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Using Mobile in Email Marketing

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Using Mobile in Email Marketing

Using Mobile in Email Marketing

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Home Page > Internet > Using Mobile in Email Marketing

Using Mobile in Email Marketing

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Posted: Sep 09, 2010 |Comments: 0
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Now that high-technology phone and gadgets are now being popular, it is not shocking to know that an increasing number of people will now use these gadgets to access their favorite websites and check their email while on mobile. Web marketing experts should keep an eye to this. Moreover, eMarketer announced that, according to their research, majority of those who use mobile internet check mostly of their email than doing any other activities. This is mainly because email stays as the most vital tool for communication both for personal and professional reasons.

For the mean time, the study conducted by the Pew Internet & American Life Project and Nielson concluded that even though desktop users spend most of their time on social networking sites, mobile users give main concern to email messages. For June 2010, Nielson found out that in one hour, 25 minutes will be dedicate to email, 6.18 minutes on social sites, and the rest on other activities. This presents a lot of opportunities in web marketing.

It seems that email only comes second to search when it comes to internet popularity. Even then, email remains more effective for marketers because it captures and retains the attention of a highly targeted audience. As a result, it is safe to conclude that email marketing, already one of the key ingredients of a successful web marketing campaign, will become even more important.

Getting Mobile Email Marketing Right

If you intend to take advantage of this trend early, there are a few things you need to look into. First of all, you need to ensure that the email messages you send can display correctly in mobile devices. Some of the considerations include:

Usage – users are pressed for time when they’re traveling. That’s why it is important to know their surfing habits. Right now, many are used to checking at their inboxes and deleting the not-so-important information. This might start trouble for some web marketing firms because this habit might tend to become regular usage. Of course, if your messages are highly targeted, it will just make your company more competitive.

Content Rendering – the competition in the technology manufacturing sector is stiff. Who will ultimately end up as the winner: the iPhone, Android, Blackberry, maybe even Nokia? Every firm is trying to create the most user-friendly interface that users will get used to. As a result, devices vary in how content is rendered. Make sure that your emails are easily readable in the most popular devices today.

Platform – instead of a big screen in front of them, they’re viewing your message in a 2 to 4 inches screen. Email formatting should be unique, straight-forward, and large, heavy graphics are ideally avoided.

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Mobile News India – Apple AppStore is holding 3,00,000 applications | MobileDekho.com

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Mobile News India – Apple AppStore is holding 3,00,000 applications | MobileDekho.com

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Mobile News India – Apple AppStore is holding 3,00,000 applications | MobileDekho.com

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Posted: Oct 20, 2010 |Comments: 0

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Apple, the most liked brand in the field of technology, is breaking all records in providing services to the customers. The official website of Apple named as Apple iPhone 4G on its website. Yesterday the company added 30,000 new applications to its website.These are the applications provided doe its users. Many of these applications are absolutely free for the Apple users while some bear charges as well. AppStore is much in news as it is making a tremendous progress in giving the best of online facilities to its customers. The Apple provides a range of offerings to it users which include music, books, games etc. No other company in the market stands with Apple when it comes to premium services. These services simply make the existing users feel important for the organisation and thus increase the brand loyalty.A maximum offering on the applications on the website is of books. Books applications count to around 50,000 in number. So the maximum offerings by the company are in the category of books. There are 207 thousand of the apps in the Apple App Store which are paid and around 94 thousand applications that are free. But still not to forget that three fourth of the offerings are made payable on the website.50,000 applications under games category are also added in the portfolio, which is indeed a big number for the game enthusiast. Most of the games provided on the website are paid and range is 1.21 US dollars.Many other applications are provided by the AppStore under different categories like entertainment, travel, utilities, lifestyle etc.This website is like a world of blessings for the Apple use4rs. Applications provided are of supreme class and and moreover it maintains the best updates on the website.Moreover in case of Apple, mere name is enough to rely on the services quality.

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Mobile Marketing With Text Messaging

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Mobile Marketing With Text Messaging

The prospect of launching your first mobile marketing campaign can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps you’ve read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible jargon. It discussed mobile marketing campaigns that promised paradigm shifting results. The only problem with the paper was that the campaigns it spoke of were dauntingly complex, and they seemed to rely on technology that has yet to truly arrive. Moreover, they were expensive, and they necessitated that you put your business in the hands of an expensive marketing firm.

We understand where you are coming from. And that is why we put together this Ez Guide To Mobile Marketing With Text Messaging. What makes this paper different?

Simplicity: Mobile Marketing encompasses a number of exciting different methods, from mobile video to location-based advertising. The problem with these methods is twofold: they are unproven and require consumers to possess sophisticated devices, and they are incredibly complicated for businesses to implement. That’s why we like to focus on SMS. Text messaging bypasses these hurdles. Nearly every mobile phone supports text messaging, and with 600 billion text messages sent per year in the United States, a majority of consumers are familiar with the technology. Do-It-Yourself: Mobile Marketing does not need to be difficult. This guide will show how you can quickly get started with a Do-It-Yourself (DIY) solution that won’t sacrifice any of the power and effectiveness of an expensive, agency-run campaign. Cost: In economic times good or bad, you always want to keep a careful eye on the return on investment (ROI) of your marketing campaigns. DIY mobile marketing with text messaging fulfills this goal in two ways. First, text messaging is inexpensive. Rates per message are as low as a few pennies each. And second, you can use a powerful DIY mobile marketing software package to carefully monitor costs and response rates in real time.

Ready to learn how easy it is to launch your first mobile marketing campaign?

About Ez Texting:

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.

Own a fast-food franchise and need to send instant coupons to hungry customers? Organizing a weekly soccer league for your kids and want a quick way to communicate with fellow parents? Looking for a way to capture incoming leads for your sales team? Look no further.

