Web Traffic Explained Volume – Organic Search Traffic – Traffic From Article Directories – Social Media Web Traffic
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Home Page > Internet > SEO > Web Traffic Explained Volume – Organic Search Traffic – Traffic From Article Directories – Social Media Web Traffic
Web Traffic Explained Volume – Organic Search Traffic – Traffic From Article Directories – Social Media Web Traffic
Posted: Feb 24, 2011 |Comments: 0
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You’ve possibly heard the saying that without web traffic you’re nobody online! Unfortunately that saying is true, because online traffic is a euphemism (translates) for visitors. Without visitors to your site you’re never going to make the sale. It is clearly illustrated by this scenario; you may have the world’s best invention or product that could literally turn the world upside down overnight but if nobody knows about it, nobody cares about it! Business folklore is peppered with tales of geniuses who died penniless and in squalor (all the while sitting on a goldmine of an invention) just because they couldn’t get the public interested in their product.
26 tools “Web Traffic Machines” collection.
As an online entrepreneur you are somewhat in the same dilemma, getting people to that great site of yours:
In a nutshell you need web traffic or your online business is as good as dead! Here’s why:
Traffic = Visitors to your site or blog
Visitors = Potential Buyers
Active Buyers = Profit
Profit = Successful Business
The Various Types of Traffic
There’s web traffic and then there’s web traffic!
Social Media Web Traffic
Fortunately recent changes in internet trends have made it a lot easier to get internet traffic. These changes are due to the widely adopted transition to Web 2.0 and the explosion of social media sites. Web traffic from social media sites is far easier to get than internet traffic from the search engines but the downside is that this type of traffic is not as targeted as online traffic that originates from a typed query into a search engine.
So what exactly do I mean when I say that it is not as targeted?
Well if you’re are to consider a prospect who arrives to your website via a particular keyword query typed into one of the search engines such as Google, that particular action means that such a person is actively seeking more information concerning that topic. Such a visitor to your site is in what I consider a proactive mindset related to that keyword! In other words they are prepared to act upon information associated with that keyword.
Curiosity Prospects
In comparison a visitor arriving from your site from a social media website was most likely drawn there by incidental curiosity. What that means is that that particular visitor probably noticed an intriguing article or post title of yours, with an equally intriguing summary which linked to your site. It was curiosity that led them to your site. Such visitors are what I term Curiosity Prospects! Curiosity Prospects land on your website by accident rather than through active query-word engagement on their part. Such a visitor is less likely to purchase whatever you’re selling because they didn’t arrive with that mindset. This explains the strange phenomenon of link bait pieces that draw hundreds of thousands of visitors with very little conversion rates (i.e., few become buyers).
The Numbers Game
The driving force powering social media websites is captivating information! Riveting articles that literally grab people’s attention by the scruff of the neck! Thus getting any meaningful conversion rate from such Curiosity Prospects depends on a massive flow of traffic! The bottom line is that social media web traffic is a numbers game revolving around link bait; an art that some internet marketers have perfected to precision.
There’s a definite science to writing great link bait pieces, however just like any other article, success of that aspiring link bait piece hinges on the title or headline! When one thinks of social media websites the word that immediately springs to mind (or at least it should) is BUZZ!
BUZZ
A great link bait article has to generate a lot of buzz. In order to do that, the article should:
Stir controversy;
Be Breaking News of significance in whatever field;
Be well written;
Be polarizing;
Captivate or educate the reader;
Be witty or funny;
Be shocking (not disgusting mind you, there is a difference):
Be well formatted;
And lastly, the body text of the article should follow through on the premise of its title in a logical easily graspable step-by-step fashion.
Buzz Transferring Positive SEO Influence
So what, if anything are you getting from that Web 2.0 traffic, if those vast numbers of social media Curiosity Prospects don’t convert into purchasers? Well the plain fact is, the sheer volume of traffic flowing to your website is soon going to get noticed by the search engines which in turn will increase your ranking and positioning on those very same search engines. By its very nature that increased positive attention from the search engines is going to get your website much closer to the holy grail of any online business…tons of web traffic from the search engines!
Organic Search Traffic!
From experience and to my manner of thinking, this is hands down the best kind of web traffic but it is also by far the hardest to attain or get. When I say the best I mean as far as conversion rates go! So what exactly is organic internet traffic? This is that online traffic that originates from a search query conducted on the search engines. Say for example you’re a prospect who is looking to start an online home business what online actions could you take to find out such info? Well it is highly likely that the first thing you would do is query the search engines (such as Google, Yahoo, MSN or Ask.com) with a keyword term that might be any of the following: internet business; internet marketing, home business or online marketing, etc. The returned results for that query are what we refer to as organic listings;which are the websites listed in the Google Index (and the various other search engines). Obviously the higher the website is listed on the Google Index or SERPs (search engine rank pages) the greater the chances of that website being picked by a searcher for the queried keyword they typed into the search engine.
