How To Make Inbound Links Look Natural?

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How To Make Inbound Links Look Natural?

Inbound link building is one of the cornerstones of SEO success. All major search engines, especially Google take in to account the number and quality of link pointing to a particular website in its search results ranking algorithm. Aware of this fact, SEO consultants in their zeal to acquire inbound links resort to black hat tactics and suffer Google penalty as a consequence.

Here are few ways how a link building company can acquire links which will look natural in Google’s eyes.

Inbound links should have variety of anchor text: While targeting your main keyword is important, you should build inbound links with a variety of anchor text.

Acquire links from different C-class IPs: Links from sites on same C class I.P. may not have too much weightage therefore have your links coming from different C class I.P.s.

Inbound links from different section of the linking pages: Backlinks should come from different section/location of linking pages like content section, footer, navigation etc. A pattern like all link coming from footer of the site may sound of alarms. It is believed that Google doesn’t value footer links much.

Acquire inbound link gradually: SEO consultants should acquire incoming links gradually over a period of time and not try to get hundreds of links immediately. It may raise a flag and Google can ban your site.

Acquire link with different PR values: Pages with backlinks should have varied Page rank so as not to raise Google’s eyebrows.

Acquire links from reputed neighborhood: Avoid backlinks from adult, casino, pharmacy sites. Search Engines usually don’t have a good opinion of theses kind of sites.

Inbound links from pages with related themes: Make sure links come from related pages.

Build inbound links to internal pages also: Inbound links to internal pages makes link building campaign look natural and also benefits the site overall.

Acquire permanent links: The age of inbound links is important. Try getting permanent links. If you are buying links, then buy links for a longer period of time.

Make paid links seem natural: While buying links avoid words like sponsors and advertisements which are telltale signs of paid links which Google prohibits. Google has specifically claimed that it prohibits buying and selling and selling of links. According to their blog, “Links that are purchased are great for advertising and traffic purposes, but aren’t useful for PageRank calculations. Buying or selling links to manipulate results and deceive search engines violates our guidelines.”

The links if you have paid for them should be embedded within the content and not very conspicuous enough to attract Google’s attention.

Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Phoenix SEO Company / Tucson SEO Services

Author: Aniruddha Badola

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Making Your Backlinks Look Natural

admin    Buy Inbound Links     Backlinks, Look, Making, Natural

Making Your Backlinks Look Natural

One of the major concerns in buying backlinks is that many search engines including Google can spot paid backlinks if they are not natural looking. Think of it this way: if in a matter of a day or 2 your site were to have 100 new backlinks and the anchor text all looked the same, what do you think Google or other search engines would think? It is only obvious; they would know you had bought backlinks for your site. The only course of action that will guarantee success in buying links for your site is to develop a sound strategy and method that is natural looking and will not arouse the suspicion of Google and other search engines.

The easiest way to buy and manage incoming links is to develop multiple versions of your anchor text to be used in your links, and slowly add additional incoming links to your site over time. Knowing how to make your inbound links look natural is quite easy with a little preparation before you actually buy links to your site.

Before we begin lets take a minute to think about the way an average or beginning Webmaster might word his text links using the keyword ‘auto loan’. If we had a page on our site that discussed auto loans, then we might make the hyper link to that page look something like this: [click here for auto loans], [about auto loans], [auto loan information], or [auto loans click here]. Most generic anchor texts will be repetitive and appear to look the same, and that alone can bring negative attention and suspicion from the search engines to your site.

I can not stress enough the importance of making your anchor text look both natural and random, especially if you are planning on buying links to specific pages other than to your home or index page. When considering incoming links to a site that is branded, it is quite possible to see many similar inbound links to the index page of a site because the incoming links were generated from either the site’s name and/or title tag. This alone wouldn’t cause any undo attention from the search engines, unless there were a large amount of links in a short time, or links that were targeting pages other than the index page. By using a backlinks analyzer you can actually see how anchor text is used in relation to a site’s keywords and other Meta content.

Many commercial and non-commercial websites are engaged in buying links to their site, and they enjoy prominent placement on the SERPs.

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Link Building: Natural Linking Behaviour

admin    Buy Inbound Links     Behaviour, Building, Link, Linking, Natural

Effective link building is a complex affair and can be an extremely time consuming and laborious task. However quality links are extremely powerful and a constant flow of incoming links is essential for any website hoping to compete in the search engine marketplace.

When building links you should always be careful not to represent unnatural link behaviour. Failure to do so may see you link building efforts wasted.

So how do you avoid being flagged as a site that participates in unnatural linking behaviour? Here are a few key pointers you should keep at the forefront of your mind when building links:

Deep Linking

Google will give more weight to a site with 500 links all pointing to different pages on a site than it will a site with 750 links all pointing to the homepage.

Link exchange programs can be used to acquire high volumes of links in an effort to boost rankings. The traits of a website that participates in such a program are a high percentage of inbound links all pointing to the same destination URL.

Just like any other tactic that becomes popular it often finds itself being abused by unethical SEO’s. And just like with previous tactics, such as stuffing the meta keywords tag, the major search engines adjust their algorithms to filter out websites that employ these tactics from their results.

Even if you don’t participate in such a program, you should be mindful that your inbound links don’t all point to the homepage if you want to avoid triggering such filters.

Another point to consider is that, with natural links, a website has little control over where an external site links to. Natural links will usually link to a page deep in the websites structure.

Varying Anchor Text

Many webmasters believe that the more keyword rich anchor text links to the target page the better. Wrong! As discussed, when a site acquires links naturally they have little control over where the external site links to. This is the same for the anchor text of natural links i.e. the webmaster has little control of the anchor text of inbound links.

If you build high volumes of inbound links with duplicated anchor text you may be signalling to the search engines that there is unnatural linking activity. A high percentage of duplicated anchor text is also another trait of websites that participate in link exchange programs.

Of course it would be madness not to use your keywords in the anchor text of inbound links but to avoid triggering filters you should use variations of your keywords. If your site is about Link Building then, by all means, build links with that phrase in the anchor text but also build links with the terms “Links”, “Building Links”, “Linking Services”, “Linking Strategies”, “One-way links” and “Inbound Links” in the anchor text.

Balancing the Equation

There are many ways you can acquire links including Blogs, forum signatures, reciprocal links, articles, directories, press releases, link worthy content, site-wides, buying links and social media marketing, to name but a few.

It is highly likely that a website with compelling content will acquire links from a variety of these sources. It will have press releases announcing new content, articles reviewing the site, listings in trusted directories and communities will be discussing the site in Blogs and forums.

A site that acquires links unnaturally may have a high percentage of links from article resource boxes or reciprocating sites. To avoid being picked out as a site that participates in unnatural linking behaviour you should ensure your site has inbound links from as many different types of source as possible.

Summary

Always ensure you have inbound links from a wide variety of sources to avoid triggering unnatural linking filters. Constantly analyse your back links and compare the types of links against each other. If you find you have no links from Blogs, then go off and start participating in a relevant discussion. If you notice there has been no recent news about your site then write a press release announcing the great new feature you have just added for your users. And if you notice that all of your links are from the same source i.e. reciprocal, then build more links from other sources to balance the equation. In all cases vary the anchor text and the destination URL of inbound links.