Using our powerful platform, clients can setup SMS alerts, voting, contests, polls and much more. Get instant feedback from your members right to your Ez Texting inbox with our true 2-way messaging capabilities. And with the easy-to-remember shared short code 313131, setting up keywords is a breeze. We also offer advanced API and dedicated short code options.

Ez Texting currently supports messaging to the US and Canada for a rapidly growing client base of over 40,000 users.

A Note From Shane Neman, CEO of Ez Texting, Inc.

A few years ago, the term “mobile marketing” was a concept far too esoteric and technical for businesses to grasp, let alone attempt to implement in-house. Ez Texting offers a web-based mobile text messaging platform for businesses. Here’s how it works: You connect to Ez Texting online, tap out a message and then it is sent out to your intended audience (customers, organization members, employees, etc). For marketers, customers on the receiving end can choose to either ignore the note or respond to the promotion.

When a local sales team from Jostens, the yearbook and class ring company, recently used Ez Texting to remind students in the Puyallup, Wash., area about payment due dates, the number of people who paid for the company’s graduation products ahead of schedule rose by as much as 40%. Because of that success rate this Jostens team scrapped its direct mail campaign, saving it roughly ,000 in postage.

We love helping people reach that “Aha!” moment. So many clients come to us with ideas they can only conceptualize. It’s rewarding to present them with techniques that can help their ideas evolve into real results.

We also love educating customers about what exactly mobile marketing is, how they can use it and showing them what kind of results they can expect. That’s a big feat for a small team of people, but we have managed to help over 40,000 customers and continue to do so every day.

- Shane Neman
CEO, Ez Texting, Inc.

What Is Mobile Marketing & Why Is It Different?

Mobile Marketing is, simply put, the practice of extending your marketing efforts to mobile devices. Today ‘mobile devices’ primarily means mobile phones, including smart phones such as the Blackberry and the Apple iPhone. In the future we will likely see full-fledged mobile computers, with persistent connections to the Internet. Such devices will offer a rich media marketing platform. However, those services are not yet here on a meaningful scale. For example, less than a quarter of Americans have ever browsed the mobile web And this represents the fundamental conundrum facing your firm when you consider whether to launch your first mobile marketing campaign. You’ve heard that mobile marketing is the future of advertising, but just not yet.

Only that’s not the case.

Contrary to what you may have heard, Mobile Marketing is here, and savvy firms, from Fortune 500 companies to small businesses, are already running successful mobile campaigns. SMS Text Messaging is the key to this puzzle.
Nearly every phone in the United States supports text messaging. Over half of all

Americans have sent or received a text message. The average mobile phone subscriber sends nearly 200 text messages every month. When you look closer, at the prized 18 – 29 demographic, the adoption rate is even higher, edging toward saturation at 85%. Among those 30 – 49 years old , the adoption rate is at 65% and climbing

So Americans are clearly texting. But what do they think about being marketed to via text message? In a recent Direct Marketing Association survey, 70% of the sample revealed that they had responded to a marketing text message. To put this in perspective, the DMA adds that only 30% of those surveyed responded to a marketing email.

Why are consumers so eager to respond to marketing text messages? The answer reveals the value text messaging offers to both you and your customers:

It’s Interactive – 21st century marketing is about having a conversation with your customers, rather than shouting at them. A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers. Increasingly, they tune out messages broadcast to a wide audience, whether by using digital video recorders to skip past commercials, or simply by ignoring the banner ads on their favorite website. It’s Personal – Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to you the marketer. It also is of value to your customers. With a few taps of their thumbs they can respond to whatever message that you have sent them. With text messaging you can build relationships with your customers. It’s Immediate – Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging you can communicate with your customers as speedily as they are now accustomed to living. You can also move quickly. Say you are a winter wear shop and you see that today a snowstorm is on its way. In less than five minutes you can send a text message to your customers containing a special offer on hats and gloves. It’s Trackable – When you send out text messages to your customers you can see, in real time, who has responded to your message. It’s New - Although thousands of companies large and small are already marketing to their customers via text message, the medium is still in its infancy. If you act now, you are letting your customers know that you are a forward-thinking firm. Your marketing efforts will break through the traditional clutter. What Is The Value Proposition?

Mobile Marketing comes in many different flavors. For the vast majority of businesses, we think that text messaging is the best way to reach your consumers. In order to give you a quick overview of your options, below we walk you through the forms of mobile marketing other than text messaging that are available, explaining their pros and cons.

Advertising on the Mobile Web – Many prominent websites now offer custom tailored sites for mobile phones, via WAP, and specially designed iPhone or Blackberry sites. The problem is, less than a quarter of Americans use the mobile web. This seriously restricts the reach of your mobile advertising campaign. Furthermore, when you design a banner ad for the mobile web you need to make sure that it will display correctly on thousands of different devices, made by over a dozen different manufacturers.