In reality you’d want your website to be listed on Page 1 or Page 2 of Google (as the largest search engine Google shall be used as the default term for all the search engines). And why would you wish to be on Page 1 or 2 of Google? Well pause a moment and consider how often do you search deeper than the first two pages for any online query. I’m guessing rarely if ever do you go beyond Page 2,that’s why you should aim to get your website listed no deeper than Page 2. Ideally however the best position to have your site listed for any particular keyword is the 1st listing on Google Page 1. However that is in a perfect world; but truth be told, once you are on Page 1 of Google you are made or at least your site/blog is!
Getting organic traffic is priceless because the person who typed in that keyword which ultimately led them to your site (via your listing on Google) is a deadly serious prospect. They are actively searching for whatever subject your website is about. Such a person is the most likely candidate to purchase. An added bonus is that such an individual is quite likely new to that subject matter which led them to your site and they obviously wish to increase their knowledge on that particular topic. This type of prospect is the best kind of visitor to get to your site because there is a very high probability they have not yet been tainted by the profusion of other sites out there covering the same subject matter as yours!
Traffic From Article Directories
Submitting well written articles to article directories is another fantastic way to get web traffic. The upshot to this method, as compared to social media (Web 2.0) website submissions, is that you can avoid the time-consuming hassle of aggregating votes in order to get your articles sufficient exposure on those Web 2.0 sites to draw significant amounts of internet traffic. Not only do consistent article directory submissions build your reputation (assuming your articles are indeed worthy) you can build up quite a following. In fact some online marketing businesses have found remarkable success based solely upon article submissions to article directories! And finally another way of getting online traffic is participating in online forums targeting your intended market.
26 tools “Web Traffic Machines” collection.
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Home Page > Business > Small Business > Social Media Marketing Strategy- A MUST for Internet Marketers
Social Media Marketing Strategy- A MUST for Internet Marketers
Posted: Aug 06, 2010 |Comments: 0
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Social media marketing strategy, based on social networks and networking sites, is perhaps one of the most important tool for any internet marketer. The reason behind the fact only a very few things have been able to prove themselves effective than social networks is that these provide a large number of memberships helpful for all internet marketers. Social media marketing strategy is a better way of connecting with people and adds them on your contact list. The conventional opt-in mails and website generated leads are not able to do it as quickly as social networks can do.
One of the best examples to prove this is Twitter. What happens on this application is you start following someone and if the person does not know you, he or she will start following you too. In this way, you will start getting information about that person’s life, business and other activities. So, isn’t it a fastest way of connecting with someone? Obviously it is! An E Mail can never do this so fast.
However, there are certain rules in social media marketing strategy too that every internet marketers needs to follow. The very first and most important rule is to not letting it lead over your personal brand. Social media is just a tool of your marketing strategy and should be used as such. Now, other important point is to never get hostile. If someone refuses your request or blocks you, simply forget about reconnecting with them.
Find a valuable message and let it be your voice on your social media marketing strategy. People will follow or connect with you as an internet marketer only if you provide them some valuable information. You must act as an industry leader, a niche expert and give expert tips & advice to your followers. Your social media marketing strategy should not include only one sided sales pitches. Understand the fact that most of the successful internet marketers and their social networks offer a platform for open discussions and communication. And you must do the same.
Once you have established a good follower base in your social media marketing strategy, it is very important to update it regularly. People would never stick around to your site if you do not have anything new to offer them. Remember, this is a very important point of social media marketing strategy for all internet marketers. Add your social media usernames on your website, E Mails, blogs and all other tools of social media marketing strategy. It is very important to provide updated and repetitive information as people always remember updated information.
You must also maintain a balance between your personal and professional life. In fact, keep both hundred miles apart. Any kind of information that reflect your personal views, be it religious or political and share your personal life should be kept far from your professional network.
Social networks are a highly effective tool of social media marketing strategy for all internet marketers, but one must not forget about the importance of conventional tools. As these applications and technologies are relatively new, not everyone is using them regularly. Some conventional people still like the warmth of a personalized E Mail and newsletters. So, you need to understand the needs of people and not just blindly use the new tools. Use the social media to leverage the power of internet marketing, but building real personal relationships is equally important. It’s because you are a human dealing with real people for whom relationships do matter!
To know even more how to empower your social media marketing strategy, learn all other internet marketing strategies and build your business as a successful internet marketer, visit http://leliaRaynal4YourSuccess.com. Enter your name and e-mail address to obtain a gold mine of free e-books, tips and tools. Also you will have access to information about a proven model to build a profitable business and become a successful internet marketer.
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Former Scientist for 15 years, burnt out, changing career was a MUST. A great educational and fully integrated internet marketing system gave me knowledge and training on the most efficient internet marketing strategies. In 3 months, with this very system I transformed my life dramatically. I have time for my family, money to enjoy life. Internet is an incredible world of opportunities and leverage. Now I share with others and help entrepreneurs to start or improve their own business using powerful internet marketing strategies.
Dedicated to YOUR success
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Home Page > Internet > Internet Marketing > Marketing Using Social Media
Marketing Using Social Media
Posted: Nov 02, 2010 |Comments: 0
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Marketing via social media can be defined as a method of marketing, communication with the public, customer service and sales using just one or a multiple of social networking websites, internet communities, wikis, blogs or another form of online media. Some social media that are famous and good for marketing include LinkedIn, Flickr, Facebook, Wikipedia, YouTube, Orkut and Twitter.
