Browsing all articles tagged with Makers
Sep
6

Dating Niche Marketing: The Hottest Online Money Makers – Internet Marketing Tips – How to Choose a Niche Market – Make Money Online

Dating Niche Marketing: The Hottest Online Money Makers – Internet Marketing Tips – How to Choose a Niche Market – Make Money Online

Are you looking to make real money by creating your own Dating Website?

 

As a consultant with WUVING.com, I’ve been amazed at just how hot Online Dating has become! Here, from the folks at WUVING, is how to succeed in the Online Dating & Relationship Market…

Of all the different niches available for new webmasters, Online Dating and Relationship sites are making the most money. Dating and Relationship sites come in two formats:

 

ONE: THE DATING SERVICES

The Dating Services are the big players. Match.com, eHarmony, SexyAds, Plenty of Fish, Friend Search, Zoosk – you’ve seen the commercials. They gross Millions. Even the smaller players are cashing in on the market.

“Boy meets girl” is still where it’s at. If you’ve got the money for the initial investment (website, servers, dating software, advertising campaign – lots of advertising!) then creating your own Dating Service can bring in big returns. Especially if you can find your own Niche – an area that others have missed.

For instance, when Pet Lovers Dating Sites (“Love me, love my dog”) first appeared, they were an instant success.

But if you want to create a Dating website as a second income – a few hundred dollars spent a month with thousands of dollars profit per month – then you need to go for…

 

TWO: DATING AND RELATIONSHIP CONTENT SITES

Dating and relationship content sites provide lots of content (how-to articles, dating tips, relationship advice, Dating Site Reviews, true romance stories, sexual health, dating profile help, much more), content that Google loves and will bring in that needed traffic.

The more original your text content, the more Google and the other search engines will love it and the more visitors your site will attract.

Once you’ve created your Website, added lots of original content, then you add your money makers – the Dating Affiliate Programs.

With the list of merchant programs readily available online, you may find yourself lost at times on where to begin. A simple question of “what matches my traffic?” can help you get started. This brings you to the second step of becoming a top affiliate – Find!

What do you need to incorporate into your new site to bring in the big profits?

>> First, find the top affiliate programs that pay 50% of all they make from a customer. With such features as the new and popular Webcam Chat, you’ll not only make money from initial signup fees, but continue to build income through add-on services, often hundreds of dollars per signup customer.

>> Second, you need a program with a wide range of micro-niche categories, specialist domains, including the Web’s most popular: Mature Dating and BBW (Big Beautiful Women).

>> Third, a wide range of banners and graphics. Sexy in themselves, they draw in the customers. Remember – men are visual – they need sexy pictures.

>> Fourth, you can create a Hosted Gallery featuring six members. Select your member parameters, then choose to display 6 or more thumbnails in a gallery width of 6 columns. Copy and paste the code for the gallery into your new page.

>> And Fifth,and this is the hardest, you need to find an Affiliate Program that provides Interactive Search Boxes! These really work! People love being able to click on exacly the people, ages, locality, sexual preferences, etc of the lovers they are looking for. Our biggest money-making Provider has small, medium and eye-catching half-page Interactive Search Boxes that you can put on your pages – all of them creating Profit!

You need all kinds of promotional tools for the new webmaster to drive traffic to their new site.

To learn more about the Online Dating Market and Dating Niche Marketing, which Affiliate Provider brings in the Biggest Profits, as well as a complete overview of choosing the right Niche Market for you and FINALLY making money online, go to Internet Marketing Tips – How to Succeed in the Hot Dating or Other Niche Markets!

 

Kathleen Falken, known as Kate, has participated in psychic research, dreamstudy, marriage counseling and the practice of psychology for over 30 years.

Kate is co-founder of Your Dream Team and the Psychic Dreams Project. She is a consultant for the highly popular WUVING.com.

Her relationship articles have appeared in numerous blogs and websites as Newageblog, Goarticles, Datingonlinesite.org, Psychiclovetarot.com, Sacredsoulhealing.com, Mychatrooms.info, Dictionary-of-opposite-words, My Feng Shui Life, Blinklist.com, Articlebase and WUVING.com, among others…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jan
19

Winning Website Tips For Crafters, Jewelry Makers, Artists, And Artisans

What Makes a Website Good?

A good website needs 2 things:

* To be found by customers (traffic)
* To be interesting to a visitor – a real human being

Let’s talk about the real human being first.

Remembering the Real Human Visitor

A crafts or jewelry website that sells needs some key elements- it needs to be inviting, and has to be about the customer (or the audience or reader if you like that better).

So what does an inviting website look like?

An inviting website talks directly to the needs of the customer rather than about you, the artist. Sad to say, nobody cares about you until you tell them what’s in it for them. The key to selling is thinking like your customer. They are always thinking, “What’s in it for me?”.

Not in a bad way.

Everyone thinks like that. Don’t you?

One of the greatest lessons I’ve ever learned is to talk to your customer as if they were standing right in front of you. Websites often aren’t designed like that though.