If your firm does decide to build its own WAP site, you can easily integrate it into your text messaging campaigns. Bluetooth/Infrared – In recent years a number of brands have rolled out Bluetooth and infrared marketing campaigns. In a typical scenario, a street advertisement will offer consumers the opportunity to receive marketing content wirelessly at the ‘hotspot.’ We have seen such initiatives from Discovery Channel and Pepsi using New York City bus stop shelters. These campaigns, while technologically innovative, are rare. Location Based Advertising – Many mobile phones are equipped with Global Position System receivers. In a typical scenario, a store may send a special offer to a consumer when they are in the neighborhood. This technology is growing in popularity overseas, but it is very much in its infancy in the US. Multimedia Message Service (MMS) – Most mobile phones support multimedia messages, which can contain text, sound, images, and even video. The iPhone, notably does not support MMS. The downside to MMS marketing is that receiving such messages can be costly to consumers. Furthermore, different networks and different devices conform to differing standards, hindering simple, ubiquitous campaigns. Successful MMS campaigns are typically run “on-deck,” which means that they confined to a single carrier. Although running an “on-deck” campaign allows you to leverage the power of MMS by conforming to a particular carrier’s technology, you are limited to that carrier’s customers Mobile Search – Marketers familiar with Cost Per Click (CPC) search advertising programs such as Google AdWords, may be aware that these programs are now available on the mobile web. Extending your CPC search campaign to the mobile web presents numerous challenges. First, mobile search suffers the same ‘reach’ drawbacks as mobile advertising. Furthermore, the major cellular carriers hope to keep searches in house, rather than ceding their users to a mobile search engine; and when consumers search on their mobile device their intentions are very different than when they are sitting at their desktop. Mobile Gaming – Consumers have begun to embrace gaming on their mobile phones. Some firms have begun to advertise within freely available games. Mobile gaming is certainly popular, but it does not offer scale. Furthermore, your firm may have difficulty finding suitable placements.

As you can see, all of these marketing formats have serious drawbacks. We would not be surprised to see them become more viable in the future. For now though, none of them offer the reach, the simplicity, and the low cost of text messaging.

Now let’s take a look at mobile marketing with text messaging: You Can Do-It-Yourself – Small and medium businesses that do not have the inclination or the resources to work with a marketing agency can launch a text messaging campaign in-house using a simple web-based software/service like Ez Texting. All you need is a web browser and a credit card to get started. Text Messaging Is Inexpensive – The cost of text messaging is important to you and your customers alike. Sending out a mass text messaging campaign is inexpensive (prices as low as a nickle per message). Receiving text messages comes at a very low price as well: most mobile phone plans include at least a few hundred messages per month, and additional messages cost only pennies to receive. Heavy texters – most of whom are concentrated in the 18-35 age group – are likely to have unlimited message plans. High Penetration Rate – Half of all Americans are already texting, and even those who don’t text are almost certain to own a phone that supports text messaging. Over 250 million Americans own a mobile phone, and nearly all of them are ready to receive your message. No other type of mobile marketing can match text messaging’s reach. Begin The Conversation With Text Messaging – Other types of mobile marketing will grow in importance in the future. If you start text messaging with your customers now, you’ll have the relationship (and data) in place to reach them in new ways in the future. How To Start Your Text Message Marketing Campaign In 9 Steps

As this is the Ez Guide to Mobile Marketing with Text Messaging we hate to complicate things, but we do need to help you understand an important difference between the two common types of text message marketing campaigns. Don’t worry – the difference is simple, but as you will see, the steps that you will take to get started will vary based on the type of campaign that you are planning.

There are two types of text messaging campaigns: pull and push. In a push campaign, your firm starts off with a database of opted in phone numbers. A pull campaign is designed to build a database of phone numbers for future use.

Pick A Firm – Can they handle volume; do they support all carriers; do they offer easy-to-use software; do they offer advanced features you may want to use down the road? Target The Customers/Members You Would Like To Reach – The power of marketing with text messages is that it allows you to reach the customers you want to reach. Figure out who they are before you design your campaign. (If you are conducting a push campaign, you already have these customers’ phone numbers. If you are launching a pull campaign, you will design the campaign to best reach your target customers) Setup A Means To Collect Numbers – There are three ways to collect phone numbers. You can direct your customers to opt-in by sending a message with your keyword to a short code; you can collect customer phone numbers using a web widget; or, if you are conducting a push campaign, you can easily import previously collected phone numbers into your campaign database. Choose A Keyword – A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list. An example would be: ‘Text KEYWORD to SHORTCODE to join our text messaging list.’ When you select a mobile marketing firm to work with, such as Ez Texting, they will allow you to use their shared Short Code. In Ez Texting’s case this code is 313131 Feel free to give this a try! Text EZ to the number 313131 and see what happens. Choose A Good Call To Action (CTA) – You want to offer your customers value in return for joining your database. A typical CTA might go: Text KEYWORD to SHORTCODE to join our text messaging list and receive 10 percent off your next purchase at the boutique. Design Your Promotional Efforts – Your mobile marketing campaign can stand alone, or it can compliment your existing marketing campaigns. Keep It Simple! – When you send out a mass message, keep it simple. You have 160 characters. Use them wisely. And always send a test message to yourself! Always Allow Your Customers To Opt-Out – When you first text your customers you need to let them know how to Opt-Out from receiving future text messages. This is usually accomplished by replying STOP to one of your messages. Track Your Results – When you run a campaign you are going to collect a lot of data – response rates, time of day, and other data points. Use that data to design your next campaign and you’ll achieve even greater ROI! The Value Of Do-It-Yourself (DIY) Mobile Marketing

As we’ve already shown you, Mobile Marketing with text messaging is easy. There are other advantages, beyond ease of use, to DIY text messaging:

Ease Of Use – A Mobile Marketing package like Ez Texting is simple to use. It is web-based, which means that there is no software to install. You can check on your campaigns and launch new ones from any computer with an Internet connection or even directly from your own cell phone. Cost Effective – Our current economic climate is extremely challenging. There is a good chance that your customers are spending less. Meanwhile, your competitors are cutting prices, hoping to make whatever money they can. When you start looking for places to cut corners, your marketing budget often winds up in the crosshairs. A DIY mobile marketing campaign allows you to keep talking to your customers without the upfront costs of traditional ad buys. You can’t afford to stop advertising, and text messaging allows you to eschew expensive, untargeted campaigns in favor of inexpensive, targeted campaigns. Many Ez Texting clients tell us they were able to cut back on other, more costly advertising methods once they built an effective database of opt-in customers. Control – Everyone needs a helping hand every now and then, and a premier mobile marketing firm like Ez Texting is always there to help you get started and answer your questions. What you don’t need is an expensive agency to do things you can do yourself, on their terms, instead of your own. Ez Texting’s software allows you to conceive and send messages on your own. Even more importantly, you control every dollar that you spend. Data – When you run your own mobile marketing campaign you control your data. Names, phone numbers, response rates – whatever data you collect, it is all yours. Do not rely on an agency to provide you with your data upon request. Campaigns That Are Uniquely Yours – Instead of allowing an agency to repurpose a cookie-cutter campaign, with a DIY solution you (or your marketing team) design campaigns that fit what your company does and what it represents. Text Message Marketing That Goes Beyond Mere Messages