Marketing on the internet using social media is related to using a collective class of cyber or online properties that contains materials gotten from posts or publications created by individuals. They are not created by employees of that particular property which includes a greater number of video shown on YouTube or the vast amount of threads created on forums too. It also includes a higher percentage of tweets posted on Twitter.
Marketing Via Social Media: Three Important Elements
1. Buzzes
You should create posts that would captivate the attention of users and members on the site. Create buzzes or events that are newsworthy, tweets, videos or entries on blogs. Ensure that they are very interesting to read and are capable of captivating individuals who come across them. Posts that are catching are definitely going to spread through the social network just like viruses. The use of buzzes is the key element in any marketing via social medium. It is different from other traditional procedures using in print adverts, commercials or a press release. This is because other people are your ground for campaigns. Members are likely going to pass on interesting information to other people.
2. Create A Fan Page
This facilitates a medium by which your visibility and that of your organization can be increased to fans or patrons. Messages can be promoted on their own using a number of venues for social marketing. You have to create a fan page where your patrons can just discuss about anything they are fond of.
3. Carry Out Active Conversation
Take not that conversation is the heartbeat of any marketing via social media. The campaign carried out in this marketing is managed the consumers and not an organization. Consumers are able to begin or take part in any conversation on a brand that interests them. You must have respect for every user and their private life. Confidentiality should be well taken note of.
Therefore, social marketing is a good way of advertising which uses a main social network that increases the visibility of a product, business or service on the internet. An increase in presence on the internet invariably means an increase in the number of people who can see your products. It ranges from a simple advert on a social networking website, marketing via viral spreads on the internet, personal referrals, emails or a provision of niche networking websites that are aimed at the items on sale.
Presently, a majority of social websites allows you to create a profile. Use that to your advantage and include adequate information concerning your business. Design fan pages for the business as well, or better still, for every different product.
Now Pay Close Attention –
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
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With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
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5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media
5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media
5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media
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Home Page > Internet > Internet Marketing > 5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media
5 Ways Non-Profits Can Powerfully Use Facebook, Twitter and Social Media
Posted: Oct 24, 2010 |Comments: 0
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If you’re a leader, employee, or volunteer of a non-profit or mission-driven organization with limited funding and resources, you’ve likely said more than a few (million) times you wish there was a way to wake people up, get their attention, connect with like-minded folks, and incite meaningful action. Maybe you’ve dared dream of making a real, lasting difference in your community, or in the world at large.
Now along comes “Social Media.” For many, this overused phrase conjures up feelings of fear, overwhelm, technological anarchy, time suckage, and generational divides.
Please, don’t let that be true for you.
Social media tools and resources ARE the inexpensive, viral, and action-inspiring answers to your most audacious wishes and dreams. And the good news is, you can use your passion and vision to transcend overwhelm and hype, and explode your reach and results.
Here are five easy ways to do just that.
1. Inspire Direct Action!
One of the best features of human nature – even (and especially!) in a shaky economic climate – is we want to GIVE. Most of us give what we can, when we can. So yes, you absolutely can ask for donations through social media.
Social-friendly applications like TipJoy, Tweet4Good, SixDegrees, ChipIn, and even PayPal make accepting on-the-spot donations easy for non-profits and mission-driven organizations. Make it easy for people who want to give, and put one of these tools to use now.
2. Inbound Links/SEO.
Search engines change their algorithms all the time so people can’t game the system. But here’s what will stay true no matter what: If there are links to your site from a highly-trafficked place of authority, and you regularly publish keyword-thoughtful content in those places, your search engine placement will improve.
As of this writing, Facebook is the fourth most-visited website. Five of the top ten sites are social media. Twitter is #36 and climbing fast. Get the picture?
3. Monitor & Engage.
Twitter Search makes it easy to find people talking about the topics relevant to your organization right now, and to join the conversation. Don’t want to search right now? Applications like TweepBeep and Tweet Later monitor keywords and send you digest emails.
Meanwhile, Facebook Social Ads tap into the incredible treasure trove of information people publish about themselves. It’s easily the most valuable marketing database on Earth – Microsoft invested 0 million for a 1.6% stake in Facebook in 2007, and news sources like NBC and the New York Times estimate Facebook’s value at -15 billion.
4. Leverage.
Most people aren’t looking to do more work. In fact, they’re looking to do less – or the ever popular “do more with less.” Facebook and Twitter are built for just these purposes. Sure, you can get lost in the depths that they offer, but you can also simplify your work with them.
RSS feeds created automatically by Twitter can be used to update your blog and Facebook profiles, groups, and fan Pages. Applications like Twitterfeed can send your Facebook updates to Twitter. And that’s just touching the surface. The point is, YOU can decide which platform you like to work with best, update in one place, and use the wealth of automating tools available to spread your content out across your Social Marketing Content Ecosystem.
5. Crowdsourcing.
One of the under-used secrets of marketing is that your Ideal Audience will tell you exactly what they want from you. All you have to do is ask them! This old adage holds true in the social media realm, too – in fact, it’s even more powerful, because the response can be immediate.
