Okay I’m On Twitter, Now What? Tools To Help You Maximize Twitter

admin    Twitter Marketing     Help, Maximize, Okay, Tools, Twitter

Everywhere you turn these days, people are talking about Twitter. There seems to be an explosion of these social network sites the past couple of years – MySpace, Facebook, Plaxo, LinkedIn, and now Twitter. If you don’t know what Twitter is, it is a social networking and micro-blogging site that allows users to send “tweets” as well as read other user’s (followers) “tweets”. Tweets are limited to just 140 characters.

Once you have your account established and your profile completed, here are 10 tools that I have found will help you maximize Twitter.

Remember that Twitter is a social networking site so interact with your fellow followers, don’t just post tweets – share ideas, resources, build those relationships and have fun!

Internet Marketing With Twitter – 7 Tips You Need to Maximize Internet Marketing With Twitter

admin    Twitter Marketing     Internet, Marketing, Maximize, Need, Tips, Twitter

What is Twitter?

Twitter is a social networking site.  It is known as a microblogging site where you can type a maximum of 140 characters per post.  You follow people and read what they are doing and they can follow you back.  It’s basically a way of knowing a person’s status at all times (as you can even use your cell phone to post).  Each post is known as a tweet.  You can also customize your profile page to reflect you or your company.  There are also many twitter applications to enhance your experience.  Since Twitter is gaining popularity very quickly, I can assure you that internet marketing with Twitter will reap huge financial rewards.

So, what can you do to maximize your internet marketing with Twitter?

1.  Setup your profile to brand you and your company.  Make it unique.

2.  Make sure the site you want to send traffic to is listed in your profile.

3.  Find people that are associated with your niche and follow them.  Most of them will follow you back.

4.  Post value and never SPAM.

5.  Post frequently and get involved, reply to others.

6.  Do not “push” your business, but add value and help others.  Business will follow.

7.  Grow your following consistently.

With these tips above, I guarantee you will succeed with internet marketing with Twitter.  As your following grows and you stay active, so will your business.  You will make so many contacts, you won’t know what to do with them.  So, what are you waiting for?  Setup your Twitter account and start marketing your business.

How To Maximize Your Pay Per Click Advertising Budget

admin    Pay Per Click     Advertising, Budget, Click, Maximize

Using pay per click advertising allows marketers to get instant traffic to their websites. However, the cost of advertising can pile up if one do not know the correct way to use pay per click advertising.

When you bid to have your pay per click ads appearing in the search engines such as Google, you may assumed that that having your ads seen in the top position is the best placement for success. Consider again!

The reality is that most people seems to click on the ads in the middle or towards the bottom rather than the ones on the top of te search engines.

This is actually great news for advertisers who knows how to maximize their budget as it means you can save a lot of money on your bids.

You don’t need to be listed on the top list of ads in Google and usually there is a large gap between the first and second position bids for any pay per click ads. This is where you save. Let others pay the top dollar to be listed first…or even second or third. By stretching your advertising budget this way, you will not only save some cash on your pay per click campaign but you may very well get more traffic to your website by being further down the list of Google ads in the search engines.

What you need to do is, use the Google Adwords tools in your Adwords account to find out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid on this amount. You’ll save a lot of money this way.

Another factor that can help you get better results with your pay per click campaigns is to learn more about your competition. If you are using pay per click to advertise an affiliate program and someone else is doing the same, study their web pages. If they are running their ad on a regular basis, it means what they are doing is working…so you should study what they are doing. Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can differentiate the beginners from the pros. Affiliate marketers who have more experience know how to use squeeze pages to capture email addresses to build a list of prospects.

Hardly anyone will buy anything on the first time they go to the website. Following up the prospects is crucial to converting your pay-per-click traffic to actual buyers. If you don’t capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up a targeted email marketing campaign and capturing email addresses is not difficult and can prove to be a success for your overall business.

Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. . They usually have a promotional discount coupon codes for new advertisers and the bonus can give you additional credit to get traffic to your website. Yahoo currently offers a $25 Credit Coupon to Yahoo Seach Marketing. Some webhosting companies offers Free Credit to Google Adwords when signing up for a new web hosting account. Compare these Web Hosting Reviews to see which web hosting companies offer pay per click credits.

Social Media Marketing Success – Three Steps on How to Maximize Your Efforts

admin    Social Media     Efforts, Marketing, Maximize, Media, Social, Steps, Success, Three

Social Media.

Social Media Marketing.

THOSE 2 things has been written and talked about the last 2 years a LOT. But believe it or not, not a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the internet, shy away for it as if it were the plague.

”I am not a geek” people tell me. Well, we have “ungeeked the geek” for many small and home business owners, and made social media make sense to them

But there are exceptions.