SMS Text messaging is the most popular and effective form of mobile marketing because it does exactly what it is supposed to do. You can achieve great ROI doing nothing more than occasionally texting your customers with notices, reminders and offers. But, as you will see, there is so much more that you can do. Importantly, for you and for your customers, all of these compelling methods keep things simple.

Mobile Couponing – Invite customers to text in your keyword to receive instant coupons that they can display in your store for a discount. In numerous surveys, consumers report that they are especially open to messages that offer value. Contests – Commonly referred to as “Text-2-Win”, a mobile contest offers consumers the opportunity to text in to win a prize. Ez Texting’s software includes built-in contest functionality, allowing you to randomly select winners or to offer prizes to the first x number of entries. Every person that texts into the contest will be added to your database of phone numbers Voting & Trivia – Interacting with consumers often produces the most successful marketing campaigns. Not only do Voting & Trivia allow customers to put in their two cents on a topic, but you collect valuable demographic data about your target consumers’ likes, dislikes and personality trends.

Tips & Tricks To Turbo Charge Your Mobile Marketing Campaign

Do-It-Yourself mobile marketing with Ez Texting’s software is simple. That does not mean that our software isn’t extremely powerful. After spending a few minutes sending out experimental messages, you’ll be ready to try out some of our advanced features:

Message Forwarding – The messages that your customers send you can be forwarded to your email address or directly to your own mobile phone. Radio stations use this feature to relay song requests to DJs. Churches set up forwarding to a cell phone for anonymous prayer requests during church services. Send Messages From Your Phone – When you just cannot get to a computer with an Internet connection you still can send out messages to your database of customers. This is perfect for one-the-go clients and marketers. Busy working the floor at a convention or a trade show? Send out timely messages to your clients from your mobile phone. Message Scheduling –If you know that you want to send out a message at some time in the future, just enter it into the system, schedule it, and then when the time comes the message will be sent out automatically. Web Widget - A fully customizable signup widget allows patrons to join your text messaging database from any website, email blast, MySpace or Facebook page. This security-enabled widget only subscribes unique, active cell phone numbers. Simply copy and paste the widget and you are done! Random Sends – Running a special offer? Only want to hit some of your customers? With a random send the Ez Texting software will send out messages to x number of random phone numbers in your database. Application Programming Interface (API) –Generally API is for advanced users only. If you don’t know what an API is, it is probably best to skip to the next page. Through your Ez Texting account, you can use our API to integrate the sending and receiving of text messages with your own website or application. This is helpful for firms with existing platforms, such as doctor’s offices that wish to add an SMS notification system to their CRM tool.

Look Who’s Texting

As we said in the introduction to this guide, mobile marketing with text messaging is already here. Businesses large and small are running campaigns this very moment. Last year, SuperStop USA, a gas station in St. Paul, MN, launched one of our favorite Ez Texting powered mobile marketing campaigns:

SuperStop USA– When gas prices are scheduled to go up, SuperStop USA owner Tony Donatell knows in advance. He believed that his customers would make it a point to fill up their tanks at his station if they were alerted in advance of the price increase. What Mr. Donatell needed was a way to quickly reach his customers with this information.

SuperStop USA found a solution with an Ez Texting powered program called Gas Alerts. To attract subscribers, the station deployed Point of Purchase (POP) displays featuring their CTA, ranging from in-store signs at the registers to promotional posters outside at the pumps instructing customers to text “GAS” to 25827.

Super Stop amassed over 70 subscribers in less than two weeks. They reported a response rate greater than 20% for each text message blast. The program is still going strong a year later.

The following three campaigns were some of 2008’s most prominent and successful mobile marketing efforts:

American Idol– A few years ago, the producers of American Idol and AT&T teamed up to allow Idol viewers to vote on their favorite contestants via SMS. In 2008, fans voted in record numbers, sending in 78 million text messages. In 2008, AT&T expanded their Idol efforts to include “voting reminders, trivia, a TXT-n-Win sweepstakes promising the winner ,000 cash and a trip for two to the Idol series finale in Los Angeles, and contestant ringtones and video clips featuring outrageous audition moments.”

President Barack Obama’s 2008 Election Campaign – Political historians will be studying Barack Obama’s historic campaign for decades to come. There is one thing that everyone already agrees upon – Obama’s New Media team leveraged the web, social networks, and text messaging in unprecedented ways to communicate with supporters, recruit donors, and enhance get-out-the-vote (GOTV) efforts. Famously, the Obama campaign announced their Vice Presidential selection of Joe Biden to opted in subscribers via text message. The message went out to 2.9 million mobile phones. The phone numbers went into the campaign database.

Finally, when Election Day came, supporters received text messages reminding them to vote. This was much more than a nifty way to end a campaign that exploited text messaging so successfully – research has found that SMS is more effective than all GOTV methods other than old fashioned door-to-door canvassing. Canvassing may be more effective at turning out votes, than text messaging, but it costs nearly 20x as much per recruited vote.