Your Twitter Followers and Facebook Fans will TELL you what works for them, whether you’re asking about new product ideas, new marketing messages, even new branding and taglines. What’s more, they’ll “Stack Attack” the best ideas, too, building on each other’s creativity in powerful and unpredictable ways. (Dell’s IdeaStorm.com is a great example of how collaborative feedback gives way to innovative new products and services.)
So those are five ways for non-profits to use Twitter, Facebook, and other social media resources to boost awareness, raise funds, and rally advocates. And by the way … if you’re part of a for-profit business, everything in this article still applies – even the bit about accepting money. If you’re not ready for a complete merchant account solution like AhaMerchant.com, PayPal and Amazon can both take care of you.
Now Pay Close Attention –
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told…
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply System has been tried and tested and known to produce excellent results.
Facebook Fan Supply has a free 25 Facebook Fans Trial so you can try before you buy, so I highly recommend that you test this system first and see some results.
First: Look Around And See That Many Sites Are Selling “Invites” and Not Actual Facebook Fans
Stay clear of any sites selling invites as you are not guaranteed ANY results. Facebook Fan Supply always supplies REAL FANS not invites.
Second:Click Here To Visit Facebook Fan Supply
This site is chocked-full of information on why you should buy facebook fans and how to effectively use new facebook fans to increase your business revenue. Order the 25 free fans and sit back and let the fans roll in!
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With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans.
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Is there any research available why non profits could benefit from coaching?
Does non profit organization make money?
How many non profit organizations in canada ?
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Home Page > Marketing > Social Marketing > Social media marketing company
Social media marketing company
Posted: Jan 03, 2011 |Comments: 0
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Social media marketing is an important for website marketing. Today in online many social media help to market your product or services. Microjob.co was recently featured in business section in an campaign creator, blog article post, jobs businesses. In online there are many social media like Facebook, Twitter, YouTube and others also help to market your website but microjob.co help you to get real visitor. The complete web presence management (campaign, jobs, website article, blog). Dampaign does for the online marketing. Just getting your business a presence in social media is not enough – In microjob.co you can find the latest opportunities work best for your business. It is pretty easy for businesses to get into social media, but like to find ways to help you stand out from the competition by using these new marketing opportunities in the most innovative ways.
The campaign, blog and forum promotions have been very successful and helpful in starting up microjob.co. In microjob.co offer at stat up bonus for campaign creator & you can use this amount to create your campaign also marketing your website. It is great opportunity for every one who join microjob.co.It’s increase website visitor & work like a social media marketer.
In addition to all the new promotional opportunities, the microjob.co has also been able to communicate with campaign creators and proactively handle suggestions and any issues with the new campaign creator can get help from micrjob.co. At last micrjob.co services is very useful for marketing your company & company products.
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We all know how important clients are to our online business. Does anybody know of a Lead marketing company that is reputable and has a history of success supplying quality leads?
What is the most famous company using social networking as a marketing tool ?
How many fortune 500 companies use social media ?
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Simple Tricks to Make Your Site More Social Media Ready
Simple Tricks to Make Your Site More Social Media Ready
Simple Tricks to Make Your Site More Social Media Ready
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Home Page > Internet > Internet Marketing > Simple Tricks to Make Your Site More Social Media Ready
Simple Tricks to Make Your Site More Social Media Ready
Posted: Oct 29, 2010 |Comments: 0
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Once thought to be a passing fad, and although still relatively new, social media is now taking a firm hold and warrants attention in many retailers’ online marketing efforts.
You can’t avoid it. No matter where you turn it seems you hear terms like “fan page”, “followers”, “tweet”, “re-tweet”, “blog” and more being used. With all the social media hype, many are questioning what social media actually is and how they can use it to move their business forward.
In this article I am going to explain what social media is, provide some strategies for making your site more social media friendly, touch upon differences between options presented by major social media outlets, and answer the question of whether you should do it yourself, or hire a consultant to do it for you.
Social Media can be time consuming, but when implemented correctly can add a level to your business that helps build brand loyalty, and awareness which in turn can boost your bottom line.
What is Social Media?
Wikipedia defines social media as: media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
In other words, it is a group of Internet-based applications that utilize new web concepts to promote user generated content.
Examples of some of the major social applications currently online are Twitter, Facebook, and YouTube.
Twitter can be seen as a “micro blog” type service that enables you to post short messages of up to 140 characters that are fed in real time to your followers. Facebook is more of a “publishing” platform which enables you to create a page that integrates multiple media options into one (i.e. discussion boards, blogs, photos, shopping carts, etc…) YouTube is a service that enables you to produce video content to the masses (possibly to demonstrate the use of your product.)
The power and uniqueness of each provides pros and cons. Because Facebook has a little more of a learning curve to it and because it has a number of options to choose from, I’ll briefly touch upon that below.
Simple Tricks to Make Your Site More Social Media Friendly
Whether or not you’re on social media platforms or not, odds are you’re customers are. They’re sharing your URL with their friends on social networking sites like Facebook, Twitter, LinkedIn or MySpace.
If you want to engage in social media marketing, you’ll want to be sure to have that presence reflected on your e-commerce site.