Let’s look at how many art, crafts, and jewelry websites are set up. They often talk about the designer front and centre, don’t they? Who they are, where they live, how they would love to make you something, and how people tell them how great they’re jewelry is.

But think about it. Do people care where you’re from? Maybe, but if you think about why they care you’ll see that even that is about them, not you.

Put yourself in the shoes of your visitor. What do you look for when you’re shopping. Why do you care where they’re from? You might want to know how far away it is from them because of shipping costs, because you like to shop local, or because there’s some sort of prestige or “specialness” attached to buying from say, Paris.

Elements of an Inviting Website

Back to your arts and crafts or artisan jewelry website itself. So what makes people want to stick around a website? Other than the content I mean. Think about yourself. Do you tend to hang around sites that have a ton of stuff on them, or do you like sites that are more simple? Are there websites that make you feel overwhelmed and make you click that back button pronto?

The biggest problem I see with most sites is that there is just too much going on. The trick is to cull mercilessly.

Two of the most popular websites are The Google Site and the Apple Site. I think they’re well-designed – they’d better be since they hire the top web designers in the world, right? So what do they have in common?

* Clean
* Simple colors and design
* Lots of white space
* Goal oriented/ purpose driven
* 1 focal point
* Easy to understand navigation

Here’s a tip for analyzing your own website. Load it up and squint.

* How many focal points can you count?
* Does your eye automatically go to one place? Or does it bounce around all over the place?

And take a look too – if your eye does go to one place, is it the place you want it to?

Next, consider this: Is the purpose of your site obvious? Does it look like your purpose is to please the customer? Or is it all about you?

* How easy is it to get around?
* Do you have a search box?
* Is it obvious where to click first?
* Does it look like you’re just out to “sell” them stuff, or does it look like you want to help them find what they need? Once again, it goes back to the customer.

Photography

On the web, great photographs are not just important, they are paramount! Handmade items, especially jewelry, are the type of thing you like to touch, feel, and maybe try on. You can’t do that on a computer screen so you have to do the next best thing. Describe it thoroughly and enticingly, and half lots of great pictures. And lots of different views of the same piece.

To get some ideas on presentation, I like to look at what other people are doing. There are some great Etsy shops with beautiful pictures. Doing some research there will likely give you lots of ideas.

Good Copy

What’s copy? Copy is just the words you use on your website. The best copywriters in the world get enormous sums of money because they get results. They know what people want.

Here are a few things people want:

* Not to be “sold” to
* Solutions to their problems
* Fast, easy, convenient
* To be priority number 1

I often see websites that say something like, “I’d love to make you a custom bracelet”. But if you were shopping, do you care how someone would love to make you something? Or do you think, “Yeah, so what, everyone selling something would love to sell me something?”

So as a shopper what do you want? You want to know WHY you should buy from them. Marketers sometimes call this your USP or “Unique Selling Proposition”

As a shopper, you have a bunch of things that might be motivating you. You want to feel special. Some kind of “wow” factor that you can tell your friends about.

Often with jewelry this comes down to some story they can tell.

For example, if you make jewelry in your rustic barn studio using a cutting edge technique that few know how to do, that might be something that would make an interesting side story.

Another great way to get into the mind of your customer is to use the problem and solution strategy. Instead of “I’d love to design your bridal jewelry”, maybe something like “Your special day is all about you, the bride. You want to look like the most beautiful woman in the room. Imagine yourself, walking down the aisle, flushed with excitement, your handcrafted custom designed swarovski crystal princess length necklace, tiny matching earrings and 3 strand bracelet are sparkling like diamonds, and all eyes are on you. Wouldn’t you love your jewelry to sparkle like diamonds on your most special of days?”

Getting Traffic

Remember the other good website must-have? Traffic! People need to find you. How do you get traffic? Marketing!

There are lots of ways to market to bring traffic to your websites. Of course every creative type person hates marketing. We all just want to build it and have people come. Well, I’m not going to sugarcoat it – if you want traffic you have to work at it. So suck it up.

Here are some ways to bring targeted (i.e. people who are actually interested in your website, not just miscellaneous surfers) traffic to your site:

* Article marketing: write articles and submit them to article directories, magazines, and other websites
* Search engine marketing: make sure you are search engine friendly
* Pay per click marketing: Use a service like Google Adwords to get traffic
* Social media marketing: Use social sites like Twitter, Stumbleupon, Facebook, Youtube, I-Tunes, Hubpages, and hundreds of others to strategically spread word about yourself.
* Forum marketing: Participate in forums by offering USEFUL answers. Don’t spam. Sometimes people will follow your “sig” back to your site.
* Newsletter marketing: Get your customers on a mailing list (make sure you ask first!) and send them interesting news and updates. Repeat customers should be your bread and butter.
* Other Marketing: business cards, ads if applicable, do craft shows, trade shows, put your website on all your packaging

I could go on and on – and I guess I have – sorry. Now get started on fixing your own websites. I want to see you shine!

Christine Gierer is a self-taught jewelry maker and web master who enjoys sharing her knowledge with others. For great jewelry making and business articles, tutorials, tips and ideas, visit http://www.how-to-make-jewelry.com