The American Red Cross – The American Red Cross raised 0,000 dollars in 2008 with its Text 2HELP program. The program is activated during major disasters. According to The Wireless Foundation, “subscribers of participating wireless carriers can send a text message to “2HELP” (24357) containing the word “GIVE.” A tax-deductible donation will be made to the American Red Cross for disaster relief efforts. Donations will appear on customers’ monthly bills or be debited from a prepaid account balance.”

In 2008, the Text 2HELP campaign was advertised across various communications channels, and received its biggest boost when both Presidential candidates called their constituents to action. During the Republican National Convention, Mike Duncan, the chairman of the RNC, asked convention attendants to take out their mobile phones and text in a donation. The Obama campaign leveraged their own text messaging campaign to aid the Red Cross, sending their entire database of subscribers a message asking them to text GIVE to 24537 (2HELP).

Oct

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Mobile Internet and SEO

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Internet, Mobile

Mobile Internet and SEO

Recently, mobile Internet has reached an enormous amount of consumers. According to Nielsen Research, more than 40 million users have taken advantage of this opportunity to always stay connected even if they are away from a computer. With the sudden increase in smart phone sales, this may be a phase that will never die down.

Studies have shown that approximately 84.8 percent of iPhone users and 58.2 percent of smart phone users access news and information from their mobile devices. Also, according to mMetrics, at least 58.6 percent of iPhone users and 37 percent of smart phone users visited a search engine on their phones.

Search engines such as Google and Yahoo are encouraging web sites to submit a mobile site to be spidered by their mobile crawlers. This will help with search engine optimization efforts and always increase viewer visits. Prior to submitting a mobile site, webmasters should make sure that the code is 100 percent XHTML (Extensible Hypertext Markup Language) compatible. Mobile crawlers find it more difficult to read invalid codes than do other traditional site crawlers.

Mobile Web Tips (provided by The Truth About Search Engine Optimization by Rebecca Lieb)

Include major keywords in the title tags
Include keywords in H1s and body
Include keyword-rich anchor text for internal and inbound links
Make sure that keywords are short and simple (Ex: instead of “Pizzeria”, use “Pizza”
Create mobile only pages
Create a mobile/traditional hybrid
Use dynamic mobile pages
Optimize the site so that it looks good on a variety of mobile devices

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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Mobile Search Ad Revenue Is Set To Rise To Over $500 Million Worldwide By 2011

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$500, 2011, Million, Mobile, Over, Revenue, Rise, Search, Worldwide

Mobile Search Ad Revenue Is Set To Rise To Over 0 Million Worldwide By 2011

When is the UK going to come out of the Dark Ages and compete for a share? Asks Nick Beck, managing director at Tug.

Mobile has, without doubt, reached maturity as far as becoming a viable marketing channel is concerned. Let’s look at the evidence:

In 2009 more internet enabled phones were sold than laptops,. Smartphone usage – iphone, blackberry and the host of internet enabled phones – is set to rise to 1.63bn worldwide by 2013 (Morgan Stanley mobile internet report dec 2009). So consumers definitely have the tools.
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So what does that mean for search marketing. What is the lay of the land for mobile PPC and mobile SEO?

Well, it gets better. eMarketer’s latest report on mobile states that by 2011 the number of mobile searchers are set to rise to 900M worldwide. So consumers are now using their phones in the way they were intended. New technology has speeded things along and searching the web using mobile is now simple, fast, effective and convenient.

As a result, according to eMarketer, by 2011 search ad revenue is set to rise to over 0M worldwide. No small beer by any standards. You’d think therefore that we’re all geared up to grab our share in the UK. In reality it’s far from the case.

Mobile SEO still seems a darker art than ‘traditional’ SEO – which is probably why no one is really doing it. Cast your minds back to the 90s and how the web was operating and you’ll see its happening over again with mobile. Brands are building mobile sites, which is a great start, but they are not considering how people will find them. The digital industry moves at such a pace that 6 months is a long time in this business. The 90’s, therefore, seems like the dark ages to most of us.

When creating a mobile site you need to optimise the on page factors just like with a regular website. Good coding and content relevancy is still very important. You need to ensure a link from your main .com site is put in place to pass on some link juice. You’ll then need to set up a traditional link building campaign – but from other mobile sites, mobile directories, social networks etc.

It’s not happening because there is a real lack of tools available in the marketplace to research keywords for popularity. For now the Adwords tool is the best place to find keyword volumes to prepare your mobile SEO programme. Another option is to first set up a mobile PPC campaign, testing for highest click through rates and volumes and use the results to influence your SEO.

Forget the longtail (for now). People use less words when searching on mobiles (with more spelling mistakes). Yes it’s like the 90s – the big keywords are ‘free’ & ‘download’ all over again!

Mobile PPC has some interesting new actions like ‘click to call’. Also ad formats can be different, having less characters in text ads, but like on the traditional Google content network, banner ads can be served on a CPC basis.

You can target specific mobile networks and specific devices with your ad formats and messages. In the US you can download an app with one click.

Again the longtail isn’t as pertinent in PPC – bidding on broad terms with a robust negative list is the best approach. Interestingly mobile web activity increases as people leave the office and at night, over PC based activity – when running a PPC campaign across both channels make sure you up your mobile spend after 8pm.

There are ways to approach mobile search and implement a successful campaign and there are huge opportunities here. 1 in 3 organisations globally are currently incorporating mobile into their ad strategies (Morgan Stanley). It’s time we realized how big this is. Without doubt it’s going to get a lot bigger. Visibility across mobile is crucial to success. Businesses are ready to spend their hard earned marketing budgets on mobile search but the lack of tools and apparent expertise in the marketplace is making it hard to justify. Quite simply we must do better, and fast!