Social Sharing
There are dozens of sites you can visit that will provide embeddable code which can be used to create social networking icons on your site. These icons make it easy for visitors to share what they like about your site with their social media friends and followers.
A couple of sites worth checking out are ShareThis. ShareThis is a tool you can install on your site that makes it easier for visitors to share with their network. You’ve probably seen some form of ShareThis on news sites. There are typically several icons spread out in a horizontal line or grouped together under a header of “Share.” Installing this tool lets your visitors easily spread the word via social networking sites about a page or website – yours – they like.
Add This is very similar to ShareThis. Both require site registration and a little publisher information, but both are also easy to use and do basically the same thing.
Show off your Social Media presence
If you’re on several social networking sites, it behooves you to display that affiliation somewhere on your site. For the consummate online shopper, these links show you’re not just an e-commerce beginner. The more social media sites you’re a part of, the more web-knowledgeable you look and the greater brand awareness you can build.
You can display your social media links either in self-created sidebar module or by using sites like Lijit ( http://www.lijit.com ). Lijit is similar to ShareThis; however, rather than pushing people out social networking sites, Lijit pulls them into your other sites.
Facebook Fan Page or Group?
A question that often gets asked when it comes to Facebook and brands is should you build a Facebook Group Page or a Fan Page?
It is a good question and the answer depends mostly on what your plans are for your site. I’ve broken down the pros and cons of both a fan page versus a group page below.
Facebook Fan Page
Facebook Fan Pages are a great option for brands – including e-commerce sites – that plan on posting information at least once a week.
Facebook Fan Page Pro’s:
* Looks polished; closely resembles an individual profile page
* Can include videos, photos, links, events, etc.
* Can be fed into “fans’” update stream similar to an individual profile update
* Can be given a customized url similar to an individual profile
* Hides the name and address of the page creator
* Offers options to add applications such as a Twitter feed
* Includes a “wall” similar to individual profiles that people can post comments on
* Can be paired with a Facebook Fan Page Widget on your site
Facebook Fan Page Con’s:
* More difficult to manage conversations between fans
* Conversations are on display for the public to see
* Unable to convert Facebook Groups to Fan Pages if you’ve already got a Group page set up
* Until you have an adequate number of fans, you’ll be posting a lot
* A dismal Fan Page linked to your site can hurt your inbound links in SEO
Facebook Group Page
Facebook Group pages are easy to create and slightly more personal than a Fan Page. Because it is not a constantly fed profile-like page, posts do not need to be as often.
Facebook Group Pro’s
* Can be more intimate; people see who created the group
* Still allows for pictures, photos, videos, events, etc. to be posted
* Allows for emails to be sent to all group members
* Pre-dates Fan Pages; more familiarity among early adopters of Facebook
Facebook Group Con’s
* Visitors must visit your group page for updates
* Does not allow applications to be added to the group page
* Offers visibility
* Will automatically post related groups to your group page whether you want them or not
* Cannot be linked to your site via widget(s)
The Verdict? Consider a Facebook Fan Page if you want to keep your “fans” up to date on the goings on of your site. Consider a Group if you have a niche within your site that people might want to create conversations about.
Should You Hire a Social Media Consultant for Your Site?
With the hundreds of social sites and applications available, it’s easy to get overwhelmed. When you’re already trying to keep your e-commerce business afloat, social media can seem unnecessary and time-consuming.
Research has shown, however, that e-commerce retailers are reaping the benefits of this new media channel (i.e., offering better customer service and increased sales) so it pays to use it.
Not everyone is social media savvy nor do they have the time which is why a lot of companies hire consultants to help them with their campaigns.
Do you need a consultant or should you do your own work?
When to hire a social media consultant:
* If you really do not have the time to commit to a social marketing campaign.
* If you don’t have the time to learn the ins and outs of social applications.
* If you don’t consider yourself a strong writer and/or interactive with your audience.
* If you want to launch a large social media campaign and need experts to help get things off the ground.
* If you tend to defer project work to experts rather than attempt to try it yourself.
When to do your own social media work:
* If you’re familiar with social media sites (like YouTube, Twitter, LinkedIn or Facebook) and use them on a personal basis.
* If you’re a quick-learner and tech-savvy.
* If you’re planning a small campaign with only one or two social sites.
* If you have content ready to post on a blog (or Twitter, Facebook, etc.)
Note: Social media consultants tend to pay per project or per hour depending on their rates and availability.
What We’ve Learned
Social media seems to be here to stay. It most certainly will evolve and change as time goes, but you can be sure that in one form or another social media will continue. It’s much like the TV or radio were when they began and the power it harnesses for those who use it will shine through.
It can bring awareness to your product or brand and help you build a stronger relationship with your customers which can lead to greater sales and future growth for your business.
Having said that, keep in mind that social media can be time consuming and integrating a social media marketing campaign into your business should not be taken lightly. Proper planning and implementation is critical to your success-you may even want to consider hiring an expert to handle it for you. This will largely depend on your needs, budget, and time you have to allocate your own resources to getting the job done in-house.
