurts someone or damages property.Do I need to get some sort of insurance, etc. to protect me
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3 Basic Social Media Tips for All Local Home Improvement Contractors
3 Basic Social Media Tips for All Local Home Improvement Contractors
3 Basic Social Media Tips for All Local Home Improvement Contractors
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Home Page > Internet > Internet Marketing > 3 Basic Social Media Tips for All Local Home Improvement Contractors
3 Basic Social Media Tips for All Local Home Improvement Contractors
Posted: Jul 08, 2010 |Comments: 0
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Darren Salyer of Total Home Remodeling in Wentzville, MO has been running FaceBook ads since December 2009. By March 2010, he had only spent a total of 5 dollars to gain some needed attention for his then struggling business.
As a result of his dabbling in Social Media Marketing (SMM), Darren’s Facebook fan page received eighty-four clicks over the three month period with about sixty-five of those visitors moving on to review his business website.
It would seem that the marketing effort paid off for Total Home Remodeling, which was rewarded with three nice jobs to bid on. The total value of the three bids was ,000. Not bad for a 5 total investment.
Under the marketing blog where Darren Salyer posted the results of his online marketing strategy, he reported that “things look good” for getting all three of these contracts signed. Regardless of the final outcome, he snagged three promising opportunities that many not otherwise have come his way had he not given FaceBook’s pay-per-click advertising a try.
Hard Times Call For Hard and Fast Solutions
The current recession has taken its toll on the construction industry. Many independent contractors have been forced to close up shop; while those still hanging on have had to cut back and revise their marketing strategies as Darren Salyer may also been forced to do.
Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. Social Media Marketing has proved to be rather effective in helping some of these builders and handymen reach out to a new audience of Web savvy consumers; many of whom live locally and are in need of quality home improvement services.
Local contractors are, for the most part, chasing the same limited pool of work in their area and should be seeking out marketing strategies and tactics to help them stand out among those in an increasingly competitive crowd. The Web offers these small business owners what may be the marketing equivalent of “low price flights” to the usual year long PennySaver ads, which come with recurring cost. Very often these kind of local ads offer little or no response during extended periods throughout the year.
Andy Gaur, CEO of RiaEnjolie Inc. (http://www.riaenjolie.com/construction-websites.html), a New Jersey web page design company specializing in professional looking and affordable websites for general contractors and other tradespeople, is very well attuned to the world of traditional and social media marketing. “It is much better to be preparing a well conceived and comprehensive marketing plan and getting ready to use an appropriate mix of outreach strategies rather than just sticking with just one or two that haven’t been working so well lately for most general contractors,” says Gaur. “If you don’t jump on different things – like Social Media – that show promise, you may end up in a struggle to retain your current customers and fail to gain new ones that are unaware of your business and what you can offer them in quality workmanship, good service and competitive pricing.”
Social Media Can Add Depth to Your Marketing Effort
You say you don’t get Social Media? You will not get ‘it’ until you have experimented with ‘it’. We all engage in Social Media Networking and Marketing in ways the suit our own unique needs and personal styles. Some use it to promote their business. Some use it to research information. Some use it to create a network of friends and business people to communicate with. And, others use it to “lurk” and listen to the conversations of others. For them it is a way to better understand different points of view.
Your time is at a premium, so take some baby steps with social media. Reconcile the time spent on Social Media Marketing by accepting the value of the “conversations” you’ll be soon be engaging in with your existing and potential customers.
No matter what your approach is to social media marketing, you should have a strategy and goal that keeps you focused on your target audience and the ultimate prize – doing business with them. Rather than complicate things too much; here are three steps that apply to almost every small business engaged in Social Media Marketing:
Tip 1: Listen. Blogger Tania Yuki in her post on comscore.com shares the following advice:
“People are talking about your business, so you may as well get down in the weeds and know what’s going on.”
Tip 2: Engage. “Social media is the tool, social engagement is what you do to create awareness and earn sales” This is according to Social Media Guru, Brian Solis, who has offered a number of bestselling books dealing with Social Media for business. Solis goes on to explain that “Creating a presence in social networks is mandatory, but it’s also not enough. Actively and thoughtfully engaging consumers in social networks is quickly becoming an expectation. It’s up to your business to develop a following.”
Tip 3: Respond. Great response begins with great listening. Lindsay Lebresco of Conversation, a Social Media agency recommends the basics like Google Alerts, Twitter, Technorati and search engines to search out key categories – using keywords – that will let you know what people are saying about you and your business. Carefully read and understand what is being said; (if the remarks are negative) take a few deep breaths and perhaps sleep on it; think of a positive way to frame your response and respond in an appropriate manner.
Before You Can Soar You Must Build A Place to Land
Oh, by the way there is a preliminary step to these three. You won’t be successful in social media marketing without, first, having an effective website for your consumers to visit when they want to check you out. Most potential customers start their consideration process at your website. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.”
So take a look at your website and ask yourself the following questions about it? Does Your Website Really Measure Up?
1. Is your website’s design aesthetically pleasing?
2. How intuitive is your website to navigate?
3. Does your website have a clear statement of PURPOSE near the top of its homepage?
4. Is your website copy concisely written and richly informative?
5. Do you update your website content REGULARLY?
6. Does your website have a “call to action” on every page for customers to respond to?
7. Does your website’s index page draw visitors further into its content and to where you display and sell your products and contract your services?
8. Is your website designed to encourage future visits (i.e. is there a newsletter; a tell-a-friend feature; a blog with an RSS button to subscribe with?)
Contractors, you can definitely “build some sweat equity” into the process of social media and most likely will get the business results you are looking for. You just need to be smart in the ways you employ the Internet in order to be easily found by consumers and then, be able to impress them when they land at your website for their very first time.
If your website passes the effectiveness test and if you have done all your homework with regard to local geo-search, you’ll be very pleased at the additional phone calls you’ll be getting from local customers looking for a reliable residential general contractor in the local area .
Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. a NJ-based web development company specializing in professional looking and affordable websites for small businesses.
Read Marc’s full Bio at: http://www.linkedin.com/in/marclevineica
Follow him in Twitter: icanewfriend
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Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. (http://www.riaenjolie.com) a NJ-based web development company specializing in professional looking and affordable websites for small businesses.
Read Marc’s Full Bio at: http://www.linkedin.com/in/marclevineica
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