Aug

20

0

Mobile Website Marketing And Seo

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Marketing, Mobile, Website

Mobile Website Marketing And Seo

More and more people are now using a Blackberry, Ipod or other mobile phone to view a website or search the web while they are out and about. That might be to find the address of where they are going, price compare while shopping or even to cheat in pub trivia.

While it is not yet the majority of people, nor could it yet even be called mainstream here in Australia, it does exist, and it will only increase. Research recently conducted in the US showed that of a sample of 1,000 mobile users, around 70% used it to access the internet. As the web continues to become an integral part of our life and technology continues to push forward increasing the capability of mobile devices, the number of people using the internet away from their desktop is only going to increase.

What does this mean for businesses and site owners? Well, not only do you now need to consider how you can build a mobile-friendly version of your website (desktop-style sites are often impossible or inconvenient to view on a mobile device), but you also need to start considering how your website marketing efforts will have to be different for this new media.

Google and other search engines now have mobile versions of their sites, which make it easier for people to read the results on the go. The thing with mobile search is though, the rankings are now taking new parameters into consideration, such as your sites suitability for the mobile user.

There are a range of differences between mobile and desktop users of the internet, which will affect both your PPC and SEO campaigns. For example, keywords will likely be shorter and more specific in mobile search than on a desktop. Usability will obviously be different. Visibility of the top 10 ranks will be compromised. Requirements of mobile devices are different. Even measuring the activity of mobile users is a new frontier – there are tools out there which can measure mobile searchers, but maybe your analytics tool won’t be one of them.

To work in the mobile internet market, you need to think about the actual differences between a mobile device and a PC. Then, you need to keep those in mind all the time, from when you are designing your mobile site, to when you are performing SEO on it. The website design rules are dramatically different because of the limitations inherent in using a mobile device to view a web page. The SEO principles for a mobile site are largely similar, however there are a few differences to take note of and a lot of opportunities which aren’t available in ‘desktop’ SEO.

One of the main differences between desktop and mobile is the screen size issue, which limits the amount you can put onto a screen and still make it look good. This will limit what you can do with fonts, content, images and other facets of your web page. You might want to say all the same messages but in limited format, or you might want to present only the mobile-relevant content in the space available.

Secondly, there are the usability issues – mobile internet is usually viewed on hand held devices, used one-handed, and usually using a numeric keypad. This limits the amount of typing people will be willing to do and increases the desire for easy navigation.

Thirdly, there is the patience issue. If someone is using a mobile device it is likely because they are on the move or they are looking for a quick reference. It is unlikely that a mobile device user will have the same time and patience as a desk top user.

So what do you need to do to address all these mobile-specific issues? A lot of things, but here are a few action-critical few to get you started…

1. Make sure you have a mobile-specific site. If you think your customers are likely to use mobile devices to view your site, you want to encourage them and reward their loyalty by giving them a good user experience. This will require specialist design, and lots of testing to ensure that it is being rendered appropriately on the different kinds of mobile devices (e.g. Nokia vs Iphone).
2. Keyword research – this will be very different to desktop keyword research as you will have fewer characters. Google Adwords has a new feature in their Keyword tool which will help suggest keywords if you are running mobile ads. Also, mobile search looks like it will be heavily influenced by predictive keyword suggestions, (like Google already does) to save on time and frustration for the mobile device user. Also, predictive suggestions can help you figure out what terms you might want to be optimising for.
3. Mobile search will depend on location a lot more than desktop search, which means location identifiers are critical in your mobile SEO efforts.
4. Remember traditional SEO practices like crawlability and links, these are still relevant for mobile search.
5. Make sure your site is mobile compliant
6. Record and analyse – use web analytics to track your mobile users behaviour, so you have first hand knowledge of the differences inherent in mobile users. For example, gauge their attitude to your site (page views, bounce rates, content preferences), the sources of your traffic, keywords used and exit pages.To do this you can make an advanced segment in Google Analytics or ask your paid analytics provider to provide this segmentation for you (if possible).

Mobile SEO is a huge new undertaking for any webmaster, and these are only a few of the things you will need to consider when upgrading your site to be usable on mobile devices. I highly recommend that you contact experts to help you with your debut on the mobile internet.

Aug

19

0

Mobile Search – The Next Big Thing?

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Mobile, Next, Search, Thing

Mobile Search – The Next Big Thing?

Annual mobile phone sales are predicted to hit 1 billion by 2009 and there are already 4 times as many internet-enabled phones in the world than there are PC’s.

According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005.

The statistics are impressive and will get any marketers pulse racing. But it does seem as if we’ve been hearing about the potential of mobile search market for some time, and yet very few travel companies appear to be active in the mobile search space and mobile e-commerce revenues are still modest.

Up until now most advertisers have been ignoring mobile as a marketing channel, according to a new report by Forrester Research called “Interactive Marketing Channels to Watch in 2007.” It suggests that only 13 percent of marketers use mobile text message ads and only 11 percent bother advertising on wireless application protocol (WAP) sites. It seems clear that advertisers are waiting for evidence that the market is there before deciding to jump in themselves.

Barrier and limitations to growth

Despite the huge number of people that have access to the mobile internet there are a number of barriers to mobile web adoption. For example;

1. Cost and clarity – carrier data plans can be expensive and confusing compared to normal internet access plans.

2. Screen Size – the limited screen size of many hand sets negatively impacts the user’s browsing experience.

3. Ease of use – due to the limited screen size there is an increased number of clicks needed to get to content.

4. Lack of content – there is a ‘walled garden’ approach to the content offered by many mobile network operators which means that not all mobile users get full access to content.