When it comes to Facebook and the choice between creating a Fan Page or a Group, you’ll want to consider your objective before you determine which is best for you. Fan Pages are best for pushing brands and for ecommerce sites that can commit to posting at least once per week. Consider a Facebook Group if you want a more personal touch and if you can’t commit to posting at least once per week.
Integrating social media into your site is easy. There are sites that provide the code and icons for you to simply paste into your web structure. Once you are utilizing social media make sure you display it on your site so customers know where to find you.
Remember, social media is a tool that can push your business and brand forward. Plan carefully and choose wisely. Like those that harnessed the power of TV and radio, social media adopters will see the benefits with time.
Eric Leuenberger is an ecommerce conve
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With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
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Social Media Marketing and the Viral Effect
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Home Page > Internet > SEM > Social Media Marketing and the Viral Effect
Social Media Marketing and the Viral Effect
Posted: Jun 02, 2009 |Comments: 0
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The world of search and website marketing has really changed over just the past few years. For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags â meta and description.
Times have changed since then, of course, as there is so much competition in search that now webmasters have to apply extensive search engine optimization and search engine marketing strategies on their sites, in order to get them to rank highly for their keywords across the engines. Video submissions to such venues as You Tube and Meta Café have recently become staples in all SEO and SEM work.
Social Media Marketing is a relatively new and powerful website marketing tool, and involves increasing a siteâs online exposure, across the numerous Social Community Websites and Networks that are now out there. This increased exposure also involves getting people on these sites and networks to discuss that particular site, as well as its products and/or services, so that a dynamic viral marketing effect is created.
Social Media sites include such popular venues as Amazon, Craigâs List, Digg, Ebay, Facebook, Flickr, Friendster, Google, Live Journal, My Space, Orkut, Twitter and Yahoo. Adept webmasters or SEO people can access these social media communities, and collect relevant data on user behavior and interests, so that they can find out what customers really want.
Social Media Marketing involves several tactics and strategies, including the following:
Submission of the website to all major Social Media Networks and Websites In-house production of promotional video for the site, and submission of the video to www.youtube.com. The videoâs listing on You Tube is also optimized, and placed on top of the siteâs ranking lists, thereby ensuring maximum exposure Optimization of the video across major search engines, with frequent engine-indexing Creation of community and friendship groups on Facebook, Friendster and Twitter, with subsequent recruitment of people from around the world who are interested in the Streaming Community Participation in various forums on Community Networking, with the client site introduced to online visitors through Streaming Community Websites Submissions of site articles, newsletters and press releases to several submissions websites Submission of the siteâs listing to Live Journal Employment of MSN Messenger as a full-fledged website marketing tool, to inform the cyber world about the site Strategic submission of site-related pictures to Flickr, so that visitors notice these submitted materials Creation of relevant site blogs, with these blogs indexed by Google
Webmasters and SEO Consultants working on a site can effectively complement their SEO and SEM work with these types of Social Media Marketing strategies, further empowering that site to significantly increase its online presence, attract more relevant traffic, and ramp up online conversions.
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Brad Lombardo received his B.Ed. from the University of Toronto and his M.A. from McGill University. He has worked as a business manager, marketing consultant, account executive, admissions counselor, high school teacher and sportswriter. He has written a still to be published hockey book, and is currently penning a movie script based on his experiences as a Canadian teenager living in Spain.
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7 Easy Ways of Making a Social Media News Release Work
7 Easy Ways of Making a Social Media News Release Work
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Home Page > Internet > Blogging > 7 Easy Ways of Making a Social Media News Release Work
7 Easy Ways of Making a Social Media News Release Work
Posted: Jun 18, 2010 |Comments: 0
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Search Engine Optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms. In order to take full advantage of the Online Press Release Distribution, it’s important that you understand SEO practices and factors – and stay up to speed with shifting trends and tactics.
A Social Media Press Release should contain everything necessary to share and discover a story in a way that is complementary to your original intent; but, the difference is, how they find it and the tools they use to share and broadcast.
Here are few of the known ways for making a Social Media News Release work for you:
Persuasive and Clear Content:
A clear, concise message resonates with readers and is appreciated by journalists. It’s also a key component of a well optimized press release. Too many keywords and concepts can dilute your message, causing it to drop in the rankings for the keywords you consider most important. A tightly focused message that is truly relevant for your target keywords is more likely to be ranked, read, and written about than a press release that tries to be all things to all people.
Optimum Release Length:
The length of the press release is a make or break factor in the overall strength of its optimization. The optimum length is generally 400 to 600 words – between about a page and a half and two pages. This length is easy for readers to digest and comprehend, but it’s long enough to include the rich detail readers appreciate – which is also informative to search engines.
Anchor Text:
The links you see on web sites connecting a word or phrase to a related page are called “anchor text. The Anchor text should have link operative keywords or short phrases (two words is ideal) to relevant web pages. Do
not use anchor text to link phrases like “for more information” or “click here. Use your most important keyword in your headline and your lead sentence. Two links per 500-600 words is recommended, in order to focus search engines on your most important keywords.
Language:
Use the plain, accurate, and descriptive language people use when discussing the product/service/initiative you’re promoting. You’ll be more likely to connect with your audiences – via search engines, and on-page.