I was talking with a business owner the other day and she made the comment, “I don’t go to those kind of sites. I don’t have time to do that as my business is struggling and I need to go and find more customers.”

That says it all.

That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business -even on a local basis. If people really “got it” about social media marketing, they would be running to the social media zone and staying there.

There is a lot of talk that it is not “proven” as it is too new and the jury is still out on it being a viable marketing process.

I totally disagree. The social media marketer is paving a path for those to follow through a jungle that has never been explored, nor walked. People like proof. People like results. But it is the social media marketer that will create the way that will birth new millionaires with business folks who do “get” the Web 2.0 world. It is not that hard to understand either.

If you can send an email, you can “do” social media marketing. You can master twitter, facebook, myspace, blogs, wikis, podcasts, article marketing, and all the other parts of the new media, if you can send an email. Yes, there is a learning curve, and yes, it does take a little effort-but what doesn’t? We have expanded our business tremendously with social media tactics, and everyday, we wake up with dozens of new leads for our training and consulting business in our email box. How would you like to have that happen to you?

You can. You can tap into an endless pool of leads that will just keep increasing, if you decide to jump into the Social Media zone. And we will be glad to teach you how to maximize for maximum Success with your Social Media efforts.

All you need to do is make a decision that you will take the time and study and learn social media a little at a time, and learn the culture, and the processes of each website.

Here are 7 websites that you must register with to get started in social media if you have a small or home business. Each have “help” tutorials or videos about how to use them properly, and also there is a LOT of information on the web as well on “how to”:

1) http://www.facebook.com

2) http://www.twitter.com

3) http://www.mashable.com (A GREAT website for learning generic social media.)

4) http://www.stumbleupon.com

5) http://www.digg.com

6) http://www.youtube.com

7) http://www.socialmediatrainingnetwork.com’ (A GREAT social website for learning social media tactics for small and or home businesses.)

And then do three things after learning how the site works:

1) CONNECT.
2) COMFORTABLE.
3) CONSTRUCT.

1) CONNECT.

The main thing you need to do is connect with people on these sites, and become a friend with them. Most of these sites have a process to befriend folks. Follow their process. Sound easy enough? But there is a type of friend that we teach that you must become. An “Addition Friend.” This is simply a friend that ADDS to people’s lives, not takes.

On the social media scene, most people are looking to Add, Enhance, Increase, and Enlarge a part of their life. YOU must help them do that with connecting with them and showing them new information about what you do, and how what you do can help them and change them for the better. It MUST not ever be a sales pitch, but simply information that will impact them enough that they may want to connect with you further about that in their life.

If you are a real estate agent, give them info on the 5 Biggest mistakes made while buying a home. If you are a CPA, give them some info on the 3 biggest mistakes made on tax returns. If you are in skin care, give them the 7 best ways to keep your skin healthy. You get the idea. You can find this type of information all over the web. Just send them the web address (url) to the article or blog post with a short note saying you thought of them when you ran across this.

We call it “Connection Marketing” and it WORKS when you allow it to.

CONNECT with the person –> CONNECT with their goals –> then CONNECT them to valuable information that will help them achieve them. Then most of the people Will then connect with your interests and be willing to help you with yours.

2) COMFORTABLE.

You must get the people on the social media sites COMFORTABLE with you.

How?

Talk about them, and how you can help them reach their goals and dreams- either with what you do, or with what you know. We call it “Comfortable Conversation(TM).” You must hold online “conversations” with people and get them comfortable with you, and comfortable with staying connected with you. You do this by talking about what THEY are interested in, and then you PROVE to them you are serious about adding value to their life.

It is ALL about Value in the social media arena. People expect Value in your messages and communication, and if you give them things that will help them in their endeavors, (blog posts on their industry, articles on doing what they do better, etc,) they will get very comfortable with you, and even helping you with YOUR endeavors. They will be moving towards you quickly if you practice that focus in your social media efforts.

3) CONSTRUCT.

Simply, in Social media Marketing, you must Construct a bridge between you and the person that eventually leads OFFLINE and onto the telephone.

THAT is the secret to Success in social media marketing. We call it the “TIO Factor.” Take It Offline and let the personalization begin.

You have connected with the person- in person-at least in voice.

You have gotten them comfortable with you by your interest in helping them achieve their goals.

Now you must construct a path that allows you to say, “What is your contact number? I would love to chat with you for real over the phone.” Then just do that. It may take a few days or a couple of weeks. But if you could pick up 10 new customers with this conversation would it be worth it?

Of course it would be. And how would you do that?

Ahhh–That is another article on Social Media Marketing Success.

blessings…doug