Competition – the WiFi explosion

Another factor that may have impacted on the growth of mobile internet usage is the increasing availability of high-speed WiFi internet access in many public areas. Airports, hotels, bars, libraries and commercial shopping centres are increasingly offering WiFi, and it’s often free. This has encouraged users to use laptops and PDA’s to access the internet while on the move rather than through mobile phones.

Mobile is the perfect advertising platform

Despite these barriers to growth travel companies cannot afford to ignore the e-commerce and marketing potential of this platform. All of the barriers to growth outlined above will be overcome over time as technology improves and network and content providers adapt their services to facilitate the growth. The issue is not really whether the mobile search market will make an impact, but how it will make an impact.

In many ways mobile is the perfect advertising platform. It’s always with the consumer, it’s always on, it provides personal profiling data, it provides location data, it’s interactive and it has multiple billing options already built in.

At present the major bulk of mobile searches are related to ring tones, news, entertainment, maps and directions, directory listings, local restaurants and other local services. As many as 60,000 UK users a day are checking train times on their mobile phones.

Local search is clearly the natural mobile advertising opportunity. Going forward, more complex searches and bigger transactions will become viable as technology advances and users become more comfortable with using their handsets for searching.

In a recent Travelmole interview, Nancy Lyndhurst, the product manager for O2, said some of the larger travel brands like Cathay Pacific, Accor Hotels and KLM are already successfully marketing with mobile technology. She also cites the example of Lastminute who received a £3,000 holiday booking online from a customer using their mobile telephone.

Mobile marketing spend to reach billion by 2011

A recent report by the telecom division of Informa Group stated that advertisers are expected to spend a massive billion on mobile marketing by 2011. Optimistic predictions like this have compelled the major search engines to start making significant investment in the future of mobile search themselves.

Google have predicted that their own mobile division, based in London, will “become the biggest driver of new business” for the company.

Google has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals. Motorola have even agreed to add a dedicated “Google” button to some of its hand sets. LG, one of the top 5 mobile firms in the world, have announced that they will start to ship handsets pre-loaded with Google services from this month.

Yahoo has unveiled a new application called Yahoo Go Mobile which makes its various services available on certain phones. Not to be outdone, Microsoft launched Live Search for Mobile in February at the 3GSM World Congress in Barcelona.

There are also a number of start ups like Jumptap and Medio who will be bringing services to the new mobile search space.

It’s clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there’s no doubt that mobile search marketing will eventually become a major part of online marketing, it’s just a question of when. Could 2007 be the year of mobile search?

Mark Scriven is the M.D of Turismotec Ltd, a UK based search marketing agency that specialises in the travel sector. Turismotec publish a bi-monthly search marketing newsletter called etravel.success.

Aug

15

0

Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority

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Behaviour, Business, Consumer, Convergence, Local, Made, Marketing, Mobile, Online, Phones, Priority, Search, Small, Smart

Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority

This may be the year when the convergence of hardware, software and consumer behaviour makes a business’ ability to be found through local search an online marketing necessity. The importance of having a business web page that ranks for local search terms on Google, Yahoo!, MSN and the plethora of other search engines that drive Internet commerce is particularly pronounced for small, local businesses that compete for the foot traffic that pass their storefronts in competitive marketplaces.

The hardware that is driving this convergence and fuelling the emergence of local search as a business-critical issue for small business is the new-generation of handheld mobile phones and PDAs – particularly Apple’s iPhone, the next-and-latest version of which is being rolled out in 22 countries July 11th. The software is search engine giant, Google’s Google Maps and the similar mapping applications on the other search engines.

More and more consumers, particularly in the youngest and most coveted marketing demographics, are using smart phone technology as a preferred method for searching the Internet. Typically, the products and services these young and mobile consumers are searching for online are local products and services – be it a coffee shop, a live entertainment venue, a clothing shop or any of the other myriad goods and services that are advertised both online and off.

Google is set as the default web browser on Apple’s iPhone, and the iPhone is the leader in smart phones – a position that is only likely to be enhanced when the next generation of iPhone comes onto the market in July. Google has long been the hands-down leader in Internet search. The synergy of having the world’s leading search engine as the default setting on the world’s most popular smart phone gives a huge impetus to the emergence of mobile search as the rising tide in small business marketing. Already, Google – thanks to its collaboration with Apple – is riding the rising tide of mobile search. In the first quarter of 2008, Google captured 61% of the mobile search market, while Yahoo! raked in an 18% share and third-place MSN accounted for only 5% of mobile searches, according to survey numbers from Nielsen Mobile. This, of course, leaves a paltry 16% market share for all other search engines combined.

As more and more smart phones come to market with advanced Internet search capabilities and GPS functions hoping to cash in on the market already dominated by the iPhone (and RIM’s BlackBerry line for business-types), Google’s dominance of local search and mobile search is likely to be cast in stone. Accordingly, for small businesses who wish to turn web traffic that is already searching for products and services online into foot traffic that will drive customers to and into their storefronts, having an online presence that will rank on Google becomes ever more important.

Survey results from Nielson/NetSurvey, in conjunction with marketing firm WebVisible, indicate that 86% of all Internet users in 2008 search for local products and services online. This number is up from the 70% of Internet users who were conducting online local searches in 2007. Significantly for small, local businesses whose focus is their company’s storefront, rather than an online business, the Nielson results show that 90% of the transactions that are initiated through online local searches are completed offline.

Thus, the importance of local search, mobile search and an effective online business profile for small businesses that are seeking to stay competitive in an increasingly crowded and digital marketplace. And, hence, the importance of Google Maps, perhaps the chief software application that is refining and defining the race for local business web pages that rank well in search engine – read Google – results. Google Maps gives the potential customer who is searching for a local product or service on the fly from his or her mobile handset the maps and directions that specify where the products and services can be purchased in the geographic locale where the customer is.