Headline & Subhead:
The headline of a press release has always been important, but is doubly so for press releases those are optimized for search. Start your headline with the most important keyword in your press release. Keep your headline fairly short – 60 to 80 characters are optimal. Your subhead can be a little longer – but try to keep it to two lines or less. Use descriptive language that you’ll repeat in the body of the press release when writing both the headline and subhead.
Publish Shareable Information:
The news published should be of reader’s interest, so that they can share it through social media. The release should also have a sharing button to allow the release to be sent by users to a number of different social networks
Add Picture Gallery:
One of the other critical factor in your press release is the picture gallery. Upload all your videos, images, audios, documents, website links and more to your releases with proper cropping, previews, and captions. This enhances the release value and attracts the reader’s attention.
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Home Page > Internet > Internet Marketing > 3 Basic Social Media Tips for All Local Home Improvement Contractors
3 Basic Social Media Tips for All Local Home Improvement Contractors
Posted: Jul 08, 2010 |Comments: 0
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Darren Salyer of Total Home Remodeling in Wentzville, MO has been running FaceBook ads since December 2009. By March 2010, he had only spent a total of 5 dollars to gain some needed attention for his then struggling business.
As a result of his dabbling in Social Media Marketing (SMM), Darren’s Facebook fan page received eighty-four clicks over the three month period with about sixty-five of those visitors moving on to review his business website.
It would seem that the marketing effort paid off for Total Home Remodeling, which was rewarded with three nice jobs to bid on. The total value of the three bids was ,000. Not bad for a 5 total investment.
Under the marketing blog where Darren Salyer posted the results of his online marketing strategy, he reported that “things look good” for getting all three of these contracts signed. Regardless of the final outcome, he snagged three promising opportunities that many not otherwise have come his way had he not given FaceBook’s pay-per-click advertising a try.
Hard Times Call For Hard and Fast Solutions
The current recession has taken its toll on the construction industry. Many independent contractors have been forced to close up shop; while those still hanging on have had to cut back and revise their marketing strategies as Darren Salyer may also been forced to do.
Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. Social Media Marketing has proved to be rather effective in helping some of these builders and handymen reach out to a new audience of Web savvy consumers; many of whom live locally and are in need of quality home improvement services.
Local contractors are, for the most part, chasing the same limited pool of work in their area and should be seeking out marketing strategies and tactics to help them stand out among those in an increasingly competitive crowd. The Web offers these small business owners what may be the marketing equivalent of “low price flights” to the usual year long PennySaver ads, which come with recurring cost. Very often these kind of local ads offer little or no response during extended periods throughout the year.
Andy Gaur, CEO of RiaEnjolie Inc. (http://www.riaenjolie.com/construction-websites.html), a New Jersey web page design company specializing in professional looking and affordable websites for general contractors and other tradespeople, is very well attuned to the world of traditional and social media marketing. “It is much better to be preparing a well conceived and comprehensive marketing plan and getting ready to use an appropriate mix of outreach strategies rather than just sticking with just one or two that haven’t been working so well lately for most general contractors,” says Gaur. “If you don’t jump on different things – like Social Media – that show promise, you may end up in a struggle to retain your current customers and fail to gain new ones that are unaware of your business and what you can offer them in quality workmanship, good service and competitive pricing.”
Social Media Can Add Depth to Your Marketing Effort
You say you don’t get Social Media? You will not get ‘it’ until you have experimented with ‘it’. We all engage in Social Media Networking and Marketing in ways the suit our own unique needs and personal styles. Some use it to promote their business. Some use it to research information. Some use it to create a network of friends and business people to communicate with. And, others use it to “lurk” and listen to the conversations of others. For them it is a way to better understand different points of view.
Your time is at a premium, so take some baby steps with social media. Reconcile the time spent on Social Media Marketing by accepting the value of the “conversations” you’ll be soon be engaging in with your existing and potential customers.
No matter what your approach is to social media marketing, you should have a strategy and goal that keeps you focused on your target audience and the ultimate prize – doing business with them. Rather than complicate things too much; here are three steps that apply to almost every small business engaged in Social Media Marketing:
Tip 1: Listen. Blogger Tania Yuki in her post on comscore.com shares the following advice:
“People are talking about your business, so you may as well get down in the weeds and know what’s going on.”
Tip 2: Engage. “Social media is the tool, social engagement is what you do to create awareness and earn sales” This is according to Social Media Guru, Brian Solis, who has offered a number of bestselling books dealing with Social Media for business. Solis goes on to explain that “Creating a presence in social networks is mandatory, but it’s also not enough. Actively and thoughtfully engaging consumers in social networks is quickly becoming an expectation. It’s up to your business to develop a following.”
Tip 3: Respond. Great response begins with great listening. Lindsay Lebresco of Conversation, a Social Media agency recommends the basics like Google Alerts, Twitter, Technorati and search engines to search out key categories – using keywords – that will let you know what people are saying about you and your business. Carefully read and understand what is being said; (if the remarks are negative) take a few deep breaths and perhaps sleep on it; think of a positive way to frame your response and respond in an appropriate manner.