There are a multitude of 200+ factors that are constantly being tweaked by Google to determine a specific page’s ranking, and over 45 factors that are used to determine a site’s specific local ranking. Optimizing the on-site and off-site factors that determine a web page’s ranking and local search ranking is no easy feat. Yet, at a minimum, small businesses will want to have a web page that sets out there products and services, and to register that site with Google’s local business listings so that they can tap into the web traffic that is increasingly turning into foot traffic thanks to the emergence of mobile search and its convergence with smart phone technology.

For more information on mobile search marketing and search engine optimization contact http://www.wolf21.com

Find More Search Marketing Articles

Aug

8

0

Top tips for Mobile Marketers

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Website Marketing Tags

Marketers, Mobile, Tips

Top tips for Mobile Marketers

Mobile marketing is a fairly new and high impact approach to communicating with an existing or potential audience. With that in mind we thought it might be helpful to write an introduction to do’s and don’ts of mobile marketing.

DO: Think about your target audience demographic

There is nothing more annoying than receiving a text message, email or letter that is completely irrelevant and in some cases inappropriate. Know your audience and gather information from people who are likely to appreciate your marketing messages.

DON’T: Obtain a database of random mobile numbers

Such sources won’t check that these users are relevant or that the mobile phones are still active. Further these users may well have been heavily spammed by other database subscribers.

DO: Use your messages to link to other channels

WAP/ Web Sites, Vouchers to push people to POS (Point Of Sale), WAP payment sites and Telephone booking lines.

DON’T: Broadcast to numbers which you don’t have an Opt in from

If you don’t have a Mobile Originating message or proof of terms and conditions from other data collection sources, steer clear of sending promotional messages to these numbers.

DO: Think about how to measure the response

Using unique codes and adding a call to action at the end of broadcasts for example.

DON’T: Don’t lose sight of the value of mobile numbers.

Even running a free to enter campaign can be immensely valuable in terms of number collection. Each number collected can be profiled and used in telemarketing exercises to cross sell.

DO: Send relevant offers

You will get the best conversion from well targeted lists.

DON’T: Send irrelevant offers.

This is the quickest way to lose numbers from your existing customer database.

DO: Make it clear how to opt out of future broadcasts

All broadcasts should make it clear to customers how to opt out from future marketing messages. This involves detailing the short code to which to send the STOP command.

DONT: Just trust industry gurus – do extensive research

Build your own unique strategies and messages, the more personable and innovative your campaigns the more your customers will show interest.

DO: Make your terms and conditions, including pricing for all campaigns clear

Make sure at some point during your campaign that they agree to terms and you exclusively publish prices clearly. Hidden charges and small writing will cause customers to opt out.

DO: Stay alert and be ready to react

Regularly review your customers, competitors and marketing news and alter your strategy to increase its value.

DON’T: Become complacent at the first sign of success

If something works don’t rely on it; try new things as well and make sure you don’t get labelled as a spammer.

DON’T: Market to minors without parents’ permission

This could cause lots of potential issues, make sure you know your audience and avoid offending your existing customers.

If you are new to mobile marketing we highly recommend reading the official Code of Practice before going any further. Good luck and happy hunting.

Mobile Marketing – The Future of Advertising

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Website Marketing Tags

Advertising, future, Marketing, Mobile

Mobile Marketing – The Future of Advertising

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion. Since cell phone numbers are not in the public domain, mobile marketing has created an opt-in program whereby users can choose to receive the advertising messages that interest them on their mobile phones. Users can also opt out of the programs by sending a simple text message to the company. Some networks also offer the ability to receive advertisements customized to the current location of the mobile device. These location based services operate by means of a GPS chip in the phone which allows the provider to determine the user’s location. In this way, companies are assured of reaching the consumer with the most applicable marketing information. Increasing numbers of companies are reaping the rewards of mobile marketing. A recent marketing campaign by Ace Hardware found in-person store visits by consumers rose by 30% among those who viewed the promotional material via their mobile devices. They also found that over 60% of the customers who had opted to receive advertisements from the company actually viewed the promotional material. In a society where marketing is all about visibility, these numbers are astounding. Ace Hardware found a significant increase in consumer viewing of their marketing campaign during their promotional period. Mobile marketing is available in a number of formats. SMS, or Short Message Service, provides short targeted messages to consumers who opt in to the service. Text messages can also be sent to an email address via SMS. MMS, or Multimedia Message Service, allows companies to send a compilation of text, video, audio, and imaging. In-game mobile marketing targets players of online video games while mobile web marketing places ads on mobile device oriented web sites. The Mobile Marketing Association monitors use of mobile marketing to ensure that companies operate within established privacy guidelines and that consumers are not SPAMed with unwanted advertising. They also provide advertisers with standards for recommended usage applications. Companies who desire to be on the cutting edge of advertising strategy cannot afford to overlook mobile marketing. It is the advertising medium of the future and current trends indicate that it will continue to grow in capability, viewing possibilities, and consumer awareness. As consumers increasingly rely on their mobile devices for internet access, news, gaming, and other applications, mobile marketing will not only gain wider viewing audiences, but will also ensure that those audiences are targeted specifically to the promoted advertising venue.

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Mobile News India – Apple AppStore is holding 3,00,000 applications | MobileDekho.com

Mobile Marketing With Text Messaging

Mobile Internet and SEO

Mobile Search Ad Revenue Is Set To Rise To Over $500 Million Worldwide By 2011

Mobile Website Marketing And Seo

Mobile Search – The Next Big Thing?

Mobile Search: How the Convergence of Local Search, Smart Phones and Consumer Behaviour Has Made Online Marketing a Small Business Priority

Top tips for Mobile Marketers

Mobile Marketing – The Future of Advertising

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