Before You Can Soar You Must Build A Place to Land
Oh, by the way there is a preliminary step to these three. You won’t be successful in social media marketing without, first, having an effective website for your consumers to visit when they want to check you out. Most potential customers start their consideration process at your website. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.”
So take a look at your website and ask yourself the following questions about it? Does Your Website Really Measure Up?
1. Is your website’s design aesthetically pleasing?
2. How intuitive is your website to navigate?
3. Does your website have a clear statement of PURPOSE near the top of its homepage?
4. Is your website copy concisely written and richly informative?
5. Do you update your website content REGULARLY?
6. Does your website have a “call to action” on every page for customers to respond to?
7. Does your website’s index page draw visitors further into its content and to where you display and sell your products and contract your services?
8. Is your website designed to encourage future visits (i.e. is there a newsletter; a tell-a-friend feature; a blog with an RSS button to subscribe with?)
Contractors, you can definitely “build some sweat equity” into the process of social media and most likely will get the business results you are looking for. You just need to be smart in the ways you employ the Internet in order to be easily found by consumers and then, be able to impress them when they land at your website for their very first time.
If your website passes the effectiveness test and if you have done all your homework with regard to local geo-search, you’ll be very pleased at the additional phone calls you’ll be getting from local customers looking for a reliable residential general contractor in the local area .
Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. a NJ-based web development company specializing in professional looking and affordable websites for small businesses.
Read Marc’s full Bio at: http://www.linkedin.com/in/marclevineica
Follow him in Twitter: icanewfriend
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Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. (http://www.riaenjolie.com) a NJ-based web development company specializing in professional looking and affordable websites for small businesses.
Read Marc’s Full Bio at: http://www.linkedin.com/in/marclevineica
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Interpersonal Media Basics For World wide web Marketing
Interpersonal Media Basics For World wide web Marketing
Interpersonal Media Basics For World wide web Marketing
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Home Page > Business > Networking > Interpersonal Media Basics For World wide web Marketing
Interpersonal Media Basics For World wide web Marketing
Posted: Sep 21, 2010 |Comments: 0
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When it comes to the basics of creating a residence organization, a great location to commence is together with your own personal development. A superb place to begin with that is certainly just by getting a book and reading it. You will discover several great ones available but it by no means hurts to begin having a couple in the ideal recognized like “How to Win Pals and Influence People” and “Think and Grow Rich.” These are two from the very best that numerous from the top people have not only read but studied closely.
Then much more basic stuff would be mastering the benefits of Value and Rely on. If you would like other folks to wish to do business enterprise with you, you’ve to learn to bring significance to the table in such amounts that it builds rely on with them. Anybody who has spent any time trying to understand how to construct a household company on the internet has seen people out there running from sociable internet site to interpersonal web site “pitching their business enterprise opportunity” to each and every friend or connection they can make.
Those people today are wasting their time and will probably be gone soon with their spot taken by an additional new network marketer who has by no means learned any proper marketing and advertising methods. They’re only attempting to use the same procedures on the net that their sponsor taught them to make use of offline and haven’t realized that those methods are even less successful for the Net.
Providing many times a lot more benefit than what you happen to be asking in payment is how people will measure your true worth. Steadily pitching your deal to other folks for the social websites is the opposite of giving value and has the opposite intended impact. Rather than attracting prospects it will repel them. You should use freely provided significance to inspire believe in. To inspire rely on and prove your credibility you’ve got to have existing capabilities and you’ve got to be relevant. That can involve you understanding the present successful approaches and teaching them freely to other folks.
These are the building blocks of the relationships you are going to must create for the residence organization to become successful. When that you are providing benefit and inspiring rely on you might be attracting a steady stream of customers and company partners to you and will should chase no 1.
Developing a house organization about the Net will require you to understand the best way to drive traffic for your internet site or websites and convert that traffic to leads once they get there. Google gets a ton of traffic but Twitter, Facebook, and YouTube combined get extra. With the explosion of social media and with the trends of large organization starting to make an appearance there it truly is essential for any new marketer to discover and utilize these websites.
To become successful about the sociable media web-sites you have to build a following of folks who believe in you and importance your opinion and ideas. The key is to produce cost-free traffic and drive it for your “marketing hub” or your blog site where you provide some thing precious in exchange for their contact info. Then your marketing and advertising system or “funnel” steadily drips beneficial details in your prospects and when they move further into your funnel, by shopping for a single with the powerful tools or services you’ve got offered them, they become tightly targeted leads for the company.
It can be also critical to leverage your efforts and time spent driving traffic online and that’s a different reason not to overlook the cost-free sociable media web sites. You may hyperlink them together so any activity on a single web page will show up to the other web-sites automatically. That may create automatic traffic for you.
You may start out a viral impact with your efforts to build followers once you website link them together together with your weblog. You put a hyperlink on each of one’s sociable sites to your weblog. Then make certain you may have an autoresponder service having a form on your weblog and have messages in you autoresponder that invites everybody to connect with you on your sociable web sites. Then when the buddies of your connections see they are communicating with you they will be curious and check you out and be able to follow you with your automatic invitations. Traffic Mayhem Reviews
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